The Andzen Approach podcast

35:56

In this episode, we drag ourselves into the makeshift podcast studio in Texas at 8am (after a 2am comedy show, no less) to chat with Rich and Eric from Rebuy - a powerhouse personalization platform that’s basically printing money for Shopify merchants. We cover: 🔹 The Evolution of Personalization: From “Hi [FirstName]” to dynamic product recommendations, smart carts, and experiences that actually feel human. 🔹 The Cart Is King: How to supercharge your AOV with smart UX, post-purchase offers, and cart-side magic. 🔹 Unified Commerce, Not Just Buzzwords: Syncing your email, site, and brand story across every channel without sounding like a chatbot. 🔹 Partnerships That Don’t Suck: Why your tech stack should come with good humans, not just flashy features. Listen in, learn how to get Rebuyed (in a good way), and hear about tools that your team and your CFO will both love. Links: https://www.rebuyengine.com/ https://www.linkedin.com/in/rmatukaitis/ https://www.linkedin.com/in/ericalder/ Thanks to our podcast sponsor Klaviyo .…

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Ep11: Rachel Jacobs and Tiara Tragas 46:24

il y a 10 weeks46:24

46:24

In this episode of The Andzen Approach , I sit down with Rachel - an absolute weapon when it comes to ecom agency strategy - and Tiara, who lives and breathes agency ops. We dive into the real-world challenges of running an agency that actually delivers for merchants. Think communication breakdowns between sales and delivery, clunky internal processes, and the stuff that quietly tanks growth if you’re not paying attention. We also get into the messiness of agency-client relationships, how past traumas on both sides can sabotage trust, and what it really takes to keep things running smooth. There’s a bunch in here about proactive planning, resource allocation, and why having a growth mindset isn't just LinkedIn fluff - it’s how you build a team that scales. If you run or work in an agency (or your a brand wanting to hear about the inside scoop), this one's for you. Thanks to our podcast sponsor Klaviyo .…

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Ep 10: Shaan from Alia [Bonus Offer] 32:39

il y a 15 weeks32:39

32:39

In this episode, we have young prodigy Shaan Arora , the CEO & Co-Founder of the fast-growing popup tool Alia . Shaan sat down with us at Shoptalk and we discussed the company's origin story, what makes Alia stand out and acquisition tactics. Loads of insights, useful tips you can actually use, and really interesting takeaways. ----------- BONUS OFFER: Shaan made sure he dropped an offer before we wrapped Anyone who comes from the podcast - he'll do 20% off the monthly subscription and 30 days free! Book a demo or just sign up and mention you came from the pod. More info: https://www.alialearn.com/ https://www.linkedin.com/in/shaan-arora/ ----------- As always, don't forget to visit https://andzen.co/podcast to view all our past episodes, subscribe and register your details to get notified about new episodes. You can find all the links to listen and watch episodes on your favourite platform. Thanks to our podcast sponsor Klaviyo .…

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Ep 09: Eldar and Joe from Growave [Bonus Offer] 34:23

il y a 20 weeks34:23

34:23

Brenden and Jason are in Las Vegas for Shoptalk and took the opportunity to setup the podcast studio and record some guests. This episode is with the team from Growave featuring the brilliant, quiet achiever Eldar Galiev - Co-Founder & CEO along with the charismatic Joe Fox - SVP of Partnerships. We discuss our shared history, the retention platform that is Growave and what customers are looking for in a platform and partnerships globally. This is a really insightful episode and as always, great fun with some good friends in the ecommerce industry. I'm sure you'll find plenty of value. ----------- BONUS OFFER: Eldar called me after the episode and said: “If you enjoyed this podcast and want to try Growave, just mention that you came from the Andzen podcast when talking to the Growave team, and you’ll get 20% off .” More info: https://andzen.agency/growave ----------- As always, don't forget to visit https://andzen.co/podcast to view all our past episodes, subscribe and register your details to get notified about new episodes. You can find all the links to listen and watch episodes on your favourite platform. Thanks to our podcast sponsor Klaviyo .…

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Ep 08: Kat and Steve from Klaviyo 37:38

il y a 23 weeks37:38

37:38

Massive episode with Klaviyo this episode recapping their big B2C CRM announcement. We have the lovely Kat Ramos, Account Executive and Steve Pover, Partner Manager from Klaviyo on the episode and we dive into all the new features announced by Klaviyo in the recent weeks. Customer Hub, K:Service, Marketing Analytics, KDP, Custom Objects, RFM and whisky. You name it, we covered it. Jump in, get across the new features and why we think they're going to be awesome for customers and businesses alike. Don't forget to visit https://andzen.co/podcast to view all our past episodes and register your details to get notified about new episodes. You can find all the links to listen and watch episodes on your favourite platform. Thanks to our podcast sponsor Klaviyo .…

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Ep 07: Paul from Order Editing 33:38

il y a 28 weeks33:38

33:38

We're back in 2025 for season 2 thanks again to our sponsor Klaviyo. We sat down with an old friend Paul Goldston from Order Editing, the Shopify app that does exactly what it says on the tin - enables customers to edit their orders once placed. Paul dives into why Order Editing exists and how it can not only save you time but also generate additional revenue. We chat buying psychology and how you can integrate Order Editing into Klaviyo. Please enjoy. Don't forget to visit https://andzen.co/podcast to view all our past episodes and register your details to get notified about new episodes. Thanks to our podcast sponsor Klaviyo .…

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Ep 06: Hayleigh & Justin from Convert Digital 36:46

il y a 34 weeks36:46

36:46

Happy Holidays! Our final episode for 2024 features special guests Hayleigh Thompson - Senior Account Manager and Justin Mendonca - Business Analyst at the digital commerce agency, Convert Digital. We have plenty of jokes and laughs while we discuss Convert's recent trip to Bali, and key e-commerce trends for 2025. We dive deep into the importance of site speed, the evolving capabilities of Shopify's checkout extensions, and the impact of different website strategies and experiential designs. Gain insightful tips on how to optimise your online store for better conversions, customer engagement, and long-term growth. Don't forget to visit https://andzen.co/podcast to register, get notified about new episodes, and claim your free Add to Cart flow or CRM audit. Thanks to our podcast sponsor Klaviyo .…

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Ep 05: Scott from Okendo 36:08

il y a 37 weeks36:08

36:08

We are in the Brisbane studio this month with Scott Goodman, the APAC Market Lead at Okendo . The episode covers a wide range of e-commerce strategies, including optimizing product reviews, leveraging zero-party data, the importance of personalized quizzes, and the implementation of advanced loyalty programs. Discover the value of customer segmentation, automated review translations, and real-life success stories like that of Dixon’s Loyalty Program. Don’t miss the insights on enhancing customer engagement using platforms like Klaviyo and Okendo's latest features. We also talk about the new Okendo Loyalty and Andzen's implementation for Australian brand SABO! Please drop your details at https://andzen.co/podcast to hear about upcoming episodes, receive give-aways from us and excellent discounts from our partners. It also helps us prove people are listening and keeps our sponsors sponsoring so we can keep making episodes. This month we have: - The World famous Andzen 'Customer Journey' Audit. (If you know, you know) - FREE high-converting 'Add To Cart' Klaviyo flow from Andzen - Okendo Black Friday DEAL - 60 day free trial Available at: https://andzen.co/podcast Thanks to our podcast sponsor Klaviyo .…

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Ep 04: Hannah and Ian from Dataships 36:57

il y a 42 weeks36:57

36:57

We're heading to the UK for this month's episode with the lovely Hannah Morris - Head of Partnerships AND Ian Madigan - Head of Sales from Dataships . We're doing this one remote with us spread out in Dublin, London & Brisbane. We dive into what is Dataships, correctly collecting marketing consent and why we're all here - making money! Another fun one this month that as always, you can also watch on YouTube! --- Please drop your details at https://andzen.co/podcast to hear about upcoming episodes, receive give-aways from us and excellent discounts from our partners. It also helps us prove people are listening and keeps our sponsors sponsoring so we can keep making episodes. This month we have: The World famous Andzen 'Customer Journey' Audit. (If you know, you know) FREE high converting 'Add To Cart' Klaviyo flow from Andzen Only available at: https://andzen.co/podcast Thanks to our podcast sponsor Klaviyo .…

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Ep 03: Jess and Jeremy from Klaviyo 39:48

il y a 46 weeks39:48

39:48

Massive episode this month with Jess McMahon - Principal CSM AND Jeremy Singh - Senior Partner Manager BOTH from Klaviyo. We're back in Sydney in the studio chatting AI, specifically Klaviyo AI and all the products and features it's available in. We hit another ecom buzzword bingo with Black Friday, Cyber Monday and who's doing interesting things. We're generally having a great time with our Klaviyo mates! You can also watch us in 4k on YouTube! Also here is the Goldman Sachs article Jess mentions in the episode: https://www.goldmansachs.com/images/migrated/insights/pages/gs-research/gen-ai--too-much-spend,-too-little-benefit-/TOM_AI%202.0_ForRedaction.pdf Please drop your details at https://andzen.co/podcast to hear about upcoming episodes, receive give-aways from us and excellent discounts from our partners. It also helps us prove people are listening and keeps our sponsors sponsoring so we can keep making episodes. This month we have: FREE high converting 'Add To Cart' Klaviyo flow from Andzen So one more time, enter your details here and don't forget to like and subscribe Thanks to our podcast sponsor Klaviyo .…

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Ep 02: Pär From Nosto 33:48

il y a 50 weeks33:48

33:48

Jumping into episode 02 we have the nicest guy in ecom - Pär From, the Head of Partnerships - APAC at the site personalisation platform - Nosto. We chat about what is site and experience personalisation, how this is the next frontier for a Customer Journey agency like Andzen and how to get started. We share a range of Aussie beverages as things start to warm up here for Spring. And if you want to see what we're on about and check out our ugly mugs (but the beautiful faces of our guests) - we're also on YouTube! -- Please drop your details at https://andzen.co/podcast to hear about upcoming episodes, receive give-aways from us and excellent discounts from our partners. It also helps us prove people are listening and keeps our sponsors sponsoring so we can keep making episodes. This month we have: FREE high converting 'Add To Cart' Klaviyo flow from Andzen 10% off from Nosto for any Klaviyo customer So one more time, enter your details here and don't forget to like and subscribe. Thanks to our podcast sponsor Klaviyo .…

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Ep 01: Hugh Russell-Parsons from Gorgias 43:18

il y a 1 year43:18