Business Unusual and the Psychology of Brand Resilience with author, consultant & speaker, Nathalie Nahai (MDE451)

49:59
 
Partager
 

Manage episode 314140421 series 2839290
Par Minter Dial and Evergreen Podcasts | Minter Dialogue, découvert par Player FM et notre communauté - Le copyright est détenu par l'éditeur, non par Player F, et l'audio est diffusé directement depuis ses serveurs. Appuyiez sur le bouton S'Abonner pour suivre les mises à jour sur Player FM, ou collez l'URL du flux dans d'autre applications de podcasts.

Nathalie Nahai, author, prior guest and is known for giving keynote speeches and consultancy on persuasive technology, ethics and the psychology behind evolving consumer behaviours. A member of the BIMA Human Insights Council, she also hosts The Hive Podcast and contributes to national publications, television (BBC, Sky, CNN), and radio (BBC Radio 4) on the impact of technology in our lives. In this discussion, we discuss her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience (Kogan Page Inspire), the changing notion of our collective moral compass, how personalisation thwarts empathy, how to enhance a brand reputation through ethics and fair treatment of employees, empathy and AI and the new form of post-heroic leadership.

If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.

597 episodes