Getting Over the Symptoms of Brand Adolescence with Author of Teenage Wastebrand, Evelyn Starr (MDE450)
Manage episode 311222437 series 2839290
Evelyn Starr is a marketing consultant, brand strategist, consumer insights professional and author of Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling. In this conversation, we discuss the key symptoms of brand adolescence, the importance of and distinction between brand values and attributes. We look at how comedians and universities try to brand and separate themselves out. A most stimulating discussion.
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