Unscripted Small Business podcast

42:16

In this engaging conversation, Abbey Crane interviews Brandon Barnum, known as the 'King of Referrals.' Brandon shares his inspiring journey from struggling financially to becoming a successful figure in the mortgage industry, emphasizing the importance of referrals in business. He discusses mindset shifts, strategies for building referral partnerships, and effective networking techniques, especially for introverts. The conversation also touches on the role of community in business, the balance between automation and personal touch in follow-ups, and the future of AI in relationship building. Brandon concludes with valuable insights on asking for referrals and the importance of trying new things to succeed. Takeaways: Brandon Barnum's journey from $20K to $200K in income. The significance of referrals in B2B sales. Building reciprocal referral partnerships is crucial. Networking events should be approached strategically. Understanding personalities can enhance networking effectiveness. Community engagement is vital in a digital landscape. Follow-up is key to maintaining relationships. Automation should complement personal outreach. AI is transforming relationship building in business. Asking for referrals is essential for growth. Resources Mentioned: Buy Brandon's book, Raving Referrals here ! Why They Buy The One Minute Millionaire The Gap and the Gain ravingreferrals.com hoa.com…

Unscripted Small Business

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Melinda Martin: Exploding Your Knowledge Of The Book Publishing Industry 42:59

il y a environ 14 jours42:59

42:59

Summary In this engaging conversation, Jeremy Rivera and Melinda Martin explore the multifaceted world of publishing, discussing the importance of trust, the role of personal stories and tragedies in storytelling, and the differences between self-publishing and traditional publishing. Melinda shares her insights on the investment required for quality publishing, the impact of AI on the industry, and the evolving landscape of book marketing in a digital age. The discussion emphasizes the balance between technology and authenticity, highlighting the human experience in the creative process. Key Takeaways The publishing industry spans from simple self-publishing to establishing professional publishing businesses, with varying levels of investment and quality Professional printing offers substantial advantages over print-on-demand, including specialized features (spot UV, debossing, linen covers, foil elements) that aren't available through platforms like Amazon Authors can create multiple revenue streams beyond traditional bookstore sales, including school visits, direct sales, and digital products Self-publishing has evolved to rival traditional publishing quality as authors gain access to professional printers and industry knowledge Traditional publishing requires finding an agent who then pitches to publishing houses, often resulting in a two-year (or longer) process with no guarantee of publication There's growing tension between AI-generated content and human creativity, with many creatives opposing AI use in book creation Killer Quotes "So many people in the publishing business, the publishing industry, they started a publishing business because they see it as a cash cow. They play on people's emotions and it is such a predatory industry. And I did not start this business. I really didn't even set out to start a business. The business just kind of found me." — Melinda Martin "I am a good fit for someone, then we work hard at being a great team and publishing a quality book for their audience." — Melinda Martin "Self-publishing has evolved so that it can now rival what you see in the traditional publishing realm. And that's because we now have access to these printers. We now have the internet where we can tap into the knowledge base of how traditional publishing works. And we can replicate that in our own business." — Melinda Martin "Publishing for profit is a long game if you're doing the professional printing way of doing things." — Melinda Martin "We need more than just the creative speaking out against the use of AI because the authors and the publishers are the ones that are making these long-term decisions to embrace AI or to embrace humanity." — Melinda Martin "Picture books were a world for me to dive into... The majority of the authors I'm working with now, they are just wanting to make that same impact that picture books had on them." — Melinda Martin Relevant Resources Discussed & Mentioned: Melinda Martin on Instagram https://www.nashvilletnlaw.com/the-last-electric-chair-execution/ The Odd Dog Jeremy Rivera's self published SEO book Jeremy's Asphalt contractor client, and Save Fry Oil project Unscripted SEO Podcast , Non-Profit/Green Podcast , Women Who Work From Home…

Unscripted Small Business

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Jeff Revilla: Building a Risk-Free Podcast Theater for the Creator Economy 48:44

il y a environ 16 jours48:44

48:44

In this conversation, Jeff Revilla shares his journey from skateboarding entrepreneur to digital marketing expert and podcast studio owner. He discusses the evolution of podcasting, the challenges he faced in building his studio, and his vision for creating a unique live podcasting experience. Jeff emphasizes the importance of community, creativity, and fostering a supportive environment for podcasters. He also shares insights on the future of his studio and the philosophy behind his business model, which aims to remove risks for content creators while promoting collaboration and growth. Inspiring Quotes From the Conversation: "Podcasting is the creator, producer, and complete control of your content and destiny. There's no more DIY than podcasting." "The ability to feel safe and to laugh is what really sparks creativity. If you're tense, you'll hold back." "This theater is becoming the pivot point, the Lynch pin that's building this community of live podcasting." "As a fan, you get to see the podcast up on stage, meet the host, shake their hands and say thank you. That's an experience you don't get just by clicking subscribe." "You have to be excellent to each other. If you live your life serving others, being excellent, being a great host, and providing what people need, imagine what the world could be." Key Takeaways: Podcasting has evolved dramatically since its early days in 2006-2007. Five generations are simultaneously experiencing digital transformation. Live podcasting creates deeper connections between creators and audiences. The "infinite seat theater" concept removes capacity limitations. Removing financial risk for creators encourages experimentation. Community-building through meetups accelerates business growth. Revenue-sharing models align venue and creator interests. Creating safe spaces fosters creativity and innovation. Digital marketing skills are transferable across industries. Authenticity and playfulness strengthen audience relationships. Listen to Jeff's podcast here ! For booking information on Poduty Live, click here ! Other showcase mentioned: Rise and Outshine…

Unscripted Small Business

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Shahar Boyayan- 18 Touches to Make a Sale: The AI Secret Most Entrepreneurs Don't Know Yet 56:07

il y a environ 22 jours56:07

56:07

In this conversation, Shahar Boyayan discusses the intersection of consumer behavior and AI, exploring how AI is transforming consumer interactions and business operations. She emphasizes the importance of understanding consumer behavior in the context of AI advancements, the pros and cons of AI in daily life, and the ethical implications of its use. Shahar also shares insights on how small businesses can integrate AI, the significance of market research, and the need for authenticity in marketing. She concludes with advice for entrepreneurs on overcoming fear and embracing change to succeed in a rapidly evolving landscape. Key Takeaways: AI adoption is happening whether businesses are aware or not, requiring trusted internet service providers Automation can free entrepreneurs to focus on growth. Five generations are simultaneously experiencing AI transformation. Authenticity matters more as technology advances. Balance is crucial between AI efficiency and human connection. Critical thinking prevents over-reliance on AI. Small businesses should start automation with 10+ customers. Systematizing operations enables business scaling. Creative outlets help maintain mental health amid technology. Transparency builds stronger customer relationships. Interested in how PropTalkie could help your business? Click here to learn more! Other project mentioned: Unleash your creativity with online art classes at curiousmondo.com…

Unscripted Small Business

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Anna Rósa Parker: How to Lead with Heart and Transform Your Life 52:07

il y a 5 weeks52:07

52:07

In this engaging conversation, Anna Rósa Parker shares her journey from Iceland to New York, exploring her transformation from a theater actor to a lifestyle mentor and executive coach. She emphasizes the importance of storytelling in both personal and professional realms, highlighting how intuition and authenticity play crucial roles in personal development and branding. Anna discusses the challenges of navigating stuckness, the significance of curiosity, and the impact of AI on storytelling. She also shares insights on building a personal brand, the importance of empathy, and her upcoming app that merges technology with coaching. Chapters 00:00 Introduction to Anna Rósa Parker 03:57 From Theater to Coaching: A Journey of Self-Discovery 07:08 The Art of Storytelling in Coaching 10:00 Intuition and Creativity: Tapping into Inner Wisdom 12:48 Creating Your Own Life: Understanding Worthiness 16:06 Navigating Stuckness: Simplifying Life and Work 19:02 The Role of the Body in Authentic Living 21:45 Curiosity as a Driving Force 24:36 Reinventing Routines for Entrepreneurs 29:44 Building Confidence and Authenticity in Branding 31:10 The Role of Storytelling in Brand Development 33:11 Leading with Heart: Authenticity in Teams 34:39 Values and Integrity in Business 36:34 The Impact of Technology on Branding and Storytelling 40:55 Creating an App: Merging Ideas and Technology 43:15 Empathy and Community Engagement in Entrepreneurship 46:22 Understanding Roots: Compassion and Empathy 49:04 Curiosity and Creativity in Daily Life 50:58 Knowing Your Story to Shape Your Future Interested in learning more about the E.V.O.K.E Method or working with Anna? Click here !…

Unscripted Small Business

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Vega Montañez: The Challenges of Marketing Cinema in the Streaming Ag 40:30

il y a 5 weeks40:30

40:30

In this conversation, Jeremy Rivera speaks with filmmaker Vega Montañez about his journey from music to filmmaking, the impact of streaming platforms on the industry, and the challenges of marketing films in the digital age. They discuss the importance of the theater experience, the need for in-person engagement, and the evolution of internet discovery. In this conversation, Vega Montañez and Jeremy Rivera explore the complexities of independence, the impact of nostalgia on storytelling, the challenges of introducing new intellectual properties in the film industry, and the evolving landscape of streaming versus theatrical releases. They also discuss the flawed metrics used to evaluate films and the importance of representing life experiences beyond traditional narratives, particularly for young adults. Vega shares insights into his current projects, emphasizing the need for diverse storytelling. takeaways Vega Montañez transitioned from a music career to filmmaking. His first film was self-produced with the help of friends. Streaming platforms have changed the landscape for indie filmmakers . The theater experience offers a unique engagement that streaming cannot replicate. In-person marketing events can create stronger connections with audiences. Digital marketing often lacks effective options for film promotion. The distractions of home viewing can diminish the movie experience. HBO could capitalize on its cinematic TV shows by screening them in theaters. The internet has shifted from exploration to algorithm-driven content consumption. Memorable experiences are crucial for audience retention. Independence is often an illusion shaped by external factors. Nostalgia influences our consumption of media, often at the expense of innovation. New stories struggle to emerge in a market dominated by sequels and franchises. The film industry needs to take more risks on new intellectual properties. Streaming success does not guarantee theatrical opportunities for filmmakers. The perception of movie quality is skewed by unrealistic rating expectations. There is a need to normalize lower ratings for films that are still enjoyable. Creative chaos can be beneficial for emerging filmmakers. Life experiences in the mid-20s are underrepresented in media. Diverse storytelling is crucial for understanding different life perspectives.…

Unscripted Small Business

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Cari McGee: How Personality Type Influences Marketing Choices & More 40:59

il y a 5 weeks40:59

40:59

In this conversation, Jeremy Rivera interviews Cari McGee, a seasoned Washington real estate agent & Broker , about her journey in the industry since 2004. They discuss the evolution of digital marketing, the importance of social media, and the power of storytelling in real estate. Cari shares her experiences with clients, emphasizing the emotional aspects of buying and selling homes. She also highlights her community engagement through the Rockstar Rewards Program and the significance of local connections. The conversation touches on the balance between technology and personal interaction in real estate, as well as the insights gained from nonverbal communication during client interactions. In this conversation, Cari McGee and Jeremy Rivera explore the intricate dynamics of real estate transactions, emphasizing the importance of understanding human cues and personality types. They discuss how these elements influence communication and marketing strategies, particularly in the context of digital marketing. The conversation also delves into the differences between residential and commercial real estate, the impact of seasonality on sales, and the significance of maintaining a proactive mindset in the industry. Ultimately, the discussion highlights the need for realtors to adapt their approaches based on client personalities and market conditions. Cari has been a real estate agent since 2004. Having a personal website gave Carrie an early advantage. Facebook became Carrie's primary social media platform. Storytelling is crucial in connecting with clients. The Rockstar Rewards Program fosters community engagement. Building local connections enhances business success. Technology cannot replace the human touch in real estate. Nonverbal communication is key in understanding clients. Maintaining relationships with clients is essential for long-term success. The cost of acquiring new clients is higher than retaining existing ones. Understanding human cues is crucial in real estate transactions. Client interviews can provide valuable insights for marketing strategies. Different personality types require tailored communication approaches. Digital marketing should consider personality types for effective content. Residential and commercial real estate attract different personality types. Seasonality affects real estate sales; awareness is key. Proactive mindset is essential for realtors during slow seasons. Realtors must adapt their strategies based on client needs. The human aspect of real estate cannot be overlooked. Cari McGee emphasizes the importance of her website for connections.…

Unscripted Small Business

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Mario Wissa: Mastering Communication Starts with How You Talk to Yourself 1:04:16

il y a 6 weeks1:04:16

1:04:16

In this conversation, Mario Wissa shares his journey towards mastering communication, emphasizing the importance of self-communication and empathy in building meaningful connections. He discusses how effective communication is essential in management and creating a culture of transparency and inclusivity in the workplace. Mario highlights that communication is a continuous process that involves understanding oneself and others, and he provides insights on how to foster a supportive environment for personal and professional growth. Epic Quotes From the Episode: "Once you find your it, there's no turning back." "Show them better, and they will do better." "We do not see how things are. We see them how we are. When we mindfully and intentionally share our imperfections and flaws, that actually brings us together and creates a more cohesive work environment." "You have to be mindful of the "have-to's" you use on yourself to grow and explore your unlimited potentials." Three Fundamental Types of Communication: There are three fundamental types of communication that everything else falls under. First is interpersonal communication – one-on-one interaction. Second is group communication, which involves three or more people and can include organizational communication, hierarchy communication, and strategic communication. The third represents more than 50% of Mario's research, intrapersonal communication – how we converse with ourselves. This is the bedrock of all other communication types. If we want to create meaningful connections with others, it starts with having a happy, relaxed, and fun connection with ourselves. Curious about your communication style type? Take the quiz here ! Other Resources Mentioned: Brené Brown- The Power of Vulnerability The Power of Your Subconscious Mind Mario's book: Empowering Communication Unleashed…

Unscripted Small Business

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Jon Stager- From Artisan to Entrepreneur: Turning Passion into Profit 28:31

il y a 6 weeks28:31

28:31

In this episode of the Unscripted Small Business Podcast, host Abbey Crane interviews John Steger, the founder of Foxmoor Studio, a custom woodworking business. John shares his journey from a childhood passion for woodworking, inspired by his father, to establishing a successful business. He discusses the challenges of starting out, the importance of sustainable practices, and the role of online platforms like Etsy in growing his customer base. John also reflects on the balance between creativity and business operations, the importance of community engagement, and his future aspirations for Foxmoor Studio. Motivational Quotes From Our Conversation: "You have to know better to do better." "I want to keep it as simple as possible." "Even when it's slow, just keep one foot in front of the other, and it always picks up." "Find a niche item, something unique. That's the key." Purchase from Foxmoor Studio an incredible Cookeville woodwork shop or from Mountain Top Candle Shop here ! Exerpts: Abbey Crane What other things have led to more growth for you? We were recently talking with Kelvin Dorsey who's got an unconventional newsletter , which made me think about non-traditional marketing efforts...Are there any other things that your shop has kind of led to that you've been really excited about? Jon Stager You know, since moving here, I have mostly focused on online sales. And Etsy's been great to expand my horizons because it's such a wide marketplace, literally worldwide. Although I focus mostly on North America. I've had some sales in Australia and England. But yeah, so it's really expanded my horizons. I almost haven't needed to sell locally as much. I guess when I moved here, I had my client base already, because I had started in Pennsylvania. So now I'm trying to kind of tap into the local market more, like forcing myself to just not be content with online sales, but really. Yeah, I'm excited to start going to local markets and selling in person. The local art scene in Cookville is really awesome. And I feel like just a matter of focusing and building up an inventory, that's the hardest part. I get busy with these online sales and whatnot. It takes up a lot of your time and then just a matter of setting aside time to make these items to have in stock to bring to shows. That's something I look forward to exploring. Abbey Crane: You've maintained a simple business model as a sole proprietorship. Tell us about that decision. Jon Stager: I'm sort of a minimalist within reason! I I prefer the warm comfort of cabins over luxury cabo experiences. There's something authentic about living simply, surrounded by natural materials. My shop is about 30 feet from my cabin, so my home and work life are very entwined. I chose to remain a sole proprietorship because I want to keep things as simple as possible. I'm not trying to become a big corporation with people working under me and building things that just have my name on them. I respect the craft too much for that. I'm sort of a minimalist within reason, though my shop can be a little cluttered! My shop is about 30 feet from my cabin, so my home and work life are very entwined. I chose to remain a sole proprietorship because I want to keep things as simple as possible. I'm not trying to become a big corporation with people working under me and building things that just have my name on them. I respect the craft too much for that.…

Unscripted Small Business

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Nicky Billou: Reframing Sales as Service 21:50

il y a 7 weeks21:50

21:50

In this conversation, Nicky Billou shares his inspiring journey from being an immigrant in Iran to becoming a successful entrepreneur and thought leader. He emphasizes the importance of freedom, human connection, and reframing sales as service. Nicky discusses the challenges of navigating the digital age while maintaining authentic relationships and outlines essential qualities for business success. He also defines thought leadership and its significance in the business world. Key Takeaways: Nicky's journey from Iran highlights the value of freedom. Entrepreneurs must champion freedom to thrive. Sales should be reframed as service to help others. Human connection is vital in business, especially post-COVID. Digital marketing is noisy; authentic connections matter more. Successful business owners must be decisive and committed. Investing in personal development is crucial for success. Thought leaders are known for their unique insights and contributions. Building relationships creates opportunities for business growth. Loving the process is essential to achieving desired results. Interested in working with Nicky? Click here ! Want to read even more thought-provoking material? Purchase one of his books here !…

Unscripted Small Business

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Max Emma: Investing in the Right Franchise 48:40

il y a 7 weeks48:40

48:40

In this conversation, Max Emma and Abbey Crane sit down and talk about Max's journey from immigrating to the United States to becoming a successful entrepreneur and CEO of multiple businesses in the franchising industry. They discuss the various challenges he has faced, including personal bankruptcy, and how these experiences shaped the way he runs his businesses today. Max also shares more information on the process of franchising, including the legalities involved and the need for thorough market research. If you have ever been interested in what owning a franchise could look like and mean for you as a business owner, you won't want to miss this episode! Inspiring Quotes From the Conversation: "Don't have your mind set on one thing because it's in your business plan or it's in your head. Be open because you don't know where the road is gonna lead you." "Success isn't just about the business – it's about creating a life you love while building something meaningful." "With a franchise, you're getting proven systems and processes." "I was always either dwelling on past mistakes or dreaming about the future until I realized I couldn't control either. What I can control is the present moment." "I don't want anybody to buy a job – this is an investment in your future." Work with Max here !…

Unscripted Small Business

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Rachel Smalling: From Motels to Cocktails in Cookeville 35:24

il y a 7 weeks35:24

35:24

In this engaging conversation, Rachel Smalling shares her journey as a small business owner in Cookeville, Tennessee. From launching the Lakeside Inn during the pandemic to expanding her portfolio with the Sportsman's Lodge and the 1854 Cocktail Bar and Lounge, Rachel discusses the challenges and triumphs of entrepreneurship. She emphasizes the importance of community support, digital marketing, and maintaining quality in her offerings. Rachel also provides valuable insights for aspiring entrepreneurs, highlighting the significance of passion, market research, and building a strong network. Rachel Smalling has multiple small businesses in Cookeville , TN. The Lakeside Inn was purchased during the COVID pandemic. Running a motel involves constant availability and mental challenges. Building a reliable team is crucial for small business success. The Sportsman's Lodge was a partnership with her partner's parents. Digital marketing is essential but can be overwhelming for small businesses. The 1854 Cocktail Bar was inspired by a trip to New York. Quality ingredients are prioritized in the cocktail offerings. There's companies like Save Fry Oil that can help save costs in commercial kitchens . Networking and community support are vital for entrepreneurs. Aspiring business owners should focus on authenticity and market needs.…

Unscripted Small Business

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Kelli Jones: Are You in Danger of Losing Your Brand? 29:30

il y a 7 weeks29:30

29:30

In this conversation, Abbey Crane interviews Kelli Jones, a trademark and contract lawyer, discussing the importance of trademarking for businesses, the differences between trademark and copyright law, and the impact of AI on legal practices. Kelli shares insights on the risks of not trademarking, the costs involved, and the necessity of having well-drafted contracts. The discussion emphasizes the need for legal protection in business to ensure growth and sustainability. Key Takeaways: Trademarking is essential for brand recognition and protection. An LLC does not provide ownership of a brand name. The first to file a trademark has the strongest rights. AI-generated content may not be legally owned by the user. Contracts should address all potential scenarios to avoid disputes. Trademark registration can take over a year to complete. Legal advice is crucial for effective contract drafting. Budgeting for legal needs is important for business planning. Rebranding due to trademark issues can be costly. Understanding the difference between trademarks and copyrights is vital for business owners. Interested in working with Kelli or want access to her templates? Click here !…

Unscripted Small Business

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Doug Johnson: What Every Business Needs to Know About Their Taxes 38:21

il y a 8 weeks38:21

38:21

In this conversation, Doug Johnson, a CPA, shares his journey from corporate accounting to entrepreneurship, emphasizing the importance of accessibility and partnership in accounting. He discusses the challenges of starting his own firm, the significance of understanding business structures, and common misconceptions about tax deductions. Doug provides valuable insights on when to hire an accountant, strategies for optimizing taxes, and the importance of tracking expenses. He concludes with advice on personal taxes and the key considerations for scaling a business. Key Takeaways: Small businesses often lack the processes of larger companies. Accessibility is key in providing accounting services. Hiring an accountant makes sense when net profits reach around $100K. Many believe they need an LLC to deduct expenses, which is a misconception. Buying items solely to reduce tax bills is not a sound strategy. Estimated tax payments help avoid tax sticker shock. Keeping receipts is crucial for substantiating deductions. Taking risks is essential for building the life you want. Interested in working with Doug? Check out his website here !…

Unscripted Small Business

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Sal Tirabassi: Unlocking the Power of Fractional CFO Services 42:10

il y a 8 weeks42:10