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eCommerce MasterPlan
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Contenu fourni par Chloë Thomas. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Chloë Thomas ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
…
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575 episodes
Tout marquer comme (non) lu
Manage series 79607
Contenu fourni par Chloë Thomas. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Chloë Thomas ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
…
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eCommerce MasterPlan


1 From Physical Store to Online Focus: Neem London's eCommerce Evolution with Nick Reed 34:41
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Nick Reed is the founder of Neem London, a men’s fashion brand focused on making climate-conscious clothing. He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m. He spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via its Shopify store & London shop. They now are doing £400-£500,000 a year. Hit PLAY to hear: 💰 Steal this! The exact Klaviyo flows that BOOSTED conversions (and how to set them up). 👋 Ditch Zuck? How this brand scaled without spending on Meta ads (yet!) 🤯 eCommerce SEO is NOT dead: Simple tweaks for ranking higher & getting found 🔍 🎪 Pop-up shop SECRETS: Turn events into a customer goldmine 💰 (bananas & treasure maps??) 🤫 Untapped traffic: Why you're sleeping on YouTube Shorts & Pinterest for sales 😬 The #1 mistake eCommerce stores make with physical locations (don't let this be you!) Key timestamps to dive straight in: [03:53] Store Relocation and Expansion Strategy [07:11] The Challenges of Fixed Costs [13:39] "Creating a Welcoming Store Atmosphere" [15:02] Evaluating Customer Acquisition Costs [19:18] Strategic SEO & Branding Focus [22:36] Listen to Nick’s Top Tips! Full episode notes here: https://ecmp.info/540 Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/…
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eCommerce MasterPlan


1 Acquire & Accelerate: The Best Backyard’s Tom White Shares Tips for 10x Growth in 12 Months 36:31
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Tom White is the owner of The Best Backyard, an Australian eCommerce store selling outdoor kids play equipment, furniture and other garden products. Founded in 2020 Tom bought the business in 2024 and in 12 months has rocketed sales to nearly $2million. Hit PLAY to hear: 🚀 How Tom White turned a small eCommerce store into a $2M business in just 12 months 💡 The #1 mistake most eCommerce owners make when scaling—and how to avoid it 📊 Why data (not gut feelings) is the secret weapon for skyrocketing sales 🔥 The marketing moves that actually work—without burning your ad budget 🛒 Buying vs. building an eCommerce business: Which one is right for you? 💰 How to know when it’s time to sell your online store for maximum profit Key timestamps to dive straight in: [05:23] Tom's SEO Strategy: Purchase, Improve, Sell [09:41] Disorganized Business Takeover Challenges [15:42] SEO Boost for eCommerce Growth [18:14] "Embracing Location Independence in Business" [20:34] Automating Tasks and Staffing Strategy [25:46] Listen to Tom’s Top Tips! Full episode notes here: https://ecmp.info/539 Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/…
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eCommerce MasterPlan


1 Acquisition Advantage: How Scandiborn Supercharged The Kid Collective with Laura Davies 32:21
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Laura Davies is the Founder of The Kid Collective. A UK based toys and parenting business, with eCommerce stores on BluePark and Shopify. Founded in 2008 they now process over 10,000 orders a month. Hit PLAY to hear: 🔹 How Laura Davies turned one eCommerce brand into two—without starting from scratch! 🔹 The biggest challenges (and surprises!) of buying an existing online business 🔹 Why the right tech stack can make or break your eCommerce growth strategy 🔹 The smart way to handle fulfillment—3PL vs. in-house operations 🔹 Laura’s #1 piece of advice if you’re thinking about acquiring an eCommerce brand! Key timestamps to dive straight in: [04:21] Quick integration before peak season. [09:27] Testing Shopify with Scandiborn. [11:25] Tech replatforming: testing before launch. [15:27] Warehouse expansion and consolidation plan. [19:25] Learning to manage a growing team. [20:13] Balancing strategy and tinkering. [22:34] Listen to Laura’s Top Tips! Full episode notes here: https://ecmp.info/538 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/…
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eCommerce MasterPlan


1 From Design to Impact: How to Champion Sustainable Growth with Leslie Roumilhac 28:24
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Leslie Roumilhac is the Creative Director at eCommerce agency Limesharp. She’s also obsessed with researching best-in-class sustainability initiatives in eCommerce. Hit PLAY to hear: 🔎 Why shouting about sustainability might hurt your brand 🌿 How LimeSharp blends design with eco-friendly practices 🛒 The smart way to guide customers toward greener choices 💬 Why honesty (not perfection) wins loyal customers 🔄 The big opportunity brands are missing in circular commerce Key timestamps to dive straight in: [03:12] UX design journey from Paris to London. [09:22] Sustainability: transparency over greenwashing. [10:14] Transparent product sourcing and efforts. [13:55] Timing of sustainability education. [16:44] Post-purchase sustainability challenges. [18:33] Listen to Leslie’s Top Tips! Full episode notes here: https://ecmp.info/537 Be part of Episode 500 >>> https://ecmp.info/500 Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/…
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eCommerce MasterPlan


1 The Circular Business Model that Works for Haines Collection with Jules Haines 34:21
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Jules Haines is the founder at The Haines Collection. An award-winning circular interior design business specialising in fabrics and wall paper. Founded in 2020 they have now rehomed over 37,000 meters of textiles. Hit PLAY to hear: 🎯 The shocking truth about homeware textile waste (it's bigger than you think!) 🛋️ How Jules turned leftover fabrics into a thriving business ♻️ The clever way old textiles are becoming construction materials 💡 Why curating quality products is key to building customer trust 🚀 Jules' powerful advice for starting a sustainable business — even without all the answers 📅 The upcoming legislation that could change the textile industry forever Key timestamps to dive straight in: [05:33] Entrepreneurial persistence amid uncertainty. [09:09] Curating luxury leftover fabrics. [12:33] Curating luxury with care. [13:28] Streamlined upholstery and charity solutions. [18:46] Discounted luxury for diverse customers. [21:20] Accountability and small steps matter. [22:29] Listen to Jules’ Top Tips! Full episode notes here: https://ecmp.info/536 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/…
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eCommerce MasterPlan


1 needi’s Gifting Formula for 7-Digit Growth and Success with Louise Doyle 30:57
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Louise Doyle is the co-founder and CEO of needi. Who are revolutionising corporate gift giving via their Shopify eCommerce site. The website launched in 2021 and to date they’ve done £1.5 million in sales. Hit PLAY to hear: How a corporate gift can make or break a business relationship 🚀 The secret to scaling an eCommerce marketplace without chaos 🔥 Why AI + human touch is the winning formula for personalized gifting 🤖❤️ The surprising way needi hit £1.5M in sales (and what you can learn!) 💰 How to make your brand unforgettable with the right gift strategy 🎁 Key timestamps to dive straight in: [03:38] Birth of needi: motivating global teams. [07:33] Practical gifts over traditional ones. [12:05] AI-driven gift selection solution. [13:05] Thoughtful gift giving insights. [17:36] Recruiting innovative merchant partnerships. [19:57] Listen to Louise’s Top Tips! Full episode notes here: https://ecmp.info/535 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/…
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eCommerce MasterPlan


1 How B2B eCommerce store Vegetarian Express Drives Success by Serving Sustainability 35:58
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Jane Firth is the Sustainability Manager at Vegetarian Express. A B Corp with a Shopify B2B eCommerce store selling the largest range of plant-based ingredients for foodservice in the UK. Trusted by thousands of chefs and caterers, they have been in business since 1987 and sell over 1,200 products. They now do £23million in sales each year, of which £1.2million is transactions via eCommerce and other online ordering platforms. Hit PLAY to hear: 🚀 How a B Corp eCommerce business builds sustainability into its core strategy 🌱 The secret to helping customers make greener choices—without forcing them 📊 Why B Corp, EcoVadis, and Future-Fit are game-changers for sustainable businesses 💰 How cutting carbon can actually save your money 🔥 The biggest sustainability mistakes businesses make (and how to avoid them!) Key timestamps to dive straight in: [04:01] Unexpected career pathways. [07:26] B Corp planning and priorities. [12:35] "Seed Bank: Empowering Vegan Cooking" [14:15] Focusing sustainability efforts in B Corps. [19:47] Double materiality: cost and risk analysis. [23:33] "Embracing Business Sustainability Strategies" [26:01] Listen to Jane’s Top Tips! Full episode notes here: https://ecmp.info/534 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/…
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eCommerce MasterPlan


1 How Scott Leggo Balances Creativity and Business for Growth and 7-Digit Success 38:22
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Scott Leggo is the Founder & Managing Director of Scott Leggo Gallery, sellers of premium quality Australian artworks and gifts. They sell via their Shopify store and real world gallery. Founded 7 years ago, they now do over $1,000,000 a year with annual growth between 20 and 40%. PLUS they’ve won multiple sustainability awards including the Ministers award for leadership for sustainability for Scott efforts within the business and broader business community. Hit PLAY to hear: ✅ How an Air Force officer became a 7-figure eCommerce entrepreneur ✅ The key business mistake most creatives make—and how to avoid it ✅ Scott’s 2 simple questions that drive consistent business growth ✅ Why saying no more often can skyrocket your success ✅ The surprising way sustainability can boost your bottom line ✅ How a jigsaw puzzle idea turned into a major sales win Key timestamps to dive straight in: [05:25] Balancing creativity and business skills. [08:18] Experiencing Australia through photography. [11:35] Lifestyle-driven business model choice. [13:23] Two key business questions. [16:06] How saying ‘no’ improves brand clarity. [19:04] Connecting with nature: raising awareness. [22:40] Promoting Australian manufacturing sustainability. [24:00] Listen to Scott’s Top Tips! Full episode notes here: https://ecmp.info/533 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/…
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eCommerce MasterPlan


1 The Power of Purpose: How B Corp Values Fuel eCommerce Growth at Sarah Raven, with Ash Pallet 34:23
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Ash Pallet has just finished 8 years as Senior Digital and eCommerce Manager at Sarah Raven, one of the UK’s largest gardening brands. It’s a B Corp, founded in 1999, selling via catalogues and a BigCommerce store, they now do annual sales of £22 million. Hit PLAY to hear: How Sarah Raven skyrocketed from £8M to £22M in sales 🚀 The UX and tech strategies that drive higher conversions 🛒 Why bundling products boosts sales (without discounts!) 💡 The secret to making sustainability a business advantage 🌱 How to simplify your tech stack for smarter growth ⚙️ Must-know tips for improving your site’s search & UX 🔍 Key timestamps to dive straight in: [04:36] Emma's career journey: dining room to eCommerce. [08:35] Focus: UX and customer journey. [12:00] Eco-friendly, customer-centric nursery. [15:50] Refocus with MoSCoW prioritization method. [18:52] "Keys to Business Success" [21:06] Optimise website search for sales. [23:41] Listen to Ash’s Top Tips! Full episode notes here: https://ecmp.info/532 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/…
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1 How Cooki Haircare Grew from 4 Sales a Day to $3M with Jaimee Vilela 41:21
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Jaimee Vilela is the Managing Director and Owner at Cooki Haircare. A D2C solid shampoo bar brand selling via their Shopify store and Wholesale. Founded in 2020 they grew 10x in 2024 from $170k to $1.1million, and are now on track to make 2025 their first $3million year. Hit PLAY to hear: ✅ How Jamie scaled Cookie Hair Care from 4 sales a day to a 7-figure business ✅ The Meta ads strategy that skyrocketed her eCom growth ✅ Why rebranding (not more ads) was the secret to massive sales ✅ How she ran the business solo —and why she doesn’t recommend it ✅ How discovering her ideal customer— women embracing their gray hair —transformed her marketing strategy ✅ Why sustainability isn’t a selling point anymore —and what to focus on instead Key timestamps to dive straight in: [03:40] From journalism to eCommerce entrepreneur. [06:47] Seamless eco-friendly haircare transformation. [11:56] "Betting on Rebrand Success". [15:03] Successful rebranding strategy insights. [18:31] Embracing gray: rebrand shift success. [23:20] Bootstrapped growth through teamwork. [27:09] Embrace opportunistic decision-making. [28:52] Listen to Jaimee’s Top Tips! Full episode notes here: https://ecmp.info/531 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/…
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eCommerce MasterPlan


1 Doubling Down on Faire: Bare Kind's Post-Spring Fair Strategy with Andrew Kemp 41:07
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Andrew Kemp is the MD at Bare Kind, the animal saving bamboo sock company. Founded in 2017 and selling via Shopify and Faire they now do £700,000 a year, and sell into a 1,000 retailers. Hit PLAY to hear: How Bare Kind grew from 0 to 1,000 retailers in just 2 years Why trade shows are fading—and what works better for B2B sales The #1 mistake brands make on Faire (and how to fix it) A surprising niche that became Bare Kind’s biggest customer base The secret to turning first-time buyers into repeat customers Why SEO matters just as much for B2B as it does for DTC Key timestamps to dive straight in: [03:56] Lucy’s eco-friendly business success. [06:46] B2B growth via venture-funded platform. [09:43] Challenges of switching sales strategies. [13:48] Faire dominates B2B eCommerce. [18:12] Spring Fair attendance decline factors. [21:34] Decline in year two trade shows. [24:24] Listen to Andrew’s Top Tips! Sign Up Now to Faire Full episode notes here: https://ecmp.info/530 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/…
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eCommerce MasterPlan


1 Building a $2M eCommerce Brand Through Community-Driven Marketing with My Little Moppet's Hema Natesan 28:51
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Hema Natesan is the Founder & CEO at My Little Moppet, a Shopify store that’s India’s number 1 destination for healthy kids food. With over 7,000 verified 5 star reviews, their core marketing strategy of Community is clearly working! Founded in 2014 they now do $2 million US dollar in sales each year. Hit PLAY to hear: How Hema grew her blog into a $2M eCommerce brand The secret sauce behind My Little Moppet's WhatsApp community Why transparency wins in a competitive eCommerce market How to reduce ad spend without losing revenue The must-know tips for cracking India’s eCommerce scene. Key timestamps to dive straight in: [03:19] Blogging journey: from doctor to food blogger. [07:51] Blogging: a community resource platform. [11:50] Hiring Strategy: mold fresh talent. [14:43] eCommerce success in India: key factors. [17:28] Cutting ad spend, boosting sales. [18:45] Listen to Hema’s Top Tips! Full episode notes here: https://ecmp.info/529 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/…
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eCommerce MasterPlan


1 Why 2025 is the Year of Integration in eCommerce with Jim Herbert 44:24
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Jim Herbert is the CEO at Patchworks, an eCommerce focused iPaaS who are all about helping you automate and streamline your data. Jim joins us to share why integration and automation are game-changers for eCommerce businesses in 2025, offering insights on how to simplify your tech stack and boost efficiency. If you're looking to future-proof your operations and maximize growth opportunities, this episode is a must-listen! Hit PLAY to hear: Why 2025 is the year of hyperautomation in eCommerce How clean data can make or break your automation success The MVP approach to simplifying your tech stack Expert tips to future-proof your eCommerce business The secret to turning integration challenges into growth opportunities. Key timestamps to dive straight in: [03:54] Early eCommerce and composability insights. [07:24] AI's impact on eCommerce data. [09:45] Order automation and scalability. [13:29] Incremental improvement: strategy and success. [18:20] Margin-boosting integration. [21:06] Future-proof retail tech strategies. [24:50] Data monitoring and notification system. [27:41] Minimum viable product for integration. [29:39] Listen to Jim’s Top Tips! [37:34] Find out more about Patchworks https://www.wearepatchworks.com/ Episode sponsored by Patchworks. Create your trial account here https://www.wearepatchworks.com/ . Full episode notes here: https://ecmp.info/528 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/…
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eCommerce MasterPlan


1 Beyond 7 Figures: Building a High-Growth, High-Profit eCommerce Business with Jay O’Neill 35:01
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Jay O’Neill is an in-house specialist at growing retailers through digital marketing, CRO, and tech stack optimisation. Here's some of his achievements: scaled soak.com from £2 to £80million drove digital growth at Holland & Barrett took Bathroom Mountain from £0 to £40million in 18 months Who better to chat to about how to grow your sales from 7 to 8 figures?! Hit PLAY to hear: The one obsession that can skyrocket your eCommerce growth How Jay scaled a business to $40M in just 18 months Why efficiency and AI are game-changers for scaling in 2025 Jay’s top tips for picking the perfect marketing channel The biggest mistake most brands make—and how to avoid it Key timestamps to dive straight in: [05:21] Focus obsession on a single digital channel. [09:27] Research channels, understand competitors, leverage advantages. [11:41] Understand and learn channel metrics for advantage. [13:51] Optimise landing page performance for conversions. [19:56] AI enhances efficiency; human expertise remains crucial. [21:23] AI boosts efficiency and ROI by simplifying data. [24:08] Listen to Jay’s Top Tips! Full episode notes here: https://ecmp.info/527 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/…
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eCommerce MasterPlan


1 Top Tip for eCommerce Growth in 2025 feat. 9 experts 33:22
33:22
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Aimé33:22
Every January, we create an episode that serves as your comprehensive guide to achieving success in the year ahead. We ask each of our guests "What's your Top Tip for eCommerce Success in 2025?" Here's our expert line up: Jay O’Neill from Tap Digital, Jim Herbert from Patchworks, Lucia Locatelli from Doofinder, Emilie Benoit from Shopify, Miya Knights from Retail Technology Magazine, Yiqi Wu from Aimerce, James Cowie from SHOPLINE, Nora Zukauskaite from TikTok Shop, And Carolyn Shelby from Yoast. Plus! You'll also hear the thoughts of our host Chloe Thomas. Tune into this expert mash-up episode as we uncover how to ensure profitable growth, what AI-powered personalization and unified commerce mean for 2025, how planning ahead can drive success, and why leveraging data and embracing social commerce are game-changers – and so much more. Full episode notes here: https://ecmp.info/526 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/…
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