How to Understand What Clients Really Want


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Dani Woolf, founder and CEO of industry leading market research firm, podcast and platform, Audience First, shares brutally honest insights from tech buyers for tech marketers.

Her unique perspective on what clients really want. Dani and her collaborators have seemingly accomplished what hundreds of thousands of enterprise organizations and marketing departments could not.

She did the hard, meaningful work and shares her results. After countless live, in person, collaborative research, charting and analyzing trends, statistics and economic impact, she has found answers that have eluded marketers for years. All to uncover the secrets of what industry leaders want from their vendor partners, and what client decision-makers clearly do NOT want.

Colorful commentary, insight from one of the brightest minds in the industry today.

Come meet Dani Wolf behind-the-scenes and catch her anytime at her hit platform Audience First.

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71 episodes