IFH 476: Building Long-Term Filmmaking Revenue Streams with Brady Trautman and Alex Blue

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Not many of us get to tick off ‘sailing around the world’ off our dream to-do list. But our guests today, Brady Trautman and partner, Alex Blue, have been living their ultimate best life at sea for the last ten-plus years while creating video content for their business, Cruisers Academy. The adventure began with Florida natives Brady and his older brother, Brain, with whom he initially started the youtube channel, Sailing Vessel Delos, back in 2008. It wasn’t until 2012 they received their first check from Youtube, which was basically ‘bear money.’ Soon after, they joined Patreon. Eight sailors, filmmakers, and adventurers pile into a 48 ft sailboat with the goal of exploring and capturing the beauty of Svalbard, the northernmost settlement in the world, only 600 miles from the North Pole. The sailing expedition brings 24 hours of sunlight, dangerous glacial ice flows, and up-close encounters with polar bears, beluga whales, walrus' and much more! After 2.5 years of post-production and over 2000 hours of editing, it's time to bring YOU our biggest project yet! Alex, a media student running her film and photo company shooting on party boats across South America, joined the Delox crew in 2017 on a sail across the Atlantic to South Africa. Alex’s valuable skills helped tell their story of adventure and friendships, dreams more skillfully. SV Delos has sailed 45 countries and over 70,000 ocean miles since 2008. Ever wondered what goes into making a documentary series? Well here's a behind-the-scenes look at how the 80 North Series was created! Andy Schell invited us to be on his podcast which was the perfect opportunity to film the chat, share some sneak peeks, and relive funny stories from our sailing expedition in the Arctic Circle. Finding your niche in the film or creative space, in general, can be a struggle, especially since it is becoming more and more competitive by the second. But the Delos crew modeled their business to service a niche audience and have created multiple revenue streams from sailing around the world and doing what everybody wants to do. Due to the COVID pandemic, Alex and Brady have halted sailing for over a year now. They have had to adjust production strategy by outsourcing editing and diversifying their output. Six months ago, the couple, along with a business partner, Sean, launched the Cruisers Academy---offering sailing lessons, charters, and they released a four-part docu-series, 80° North. It is a compilation of two years worth of videos honoring the beauty of the sea and their journeys. Enjoy my fun conversation with Brady Trautman and Alex Blue.