The Boost With Greg Rollett podcast

#Entrepreneur #Business #Marketing #Grommet & Affiliate Summit #Affiliate Summit #Affiliate Marketing #Publishing #Podcast Media Company #Content Marketing #Ecommerce

22:42

We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers. Today we’re going to talk about how AI can help to create better experiences for customers before, during, and after their interactions. To help me discuss this topic, I’d like to welcome Fabrice Martin, Chief Product Officer at Medallia. RESOURCES Medallia: https://www.medallia.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

The Boost with Greg Rollett

maison des série•Feed

The Boost is a new series designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce.

Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry leaders—editors, publishers, directors of commerce, and Chief Revenue Officers—sharing how they propel and expand their businesses through innovative strategies in content, community, and commerce.
The podcast is brought to you by Grommet, Affiliate Summit and GiddyUp.

11 episodes

The Boost with Greg Rollett

updated il y a environ 5 jours

maison des série•Feed

The Boost is a new series designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce.

11 episodes

#Entrepreneur #Business #Marketing #Grommet & Affiliate Summit #Affiliate Summit #Affiliate Marketing #Publishing #Podcast Media Company #Content Marketing #Ecommerce

Kaikki jaksot

1
Surviving the Content Apocalypse & the Slow Death of A Google First Strategy w/ Amy Aitman 24:13

il y a environ 5 jours24:13

24:13

🎟 Don’t forget: Get 15% off your ticket to Affiliate Summit East in NYC (Aug 4–5) with code BOOST15. Head to https://affiliatesummit.com The search game has changed and publishers are feeling the heat. In this episode of The Boost, Greg sits down with Amy Aitman, COO of Venture 4th Media and co-founder of Red Visible, to unpack what it really takes to build winning content strategies in today’s fragmented landscape. From the death of Google-first publishing to the rise of Reddit, YouTube, and niche forums, Amy brings the fire on how publishers can adapt, stay relevant, and create content that actually connects. You’ll learn: -Why SEO alone won’t save your site in 2025 -What content moats still exist—and how to build them -How Reddit is becoming the most important platform you’re ignoring -What today’s content team should really look like (hint: multi-hyphenates FTW) -Why authenticity and community are the new SEO If you’re a content creator, affiliate marketer, or digital publisher—this episode is a must-listen. This episode is presented by Grommet, the leading product discovery marketplace that connect thousands of new and unique products with millions of shoppers. Check out what's trending at https://thegrommet.com Want to promote these products to your audience and earn 20% for every sale of every product? Email greg@thegrommet.com for more information about joining our exclusive publisher program.…

1
Hannah Buitekant on Building a Performance-Obsessed Media Brand at Daily Mail 25:00

il y a environ 12 jours25:00

25:00

→ Join us at Affiliate Summit East (use code BOOST15): https://affiliatesummit.com Want to know how one of the world’s most recognizable media brands drives 300M+ monthly visitors while staying performance-obsessed? In this episode of The Boost, Greg Rollett sits down with Hannah Buitekant, Managing Director of Commercial at dmg media (Daily Mail), to break down how they balance storytelling with scale, content with commerce, and editorial integrity with monetization. Whether you're a publisher, brand, creator, or advertiser—this episode is your masterclass in building media that matters and monetizes. 🎯 What You’ll Learn in This Episode: How Daily Mail tailors content for every platform (TikTok, YouTube, Pinterest & more) The “Three R’s” that fuel dmg’s content strategy Commerce, video, and premiumization—and how they drive revenue Why views aren’t enough—and what brands really want from publishers The power of repurposing and slicing content Team building in a multi-platform world How to survive and thrive on borrowed platforms like TikTok 🔗 Resources & Links: → Learn more about dmg media: https://www.dmgmedia.co.uk → Connect with Hannah on LinkedIn: https://www.linkedin.com/in/hannah-buitekant → Subscribe to The Boost: https://www.youtube.com/watch?v=3_U2rBjjd9s&list=PLLozJSCzkxQdigpzrVjBTMYKYlFw7BmH5 → Join us at Affiliate Summit East (use code BOOST15): https://affiliatesummit.com…

1
The Art of Product Discovery: Helping Publishers Stay Ahead of Trends & Diversify Revenue Streams 22:29

il y a 12 weeks22:29

22:29

In this episode of The Boost , host Greg Rollett sits down with Eric Schechter, cofounder of GiddyUp and President of Grommet, to unveil the groundbreaking affiliate program designed to put publishers first. Eric shares his extensive experience in the affiliate and performance marketing space and dives deep into what makes Grommet’s affiliate program a game-changer for publishers, brands, and shoppers alike. From curated product selections to unmatched commission structures, this program sets a new standard for affiliate partnerships. Together, Greg and Eric explore key topics such as: • The shift from traditional affiliate programs to publisher-first models. • Why trust, community, and product quality are essential for publishers. • How Grommet’s program offers 20% shopper discounts and 20% affiliate payouts. • Strategies for product discoverability and aligning with publisher values. • What sets Grommet apart as a platform for innovative, small-business products. Packed with valuable insights and actionable advice, this episode is a must-listen for publishers, affiliates, and marketers aiming to maximize revenue while supporting independent makers. What You’ll Learn: • How Grommet’s curated approach builds trust with publishers and shoppers. • Why high commissions and shopper incentives are the future of affiliate marketing. • The importance of discoverability and product alignment for publishers. • Key takeaways from building an affiliate program that prioritizes partnerships. Timestamps: 0:00 – Intro and Affiliate Summit West details 3:30 – Meet Eric Schechter and the launch of Grommet’s affiliate program 10:20 – How publishers differ from media buyers and what they need 18:45 – The role of trust and community in affiliate success 26:50 – Why Grommet vets every product for quality and innovation 36:10 – Shopper discounts and publisher payouts: A win-win model 43:25 – Discoverability: Helping publishers find the perfect products 50:15 – How to get started with Grommet’s affiliate program About The Boost: The Boost is your go-to podcast for publishers, marketers, and media professionals looking to elevate their business through content, community, and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, the show features top industry leaders sharing actionable insights to help you grow your business. Presented by: The Grommet – Discover innovative products and earn 20% per sale as an affiliate: https://thegrommet.com/affiliates Affiliate Summit West 2025 – Join the biggest affiliate marketing event in Las Vegas: https://www.affiliatesummit.com/west (Use code BOOST15 for 15% off!) Follow Greg Rollett: LinkedIn: https://www.linkedin.com/in/gregrollett X: https://x.com/gregrollett…

1
2025 Publisher & Affiliate Predictions: Surviving Google & Thriving with AI with Tye DeGrange 33:23

il y a 13 weeks33:23

33:23

In this episode of The Boost , host Greg Rollett welcomes Tye DeGrange, founder of Round Barn Labs, to dive into the hottest trends shaping the future of affiliate and publisher marketing in 2025. Tye brings his unique insights from leading a top boutique agency and shares practical strategies to navigate the evolving digital landscape, from Google’s algorithm updates to the rapid rise of AI and traffic diversification. Together, Greg and Tye tackle key topics such as: •The seismic shifts in Google search traffic and how publishers can adapt. •Why trust and authenticity are the new cornerstones of affiliate marketing success. •How AI tools are revolutionizing workflows and boosting efficiency. •Strategies to diversify traffic sources and mitigate risks. •Predictions for 2025: Will it be an up year or down year for affiliates? Packed with actionable advice and real-world examples, this episode will equip publishers, affiliates, and marketers with the tools they need to thrive in 2025. What You’ll Learn: •Why Google’s updates are reshaping publisher strategies. •How to use AI to enhance your marketing workflow. •The importance of building trust and authenticity in your audience. •Where to diversify traffic for sustainable growth. •Insights on how the affiliate space will evolve in 2025. Timestamps: 0:00 – Introduction and Affiliate Summit West details 3:20 – Meet Tye DeGrange and his insights on affiliate marketing 8:15 – The state of Google search traffic: What’s next? 14:30 – The shift to trust and authenticity in publishing 21:45 – How AI is changing marketing workflows 30:10 – Diversifying traffic: Key opportunities for 2025 38:25 – Predictions for 2025: Optimism or caution? 42:50 – Round Barn Labs and the RBL Flywheel Newsletter About The Boost: The Boost is your go-to podcast for publishers, marketers, and media professionals looking to elevate their business through content, community, and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, the show features top industry leaders sharing actionable insights to help you grow your business. Presented by: The Grommet – Discover innovative products and earn 20% per sale as an affiliate: https://thegrommet.com/affiliates Affiliate Summit West 2025 – Join the biggest affiliate marketing event in Las Vegas: https://www.affiliatesummit.com/west (Use code BOOST15 for 15% off!) Connect with Tye DeGrange: Newsletter: RBL Flywheel Newsletter - https://the-flywheel.beehiiv.com/ LinkedIn: https://www.linkedin.com/in/tyedegrange Follow Greg Rollett: LinkedIn: https://www.linkedin.com/in/gregrollett X: https://x.com/gregrollett Subscribe for more episodes of The Boost !…

1
Skyrocket Conversions in 2025: The Power of Data, Partnerships, and Smarter Funnels w/ Jeremy Aaronson 15:42

il y a 16 weeks15:42

15:42

In this episode of The Boost , host Greg Rollett sits down with Jeremy Aaronson, Chief Revenue Officer at UpsellIt, to uncover the biggest opportunities for e-commerce brands to increase their conversions and boost revenue in 2024. Jeremy dives into actionable strategies that brands can implement right now—from smarter partnerships and data utilization to fixing broken coupon systems and buttoning up your funnels for Q4. With over 20 years of experience in the conversion optimization space, Jeremy shares proven tips to: Leverage brand partnerships to reduce costs and build trust. Turn unused data into actionable insights to improve performance. Optimize funnels and upsell strategies to maximize Q4 results. Use AI and real-time tools to boost AOV (Average Order Value). Whether you’re a publisher, marketer, or e-commerce brand looking to optimize your conversions, this episode is packed with real-world insights to help you succeed. What You’ll Learn: Why partnerships are a game-changer in 2024. The hidden opportunities brands overlook in their coupon strategies. How slowing down and analyzing data can accelerate growth. The critical steps to prepare your funnel for Q4 success. How to leverage external experts to boost your performance quickly. About The Boost: The Boost is the go-to podcast for publishers, marketers, and media professionals looking to elevate their business through content, community, and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, the show features interviews with top industry leaders sharing actionable insights you can use to grow your business. Presented by: The Grommet – Discover new products and earn 20% per sale as an affiliate: https://thegrommet.com/affiliates Affiliate Summit West 2025 – Join the biggest affiliate marketing event in Las Vegas: https://www.affiliatesummit.com/west (Use code BOOST15 for 15% off!) Connect with Jeremy Aaronson: Website: https://www.upsellit.com Follow Greg Rollett: LinkedIn: https://www.linkedin.com/in/gregrollett X: https://x.com/gregrollett Subscribe for more episodes of The Boost!…

1
How a Red Hockey Jersey Made Paresh an Unforgettable Affiliate Marketing Leader 17:50

il y a 17 weeks17:50

17:50

In this episode of The Boost, host Greg Rollett sits down with Paresh Vadavia, a leading voice in affiliate marketing and Partner at Gen3 Marketing, to uncover the secrets to building meaningful connections, fostering long-term partnerships, and thriving in a competitive industry. With nearly two decades of experience, Paresh shares invaluable insights on how he scaled Gen3 Marketing into a global powerhouse with over 500 managed programs and 200 employees worldwide. Greg and Paresh delve into the strategies that make affiliate marketing a relationship-driven business, exploring why in-person interactions still reign supreme, how to stand out at industry events, and the importance of consistency and preparation in building trust and seizing opportunities. Whether you’re an affiliate marketer, brand, or publisher, or simply someone looking to up your networking game, this episode is packed with actionable insights and real-world advice to help you grow your business and your community. Watch this episode to learn: •Why in-person connections are still the most powerful driver of business growth. •The art of standing out at events to leave a lasting impression. •How preparation and persistence turn initial meetings into long-term partnerships. •Tips for fostering collaboration and building trust in the affiliate marketing world. •The strategies Gen3 Marketing uses to stay ahead, including AI and strategic acquisitions. About The Boost: The Boost is a new series brought to you by Grommet, Affiliate Summit and GiddyUp that was designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry leaders—editors, publishers, directors of commerce, and Chief Revenue Officers—sharing how they propel and expand their businesses through innovative strategies in content, community, and commerce. The Boost Is Presented By: The Grommet. The Grommet is a leading product discovery platform that connects 1,000s of new and emerging consumer brands with millions of shoppers. Publishers can get access to share all of these products with their audience and get 20% for every sale they generate. Learn more and apply to be a publisher or affiliate at https://thegrommet.com/affiliates Affiliate Summit West. The biggest affiliate marketing event in the WORLD is back for 2025 on February 3 – 5 in Las Vegas. If you want to meet over 7,000 advertisers, affiliates, publishers, ecom sellers, tech providers and networks in one place, then you’re going to want to pay attention because we’re offering an exclusive discount for Boost Podcast listeners. Use the code BOOST15 when you register to save 15% on your ticket! Get your ticket here: https://www.affiliatesummit.com/west Get In Touch: Greg Rollett can be reached at greg@thegrommet.com https://www.linkedin.com/in/gregrollett/ https://x.com/gregrollett…

1
The NY Post’s Digital Revenue Playbook: Celebrities and SEO 37:48

il y a 18 weeks37:48

37:48

In this episode of The Boost , host Greg Rollett sits down with Barret Wertz, Commerce Editorial Director at the New York Post , to uncover the strategies driving success in content commerce. With years of experience overseeing commerce content for the New York Post , Page Six , and Decider , Barret shares expert insights into balancing editorial integrity with revenue goals, adapting to industry changes, and crafting content that engages and converts. Greg and Barret dive deep into the art and science of modern publishing, exploring how celebrity-driven content can skyrocket conversions, why SEO remains the backbone of content strategy, and the growing potential of social commerce. They also discuss practical ways for brands to get noticed by top-tier publishers and how data-driven decision-making can give publishers a competitive edge. Whether you’re a publisher aiming to optimize your content, a brand looking to land features in major publications, or simply interested in the evolving landscape of commerce content, this episode is a must-watch. Watch this episode to learn: How celebrity-driven content creates massive revenue opportunities. Why SEO remains the foundation of content commerce success. The secrets to standing out and getting featured by top publishers. How publishers are adapting to seasonal trends and algorithm updates. Why social commerce is the next frontier for content-driven revenue. About The Boost: The Boost is a new series brought to you by Grommet, Affiliate Summit and GiddyUp that was designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry leaders—editors, publishers, directors of commerce, and Chief Revenue Officers—sharing how they propel and expand their businesses through innovative strategies in content, community, and commerce. The Boost Is Presented By: The Grommet. The Grommet is a leading product discovery platform that connects 1,000s of new and emerging consumer brands with millions of shoppers. Publishers can get access to share all of these products with their audience and get 20% for every sale they generate. Learn more and apply to be a publisher or affiliate at https://thegrommet.com/affiliates Affiliate Summit West. The biggest affiliate marketing event in the WORLD is back for 2025 on February 3 – 5 in Las Vegas. If you want to meet over 7,000 advertisers, affiliates, publishers, ecom sellers, tech providers and networks in one place, then you’re going to want to pay attention because we’re offering an exclusive discount for Boost Podcast listeners. Use the code BOOST15 when you register to save 15% on your ticket! Get your ticket here: https://www.affiliatesummit.com/west Get In Touch: Greg Rollett can be reached at greg@thegrommet.com https://www.linkedin.com/in/gregrollett/ https://x.com/gregrollett…

1
FlexOffers Reveals The Affiliate Marketing Playbook for 2025 21:56

il y a 20 weeks21:56

21:56

In this episode of The Boost , host Greg Rollett sits down with John Nardolilli from FlexOffers to explore the strategies behind successful affiliate marketing programs. With decades of experience in affiliate marketing, John shares actionable insights on how brands can leverage performance-based partnerships to drive sales, optimize campaigns, and build lasting relationships with publishers. Greg and John discuss why affiliate marketing is a game-changer for small brands, offering a risk-free way to grow without hefty upfront marketing costs. They break down the importance of understanding your competition, aligning messaging to boost conversions, and using hybrid compensation models to attract top-tier publishers. John also shares his expert tips on building trust, creating co-branded pages, and fostering long-term relationships that pay dividends. Whether you’re a small business owner looking to scale, a publisher aiming to increase revenue, or a marketer searching for the latest trends in affiliate marketing, this episode is packed with real-world advice and strategies you can use right now. Watch this episode to discover: •How affiliate marketing reduces risk and boosts ROI. •Why competitive research is essential for affiliate program success. •The importance of trust and relationships in affiliate marketing. •Real strategies for aligning messaging to increase conversions. About The Boost: The Boost is a new series brought to you by Grommet, Affiliate Summit and GiddyUp that was designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry leaders—editors, publishers, directors of commerce, and Chief Revenue Officers—sharing how they propel and expand their businesses through innovative strategies in content, community, and commerce. The Boost Is Presented By: The Grommet. The Grommet is a leading product discovery platform that connects 1,000s of new and emerging consumer brands with millions of shoppers. Publishers can get access to share all of these products with their audience and get 20% for every sale they generate. Learn more and apply to be a publisher or affiliate at https://thegrommet.com/affiliates Affiliate Summit West. The biggest affiliate marketing event in the WORLD is back for 2025 on February 3 – 5 in Las Vegas. If you want to meet over 7,000 advertisers, affiliates, publishers, ecom sellers, tech providers and networks in one place, then you’re going to want to pay attention because we’re offering an exclusive discount for Boost Podcast listeners. Use the code BOOST15 when you register to save 15% on your ticket! Get your ticket here: https://www.affiliatesummit.com/west Get In Touch: Greg Rollett can be reached at greg@thegrommet.com https://www.linkedin.com/in/gregrollett/ https://x.com/gregrollett…

1
How InsideHook Uses Social Whitelisting to Turn Ads into Trusted Endorsements 21:12

il y a 21 weeks21:12

21:12

Is social whitelisting the next big revenue driver for publishers? In this episode of The Boost , host Greg Rollett dives into the power of social whitelisting with Elisabeth Chambry, Director of Commerce at InsideHook. With experience from InsideHook, Insider Reviews, and Wirecutter, Elisabeth shares her expertise on how publishers can boost revenue and brand trust by partnering with advertisers to run ads directly through their social channels. Greg and Elisabeth break down the strategy behind InsideHook’s approach to social whitelisting and how it’s helping publishers deliver more authentic, trusted ads that audiences actually respond to. Elisabeth shares why InsideHook’s editorial integrity is central to their success, emphasizing the importance of only partnering with brands that align with their values. Plus, she offers real-world examples and actionable tips on selecting the right partners, setting up licensing fees, and avoiding common pitfalls that publishers may face. If you’re a publisher, brand, or marketer looking to drive more ROI from social ads while building audience trust, this episode is packed with actionable strategies you can start using now. Greg and Elisabeth bring valuable insights on how to turn social whitelisting into a meaningful revenue stream while maintaining a high standard of editorial quality. Whether you’re gearing up for Q4 or looking to strengthen your social strategy in 2025, don’t miss this in-depth look at one of today’s most effective tools for content-driven commerce. About The Boost: The Boost is a new series brought to you by Grommet, Affiliate Summit and GiddyUp that was designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry leaders—editors, publishers, directors of commerce, and Chief Revenue Officers—sharing how they propel and expand their businesses through innovative strategies in content, community, and commerce. The Boost Is Presented By: The Grommet. The Grommet is a leading product discovery platform that connects 1,000s of new and emerging consumer brands with millions of shoppers. Publishers can get access to share all of these products with their audience and get 20% for every sale they generate. Learn more and apply to be a publisher or affiliate at https://thegrommet.com/affiliates Affiliate Summit West. The biggest affiliate marketing event in the WORLD is back for 2025 on February 3 – 5 in Las Vegas. If you want to meet over 7,000 advertisers, affiliates, publishers, ecom sellers, tech providers and networks in one place, then you’re going to want to pay attention because we’re offering an exclusive discount for Boost Podcast listeners. Use the code BOOST15 when you register to save 15% on your ticket! Get your ticket here: https://www.affiliatesummit.com/west Get In Touch: Greg Rollett can be reached at greg@thegrommet.com https://www.linkedin.com/in/gregrollett/ https://x.com/gregrollett…

1
Is Content Commerce Working in 2024? | Episode 1 with Jessica Seib 24:48

il y a 22 weeks24:48

24:48

Is content commerce working in 2024? In this episode of The Boost, host Greg Rollett sits down with Jessica Seib, a commerce consultant with experience at BuzzFeed and Rolling Stone, to tackle this question head-on. They dive deep into how content commerce is evolving, especially as platforms like TikTok, Pinterest, and Reddit become shopping hubs for Gen Z and Millennials. Jessica shares hard-hitting insights on what’s driving the shift from traditional search to social media as the starting point for shopping, and how brands and publishers can keep up. With actionable tips and industry insider knowledge, this episode is packed with practical advice—from creating platform-specific content to keeping audience trust at the forefront. Whether you’re a publisher, marketer, or brand looking to get a leg up in content commerce, this episode has strategies you won’t want to miss. Greg and Jessica bring fresh, no-nonsense insights on what’s working now and what you need to focus on to succeed as we move into 2025. About The Boost: The Boost is a new series brought to you by Grommet, Affiliate Summit and GiddyUp that was designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry leaders—editors, publishers, directors of commerce, and Chief Revenue Officers—sharing how they propel and expand their businesses through innovative strategies in content, community, and commerce. The Boost Is Presented By: The Grommet. The Grommet is a leading product discovery platform that connects 1,000s of new and emerging consumer brands with millions of shoppers. Publishers can get access to share all of these products with their audience and get 20% for every sale they generate. Learn more and apply to be a publisher or affiliate at https://thegrommet.com/affiliates Affiliate Summit West. The biggest affiliate marketing event in the WORLD is back for 2025 on February 3 – 5 in Las Vegas. If you want to meet over 7,000 advertisers, affiliates, publishers, ecom sellers, tech providers and networks in one place, then you’re going to want to pay attention because we’re offering an exclusive discount for Boost Podcast listeners. Use the code BOOST15 when you register to save 15% on your ticket! Get your ticket here: https://www.affiliatesummit.com/west Get In Touch: Greg Rollett can be reached at greg@thegrommet.com https://www.linkedin.com/in/gregrollett/ https://x.com/gregrollett…

1
Welcome To The Boost 2:52

il y a 22 weeks2:52