Freedom to be Happy? The Business Case for Happiness at Work with Author and Entrepreneur Matt Phelan (MDE402)

Leadership, Brand Strategy & Transformation - Minter Dialogue

Minter Dialogue Episode #402

Matt Phelan is co-founder and co-CEO of The Happiness Index that provides real-time employee engagement tech to build stronger workplace cultures. His passion is to understand how people experience happiness and, in Matt's words, his vision is to use data to visualise culture in a similar way to how Google Maps visualises the world. He just released the delightful book, "Freedom to be Happy, The Business Case for Happiness." Previously, Matt cofounded and successfully exited a global data and digital marketing agency. In this conversation, we dissect the concept of happiness, his experience in writing this book, how business leaders can use data science, insights and storytelling to embed happiness into the culture, Zappos founder Tony Hsieh's legacy and much more. A candid and inspiring chat.

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