Spencer Honeyman — The State of AI in Healthcare and Pharma

Healthcare Market Matrix

Summary

On this episode of Healthcare Market Matrix, host John Farkas sits down with Spencer Honeyman, chief commercial officer of Vi Technologies, a company using artificial intelligence to enhance the health outcomes and financial returns of healthcare organizations. John and Spencer dive into how AI-driven solutions are alleviating workloads and improving efficiency for healthcare professionals by optimizing tasks so they can prioritize patients first and foremost.

Additionally, Spencer explores AI's role in engaging high-risk populations by leveraging third-party data for comprehensive views and utilizing optimization frameworks for rapid testing in marketing, underscoring the necessity for de-identified data in marketing endeavors. This emphasizes the industry’s shift towards value-based care and the strategic use of paid media for member engagement. Furthermore, Spencer explains how the implementation of AI-driven solutions can simplify time-consuming administrative tasks like appointment scheduling, claims processing, and data entry, allowing healthcare professionals the ability to focus more on quality care.

Throughout the episode, Spencer outlines Vi Technologies’ approach to demonstrating value by validating key performance indicators, highlights Vi Technologies’ most recent report, and shares a case study of a regional behavioral health clinic utilizing targeted media to significantly reduce acquisition costs and boost conversion rates.

Show Notes

(1:05) Introducing Spencer Honeyman

(5:00) A Deep Dive into Vi’s Recent Report

(6:31) Exploring AI Opportunities in Healthcare

(10:13) How AI Has Alleviated Administrative Tasks

(13:32) Employing AI to Increase Patient Engagement

(20:39) An AI Success Story

(24:15) The Awareness vs. The Adoption of AI

(32:21) Closing Question