Niche Marketing podcast

53:49

If your nonprofit is looking to grow your impact, YouTube offers unparalleled opportunities to connect with a wider audience, raise funds, and inspire action. With over 2 billion monthly active users, YouTube is not just a video-sharing platform; it’s a powerful tool for nonprofit marketing, brand awareness, and storytelling. Whether you’re running a small nonprofit or a large charity organization, YouTube can elevate your mission to new heights. In this episode of the Niche Marketing Podcast , Amber Melanie Smith, founder of Activate Good and a social impact YouTuber with over 200 nonprofit-focused videos, shares her insights on leveraging YouTube to grow a nonprofit organization. More Nonprofit Marketing Expert Interviews and Tools Want more niche marketing insights on how to market a nonprofit organization? This episode is Part 8 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit: Part 1 – Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen] Part 2 – Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum] Part 3 – Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse] Part 4 – Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4] Part 5 – Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5] Part 6 – Nonprofit SEO Strategy 101 [Nonprofit Marketing with Jake Bohall, Part 6] Part 7 – Video Production & Storytelling For Nonprofits [Nonprofit Marketing with Billy Silva] Full shownotes and guide on leveraging YouTube to grow your nonprofit here: How to Build and Grow a Thriving YouTube Channel for Nonprofits…

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NP07: Video Production & Storytelling For Nonprofits [Nonprofit Marketing with Billy Silva, Part 7] 47:59

il y a 12 weeks47:59

47:59

Storytelling has always been a cornerstone of human connection, and for your nonprofit marketing strategy, it’s an essential tool to inspire, engage, and drive action. Paired with video production, storytelling becomes even more powerful, enabling organizations to connect emotionally with their audience, amplify their message, and achieve their goals. Whether your nonprofit seeks to attract volunteers, secure funding, or raise awareness, understanding how to craft impactful stories and videos is critical. This guide explores effective nonprofit storytelling strategies and video storytelling techniques for nonprofit organizations, even on a limited budget, to ensure your fundraising efforts and mission resonate deeply with your audience. More Nonprofit Marketing Expert Interviews and Tools Want more niche marketing insights on how to market a nonprofit organization? This episode is Part 7 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit: Part 1 - Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen] Part 2 - Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum] Part 3 - Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse] Part 4 - Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4] Part 5 - Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5] Part 6 - Nonprofit SEO Strategy 101 [Nonprofit Marketing with Jake Bohall, Part 6] Part 8 - coming soon Full Shownotes for this Episode on Video Production & Storytelling For Nonprofits…

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NP06: Nonprofit SEO Strategy 101 [Nonprofit Marketing with Jake Bohall, Part 6] 56:43

il y a 16 weeks56:43

56:43

Search engine optimization (SEO) helps your nonprofit website show up higher in search engine results like Google and Bing. But for your nonprofit organization, it's more than just about getting clicks—it's a game-changer for spreading the word about your mission and boosting website traffic, which leads to increased donor engagement, more volunteers, and helping make a bigger impact in the world. A well-crafted nonprofit SEO strategy isn't just about quick SEO tips or shortcuts; it's about implementing effective SEO strategies that create lasting connections, complement your nonprofit marketing efforts, and drive real results. More Nonprofit Marketing Expert Interviews and Tools Want more niche marketing insights on how to market a nonprofit organization? This episode is Part 6 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit: Part 1 - Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen] Part 2 - Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum] Part 3 - Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse] Part 4 - Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4] Part 5 - Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5] Part 6 - coming soon Part 7 - coming soon Part 8 - coming soon Full Shownotes for this Episode on Nonprofit SEO Strategy 101…

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NP05: Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5] 32:53

il y a 18 weeks32:53

32:53

Let’s dive into the world of influencer marketing for nonprofits with Ashwath Narayanan, co-founder of Social Currant! In this detailed conversation, we explore how nonprofits can leverage influencer marketing to enhance their fundraising efforts, build long-term relationships, and navigate the complexities of legal and financial considerations. Ashwath Narayanan discusses the importance of awareness, trust, and relationships in nonprofit fundraising through influencer marketing, sharing strategies for resource-limited nonprofits and highlighting ethical considerations and community engagement. More Nonprofit Marketing Expert Interviews and Tools Want more niche marketing insights on how to market a nonprofit organization? This episode is Part 5 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit: Part 1 - Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen] Part 2 - Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum] Part 3 - Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse] Part 4 - Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4] Part 6 - coming soon Part 7 - coming soon Part 8 - coming soon Full Shownotes for this Episode on Influencer Marketing for Nonprofits…

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NP04: Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4] 36:27

il y a 21 weeks36:27

36:27

Did you know nonprofits can access up to $13,000 in FREE money to use in paid ads? Free digital advertising via Google and Microsoft ad grants is a topic that can’t be skipped in our interview series on nonprofit marketing! Grant Hensel, the Founder and CEO of Nonprofit Megaphone, stopped by to share best practices and success stories. What did we talk about? Responsive search ads, enhancing quality scores with relevant content, ad grant eligibility criteria, and essential strategies for managing them effectively to optimize outcomes in nonprofit marketing. Ultimately, maximizing the potential of Google Ad Grants for Nonprofits and Microsoft Ad Grants for Nonprofits is a game changer for nonprofit organizations seeking to expand their online presence and increase impact. This free advertising can help nonprofits reach more people and achieve their mission. More Nonprofit Marketing Expert Interviews and Tools Want more niche marketing insights on how to market a nonprofit organization? This episode is Part 4 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit: Part 1 - Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen] Part 2 - Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum] Part 3 - Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse] Part 5 - coming soon Part 6 - coming soon Part 7 - coming soon Part 8 - coming soon Full Shownotes for this Episode on Google Ad Grants for Nonprofits…

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NP03: Keys to Branding & Websites for Nonprofits [Nonprofit Marketing with Alex Morse, Part 3] 42:48

il y a 23 weeks42:48

42:48

In this episode of the Niche Marketing Podcast, we sit down with Alex Morse from Side Sea and Hopsie to explore the essentials of branding and websites for nonprofits. Alex brings a wealth of experience helping nonprofits grow their digital presence and increase donations through strategic branding and website optimization. From his transition out of corporate sales to building digital tools that empower organizations to tell their stories and raise funds, Alex shares valuable insights that any nonprofit can apply. We dive deep into the importance of a strong brand identity, how to streamline your website for better user experiences, and why peer-to-peer fundraising is a game-changer for nonprofits. Alex also emphasizes the power of email marketing and effective storytelling to build trust with your supporters. This episode is packed with actionable advice on branding and websites for nonprofits that will help you maximize your impact. More Nonprofit Marketing Expert Interviews and Tools Want more niche marketing insights on how to market a nonprofit organization? This episode is Part 3 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit: Part 1 - Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen] Part 2 - Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum] Part 4 - coming soon Part 5 - coming soon Part 6 - coming soon Part 7 - coming soon Part 8 - coming soon Full Shownotes for this Episode on Keys to Branding & Websites for Nonprofits…

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NP02: Nonprofit OmniChannel Marketing [Nonprofit Marketing with Michael Goodrum, Part 2] 37:29

il y a 26 weeks37:29

37:29

Your nonprofit needs an omnichannel marketing strategy to stand out, grow, and thrive. If you want to increase your impact, you are in the right place. In this episode of the Niche Marketing Podcast, host John Bertino and Michael Goodrum, Director of Client Services at Community Boost in San Diego, have a detailed conversation about: split testing emotional and logical appeals social media landing page and donation page CRO (conversion rate optimization) PPC vs or in conjunction with SEO how to stretch a budget for a small nonprofit nonprofit marketing tools fundraising email marketing When it comes down to it, we have found that nonprofits often struggle with traction, leveraging advertising for raising awareness, and then capitalizing on it. Therefore, an omni-channel marketing approach, focusing on social media, is critical for visibility and fundraising, while SEO and Google Ad Grants are essential for driving website traffic. Effective messaging must balance emotional appeals with positive stories that show the tangible impact of donations. Building relationships through email marketing, rather than just constant solicitations, is crucial. Common pitfalls include neglecting organic social media and sudden, aggressive fundraising pushes. We will dive deep in this episode. Want more niche marketing insights on how to market a nonprofit organization? This episode is Part 2 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit: Part 1 – Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen] Part 3 – coming soon Part 4 – coming soon Part 5 – coming soon Part 6 – coming soon Part 7 – coming soon Part 8 – coming soon Full Shownotes for this Episode on Nonprofit OmniChannel Marketing…

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NP01: Nonprofit Communications Strategy [Nonprofit Marketing, Part 1 with Rick Cohen] 35:22

il y a 26 weeks35:22

35:22

Are you looking to refine your nonprofit communications strategy and make a greater impact? In this episode of the Niche Marketing Podcast, host John Bertino and Rick Cohen, Chief Communications Officer for the National Council of Nonprofits, explore the critical elements of effective communications strategy for nonprofit organizations, including: the importance of directing profits back into the mission engaging donor personas through tailored approaches actively listening to audience feedback peer-to-peer advocacy strategic marketing channels using PR to raise visibility for your cause effective email campaigns to amplify reach, impact, and fundraising personalized donor appreciation transparent communication to build lasting relationships Cohen also delves into the nuances of advocacy versus lobbying and offers insights into navigating the ever-changing social media landscape. This episode, which is the first in our brand new series on nonprofit marketing, serves as a comprehensive guide for refining and solidifying nonprofit messaging to drive meaningful change. Want more niche marketing insights on how to market a nonprofit organization? This episode is Part 1 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit: Part 2 – Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum] Part 3 – coming soon Part 4 – coming soon Part 5 – coming soon Part 6 – coming soon Part 7 – coming soon Part 8 – coming soon ---- Full Shownotes for this Episode on Nonprofit Communications Strategy…

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F&B 09: Amazon Marketing for Food Products [Food and Beverage Marketing - Part 9 with Aalap Shah] 40:12

il y a 36 weeks40:12

40:12

Aalap Shah from 1o8 Agency shares insights on Amazon marketing for food and beverage consumer products, highlighting essentials such as account setup, brand registry, and A+ content. He stresses strategic product planning and starting with DTC before expanding to Amazon, emphasizing long-term success. Strategies for enhancing product listings, utilizing market research tools, maximizing advertising impact, understanding the Amazon algorithm, and leveraging innovative techniques like 3D images are discussed. The interview also covers the significance of reviews, ethical acquisition methods, and off-Amazon marketing through platforms like TikTok for increased sales. Leveraging FBA for conversion ease and efficient inventory management during peak demand is recommended, along with the importance of brand registry and holistic consulting services for CPG success. Key Takeaways 1. Amazon as an Equalizer Amazon provides an opportunity for smaller brands to compete with larger competitors. Aalap highlights that Amazon allows even the ‘little guys’ to compete effectively, which is a significant advantage for emerging food and beverage brands. 2. Importance of Brand Registry Registering your brand on Amazon is crucial for protecting your product listings and unlocking advanced features like A+ content. This helps in maintaining the integrity of your brand and enhancing the quality of your listings. 3. A+ Content for Enhanced Storytelling A+ content is essential for telling your brand’s story effectively. It allows for richer product descriptions, comparison charts, and the inclusion of high-quality images and videos, all of which can significantly boost conversion rates. 4. SEO and Keyword Optimization Optimizing product titles, bullets, and descriptions for SEO is vital for visibility on Amazon. Using tools like Helium 10 or Jungle Scout can help in identifying the right keywords and optimizing listings to rank higher in Amazon search results. 5. Inventory Management Maintaining inventory levels is critical. Running out of stock can negatively impact your rankings, so it’s essential to ensure consistent availability of your products to avoid losing visibility and sales momentum. 6. Advertising Strategies Investing in Amazon advertising is crucial for driving traffic and sales. Aalap discusses various advertising strategies, including sponsored listings and remarketing ads, and emphasizes the importance of setting a budget and monitoring ad performance to achieve a desirable ACOS (advertising cost of sale). 7. Reviews and Social Proof Generating and managing reviews is a key factor in building trust and credibility on Amazon. Using tools like FeedbackWiz to facilitate review collection and leveraging email and SMS for follow-ups can help in garnering more positive reviews and enhancing your product’s reputation. Want more niche insights on Food and Beverage Marketing? This episode is Part 8 in a multi-part series on food product marketing. To continue learning on this niche, visit: Part 1: Marketing to Retailers in the Food Industry with Jean-Marc Demers Part 2: Expert Food Packaging Design with DePersico Creative Part 3: Retail Promotion for Food and Beverage Products with Angela Rakis Part 4: Leveraging Inﬂuencer Marketing and PR with Bill Southard Part 5: Video Storytelling for Brands with Ted Passon Part 6: Scaling a Food Brand: Case Study on Tahini with Amy Zitelman Part 7: Food Product Packaging Design Case Study with Jenn David Part 8: Social Media Content for Food and Beverage Marketing Full Shownotes for this Episode on Amazon Marketing for Food & Beverage Products • nichemarketingpodcast.com/foodandbeveragemarketing09…

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F&B 08: Social Media for Food Products [Food and Beverage Marketing - Part 8 with Josh Roush] 34:18

il y a 39 weeks34:18

34:18

Josh Roush, CEO of Movetic, shares effective social media strategy for food and beverage brands, emphasizing the need to understand a brand’s ethos to connect with consumers authentically. He highlights the role of storytelling, branding, and creating a unique vibe in resonating with target audiences. Josh explores the benefits of working with niche-specific influencers, collaborating with other brands, and utilizing visual elements to communicate a brand’s message effectively. A case study with Tractor Beverages illustrates Movetic’s successful Purpose-Infused Mixology Program, showcasing the importance of tailored messaging and engagement for brand positioning and consumer loyalty. Josh underlines the significance of experimentation and seeking support to develop a strong social media strategy for food and beverage brands. Want more niche insights on Food and Beverage Marketing? This episode is Part 8 in a multi-part series on food product marketing. To continue learning on this niche, visit: Part 1: Marketing to Retailers in the Food Industry with Jean-Marc Demers: https://www.youtube.com/watch?v=nyKL9gHXWMI Part 2: Expert Food Packaging Design with DePersico Creative: https://www.youtube.com/watch?v=zZh-n7YxoW8 Part 3: Retail Promotion for Food and Beverage Products with Angela Rakis: https://youtu.be/oyB_EItdTLY Part 4: Leveraging Inﬂuencer Marketing and PR with Bill Southard: https://youtu.be/d2Epmf4sDUU?feature=shared Part 5: Video Storytelling for Brands with Ted Passon: https://www.youtube.com/watch?v=dk0XsBpA3EU Part 6: Scaling a Food Brand: Case Study on Tahini with Amy Zitelman: https://www.youtube.com/watch?v=0GiU7gh3S0s Part 7: Food Product Packaging Design Case Study with Jenn David: https://www.youtube.com/watch?v=ve2YBnaRLCQ Full Shownotes for this Episode on Social Media for Food and Beverage Marketing : • nichemarketingpodcast.com/foodandbeveragemarketing08…

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F&B 07: Food Product Packaging Design Case Study [Food and Beverage Marketing - Part 7 with Jenn David] 1:02:12

il y a 41 weeks1:02:12

1:02:12

Packaging expert Jenn David Connolly explains how design affects food marketing using case studies like Cooper Street Cookies and Vevan, emphasizing the significance of cohesive branding and innovative design in driving consumer appeal and market growth. By strategically upgrading packaging elements while maintaining brand recognition, Jenn vividly demonstrates the profound impact of color, font choice, and layout on consumer appeal. Throughout the discussion, we detail design concepts that elevate the visual presence and shelf impact of the product, showcasing the intricate steps Jenn takes to enhance food branding through innovative packaging design strategies and fostering an emotional connection with consumers. Want more niche insights on Food and Beverage Marketing? This episode is Part 7 in a multi-part series on food product marketing. To continue learning on this niche, visit: • Part 1: Marketing to Retailers in the Food Industry with Jean-Marc Demers: https://www.youtube.com/watch?v=nyKL9gHXWMI • Part 2: Expert Food Packaging Design with DePersico Creative: https://www.youtube.com/watch?v=zZh-n7YxoW8 • Part 3: Retail Promotion for Food and Beverage Products with Angela Rakis: https://youtu.be/oyB_EItdTLY • Part 4: Leveraging Inﬂuencer Marketing and PR with Bill Southard: https://youtu.be/d2Epmf4sDUU?feature=shared • Part 5: Video Storytelling for Brands with Ted Passon: https://www.youtube.com/watch?v=dk0XsBpA3EU • Part 6: Scaling a Food Brand: Case Study on Tahini with Amy Zitelman: https://www.youtube.com/watch?v=0GiU7gh3S0s ---- Full Shownotes for this Episode on Food Product Packaging Design Case Study with Jenn David of Jenn David Design: • nichemarketingpodcast.com/foodandbeveragemarketing07…

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F&B 06: Scaling a Food Brand: Case Study on Tahini [Food and Beverage Marketing - Part 6 with Amy Zitelman] 58:22

il y a 43 weeks58:22

58:22

Looking to scale a food brand? Amy Zitelman, CEO and Co-founder of Soom Foods, a tahini company, stops by to share Soom's journey from a kitchen startup to a widely distributed product. We focus on innovative marketing strategies, Amazon marketing, rebranding, and navigating the competitive retail landscape. Amy emphasizes consumer education, versatility of tahini, familial ties to tahini expertise, and strategic partnerships. We delve into establishing relationships with chefs, scaling the business, strategic entry into the grocery sector, leveraging retail channels like Amazon, and adapting to customer preferences. The discussion also covers leveraging social proof, influencer marketing, new product introductions, content creation, and the significance of consistent promotion. Amy underscores the importance of perseverance, understanding the target market, and recognizing the value of influencers in building a successful brand in the food and beverage industry. Want more niche insights on Food and Beverage Marketing? This episode is Part 6 in a multi-part series on food product marketing. To continue learning on this niche, visit: • Part 1: Marketing to Retailers in the Food Industry with Jean-Marc Demers: https://www.youtube.com/watch?v=nyKL9gHXWMI • Part 2: Expert Food Packaging Design with DePersico Creative: https://www.youtube.com/watch?v=zZh-n7YxoW8 • Part 3: Retail Promotion for Food and Beverage Products with Angela Rakis: https://youtu.be/oyB_EItdTLY • Part 4: Leveraging Inﬂuencer Marketing and PR with Bill Southard: https://youtu.be/d2Epmf4sDUU?feature=shared • Part 5: Video Storytelling for Brands with Ted Passon: https://www.youtube.com/watch?v=dk0XsBpA3EU ---- Full Shownotes for this Episode on Scaling a Food Brand with Amy Zitelman of Soom Foods: • nichemarketingpodcast.com/foodandbeveragemarketing06…

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F&B 05: Mastering Storytelling and Video Production [Food and Beverage Marketing - Part 5 with Ted Passon] 53:20

il y a 45 weeks53:20

53:20

Ted Passon, co-owner of All Ages Productions, shares insights on storytelling in video production, emphasizing the impact of authentic brand narratives and visuals in enhancing a brand's message. Ted highlights the value of bold aesthetic choices and collaboration with artists for compelling content and stresses the importance of thorough preparation and making courageous decisions in creating impactful video content. The discussion also delves into the significance of meticulous planning, establishing a comfortable setting for subjects, and utilizing unique approaches like the Interrotron for organic camera interactions. The role of food stylists in enhancing product visuals and the importance of sound engineering in eliciting emotions are also explored. Overall, the episode underscores the significance of attention to detail and customized production elements in crafting a captivating on-screen experience. Want more niche marketing insights on Food and Beverage Marketing? This episode is Part 5 in a multi-part series. • Part 1: Marketing to Retailers in the Food Industry with Jean-Marc Demers: https://www.youtube.com/watch?v=nyKL9gHXWMI • Part 2: Expert Food Packaging Design with DePersico Creative: https://www.youtube.com/watch?v=zZh-n7YxoW8 • Part 3: Retail Promotion for Food and Beverage Products with Angela Rakis: https://youtu.be/oyB_EItdTLY • Part 4: Leveraging Inﬂuencer Marketing and PR with Bill Southard: https://youtu.be/d2Epmf4sDUU?feature=shared ---- Full Shownotes for this Episode on Inﬂuencer Marketing and Earned Media for Food Brands and Beverage Products with Bill Southard: • https://nichemarketingpodcast.com/foodandbeveragemarketing05…

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F&B 04: Inﬂuencer Marketing and PR for Food Brands and Beverage Products [Food and Beverage Marketing Part 4 - with Bill Southard] 43:05

il y a 48 weeks43:05

43:05

What’s the secret to influencer marketing, PR, and getting earned media for food brands and beverage brands? In an exclusive interview with Bill Southard, we look at real examples and specific tactics to leverage micro-influencers, PR campaigns, in-person product sampling, earned media from traditional media sources, and more to grow your food or beverage product. Want more niche marketing insights on Food and Beverage Marketing? This episode is Part 4 in a multi-part series. • Part 1: Marketing to Retailers in the Food Industry with Jean-Marc Demers: https://www.youtube.com/watch?v=nyKL9gHXWMI • Part 2: Expert Food Packaging Design with DePersico Creative: https://www.youtube.com/watch?v=zZh-n7YxoW8 • Part 3: Retail Promotion for Food and Beverage Products with Angela Rakis: https://youtu.be/oyB_EItdTLY ---- Full Shownotes for this Episode on Inﬂuencer Marketing and Earned Media for Food Brands and Beverage Products with Bill Southard: • https://nichemarketingpodcast.com/foodandbeveragemarketing04…

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F&B 03: Retail Promotion for Food and Beverage Products [Food and Beverage Marketing Part 3 - with Angela Rakis] 40:53

il y a 49 weeks40:53