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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Revelations and Conversions
Manage episode 151718276 series 1035765
Contenu fourni par Forever LDS. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Forever LDS ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
(( Episode 9 )) A fundamental examination of revelation and an account of my personal Gospel journey
…
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57 episodes
Manage episode 151718276 series 1035765
Contenu fourni par Forever LDS. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Forever LDS ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
(( Episode 9 )) A fundamental examination of revelation and an account of my personal Gospel journey
…
continue reading
57 episodes
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1 Muckwhip's Guide to Capturing the Latter-day Soul 4 38:03
38:03
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Part 4: Audio narration of H-Mails 7, 8 and 9 from Chris Heimerdinger's novel.
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1 Front Seat to Armageddon 1:24:39
1:24:39
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Riveting End-of-World chat with military sci-fi author/electrical engineer, Michael Hooten.
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1 Muckwhip's Guide to Capturing the Latter-day Soul 3 27:26
27:26
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PART 3: Audio narration of H-Mails 5 and 6 from Chris Heimerdinger's novel.
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1 The Storyteller Who Wore Tennis Shoes 42:34
42:34
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Feisty interview with author Chris Heimerdinger on his latest novel, "Thorns of Glory, Part 1"
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1 Thorns of Glory, Part One: Prologue 35:38
35:38
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Sneak peek at the Prologue of "Thorns of Glory, Part 1," slated for October release.
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1 How to Avoid Churning Out "Half-Baked" People 1:10:31
1:10:31
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Interview with Prof. Gordon Jones on his efforts to establish Mount Liberty College and create well-balanced, happy, human beings.
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1 Muckwhip's Guide to Capturing the Latter-day Soul, Part 2 27:55
27:55
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Audio narration of H-Mail 3 and H-Mail 4 from Chris Heimerdinger's novel.
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1 "And God Created God..." 1:15:40
1:15:40
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Exploring the controversial and time-immemorial doctrine called theosis.
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1 Muckwhip's Guide to Capturing the Latter-day Soul: H-Mails 1-2 39:10
39:10
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Audio narration of Chris Heimerdinger's novel with introduction and first 2 chapters.
True sites, false sites, in Israel and the whys and wherefores of it all.
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1 The Moment of Atonement 1:20:59
1:20:59
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Profound insights on the Savior's Ultimate Sacrifice with New Testament scholar Dr. Thomas Wayment.
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1 An Attorney and a Gentleman 1:11:43
1:11:43
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No, not an oxymoron. In-depth discussion with attorney/author Steve Densley Jr. on mental illness, apostasy, and apologetics.
(( Episode 45 )) Highlighting a lesser-known hero of the Book of Mormon.
(( Episode 44 )) Examining one of the most fascinating texts from early Christianity.
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1 An Artist For the Latter Days 48:58
48:58
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(( Episode 43 )) Personal, spiritual, and philosophical discussion with fine artist, Derek Hegsted.
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