Business Unusual and the Psychology of Brand Resilience with author, consultant & speaker, Nathalie Nahai (MDE451)


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Nathalie Nahai, author, prior guest and is known for giving keynote speeches and consultancy on persuasive technology, ethics and the psychology behind evolving consumer behaviours. A member of the BIMA Human Insights Council, she also hosts The Hive Podcast and contributes to national publications, television (BBC, Sky, CNN), and radio (BBC Radio 4) on the impact of technology in our lives. In this discussion, we discuss her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience (Kogan Page Inspire), the changing notion of our collective moral compass, how personalisation thwarts empathy, how to enhance a brand reputation through ethics and fair treatment of employees, empathy and AI and the new form of post-heroic leadership.

If you've got comments or questions you'd like to see answered, send your email or audio file to; or you can find the show notes and comment on If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.

616 episodes