FITAID Co-Founder and President Aaron Hinde w/ Anders Varner, Doug Larson, Travis Mash and Dan Garner Barbell Shrugged #650


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A fitness enthusiast and former chiropractor with a passion for making the world a healthier place, Dr. Aaron Hinde saw a genuine need for cleaner, more functional products in the beverage landscape, over a decade ago.

After assisting more than 5,000 individuals on the road to recovery in his chiropractic practice, Hinde envisioned a way to help the masses get off sugary drinks and improve their overall health, one sip at a time.

In 2011, he co-founded LIFEAID Beverage Company, dedicated to providing individuals with active lifestyles with a functional beverage made with ‘only the good stuff, none of the junk.’

LIFEAID products are specially formulated, packed with high-quality vitamins and supplements in both low- calorie and zero-sugar options which never contain any artificial flavors or sweeteners.

Each blend has its own custom ingredients, providing a range of benefits—from optimizing post-workout recovery to aiding in mental clarity and boosting your natural energy.

Hinde’s background in nutrition and his unique eye for entrepreneurship, paired with his wit and charisma, have made him an enticing choice for a variety of media appearances.

In today’s episode of Barbell Shrugged we cover:

  • Overcoming the adversity after having your house burn down and losing everything
  • Building a community through culture
  • How FITAID competes and succeeds against giants in their industry
  • How FITAID commits to their employees and builds culture in the organization
  • New products, focus, and fulfilling on promises to their clients

To learn more, please go to

Connect with our guests:

Anders Varner on Instagram

Doug Larson on Instagram

Coach Travis Mash on Instagram

Dan Garner on Instagram


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