Accumulating your Advantage with Mark Schaefer, Author and Marketing Guru (MDE413)


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Minter Dialogue Episode #413

Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is perennially considered as one of the top marketing blogs in the world. His latest (9th) book is a keeper: "Cumulative Advantage: How to Build Momentum for your Ideas, Business, and Life Against All Odds", which explores the art and science of momentum with great storytelling and verve. In this chat, we discuss key elements of his book, how individuals and companies can accumulate the right mix for their advantage and how the book gels with Mark's deeper purpose.

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