Send Gina a text We made it to the Season 1 finale of 7-Figure Copy —and I couldn’t be more grateful to have you along for the journey! In this special Q&A episode, I’m answering some of the most common questions I get about copywriting and website messaging as you scale your business from six to seven figures. If you’ve ever wondered how to tell when your copy needs a refresh—or how to stay consistent without sounding repetitive—this one's for you. We’ll talk about: The 3 copywriting books I always recommend (even if you’re not a writer) How to reinforce your messaging across your website without feeling redundant Why consistency beats constant reinvention when it comes to your sales pages, website, homepage, email sequences, about page, product launch copy, and program launch copy A sneak peek at what’s coming in Season 2 (hint: it’s all about sales pages and offer positioning! ) If you’re serious about writing high-converting copy that grows with your business, this episode will help you know exactly when and how to pivot your messaging for stronger results. Tune in and let's wrap up Season 1 together! YOUR RESOURCES: 7-Figure Homepage Checklist: Are you looking to make your homepage a client-magnet? Grab my 7-Figure Homepage Checklist to ensure your website isn’t missing the essential copy elements you need to attract premium, high-paying clients! Grab it here. 7-Figure About Page Checklist : Want to ensure your About Page has every copy element and section it needs to boost sales? Download my 7-Figure About Page Checklist and make sure you have all the copy elements needed to attract premium, high-paying clients. Grab it here. Grab the WORKSHOP: How to Write an About Page That Converts Visitors Into Buyers: Put to use the proven framework that will turn your story into a powerful sales tool that builds trust and drives action. Grab it here. AUTHORITY ANCHOR STATEMENT TEMPLATE: Grab your Authority Anchor Statement Template! I'm giving you the exact template I use to write this statement for my clients with over 15 examples for different industries. Use this so that you can add your statement to your homepage today! Download here. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.…

Send Gina a text As your business grows, your story needs to grow with it—and your About Page should reflect the expert you’ve become, not just where you started. In this LIVE copy audit , I sit down with Michelle Stuenkel, founder of Your Media Squad , to help her rework the story on her About Page so it aligns with her growth, her expanded services, and the transformation she now delivers for her clients. Michelle went from running a winter side hustle in New England to building a full-time digital marketing agency in sunny Florida. But like many entrepreneurs, her website still told the old version of her story. In this episode, we shape a new, elevated narrative that captures her credibility, positions her as the expert, and speaks directly to the business owners she now serves. Whether you're rewriting your about page, homepage, sales pages, email sequences, product launch copy , or program launch copy , this episode will help you ensure your messaging evolves as your business does—so you can keep attracting aligned, ready-to-work-with-you clients. Here’s what you’ll learn in this episode: How to craft a curiosity-driven hook that draws readers into your story What to highlight when your story shifts and your services expand The importance of repositioning your expertise for where you are now How to speak directly to your ideal client without losing your voice A behind-the-scenes look at rewriting your About Page in real time Tune in now and learn how to update your story to reflect the expert you’ve become—so your About Page becomes one of your strongest conversion tools. Visit Michelle Stuenkel at www.yourmediasquad.com. Michelle is the founder of Your Media Squad, a digital marketing agency located in the Tampa Bay, FL area. She has a passion for helping small businesses with their organic digital marketing strategy. YOUR RESOURCES: 7-Figure Homepage Checklist: Are you looking to make your homepage a client-magnet? Grab my 7-Figure Homepage Checklist to ensure your website isn’t missing the essential copy elements you need to attract premium, high-paying clients! Grab it here. 7-Figure About Page Checklist : Want to ensure your About Page has every copy element and section it needs to boost sales? Download my 7-Figure About Page Checklist and make sure you have all the copy elements needed to attract premium, high-paying clients. Grab it here. Grab the WORKSHOP: How to Write an About Page That Converts Visitors Into Buyers: To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.…

Send Gina a text If your copy looks like a wall of text, your audience isn’t going to stick around—no matter how brilliant your message is. In this episode of 7-Figure Copy , I’m taking off my copywriter hat and slipping on my secret designer hat to help you transform your sales pages, website, homepage, email sequences, about page, and launch copy into pages that look as good as they read . Whether you’ve got beautifully written copy or are still refining your message, it won’t matter if no one actually reads it. Tune in to learn 6 strategies that graphically boost readability, build trust, and keep your visitors engaged from top to bottom. Here’s what you’ll learn in today’s episode: The design mistake that could be killing your copy—before anyone reads a word A simple way to help your audience absorb your message at a glance How to instantly make your copy feel easier to read and harder to ignore If you want your conversion copy to actually get read—and drive more results—this episode is for you. Ready to give your copy a glow-up and keep readers on the page? Let’s dive in. YOUR RESOURCES: 7-Figure Homepage Checklist: Are you looking to make your homepage a client-magnet? Grab my 7-Figure Homepage Checklist to ensure your website isn’t missing the essential copy elements you need to attract premium, high-paying clients! Grab it here. 7-Figure About Page Checklist : Want to ensure your About Page has every copy element and section it needs to boost sales? Download my 7-Figure About Page Checklist and make sure you have all the copy elements needed to attract premium, high-paying clients. Grab it here. Grab the WORKSHOP: How to Write an About Page That Converts Visitors Into Buyers: Put to use the proven framework that will turn your story into a powerful sales tool that builds trust and drives action. Grab it here. AUTHORITY ANCHOR STATEMENT TEMPLATE: Grab your Authority Anchor Statement Template! I'm giving you the exact template I use to write this statement for my clients with over 15 examples for different industries. Use this so that you can add your statement to your homepage today! Download here. To learn more about the services and products I offer and how we can partner tog To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.…

Send Gina a text If your About Page jumps straight into your backstory without a strong hook, you’re missing one of the most powerful opportunities to grab attention and guide your audience through the rest of your message. In this LIVE Copy Audit with Shannon Boyer—an award-winning educator and course design expert for purpose-driven entrepreneurs—we focus on one of the most overlooked but high-impact elements of an About Page: the hook statement. I share four bold opening lines Shannon can use to lead into her story and explain why the first few lines of your About Page are crucial for creating connection, positioning your expertise, and keeping people engaged. Whether you’re writing copy for your website, sales pages, homepage, email sequences, about page, product launch copy, or program launch copy, what you say at the top of the page matters. And it’s time to make your opening line work harder. In this episode, you’ll learn: Why the first few lines of your About Page can make or break engagement What makes a hook statement compelling—and what to avoid Examples of bold opening lines that immediately draw the reader in How to set up your story so it leads naturally into your offer Why your About Page is a conversion copy opportunity you don’t want to overlook Tune in for actionable copy strategies that will make your About Page your secret sales tool that will convert more readers into buyers of your service, product, or offer! Visit Shannon Boyer at www.shannonlboyer.com. Shannon helps purpose-driven entrepreneurs create high-quality, impactful online courses so they can confidently share their expertise, feel proud of the course they've created, and deliver real results for their students. Shannon is the creator of the Your Best Course Experience - The only program that teaches you how to actually create your online course from start to finish using teaching principles, strategies, and frameworks that help you showcase your expertise professionally and ensure your students get amazing results. —----------- Would you like to be FEATURED on this podcast as a LIVE Copy Audit and get personalized feedback on a focused portion of your website, an opt-in page, landing page, sales page, or an email sequence? CLICK THIS LINK TO APPLY , and pick a time to record your LIVE audit with me. You'll be led to fill out a short questionnaire, and then I'll review your submission and contact you if you're selected. Don’t wait! This could be your opportunity to optimize your copy and share your business with a new audience. YOUR RESOURCES: FREE RESOURCE - 7-Figure About Page Checklist : Want to ensure your About P To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.…

Send Gina a text If you want high-paying clients to trust you and feel connected to your brand, your About Page needs more than a polished backstory—it needs to clearly show why you’re the expert they’ve been looking for . In this episode of 7-Figure Copy , I’ll walk you through how to craft a compelling About Page STORY that strikes the perfect balance between relatability and authority—so your readers see you as the expert to help them. Whether you’re writing copy for your website, sales page, homepage, email sequences, about page, or even gearing up for a product launch or program launch, this strategy will help you connect with your audience and convert more visitors into clients. You’ll learn how to: Share your personal story without oversharing Transition smoothly from relatability to credibility End your story in a way that speaks directly to your dream client Position yourself as the go-to expert while staying approachable If you’re at a loss as to HOW to write your story as a sales tool that will create more revenue for your business, then this episode is for you! FREE RESOURCE - 7-Figure About Page Checklist : Want to ensure your About Page has every copy element and section it needs to boost sales? Download my 7-Figure About Page Checklist and make sure you have all the copy elements needed to attract premium, high-paying clients. Grab it here. Ready to write your STORY? Grab the WORKSHOP: How to Write an About Page That Converts Visitors Into Buyers: Put to use the proven framework that will turn your story into a powerful sales tool that builds trust and drives action. Grab it here. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.…

Send Gina a text Are you making one of the five biggest About Page mistakes that’s costing you high-paying clients? If your About Page feels more like a boring bio than a powerful conversion tool, this episode is for you. In this episode of 7-Figure Copy , I’m breaking down the most common mistakes I see female entrepreneurs make on their About Pages—and more importantly, how to fix them. Because your About Page isn’t just a place to tell your story; it’s a key part of your website, homepage, and sales funnel that can either build trust and drive conversions… or turn visitors away. Whether you’re preparing for your next product launch, program launch, or just want your website and email sequences to do more heavy lifting, this episode will help you transform your About Page into a secret sales tool. Here’s what you’ll learn in today’s episode: The 5 most common About Page mistakes—and why they’re costing you leads and sales. How to share your story in a way that connects and builds authority (without making it all about you). What to include (and what to leave out) so your About Page works as hard as your sales pages and product launch copy. A simple action step you can take today to boost your About Page conversions. If you want an About Page that connects with premium clients and positions you as the go-to expert, this episode is for you! FREE RESOURCE - 7-Figure About Page Checklist : Want to ensure your About Page has every copy element and section it needs to boost sales? Download my 7-Figure About Page Checklist and make sure you have all the copy elements needed to attract premium, high-paying clients. Grab it here. Ready to write your STORY? Grab the WORKSHOP: How to Write an About Page That Converts Visitors Into Buyers: Put to use the proven framework that will turn your story into a powerful sales tool that builds trust and drives action. Grab it here. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.…

Send Gina a text You might think your homepage or sales page is your most important asset, but what if I told you that your About Page is actually your secret sales tool? Most business owners treat their About Page like an afterthought, but the truth is, it’s one of the most-visited pages on your website—and if written strategically, it can turn casual visitors into paying clients. In this episode of 7-Figure Copy , I’m breaking down exactly why your About Page isn’t really about you—it’s about your audience. I’ll show you how to use this powerful page to build trust, establish authority, and drive more conversions. Here’s what you’ll learn in today’s episode: Why your About Page is one of the most visited pages on your website—and how to optimize it for conversions. The biggest mistake business owners make with their About Page and how to fix it. The key elements that make an About Page a trust-building, lead-generating powerhouse. How to highlight your expertise in a way that feels natural (and NOT salesy). A simple call-to-action formula that moves visitors from curious to committed. If you’re ready to stop treating your About Page like a boring bio and start turning it into a conversion machine, this episode is for you! Tune in now and transform your About Page into a sales tool that works for your business. FREE RESOURCE - 7-Figure About Page Checklist : Want to ensure your About Page has every copy element and section it needs to boost sales? Download my 7-Figure About Page Checklist and make sure you have all the copy elements needed to attract premium, high-paying clients. Grab it here. Ready to write your STORY? Grab the WORKSHOP: How to Write an About Page That Converts Visitors Into Buyers: Put to use the proven framework that will turn your story into a powerful sales tool that builds trust and drives action. Grab it here. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.…

Send Gina a text Your homepage is your digital first impression—but is it doing more harm than good? Many entrepreneurs make a common mistake: overloading their homepage with too much information. Instead of guiding visitors toward a clear action, their messaging overwhelms and confuses them. In this LIVE copy audit episode of 7-Figure Copy , I sit down with Mikayla Chanpaung from Organized Grime to review her homepage copy. We dive into the key mistakes that might be sabotaging your homepage’s conversion potential and how to simplify your messaging so visitors take action. Here’s what you’ll learn in today’s episode: Are you saying too much? How to recognize and fix information overload on your homepage.Why less is more when it comes to writing copy that resonates. The power of a strong headline: Why vague headlines won’t attract the right audience—and what to say instead. How to structure your homepage for clarity and conversions (so your ideal clients actually want to keep reading). How to gather great testimonials and use them effectively to build trust and authority on your homepage. If you’ve ever doubted whether your homepage is doing its job, this episode is a must-listen. Tune in for actionable copy strategies that will make your homepage clear, compelling, and conversion-ready! Press play now! —----------- Would you like to be FEATURED on this podcast as a LIVE Copy Audit and get personalized feedback on a focused portion of your website, an opt-in page, landing page, sales page, or an email sequence? CLICK THIS LINK TO APPLY , and pick a time to record your LIVE audit with me. You'll be led to fill out a short questionnaire, and then I'll review your submission and contact you if you're selected. Don’t wait! This could be your opportunity to optimize your copy and share your business with a new audience. YOUR RESOURCES: AUTHORITY ANCHOR STATEMENT TEMPLATE: Grab your Authority Anchor Statement Template! I'm giving you the exact template I use to write this statement for my clients with over 15 examples for different industries. Use this so that you can add your statement to your homepage today! Download here. 7-FIGURE HOMEPAGE CHECKLIST: Looking to make your homepage a client magnet? Grab my 7-Figure Homepage Checklist to ensure your website isn’t missing the essential copy elements you need to attract premium, high-paying clients! Download here. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please che To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.…

Send Gina a text In a crowded market, the biggest challenge is standing out. But here’s the secret: Your authentic voice is your superpower—and it’s the key to differentiating yourself and positioning yourself as the go-to expert. In this episode of 7-Figure Copy, I’m joined by Kat Stuerzel, a certified leadership and heart potential coach, who shares her journey of embracing authenticity to build a successful business. We dive deep into how using your authentic voice isn’t just about sounding unique—it’s about building trust, connecting with your ideal clients, and creating messaging that resonates on a deeper level. We’re unpacking practical strategies for discovering and amplifying your authentic voice, so you can stand out in your industry and attract the right clients with ease. Whether you’re crafting sales pages, website copy, email sequences, about pages, product launch copy, or program launch copy, learning how to leverage your authentic brand voice is the ultimate conversion copy advantage. Here’s what you’ll learn in today’s episode: Why your authentic voice is your superpower—and how to use it to differentiate yourself. How to find and embrace your unique voice, even if you’re scared of standing out. Practical tips for bringing your authentic voice into your website, sales pages, and email sequences. The secret to building trust and authority by being unapologetically you. How authenticity impacts your messaging and leads to higher conversions. If you’re ready to stop sounding like everyone else and start using your authentic voice to build authority, this episode is for you. Whether you’re refining your about page, homepage, or preparing for your next product or program launch, the power of authenticity can set you apart and attract high-paying clients. Tune in now and learn how to find and use your authentic brand voice to stand out and scale with confidence! YOUR RESOURCES: AUTHORITY ANCHOR STATEMENT TEMPLATE: Grab your Authority Anchor Statement Template! I'm giving you the exact template I use to write this statement for my clients with over 15 examples for different industries. Use this so that you can add your statement to your homepage today! Download here. 7-FIGURE HOMEPAGE CHECKLIST: Looking to make your homepage a client magnet? Grab my 7-Figure Homepage Checklist to ensure your website isn’t missing the essential copy elements you need to attract premium, high-paying clients! Download here. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.…

Send Gina a text When visitors land on your homepage, you have just a few seconds to capture their attention and position yourself as the expert they need. But most female entrepreneurs are missing one crucial element that could instantly establish their authority and make their messaging more compelling. In this episode of 7-Figure Copy, we’re diving into the power of the Authority Anchor Statement — an often overlooked copy element that positions you as the go-to expert by focusing on the solution you provide rather than just your credentials. I’ll break down exactly what an Authority Anchor Statement is, why it works, and how you can craft one to elevate your messaging on your sales pages, website, homepage, email sequences, about page, product launch copy, and program launch copy. This one change could be the key to turning visitors into clients who are ready to say “yes” to your offer. Here’s what you’ll learn in today’s episode: Why most entrepreneurs fail to communicate their authority—and how to fix it. How to craft a powerful Authority Anchor Statement that resonates with your audience’s needs and desires. Real-life examples of good vs. bad Authority Anchor Statements across different industries. The key to positioning your solution as the best option—without sounding salesy. How to use this element strategically across your homepage, sales pages, and email sequences to boost conversions. If you want to position yourself as an expert, differentiate yourself from competitors, and increase conversions on your website, this episode is for you. Whether you’re refining your About page or homepage or planning your next product launch, the Authority Anchor Statement can make all the difference. AUTHORITY ANCHOR STATEMENT TEMPLATE: Grab your Authority Anchor Statement Template! I'm giving you the exact template I use to write this statement for my clients with over 15 examples for different industries. Use this so that you can add your statement to your homepage today! Download here. Tune in now and learn how to use this forgotten homepage element to stand out and scale with confidence. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.…

Send Gina a text If your messaging isn’t connecting the way you want it to, there’s a good chance your audience doesn’t feel truly seen, heard, and understood. And when that happens? They don’t take action. In this episode of 7-Figure Copy , I conduct a live copy audit with Becca Boeving, founder of Pelvic Floor Momma , to help her optimize key areas of her homepage. If you’ve ever struggled with writing copy that resonates with your audience and moves them to take action, you won’t want to miss this behind-the-scenes look at what works—and what doesn’t. I’ll walk Becca through specific copy improvements to make her website more effective, ensuring her messaging speaks directly to her ideal client’s pain points, desires, and transformation. And the best part? The same strategies apply to your sales pages, website, homepage, email sequences, about page, product launch copy, and program launch copy—so you can attract more of the right clients and boost conversions. Here’s what you’ll learn in today’s episode: Why vague, generic copy is costing you clients—and how to fix it. The importance of mirroring your audience’s language to build instant trust. A step-by-step approach to writing compelling bullet points that highlight your audience’s real struggles and desired transformation. How to structure your homepage copy so it guides visitors toward the next step—whether that’s signing up for your email list, booking a call, or purchasing your offer. If you want to create website and sales page copy that truly speaks to your audience and turns visitors into buyers, this episode is packed with real-time copy tips to help you make your messaging more powerful and effective. Visit Becca Boeving at Pelvic Floor Momma. Becca is a Pelvic Rehab Certified Coach. —----------- Would you like to be FEATURED on this podcast as a LIVE Copy Audit and get personalized feedback on a focused portion of your website, an opt-in page, landing page, sales page, or an email sequence? CLICK THIS LINK TO APPLY , and pick a time to record your LIVE audit with me. You'll be led to fill out a short questionnaire, and then I'll review your submission and contact you if you're selected. Don’t wait! This could be your opportunity to optimize your copy and share your business with a new audience. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here . Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.…

Send Gina a text If you want to attract more high-paying clients and establish yourself as the go-to expert in your field, you need to be visible online. But how do you do that effectively—without spending all day on social media? In this guest episode of 7-Figure Copy, I’m joined by SEO expert Glenneth Reed, founder of The Visibility Method. She helps small business owners get found on Google so they can bring in more leads, more clients, and more revenue—without relying on ads. We’re diving into practical, actionable strategies to increase your online visibility through SEO, content marketing, and website optimization so your sales pages, website, homepage, email sequences, about page, product launch copy, and program launch copy start working harder for you. Here’s what you’ll learn in today’s episode: The biggest SEO mistakes business owners make—and how to fix them. How to create searchable content that gets you found by the right audience. Simple tweaks to your homepage, sales pages, and blog to boost visibility. The importance of title tags, meta descriptions, and keywords in ranking higher. Why consistency, boundaries, and content repurposing are key to expert positioning. If you’ve been wondering how to show up at the top of Google search results and position yourself as an expert in your niche, this episode is packed with gold nuggets to help you do just that. Looking to optimize your homepage and attract more customers and clients? Grab my 7-Figure Homepage Checklist to ensure your website isn’t missing the essential copy elements you need to attract premium, high-paying clients! Download here. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.…

Send Gina a text If you’re a female entrepreneur struggling to attract the right clients or feel like your messaging isn’t landing, it’s time to go back to the foundation—researching your target audience. In this episode of 7-Figure Copy , we’re diving deep into how understanding your ideal clients can transform your sales pages, website, homepage, email sequences, about page, product launch copy, and program launch copy from generic to high-converting. I’ll share why skipping audience research is one of the biggest mistakes business owners make and how it leads to missed opportunities, attracting the wrong clients, and losing trust with your audience. Plus, I’ll give you actionable strategies for gathering the insights you need to craft messaging that resonates, builds authority, and compels your audience to take action. Here’s what you’ll learn in today’s episode: The biggest risks of skipping audience research—and how to avoid them. Simple but powerful ways to uncover exactly what your audience wants, needs, and struggles with. How to use real client language to create messaging that connects on a deeper level and boosts conversions. The key to positioning yourself as a trusted expert in your industry through strategic research. If you want to create website and sales page copy that truly speaks to your audience and turns visitors into buyers, this episode is for you. Whether you’re refining your about page, homepage, or email sequences or preparing for your next product or program launch, audience research is exactly what you need. Ready to refine your messaging and scale with confidence? Tune in now and start applying these research strategies to make your copy work harder for your business. Looking to make your homepage a client magnet? Grab my 7-Figure Homepage Checklist to ensure your website isn’t missing the essential copy elements you need to attract premium, high-paying clients! Download here. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.…

Send Gina a text In this episode of 7-Figure Copy, we’re diving into a LIVE Copy Audit with my guest, Brenda Chilstrom, an occupational therapist and owner of "That Makes Sense OT." If you’re a female entrepreneur or small business owner looking to elevate your website copy and attract premium clients, this episode is packed with actionable insights to help you scale your business with clarity and confidence. Here’s what we cover during Brenda’s LIVE Copy Audit: The “What Sets Me Apart” Section: How to craft a compelling message that highlights your unique expertise and builds trust. Testimonials: Why strategically placed social proof is crucial for attracting the right audience. Lead Magnet Placement: Tips for optimizing your freebie placement to grow your email list and connect with potential clients. Resources Page: How to position your resources to add value and build authority. Whether you’re revamping your website, writing sales page copy, or looking for tips to optimize your launch copy, this episode provides practical examples and expert strategies to create high-converting messaging that resonates with your audience. Visit Brenda Chilstrom at That Makes Sense OT CLICK HERE to see what Brenda’s homepage looked like at the time we did the Copy Audit. —----------- Would you like to be FEATURED on this podcast as a LIVE Copy Audit and get personalized feedback on a focused portion of your website, an opt-in page, landing page, sales page, or an email sequence? CLICK THIS LINK TO APPLY , and pick a time to record your LIVE audit with me. You'll be led to fill out a short questionnaire, and then I'll review your submission and contact you if you're selected. Don’t wait! This could be your opportunity to optimize your copy and share your business with a new audience. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here . Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co . To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.…

Send Gina a text If you’ve ever wondered whether your homepage is doing enough to attract premium clients and position you as the expert, this episode is for you. Your homepage isn’t just a digital welcome mat—it’s the front door to your business. In today’s episode, we’re breaking down exactly how to create a homepage that works as hard as you do to connect with your audience, build trust, and drive sales. Here’s what you’ll learn in today’s episode: The key section of your homepage that must grab attention and qualify your ideal clients immediately. How to leverage social proof to showcase your expertise and make visitors feel confident about working with you. How sharing a small section about you will make your homepage more personal, relatable, and effective at converting visitors into clients. Ready to make your homepage a high-converting space that reflects your authority and drives results? Tune in now to learn actionable strategies you can apply to your website today. Don’t forget to subscribe so you never miss an episode packed with strategies to help you scale your business with clarity, confidence, and copy that connects. Looking to make your homepage a client magnet? Grab my 7-Figure Homepage Checklist to ensure your website isn’t missing the essential copy elements you need to attract premium, high-paying clients! Download here. Are you looking to make your homepage a client-magnet? Grab my 7-Figure Homepage Checklist to ensure your website isn’t missing the essential copy elements you need to attract premium, high-paying clients! Download here . To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here . Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.…

Send Gina a text Welcome to the first episode of 7-Figure Copy ! If you’re a female entrepreneur or small business owner aiming to attract premium clients, elevate your messaging, and scale to seven figures, you’re in the right place. In this episode, I share my journey from architect to health and fitness coach to conversion copywriter—and how these experiences have shaped my unique approach to creating high-converting copy for women like you. Here’s what you’ll learn in today’s episode: Why “good” copy isn’t enough to position you as the go-to expert and scale your business to seven figures. The four core elements of high-converting copy that every female entrepreneur needs. How strategic messaging can transform your business by attracting premium clients, building authority, and guiding your audience to take action. Ready to position yourself as the go-to expert and let your copy do the heavy lifting? Tune in for actionable strategies you can start applying today to move closer to your seven-figure goals. Be sure to subscribe so you can start building your seven-figure business with clarity, purpose, and copy that supports what matters most. Looking to make your homepage a client-magnet? Grab my 7-Figure Homepage Checklist to ensure your website isn’t missing the essential copy elements you need to attract premium, high-paying clients! Download here . To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here . Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.…

Send Gina a text How many late nights have you spent tweaking your website copy or rewriting email sequences, hoping it’s good enough to attract premium clients? If you’re a female entrepreneur or small business owner working to scale your business to seven figures, you’re not alone—but it doesn’t have to be this way. In this episode, we’re diving into four quick copywriting and strategic messaging tweaks that you can make - fast - so that your website contains high-converting copy that connects, converts, and drives your business forward. Here’s what you’ll learn: Why clarity in your messaging matters more than cleverness—and how it helps your website and sales pages stand out. The power of customer-centric copy and how shifting the focus to “you” can elevate your messaging to attract high-ticket clients. How to use the exact language of your ideal client to build trust, resonate deeply, and inspire action. Why weaving in pain points and desires can transform your website, launch copy, email sequences, and program promotions into tools for scaling your business. Your copy should do more than describe your business—it should position you as the go-to expert, attract the right clients, and support your journey to 7-figures. These principles will empower you to create messaging that reflects your expertise and works as hard as you do to grow your business. Be sure to subscribe so you can start building your seven-figure business with clarity, purpose, and copy that supports what matters most. Looking to make your homepage a client-magnet? Grab my 7-Figure Homepage Checklist to ensure your website isn’t missing the essential copy elements you need to attract premium, high-paying clients! Download here . To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here . Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.…

Send Gina a text Have you ever thought about how your mindset might be holding your business back? Whether it’s self-doubt, hesitation to fully own your expertise, or fear of being too “salesy,” these mindset challenges can sabotage your messaging—and your results. For female entrepreneurs and small business owners working to scale to seven figures, mindset is just as critical as strategy when it comes to creating high-converting copy that connects and converts. In this episode, we’re diving into three common mindset challenges that may be impacting your website copy, sales pages, email sequences, and even your launch copy. By addressing these blocks, you can create messaging that positions you as the go-to expert and attracts premium clients. Here’s what we’ll cover: How to confidently showcase your authority so your audience sees you as the trusted leader in your field. Why specific messaging resonates with your ideal clients and helps your copy stand out in a crowded market. How to craft compelling calls to action that inspire your audience to take the next step without feeling pushy. These mindset shifts and strategies will help you write copy that supports your business goals, builds authority, and drives business growth. Whether you’re refining your website, creating sales pages, or preparing for product and program launches, this episode is packed with tips to help you scale your business with confidence and clarity. Be sure to subscribe so you can start building your seven-figure business with clarity, purpose, and copy that supports what matters most. Looking to make your homepage a client-magnet? Grab my 7-Figure Homepage Checklist to ensure your website isn’t missing the essential copy elements you need to attract premium, high-paying clients! Download here . To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here . Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.…

Send Gina a text Welcome to 7-Figure Copy , the podcast for driven female entrepreneurs ready to position themselves as the go-to expert, attract high-paying clients, and scale their businesses to seven figures. In this episode, you’ll learn: An inside look at what 7-Figure Copy offers and why each episode is a must-listen on your journey to seven figures, How this podcast will help you streamline your messaging, allowing your copy to work harder and attract the clients you want, Why 7-Figure Copy was created for the “forgotten middle”—ambitious women who are ready to scale but need advanced strategies and clear direction, A bit about your host, Gina Whitehouse, a conversion copywriter and small business owner who understands the unique challenges of balancing business growth, family, and staying true to your values. If you’re ready for practical tips on how to use high-converting copy for your website, sales pages, email sequences, and program launches, then you’re in the right place! This is a seasonal podcast. Expect actionable, digestible episodes under 20 minutes, with expert guests, live copy audits, and real-life strategies designed to help you scale your business with ease. Be sure to subscribe so you can start building your seven-figure business with clarity, purpose, and copy that supports what matters most. Looking to make your homepage a client-magnet? Grab my 7-Figure Homepage Checklist to ensure your website isn’t missing the essential copy elements you need to attract premium, high-paying clients! Download here . To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here . Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram —I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.…