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Back to the Roots: Nikhil Arora and Alejandro Velez
MP3•Maison d'episode
Manage episode 306590191 series 2648671
Contenu fourni par Guy Raz | Wondery. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Guy Raz | Wondery ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In 2009, Berkeley seniors Nikhil Arora and Alejandro Velez started to geek out over something they'd heard in a lecture: you can grow a healthy crop of mushrooms on used coffee grounds. Intrigued by the business potential, the pair set aside jobs in finance and consulting and became urban farmers: salvaging leaky bags of coffee grounds, planting mushroom spawn in an Oakland warehouse, and selling their crop to local grocers. Over time, the partners realized they could help others grow food for themselves, so they stopped farming fungus and took the leap into selling tabletop grow kits, seeds, and potting soil. Since launch, Back to the Roots has become the fastest-growing organic gardening brand in the U.S., with its products sold in 10,000 stores across the country. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
…
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623 episodes
MP3•Maison d'episode
Manage episode 306590191 series 2648671
Contenu fourni par Guy Raz | Wondery. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Guy Raz | Wondery ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In 2009, Berkeley seniors Nikhil Arora and Alejandro Velez started to geek out over something they'd heard in a lecture: you can grow a healthy crop of mushrooms on used coffee grounds. Intrigued by the business potential, the pair set aside jobs in finance and consulting and became urban farmers: salvaging leaky bags of coffee grounds, planting mushroom spawn in an Oakland warehouse, and selling their crop to local grocers. Over time, the partners realized they could help others grow food for themselves, so they stopped farming fungus and took the leap into selling tabletop grow kits, seeds, and potting soil. Since launch, Back to the Roots has become the fastest-growing organic gardening brand in the U.S., with its products sold in 10,000 stores across the country. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
…
continue reading
623 episodes
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