Episode 121: Selling Something People Don’t Understand w/ Jiaming Ju

Authentic As F*ck with Sun Yi

Watch Trailer Episode 121: https://www.youtube.com/watch?v=mN-S74MbFpk

Watch Full Episode 121 on YouTube: https://www.youtube.com/watch?v=QD5zKpqI9Yg&t=1741s

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.

So excited to share in this Episode 121 of AAF podcast: Selling Something People Don’t Understand w/ Jiaming Ju. Don't miss this inspiring conversation about entrepreneurship and storytelling.

The owner of KUN Health alongside her father, Jiaming Ju, went from leading the world's largest data collection on senior adults from New York to Singapore to joining her father in his decades-long mastery of Traditional Chinese Medicine (TCM). Infusing Jiaming's expertise on aging data and economics together, they help people live healthy lives and preserve Chinese heritage."

Chapters

00:00 Journey into Chinese Medicine

08:57 The Art of Tongue Diagnosis

18:05 Empathy in Healing

30:03 Integrating Mental Health and Chinese Medicine

39:50 Innovating Traditional Practices

50:11 The Role of Food in Medicine

59:59 Building a Personal Brand in Health

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

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Follow Jiaming:

Instagram: https://www.instagram.com/kunhealth/

Website: https://www.kun.health/about

Linkedin: https://www.linkedin.com/company/kunhealth/

Linkedin: https://www.linkedin.com/in/jiaming-ju

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keywords

Chinese medicine, tongue diagnosis, mental health, empathy, innovation, food as medicine, personal branding, holistic healing, traditional practices, health data

summary

In this conversation, Sun shares her unique journey from being an economist to a Chinese medicine practitioner, emphasizing the importance of cultural heritage and the nuances of traditional practices. She discusses her innovative approach to tongue diagnosis as a way to engage people with Chinese medicine, highlighting the connection between mental health and physical well-being. Sun also reflects on the role of food in medicine and the need for innovation in traditional practices to make them relevant in today's world. The conversation concludes with insights on building a personal brand in the health space and the misconceptions surrounding tongue scraping.

takeaways

• Sun transitioned from an economist to a Chinese medicine practitioner.
• Cultural appropriation of Chinese medicine sparked her interest in the field.
• Tongue diagnosis serves as an accessible entry point for people to understand Chinese medicine.
• Empathy plays a crucial role in her healing practice, often leading to emotional breakthroughs for patients.
• Chinese medicine integrates mental health and physical health, addressing both in treatment.
• Food is considered medicine in Chinese culture, emphasizing preventative care.
• Sun aims to innovate traditional practices while honoring their roots.
• Building a personal brand requires a balance of expertise and marketing strategy.
• Misconceptions about practices like tongue scraping can hinder understanding of health.
• Sun's goal is to make Chinese medicine accessible and relevant to a broader audience.