Beauty And The Brand podcast

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Grumpy helps a reader choose the best hydrangea for their hometown. Plus, Grumpy’s gripe of the week. You can find us online at southernliving.com/askgrumpy Ask Grumpy Credits: Steve Bender aka The Grumpy Gardener - Host Nellah McGough - Co-Host Krissy Tiglias - GM, Southern Living Lottie Leymarie - Executive Producer Michael Onufrak - Audio Engineer/Producer Isaac Nunn - Recording Tech Learn more about your ad choices. Visit podcastchoices.com/adchoices…

Beauty and the Brand

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‘Beauty and the Brand,’ is the ultimate podcast for beauty, health, and wellness entrepreneurs! Hosted by Aggie Burnett, a seasoned beauty industry expert, former Glamour Beauty Editor, and founder of a successful indie fragrance brand, this podcast is your go-to resource for launching, growing, and scaling legacy brands that stand the test of time. Join Aggie as she shares her wealth of knowledge from over 15 years in the industry, offering actionable strategies and deep dives into the latest industry trends, alongside insights from a diverse range of guests, including top advisors, marketing experts, successful beauty founders, and product development specialists. Each episode provides practical, step-by-step advice for building a thriving beauty brand, insights into industry shifts and new strategies that are working today, and inspiring stories from successful founders who started just like you! "Beauty and the Brand" is more than just a podcast; it's a movement to inspire women to live a chainless life, embrace expansive thinking, and achieve their wildest dreams. Whether you're an aspiring entrepreneur or a seasoned business owner, you'll walk away with pages of notes, ready to take action and transform your business. This podcast is brought to you by AB Creative, a consultancy firm and educational platform dedicated to helping beauty brands succeed. For more resources, workshops, and personalized guidance, visit AB Creative NYC.

38 episodes

Beauty and the Brand

updated il y a environ 4 jours

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38 episodes

Tous les épisodes

Beauty and the Brand

1
C2C Member Shares the 3 Secrets to Scaling Your Beauty Brand—From a Hairdresser Who Cracked the Retail Code with Gloria Edge 54:36

il y a environ 4 jours54:36

54:36

What happens when a former punk band manager turned salon owner decides to rewrite the rules of salon retail? You get Gloria Edge—founder of SITCH Haircare and Edge Academy. In this episode, Gloria shares how she scaled her salon from two to twelve chairs during a recession, why clean beauty often falls short for pros, and how she and her husband Anthony spent over a decade developing a haircare and styling line that hairdressers actually trust. Her brand journey took a major leap during her time in the Conventional to Cult Status (C2C) Accelerator, where she refined her brand positioning, built a community-led launch plan, and aligned her mission with her market. With no final packaging, no product shots, and no paid ads, Gloria generated powerful momentum by simply sharing her journey offline—with stylists, students, and salons. The result? Two sold-out production runs of a haircare line that the community had already claimed as their own. If you’re looking to build not just a product, but a movement—this conversation is your blueprint. Chapters: 00:00:00 - Why Consistency Still Wins in 2025 00:00:53 - Welcome to Beauty and the Brand 00:00:57 - Meet Gloria Edge: Punk Bands, Salons & Disruption 00:02:03 - From Behind the Chair to Building a Brand 00:03:50 - Spotting the Broken Gaps in Salon Retail 00:05:08 - Growing a Salon in a Recession (And Thriving) 00:06:21 - How Personalized Picks Create Raving Clients 00:08:04 - The Pre-Launch Playbook That Sparked a Sellout 00:10:04 - Launching a Refillable Line Without a Single Ad 00:15:50 - Turning Grassroots Hype Into Lasting Momentum 00:23:32 - Scaling Through Connection, Not Campaigns 00:26:41 - When 50 Salons Isn’t Enough 00:27:57 - The Relationship-First Approach to Brand Growth 00:28:27 - Giving Hairdressers the Tools to Thrive 00:30:03 - Bootcamps That Actually Move the Needle 00:32:26 - The Email Tweak That Boosted Conversions 00:35:02 - Becoming a B Corp (And Why It Matters) 00:41:09 - Real Talk: Why Community is Everything 00:49:25 - What’s Next for SITCH and Edge Academy 00:51:47 - Final Words on Building With Heart Links and Resources: 👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! - https://abcreativenyc.com/signup 👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmap Aggie on LinkedIn AB Creative Aggie on Instagram SITCH Haircare Website Edge Academy Website Gloaria on LinkedIn: Gloria Edge Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…

Beauty and the Brand

1
How Dermazen Grew from a DIY Serum to Nearly 8 Figures by Overdelivering to Their Niche 1:08:18

il y a environ 11 jours1:08:18

1:08:18

What if the secret to an iconic beauty brand lies in a Reddit post, a few failed experiments, and a relentless drive to serve a community? In this episode of Beauty and the Brand , Aggie sits down with Austin Beals, co-founder and CEO of Dermazen, a DTC skincare brand born out of a decade-long battle with seborrheic dermatitis. Austin shares how his personal skin struggles led to a breakthrough product, and how that formula—originally posted for free online—sparked a movement and a business now on the cusp of 8-figure growth. You’ll learn how Austin used customer feedback loops, educational marketing, and biofilm-busting skincare science to build a loyal base of raving fans (without big ad budgets or fancy labs). Whether you're DIY-ing your first formula or dreaming of becoming a category leader, this episode is packed with actionable takeaways for founders ready to grow with intention, impact, and innovation. Chapters: 00:00:00 - When Ads Actually Work: The Power of Raw, Real Moments 00:01:22 - Meet Austin Beals: From Digital Marketer to Dermazen CEO 00:02:30 - 10 Years of Flare-Ups: My Battle With Seborrheic Dermatitis 00:05:23 - A Kitchen Breakthrough: The Formula That Finally Worked 00:18:39 - How a Skin Crisis Sparked the Dermazen Mission 00:25:54 - From Free Samples to a Fast-Growing Brand 00:32:54 - Why You Need 30+ Versions of the Same Ad 00:34:46 - Emails That Convert: Dermazen’s Retention Engine 00:35:45 - Trust First, Revenue Follows: Our Customer Philosophy 00:37:46 - Vulnerability Converts: What We’ve Learned About Authentic Ads 00:43:17 - Speak to Their Pain: Messaging That Builds Movements 00:47:45 - Scaling Without Compromise: The Growth Journey 00:53:05 - The Product That Took 20 Iterations to Get Right 01:02:29 - What’s Next: Partnerships, Products, and Serving More People 01:04:59 - Final Words for Founders: Start Messy, Stay Focused Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Website Austin on LinkedIn Aggie on LinkedIn AB Creative Aggie on Instagram Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…

Beauty and the Brand

1
Hot Seat with Aggie: From Zero to 70 Retailers — Scaling a Sustainable Skincare Brand Fast with Tuna Ziver Yoney 41:40

il y a environ 18 jours41:40

41:40

What does it really take to skyrocket your beauty brand’s wholesale growth in just a few months? In today’s Hot Seat episode, Aggie sits down with Tuna Ziver Yoney, founder of Ziver Organiques, to unpack how he grew his sustainable skincare brand by 260%, landed 70 new retail partners, and transitioned from Etsy side hustle to full-time founder — all in just four months! Tuna gets real about the behind-the-scenes strategies that made it happen: refining his niche, optimizing his wholesale process, and harnessing the power of upcycled ingredients. Plus, you’ll hear Aggie workshop live with Tuna on how to further scale his retailer partnerships for even bigger success. If you’re ready to turn one-time orders into repeat customers (and boost your bottom line!), you won't want to miss this one. Chapters: 00:00:00 - A New Chapter: From Finance to Beauty 00:01:29 - Welcome to Beauty and the Brand 00:01:33 - Meet Tuna: Purpose-Driven Skincare Innovator 00:03:15 - How Ziver Organiques Was Born 00:05:10 - Breaking Barriers: Challenges That Sparked Innovation 00:08:20 - Cracking the Code: Wholesale Growth Secrets 00:12:44 - Mastering the Art of Wholesale Accounts 00:21:18 - Retailer Relationships That Fuel Brand Expansion 00:39:30 - Lessons Learned: Growth, Grit, and Going Full-Time Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Ziver Organiques Tuna on LinkedIn Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…

Beauty and the Brand

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The Secret to Selling Out in 48 Hours: Susannah Dellinger's Field Strategy That Converts Like Crazy 49:44

il y a environ 25 jours49:44

49:44

What if your retail strategy didn’t just drive sales—but told your brand story so well that your products flew off shelves? In this powerful episode, Aggie sits down with Susannah Dellinger, the powerhouse behind Bright Beauty Collective. What started as casual conversations on Clubhouse became a booming multi-seven-figure business connecting mission-driven beauty brands with high-converting retail field teams. From partnering with indie darlings like RMS Beauty to selling out a single mascara across Credo stores in 48 hours, Susannah reveals how storytelling is the secret sauce behind retail success. Expect real talk on the journey from solo consultant to CEO, the moment she pivoted her business model for scale, and how she’s using beauty as a force for good. If you’ve ever wondered how to go from indie brand to retail star—this episode’s your blueprint. Chapters: 00:00:00 - Kicking Things Off: Meet the Woman Behind the Mission 00:01:05 - From Theater Major to Beauty CEO: Susannah's Wild Pivot 00:02:02 - A Personal Beauty Journey Rooted in Healing and Identity 00:04:09 - What “Impact Beauty” Really Means (And Why It Matters Now) 00:05:41 - The Accidental Birth of a National Beauty Agency 00:08:59 - Scaling Fast: From One Freelancer to a National Team 00:12:43 - The Mascara That Sold Out in 48 Hours (Yes, Really) 00:22:43 - What Every New Brand Must Know Before Pitching Retail 00:24:18 - How to Build Relationships That Get You In Stores 00:24:52 - Understanding KPIs and The Halo Effect in Retail 00:26:10 - What to Budget (and What to Skip) in Your Next Launch 00:26:52 - How to Work With Buyers (Without Getting Ghosted) 00:27:21 - Launch Timing: Why When You Drop Matters More Than You Think 00:29:32 - What Retail Longevity Looks Like (Beyond the Hype) 00:31:00 - Activating Community: The Power of Hyperlocal Events 00:33:19 - Why the Future of Field Teams is Female (and Strategic) 00:37:02 - Susannah Gets Real About Burnout, Boundaries & Bounce-Backs 00:40:56 - How Retail is Evolving—And What That Means for Indie Brands 00:47:47 - Wrapping Up + Where to Connect With Susannah Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Bright Beauty Collective Susannah Dellinger on LinkedIn Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…

Beauty and the Brand

1
Founder Fails, Viral Wins: The Unfiltered Story Behind Augustnoa with Ally Lei 55:46

il y a 5 weeks55:46

55:46

Aggie sits down with Ally Lei, founder of Augustnoa, a fashion-forward, function-first backpack brand that’s redefining what it means to carry with confidence. From losing a five-figure deposit to going viral on TikTok, Ally gets real about launching a physical product during the pandemic with no plan—just grit, optimism, and a vision. Listeners will hear how she bootstrapped her way to multi-six-figure success, landed national press and retail deals, and built an obsessed customer base by staying true to her values of sustainability, intentional design, and quality. Packed with insights on manufacturing, content marketing, founder storytelling, and customer experience—this episode is an unmissable masterclass for product-based entrepreneurs. Chapters: 00:00:00 - Why Waiting Kills Momentum 00:00:58 - Meet Ally Lei: The Bag Visionary 00:02:18 - “How Hard Can It Be?” (Very.) 00:04:08 - Betting on a Dream Mid-Pandemic 00:08:08 - When TikTok Changed Everything 00:15:31 - The Bag That Does It All 00:17:24 - Losing Thousands, Finding the One 00:24:43 - Funding It Herself—Every Step Counts 00:26:59 - Sustainability Isn’t Cheap (Or Easy) 00:29:30 - When Big Brands Start Copying You 00:30:48 - Emails from Customers that Hit Deep 00:32:24 - Redefining “Just Another Backpack” 00:37:02 - Content, Community, and Going Viral 00:40:03 - Landing Bloomingdale’s and What’s Next 00:45:40 - Celebs, Influencers, and Organic Wins 00:49:21 - Cry, Pivot, Repeat: The Founder Life 00:52:57 - Her No-BS Advice to Every Founder Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Ally on LinkedIn Augustnoa Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…

Beauty and the Brand

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Inside the $100K+ Launch Playbook: What It Really Takes to Launch Indeed Labs into Mass Retail with Dimitra Davidson 49:54

il y a 6 weeks49:54

49:54

Aggie Burnett sits down with Dimitra Davidson, co-founder of Indeed Labs and visionary behind pH-In™ Skin, the world’s first microbiome-certified acne brand. From her unexpected leap from finance to skincare, to bootstrapping into 2,500+ mass retailers and raising capital the right way—Dimitra breaks down what it takes to lead through innovation and build a product that truly solves a problem. If you’re a beauty brand founder navigating retail, funding, or product development, this episode is your roadmap. Chapters: 00:00:00 - Welcome + The Power Behind Purpose 00:01:17 - Meet Dimitra Davidson: Breaking the Beauty Mold 00:02:06 - From Stocks to Skincare: A Bold Career Pivot 00:05:24 - What Actually Drives a Thriving Brand 00:07:14 - Risk, Reward, and Resilience in Entrepreneurship 00:10:27 - The Birth of Indeed Labs: Disruption Starts Here 00:17:40 - Acne, Reimagined: The Science Behind pH-In™ Skin 00:23:33 - Building a Brand That Stands for Something 00:25:22 - How Nano Blur Took the Internet by Storm 00:25:37 - Real Talk: Early Mistakes and Strategic Pivots 00:26:11 - Marketing That Moves the Needle 00:28:19 - Best Sellers That Keep Selling 00:29:17 - Going Global: The Power of Boots UK 00:30:32 - Retail Success Without Selling Out 00:33:11 - Can AI Solve Skincare? 00:38:40 - Culture, Teamwork, and Scalable Leadership 00:40:36 - To the Next Gen: A Message to Women Founders 00:47:31 - Dimitra’s Favorites + Final Words of Wisdom Links and Resources: Indeed Labs pH-In™ Skin Dimitra Davidson on LinkedIn Aggie on LinkedIn AB Creative Aggie on Instagram Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…

Beauty and the Brand

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7x Your Sales with Messaging That Hits Where It Hurts (and Converts) with Sasha Fedunchak 48:41

il y a 7 weeks48:41

48:41

Aggie Burnett sits down with Sasha Fedunchak—founder of Daring Haus and Powerhaus Media—to unpack what it really takes to stand out in the saturated beauty space. From how Intoxicated Cosmetics achieved 726% growth in just four months to Sasha’s VEC² content framework that turns browsers into buyers, this episode is packed with tactical gems. You’ll learn how emotional storytelling, bold positioning, and community-driven content can skyrocket your brand’s impact—whether you’re bootstrapping or scaling into major retailers. Chapters: 00:00:00 - Why Most Beauty Brands Miss the Mark on Social 00:00:59 - Meet Sasha: The No-Fluff Influence Expert 00:01:45 - From Anthropology to Beauty Branding Queen 00:04:17 - Leaving Corporate to Build a 6-Figure Spray Tan Brand 00:07:05 - The Pivot That Sparked a Beauty Empire 00:07:28 - Your Superpower? Deep Customer Connection 00:08:58 - The Real Secret to Standing Out in Beauty 00:10:18 - Influence 101: How to Make People Say Yes 00:15:04 - 726% Sales Growth: The Intoxicated Cosmetics Case Study 00:24:01 - Messaging That Makes Customers Obsess Over You 00:25:06 - One Testimonial = $7K? How Social Proof Sells 00:26:39 - The Fatal Mistake Most Founders Make 00:27:18 - Want Raving Fans? Be Willing to Repel 00:33:01 - Budget Truths: Why Beautiful Brands Still Fail 00:37:00 - Organic Traffic That Actually Converts 00:43:40 - From Followers to Evangelists: Building True Community 00:46:03 - Final Takeaways + Where to Find Sasha Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Sasha on Linkedin Daring Haus and Powerhaus Media Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…

Beauty and the Brand

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How to Launch and Rank #1 on Etsy Without Ads (The Lavender Meadows Blueprint) with Kyra Venable 45:30

il y a 8 weeks45:30

45:30

What happens when a new mom, overwhelmed by postpartum skin issues and tired of feeling like an afterthought, creates her own skincare solution from scratch? In this episode of Beauty and the Brand, host Aggie Burnett chats with Kyra Venable, founder of Lavender Meadows, about how she transformed DIY formulations and one-star reviews into a top-ranked Etsy brand that’s now served over 5,000 moms. With no funding and a “just go for it” attitude, Kyra shares the scrappy strategies, raw lessons, and customer-driven insights that helped her grow a bootstrapped beauty business from her kitchen to cult favorite. Whether you’re launching or scaling, this episode is packed with practical inspiration for founders ready to build without waiting for perfect. Chapters: 00:00:00 - Welcome to Beauty and the Brand 00:01:23 - Meet Kyra Venable: Mama, Founder & Formulator 00:02:00 - Postpartum Struggles Spark a Skincare Mission 00:04:08 - Mixing in the Kitchen: From Hobby to Hustle 00:05:37 - The One-Star Review That Changed Everything 00:10:41 - How Lavender Meadows Dominated on Etsy 00:14:01 - Battling Competition and Building a Real Brand 00:17:17 - Defining Her Customer and Standing Out Online 00:24:19 - Turning DMs Into Sales: Customer Engagement 101 00:25:51 - Why Email Marketing Still Converts 00:26:18 - Real Talk on Events and Instagram Burnout 00:27:16 - Hosting With Heart: Building Deeper Community 00:30:12 - Pivoting Product Strategy Without Losing Vision 00:34:31 - Asking for Help and Leveling Up as a Founder 00:44:59 - What’s Next for Kyra (and Lavender Meadows) 00:47:56 - Favorite Products, Real Talk & A Final Word Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Kyra Venable on LinkedIn Lavender Meadows Website Kyra on Instagram Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…

Beauty and the Brand

1
How This Founder Achieved 300% Growth in One Year (and You Can Too!) with Cheryl Kelly 39:41

il y a 9 weeks39:41

39:41

Aggie sits down with Cheryl Kelly, founder of Cheryl Kelly & Co., to talk about how she grew her business by 300% in one year. Cheryl shares how she started formulating skincare out of frustration with store-bought products, how her mom’s reaction to her first serum changed everything, and why she built her brand through face-to-face connection instead of relying on ads. She opens up about doing 76 markets in one year, what she’s learned about in-person selling, and how putting herself out there and creating community has been the key to her success. If you’ve ever wondered how to turn a passion into a thriving business, this episode is filled with real insights and lessons learned from the ground up. Chapters: 00:00:00 - How One Skincare Product Changed Everything 00:01:22 - Meet Cheryl Kelly: From DIY to CEO 00:02:25 - Cracking the Code on the Perfect Vegan Face Serum 00:04:11 - Testing, Tweaking & the Jaw-Dropping First Review 00:05:25 - From Personal Project to People Begging for More 00:07:09 - The Struggles, Wins & “Aha” Moments That Built a Brand 00:09:31 - How Cheryl Sold Out Without a Massive Marketing Budget 00:12:32 - Turning a Passion for Health into a Thriving Business 00:15:13 - Big Ideas, Bigger Moves: Expanding Beyond Expectations 00:19:18 - The Selling Strategy That Skyrocketed Her Growth 00:31:11 - 300% Growth in One Year—Here’s How She Did It 00:31:59 - The Secret Weapon of Every Successful Founder 00:33:24 - Cheryl’s Show-Stopping Setup That Draws Customers In 00:36:04 - The Power of Partnering With the Right People 00:39:11 - The Smartest Way to Pick Profitable Markets 00:43:10 - The One Business Task Cheryl Refuses to Do Herself 00:46:40 - This Unexpected Strategy Exploded Her Local Sales 00:55:27 - Big News: Cheryl’s Opening a Brick-and-Mortar Store! 00:56:40 - How Positivity Became a Business Superpower 00:58:15 - What Every Beauty Founder Needs to Hear Right Now 00:01:00:11 - The Real Key to Success? Building a Brand That Lasts 00:01:01:45 - Where to Find Cheryl & What’s Next for Her Brand Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Cheryl on Linkedin Cheryl Kelly & Co Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…

Beauty and the Brand

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Creating Multiple Income Streams through Workshops, Retail & Digital Education with Maya Aleksic 45:31

il y a 10 weeks45:31

45:31

In this episode of Beauty and the Brand, Aggie Burnett sits down with holistic beauty expert Maya Aleksic, founder and formulator of Tarli Holistic Cosmetics. As an esthetician and face yoga instructor, Maya has mastered the art of blending high-performance botanicals, facial massage, and mindfulness into skincare rituals that redefine beauty. She shares how face yoga and massage can serve as a natural alternative to Botox and fillers, why so many people are now moving away from invasive treatments, and how she turned her passion for holistic skincare into a thriving brand. Plus, Maya reveals the simple 10-minute face yoga routine that can lift, tone, and rejuvenate your skin—no needles required! Chapters: 00:00:00 - Finding mindfulness in a busy world 00:01:03 - Introduction to Maya Aleksic and her holistic approach 00:01:51 - The power of facial yoga and massage 00:09:58 - Building a business through education and community 00:17:14 - Connecting workshops to product sales 00:20:48 - Promoting workshops and reaching new audiences 00:23:04 - Discovering the calling 00:23:59 - Inspiration from strong women 00:24:30 - Balancing life and career 00:24:53 - Building a community 00:27:11 - Retail partnerships and workshops 00:30:10 - Tips for hosting successful events 00:34:21 - Creating content and engaging customers 00:41:32 - Future plans and final thoughts Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram May’s Website: Tarli Holistic Cosmetics Maya’s Instagram: @tarlicosmetics Maya on LinkedIn: Maya Aleksic Maya’s Email: mayaesthetics@gmail.com Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…

Beauty and the Brand

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Smart Hiring & Financial Tips for Beauty Entrepreneurs with Sade Jennings 52:48

il y a 11 weeks52:48

52:48

In this episode of Beauty and the Brand , Sade Jennings, founder of MFABI, reveals the fulfillment and logistics strategies that help beauty brands scale without chaos. She dives into the biggest mistakes founders make, from overspending on packaging to hiring too soon, and shares how to track financials like a pro to stay profitable. Sade also unpacks how to adapt in an evolving industry, leverage AI and automation for efficiency, and navigate global expansion without losing control. Whether you’re an emerging brand or scaling fast, this episode is packed with practical, money-saving insights you don’t want to miss! Chapters: 00:00:00 - Turning Challenges into Triumphs – How setbacks shape success stories 00:01:02 - Meet Sade Jennings – The mastermind behind MFABI’s fulfillment revolution 00:01:46 - From Fashion to Fulfillment – Sade’s bold pivot into logistics 00:03:24 - Scaling Smart – Growing brands with strategic fulfillment solutions 00:05:59 - Why Planning is Everything – Execution tips from an industry pro 00:15:34 - Biggest Business Mistakes – Lessons learned from the trenches 00:22:29 - Going Global – How to expand without losing your brand’s soul 00:25:53 - Complacency Kills Growth – How to stay ahead in business 00:26:40 - Fact-Check Everything – Avoid costly mistakes with due diligence 00:27:04 - Setting Realistic Growth Goals – The roadmap to sustainable success 00:27:57 - Your Team, Your Power – How employees shape your business outcomes 00:28:43 - Gut Instinct vs. Data – Trusting your intuition in decision-making 00:29:17 - Big Biz vs. Small Brands – Key differences & what startups can learn 00:32:58 - Mastering Your Finances – The non-negotiable skill for business owners 00:38:10 - Cost-Cutting Strategies – How to save without sacrificing quality 00:41:21 - Who to Hire & When – Finding the right talent for growth 00:47:47 - Tech & Innovation – The future of fulfillment in beauty and wellness 00:49:50 - Women in Business – Breaking barriers and building legacies 00:50:43 - Wrapping Up – Where to find Sade & how MFABI can help your brand Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Sade Jennings on LinkedIn MFABI Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…

Beauty and the Brand

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How to Launch with Limited Funds and Maximize Growth with Amy Galper 1:06:52

il y a 12 weeks1:06:52

1:06:52

In this episode of Beauty and the Brand, Aggie sits down with clean beauty pioneer and product development expert Amy Galper to chat about what it really takes to launch a standout beauty brand—without spending years in R&D. Amy shares her insider strategies for accelerating product development, avoiding costly formulation mistakes, and ensuring your brand stands out in a crowded market. They also get real about the evolution of clean beauty, why some brands thrive while others fade, and how founders can balance sustainability with profitability. If you’re looking to scale smarter, position your brand powerfully, and get your products into the hands of the right customers faster, this is an episode you don’t want to miss. Chapters: 00:00:00 - Cracking Open the Clean Beauty Conversation 00:01:03 - Amy Galper Enters the Chat 00:02:26 - The Unexpected Spark That Started It All 00:06:13 - A Shopping Cart, A Vision, and a School 00:08:29 - The Highs and Lows of a Brick-and-Mortar Business 00:11:01 - From Idea to Bookshelf: Writing on Aromatherapy 00:13:00 - Back When Clean Beauty Wasn't a Thing 00:22:05 - What Is Clean Beauty Anyway? 00:28:05 - Science vs. Sentiment: The Retail Dilemma 00:35:58 - Getting a Product to Market Faster 00:36:33 - Why Your Chemist Needs a Roadmap 00:38:57 - The Real Work of Defining Your Customer 00:43:14 - Ingredient Research: The Skill Every Founder Needs 00:46:54 - From Kitchen Experiments to Shelf-Ready Products 00:50:28 - Clean, Sustainable… and Still Profitable? 00:55:49 - The New Frontier of Beauty Ingredients 00:58:49 - What It Takes to Last in Beauty 01:02:05 - The One Thing Every Founder Should Know 01:04:49 - Where to Find Amy & What’s Next Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram New York Institute of Aromatherapy | Amy Galper Amy on LinkedIn Beauty Accelerator Program for Entrepreneurs Plant-Powered Beauty by Amy Galper The Ultimate Guide to Aromatherapy by Amy Galper Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…

Beauty and the Brand

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The Content Strategy That Led to $200K in Sales for a New Brand with Carla Serrano 58:41

il y a 13 weeks58:41

58:41

Aggie sits down with Carla Serrano, social media strategist and content expert, to talk about how beauty founders can grow their brands online—without overcomplicating the process. Carla shares her video-first approach, how she helped Beautycon gain 70K followers in one weekend, and why consistency, authenticity, and creating value are the keys to standing out. She also breaks down how to repurpose content effortlessly, the role of top-funnel content for reach, and why even simple, low-effort videos can drive real results. If you’ve ever felt stuck on what to post or worried your content isn’t landing, Carla’s insights will give you a clear path forward. Chapters: 00:00:00 – The One Thing Your Social Media Strategy Needs 00:01:17 – Meet Carla: From Social Work to Social Media 00:02:45 – A Career Pivot That Changed Everything 00:07:59 – Why Video Is Your Brand’s Secret Weapon 00:12:38 – Houston, Networking, and Unexpected Collaborations 00:16:11 – Breaking Through the Noise on Social Media 00:22:44 – Organic Growth: What Actually Works in 2024 00:31:33 – The Gym Struggle Is Real (But So Is Habit-Building) 00:32:22 – Top Strategies for Turning Content Into Conversions 00:34:56 – The Beautycon Revival: How 70K Followers Happened 00:36:48 – What Makes Content Engaging (Hint: It’s Not Perfection) 00:43:19 – The Real Power of Showing Up Consistently 00:49:51 – Game-Changing Tools for Easy Content Creation 00:52:09 – Which Social Platform Is Right for Your Brand? 00:54:17 – The Future of Social Media (And What to Prepare For) 00:56:00 – A Fresh Start and a DIY Social Strategy for Founders Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Carla on Instagram Dial Zero Marketing Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…

Beauty and the Brand

1
PR, Ads & In-Person Events—This Multi-Channel Strategy Can Make Your Brand a Household Name with Irene Dele-Adejumo 54:25

il y a 14 weeks54:25

54:25

Aggie has a chat with powerhouse beauty entrepreneur Irene Dele-Adejumo, the founder of Omolewa Cosmetics. Irene spills the tea on how she scaled her beauty brand by a jaw-dropping 115%-125% year over year, pivoted from wholesale to e-commerce, and landed a celebrity brand ambassador by sheer persistence. She shares the behind-the-scenes of her fearless approach—whether it’s cold pitching major retailers like Target and Sephora, running wildly successful in-person and virtual events, or personally calling customers to build die-hard brand loyalty. If you’ve ever doubted whether you can build a thriving beauty business, Irene is here to prove that with strategy, faith, and a “next, please!” attitude, nothing is out of reach. Chapters: 00:00:00 - The Struggle With Foundation Shades: Why Every Undertone Was Wrong 00:01:12 - Meet Irene Dele-Adejumo: From Chef to Beauty Boss 00:02:25 - Turning a College Side Hustle Into a Global Beauty Brand 00:04:02 - Managing Multiple Businesses and Motherhood Like a Pro 00:07:24 - The Meaning Behind Omolewa: More Than Just a Name 00:10:09 - The Beauty Industry’s Biggest Fail and How Irene Is Fixing It 00:11:49 - The Birth of Omolewa Cosmetics: From Frustration to Innovation 00:15:25 - The Power of Vision: How Irene Manifested Her Business Success 00:22:56 - Breaking Into the Ghana Market and Proving the Doubters Wrong 00:30:42 - Why In-Person Events Are Irene’s Secret to a Loyal Customer Base 00:33:10 - The Art of the Upsell: How She Gets Customers to Buy More 00:37:00 - Mastering Makeup Classes: Teaching Beauty With Purpose 00:41:24 - The Customer Connection Strategy That Skyrockets Sales 00:49:54 - The Best Advice Irene Would Give Her Younger Self 00:51:00 - Omolewa’s Bestsellers: The Must-Have Products Customers Love Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Aggie on LinkedIn AB Creative Aggie on Instagram Irene on Instagram Omolewa Cosmetics Omolewa Cosmetics on Facebook Omolewa Cosmetics on Instagram Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…

Beauty and the Brand

1
How a Strategic Partnership Drove $10K in Sales & 3,000+ New Followers with Jennifer Davis 58:35

il y a 15 weeks58:35