Scott Dikkers: Lessons Learned Building The Onion

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For the past quarter-century, Scott Dikkers has served as The Onion’s owner and editor-in-chief.
He led The Onion’s rise from a small, unknown college humor publication to an internationally respected comedy brand. In 1996, he brought The Onion online by launching TheOnion.com, the world’s first humor website. He later co-wrote and edited The Onion’s first original books, Our Dumb Century and Our Dumb World -- both New York Times bestsellers.
In the mid-2000’s, Scott headed up the creation of the legendary "Onion News Network" web series, serving as a director and executive producer, which won a Peabody Award in 2008.
On this live call, Scott shared the process he developed for generating award-winning satire. He revealed some lessons on developing a distinct voice that he learned while building one of America's most iconic media companies. On the second half of the call, we invited attendees to unmute and participate in a Q&A.

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