Using Empathy and Artificial Intelligence to Improve the Customer Experience, with Pega's Peter van der Putten (MDE424)


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Minter Dialogue Episode #424

Peter van der Putten, Director of Decisioning & AI Solutions at Pegasystems, a company that delivers innovative software designed to increase customer lifetime value, streamline service and boost efficiencies of their business client. A specialist on responsible Artificial Intelligence, Peter's also Assistant Professor of Data Mining & Creative Research at the Leiden University in The Netherlands. In this conversation, we dive into using Artificial Intelligence in business, discussing the state of play of AI, how to build and use AI systems in big business with an aim to drive performance and improve the decision-making process at scale, with an AI that is responsible, understandable and trustworthy. Pega's mission is to help its clients "crush complexity." We look at how this happens and how companies can integrate ethics, values and trust into their AI systems.

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