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2. Revolutionizing E-Commerce: The Shift From Coupons To Cash Back
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Get ready to dive into another fabulous episode of 'Business Before Fashion' where we blend the glitz of fashion with the grit of data-driven marketing. This time, we're thrilled to welcome Oren Charnoff, co-founder of Fondue, now a part of Postscript, who's revolutionizing the world of digital coupons. It's not every day we get to explore innovations shaking up the digital native brands, and Oren is here to share just that.
Picture this: a world where the dreaded coupon leakage is a thing of the past, and where discounts meet savvy technology. That's the realm Oren and his team are crafting. With Fondue's unique approach to coupon codes, they're turning the tables on traditional discount strategies, ensuring they work for your brand, not against it.
In this episode, we're peeling back the layers of customer behaviour, dissecting how brands have brought upon the discount dilemma themselves, and exploring how cashback can redefine the way we think about customer loyalty and retention.
Here's a sneak peek of the wisdom Oren brings to the table:
Connect with Oren Charnoff:
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Picture this: a world where the dreaded coupon leakage is a thing of the past, and where discounts meet savvy technology. That's the realm Oren and his team are crafting. With Fondue's unique approach to coupon codes, they're turning the tables on traditional discount strategies, ensuring they work for your brand, not against it.
In this episode, we're peeling back the layers of customer behaviour, dissecting how brands have brought upon the discount dilemma themselves, and exploring how cashback can redefine the way we think about customer loyalty and retention.
Here's a sneak peek of the wisdom Oren brings to the table:
- How Fondue is challenging the status quo of coupon codes and transforming them into profitable strategies.
- Insights into consumer behaviour shifts and the evolving dynamics of discounts in the digital marketplace.
- The strategic role of cashback in enhancing customer loyalty and increasing Average Order Value (AOV).
- Best practices for integrating cashback into your marketing strategies, from the welcome series to beyond.
- Real-world success stories and case studies of brands revolutionizing their approach to discounts with Fondue.
Connect with Oren Charnoff:
- Find him on X/Twitter: OCharnoff
- Connect on LinkedIn: Oren Charnoff
- To learn how ecommerce brands are getting smart with discounting, visit Fondue.
- Your host, Sam McGregor, is your guide to the pulsating heart of fashion and digital marketing. Join the 'Business Before Fashion' community for more insights:
- Connect on LinkedIn
- Follow on Instagram
- Craving exclusivity in your inbox? Head over to Business Before Fashion and sign up for our newsletter.
- Love what you're hearing? Support us by subscribing, liking, or giving us a rating on your favourite podcast platform to support our mission of bringing you cutting-edge insights from industry experts.
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