92 — Beyond the Surface: Navigating the Depths of User Research with Steve Portigal
Manage episode 394106931 series 3120303
What does it take to turn conversations into compelling user insights?
In this engaging episode of the Greenbook Podcast, esteemed user researcher and author Steve Portigal joins us to discuss his book "Interviewing Users: How to Uncover Compelling Insights." He delves into the evolution of user research, highlighting the critical distinction between business challenges and research questions, and the importance of adapting to societal shifts such as the rise of remote user research. Steve shares invaluable insights and practical tools from his book that aid researchers in effectively capturing and analyzing data, and emphasizes the significance of driving impactful research across organizations.
Use the code Greenbook for 20% off of your copy of his book!
You can reach out to Steve on LinkedIn.
Many thanks to Steve for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, Big Bad Audio.
Mentioned in this episode:
🚀 Advance your career and grow your business at IIEX Latin America 2024 🚀
This is the go-to event for professionals looking to excel in the LATAM market. 🌎 Tap into the expertise of local and global leaders in one of the world’s most dynamic regions. Network with innovators and marketing gurus, and gain insights from top brands like Amazon, Netflix, PepsiCo, and Visa — getting the inside scoop on how these giants use cutting-edge technology to craft culturally attuned strategies. Stay ahead of the curve by exploring the latest innovations and trends in market research, insights, and analytics. Secure your spot at IIEX LATAM 2024 today — and use code PODCAST for 30% off!
125 episodes