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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
National Park Service
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Contenu fourni par National Park Service Web Management Division and National Park Service. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par National Park Service Web Management Division and National Park Service ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
National Park Service Podcasts
…
continue reading
11 episodes
Tout marquer comme (non) lu
Manage series 96872
Contenu fourni par National Park Service Web Management Division and National Park Service. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par National Park Service Web Management Division and National Park Service ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
National Park Service Podcasts
…
continue reading
11 episodes
Tous les épisodes
×Every year, millions flock to the nation's capital to see the Japanese cherry trees bloom, see the parades, and feel good. And this all takes place in National Parks.
Jodi Lyle, NPS Park Ranger narrates and takes us through the emotions and feelings and events that occurred on the National Mall during this historic Inauguration Day.
Jodi Lyle, NPS Park Ranger narrates and takes through a tour of the process of making Washington DC's National Park areas ready for the grand events of the historic 2009 U.S. Presidential Inauguration.
Richard Bash of the Clatsop tribe bids you 'Thanks and Safe Travels' and talks about how much has changed in the past 150 years. He talks about preserving these fragile lands for the enrichment of future generations.
A survey of the variety of Lewis and Clark-related National and State parks in Washington and Oregon, from the perspective of geography, history, and the indigenous peoples.
The indigenous peoples of the area, the Clatsop tribe, greet you in their native tongue, then guide you through some of the highlights of this beautiful area.
After trekking across North America, Louis and Clark reach the mouth of the Columbia River and found Fort Clatsop, in an area that was already well-populated by indigenous peoples. This is a walking tour that describes the area and its history.
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National Park Service

From Sea to Shining Sea, the National Park Service brings gorgeous vistas and important landscapes.
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National Park Service

Gorgeous photography and beautiful music complement this slideshow about the National Park Service and its people.
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National Park Service

A rousing presentation about World War II and the WWII Memorial, featuring stirring music, gorgeous photography and historical footage.
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National Park Service

1 The Greater Washington, DC National Parks: For the People 18:22
18:22
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The Discovery Channel and the National Park Service produce a TV show about parks in the Washington, DC area. Hosted by Park Superintendent, Gale Hazelwood.
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