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45 - Have You Ever Considered Podcasting?
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Want to Start a Podcast?
We are celebrating a birthday! This podcast has been on the air for a whole year. In this episode, I am answering your questions about what to expect when starting and leveraging a podcast for your business. I’m giving you my lessons learned along with practical advice if you are considering starting a podcast. I’m answering common questions I get about podcasting, including monetization, time commitment, and how to come up with a year of content ideas.
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Key Points covered in this episode:
- Most podcasts start strong and fail fast: Did you know? Most podcasts don’t go beyond three episodes, and only 11% reach 50 episodes. This podcast is at episode 45, which places it in a select group of consistently published content. There is still so much opportunity in this space but you need to know what to expect and plan for it.
- How do you make money podcasting?: Although this podcast is not monetized, I discuss potential revenue streams such as sponsorships and affiliate marketing. However, I want to share the non-monetary benefits I see from this platform.
- Solo or Guest Episodes? Design your show style to meet your business goals. I share specific thoughts around guest experts, solo or client episodes. Podcasting allows business owners to build relationships and trust with potential clients by sharing their knowledge and expertise. It is an effective platform for showcasing your personality and approach before formal client interactions.
- Where do you come up with content ideas?: I share 3 key ways that I come up with content and how I keep it organized using very simple systems.
- Client conversations and themes
- Other podcasts
- Business or personal development books
- How much time does it take to record a podcast each week?: Podcasting is not a quick process—between recording, editing, and marketing, it can take hours to produce a single episode. As with any other part of your business, it is important to create systems and processes for podcasting to ensure you are getting the most benefit.
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