Getting Over the Symptoms of Brand Adolescence with Author of Teenage Wastebrand, Evelyn Starr (MDE450)


Manage episode 311222437 series 2839290
Par Minter Dial and Evergreen Podcasts | Minter Dialogue, découvert par Player FM et notre communauté - Le copyright est détenu par l'éditeur, non par Player F, et l'audio est diffusé directement depuis ses serveurs. Appuyiez sur le bouton S'Abonner pour suivre les mises à jour sur Player FM, ou collez l'URL du flux dans d'autre applications de podcasts.

Evelyn Starr is a marketing consultant, brand strategist, consumer insights professional and author of Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling. In this conversation, we discuss the key symptoms of brand adolescence, the importance of and distinction between brand values and attributes. We look at how comedians and universities try to brand and separate themselves out. A most stimulating discussion.

If you've got comments or questions you'd like to see answered, send your email or audio file to; or you can find the show notes and comment on If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.

615 episodes