021 Rob Walling - Drip

Founder Coffee - Intimate SaaS Chats

For this twenty-first episode, I talked to Rob Walling of Drip, one of the leading marketing automation platforms out there. Drip started as a simple opt-in pop-up with an autoresponder. It then evolved into an email service provider, to finally become a marketing automation platform. That’s when it hit real product-market fit and churn immediately started plummeting. Rob sold Drip to Leadpages almost 3 years ago. Recently, he started TinySeed, an early stage VC fund and remote accelerator that aims to fill a gap in the market by providing funding to SaaS companies who don’t aim for the 100 million dollar goal. We talk about Rob’s passion for building, how he invested in WP Engine early on, the lack of marketing focus in SaaS companies, and why he works 35 hour weeks.