Episode 65 - Do You Know Why They Call It The Model T?

Guerrillapreneur: The Art of Waging Small Business Podcast

Episode 92 – Why Do They Call It The Model T?
In this episode of the Guerrillapreneur Podcast, we delve into the story of Henry Ford's iconic Model-T. Have you ever wondered why it was named the Model-T? It was the culmination of Ford's numerous attempts, with models A through S not meeting his standards of success. Indeed, it took 19 iterations before the unveiling of the Model-T, which would revolutionize the automotive industry. Selling over 15 million units by the end of its production, the Model-T was not just a car; it was a symbol of disruptive innovation. However, Henry Ford's true guerrilla entrepreneurship shone through his ingenious use of Model-T's byproducts to create the Kingsford Charcoal brand. This venture was so successful that it enabled him to significantly increase the wages of his factory workers, showcasing Ford's commitment to both innovation and his employees.
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