Skilled And Fulfilled: Marketing Strategy For Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance For Entrepreneurs podcast

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Subscribe to get notified as soon as Season 3 is live in 2025! Need to get caught up on Season 2 episodes? Check out... Most downloaded episodes: 23. 10 things to do if you’re growing your business on the side (or just getting started) 18. Trends I see in online business and my predictions (Sept 2024’s Version) 20. 6 things to think about before creating or overhauling your website Episodes on growing your business: 22. Growing a business and gaining experience outside your degree with Catherine Guidry 26. 8 ways to get more people to know how great you are and increase bookings 19. How to attract best-fit clients by creating niche offers with Kelley Kempel Episodes about branding: 24. Rebrand is not a dirty word: 6 signs it’s time for your brand to evolve 30. How to rename and relaunch your business to attract different clients with Hamptons Organizers owner, Lindsay McLoughlin Episodes about your website: 28. How to finally finish your website and the impact it will make on your business 21. How to keep your website and business safe from hackers If you also sell courses, templates, or digital products: 25. The pressure of hosting a Black Friday sale + 9 benefits of periodic sales (even failed ones) 31. 10 things I’ve learned from running Facebook ads for 18 months If you want a BTS look at my business or my unfiltered take 29. How I get it all done: My favorite strategies, tools, and habits to run my business efficiently 27. How my 6 courses came to be + What frustrations they solve in your business 32. What worked and didn’t work for my business in 2024 --------------------------------------------- 🎙️ Skilled and Fulfilled episodes 💻 Felter Unfiltered website 📸 Felter Unfiltered on Instagram…

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for Entrepreneurs

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What worked and didn't work for my business in 2024 26:44

il y a 12 weeks26:44

26:44

In this final episode of Season 2, I'm sharing all the strategies that worked (and didn't work) for my business this past year, so you can learn from my experiences for your own business. Listen to this episode to find out: What kind of results I saw from offering free audits Why free virtual networking didn't work for me How I capitalized on affiliate partnerships, bundles, and summits to make it work for my business Which strategy was my most profitable traffic source from 2024 Mentioned in this episode: ✅ Custom Branding - done-for-you branding and templates to attract your ideal person ✅ Custom Website - done-for-you website that converts browsers to booked clients and buyers 🆓 Masterclass: 5 things you homepage needs to book more clients 🎧 How to sell your services to the 5 different types of decision makers 🎧 10 things I’ve learned from running Facebook ads for 18 months --------------------------------------------- 🎙️ Skilled and Fulfilled episodes 💻 Felter Unfiltered website 📸 Felter Unfiltered on Instagram…

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for Entrepreneurs

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10 things I've learned from running Facebook ads for 18 months 23:55

il y a 13 weeks23:55

23:55

Do Facebook ads seem intimidating? Or did you try them once and decide they don't work for you? I've seen firsthand how Facebook ads can work for an under six-figure business. In this episode, I share how I've used them to 5x my email list and greatly increase course sales. Listen to this episode to find out: The biggest thing you need in place before you turn on ads How I learned the basics of running ads to make sales How to know when to pull the plug and pivot when ads aren't working Why you need personalized support and community to sell with ads Mentioned in this episode: 🥾 Jana Bishop's Facebook Ads Bootcamp - Learn the basics of Meta ads ⏲️ Countdown Hero - Evergreen funnel timers to build urgency into your ads 🤑 Aimful Ads Academy - Meta ads course with on-going support from an expert 📊 Airtable - How I get a massive discount on Airtable 🤫 Join Secret - Get discounts on software you use or want to try 💻 My Courses - DIY your website, branding, content, and more to level-up your business This episode contains affiliate links, which means I may receive a small commission if you click a link and sign up or buy. Just know, I’d never recommend something I don’t use or love. --------------------------------------------- 🎙️ Skilled and Fulfilled episodes 💻 Felter Unfiltered website 📸 Felter Unfiltered on Instagram…

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for Entrepreneurs

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How to rename and relaunch your business to attract different clients with Hamptons Organizers owner, Lindsay McLoughlin 45:51

il y a 14 weeks45:51

45:51

Ever considered renaming, rebranding, or relaunching your business? My client Lindsay McLoughlin, owner of Hamptons Organizers, shares how she did all three with her home organizing business to attract different clients and be perceived as a more elevated, high-end business. Listen to this episode to find out: Lindsay's hesitations and considerations that she had with renaming, rebranding and relaunching her business (and how she overcame them) Tips for establishing yourself as the go-to service provider in a local market How to tell if it's time to rename or relaunch your business Why relaunching can attract the new business you want Mentioned in this episode: 💼 Hamptons Organizers website - owned by Lindsay McLoughlin 🧺 Lindsay's favorite organizing products ✅ Custom Branding - done-for-you branding and templates to attract your ideal person ✅ Custom Website - done-for-you website that converts browsers to booked clients and buyers 🎧 Episode 13 - Aligning your marketing strategy with your realistic capacity, with Samantha Marcellino of SGS Media 🎧 Episode 19 - How to attract best-fit clients by creating niche offers with Kelley Kempel 🎧 Episode 22 - Growing a business and gaining experience outside your degree with Catherine Guidry --------------------------------------------- 🎙️ Skilled and Fulfilled episodes 💻 Felter Unfiltered website 📸 Felter Unfiltered on Instagram…

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for Entrepreneurs

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How I get it all done: My favorite strategies, tools, and habits to run my business efficiently 22:35

il y a 15 weeks22:35

22:35

Do you struggle to get it all done in your business? Being a solopreneur means wearing lots of hats and managing your time and productivity well. In this episode, I share 11 tools, strategies, habits, and mindset shifts I use on a regular basis to stay on top of my business. Listen to this episode to find out: What task management app I can't live without Why you need to keep your tasks all in one place How I keep track of ideas that come to me throughout the day How using automations has changed how I run my business Mentioned in this episode: ✅ Todoist - get started for free with the world’s #1 task manager and to-do list app 🖱️ ClickUp - start using this task manager for free to break down and collaborate on big projects ⏰ Anna Dearmon Kornick - my friend and time management coach 🎥 Loom - get started for free to send video recordings and reduce meetings ⚡ Zapier - start for free to create automations in your business 🎧 Episode 18 - Trends I see in online business and my predictions (Sept 2024’s Version) 🎧 Episode 20 - 6 things to think about before creating or overhauling your website 🎧 Episode 23 - 10 things to do if you’re growing your business on the side (or just getting started) 🎧 Episode 26 - 8 ways to get more people to know how great you are and increase bookings --------------------------------------------- 🎙️ Skilled and Fulfilled episodes 💻 Felter Unfiltered website 📸 Felter Unfiltered on Instagram…

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for Entrepreneurs

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How to finally finish your website and the impact it will make on your business with Danielle Fisher and Jessie Yarbrough 18:44

il y a 16 weeks18:44

18:44

Are you embarrassed of your website? Whether it's not having a "good" one, never finishing it, or not having one at all, you're not alone – but you can DIY a website you're proud of. Well-Oiled Website students Danielle Fisher and Jessie Yarbrough share how they finally finished their websites and how it has since transformed their businesses. Listen to this episode to find out: Why a website can save you time marketing, sending proposals, and onboarding How Well-Oiled Website helps you create a polished, professional website (without getting overwhelmed with all the decisions of making a website) Why regular check-ins and support can be the boost you need to finish your website How a website can give you confidence and help you book more clients Mentioned in this episode: ⚙️ See Danielle's website or grab her free CEO Time Audit Tool 📌 See Jessie's website or grab her free Pinterest Planning Guide for TPT Sellers 💻 Well-Oiled Website - create a website that books clients like a well-oiled sales machine 🆓 Masterclass: 5 things you homepage needs to book more clients --------------------------------------------- 🎙️ Skilled and Fulfilled episodes 💻 Felter Unfiltered website 📸 Felter Unfiltered on Instagram…

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for Entrepreneurs

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How my 6 courses came to be + What frustrations they solve in your business 24:38

il y a 17 weeks24:38

24:38

When I started as adjunct faculty, I had no idea that 12 years later I’d have 6 on-demand courses and have taught 900 students (and counting!). I’m so grateful I get to help business owners attract ideal clients and impact their bottom line with better design. Tune in for a behind the scenes look at how it all happened and how these courses can move the needle for your business! Listen to this episode to find out: How I got into education a decade ago Why good design can drives sales How better branding will help you attract your ideal clients How my website creation course has helped service providers save time and market themselves better Mentioned in this episode: 💼 Career Coach for Creatives, Lauryn Hill - the career coach I used to help me create my first course 💻 Create with Confidence - create social graphics, PDFs, presentations, and more that drive action 💻 DIY to Deluxe: Branding Course - create premium branding – no design experience required 🆓 Quiz: What fonts and colors work for you brand? 💻 Well-Oiled Website - create a website that books clients like a well-oiled sales machine 🆓 Masterclass: 5 things you homepage needs to book more clients 💻 Well-Oiled Offer Suite - create an offer suite that clients can't resist 💻 Pop-Ups that Pay - get easy pop-up strategies to convert website browsers into buyers 💻 Picture Perfect Brand Presence - attract better business with on-brand images --------------------------------------------- 🎙️ Skilled and Fulfilled episodes 💻 Felter Unfiltered website 📸 Felter Unfiltered on Instagram…

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for Entrepreneurs

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8 ways to get more people to know how great you are and increase bookings 11:39

il y a 18 weeks11:39

11:39

Do you have an offer that works, but no one is booking it? Do you have a small audience and need it to grow, fast? I'm sharing short-term and long-term strategies to get more eyeballs on you, so people know how great you are and you increase your bookings. Listen to this episode to find out: How to use free or low-cost offers to create higher-value bookings Why market research is crucial to get in front of your ideal client and refine your messaging How to host a workshop in a way that gets people to want to work with you My best tips for using SEO and Pinterest to expand your reach Mentioned in this episode: 🎧 Episode 1 - 10 reasons people aren’t booking or buying with you – and which ones you have control over 🎧 Episode 3 - How to sell your services without being salesy or sleazy with Emily Conley of Emily Writes Well 🎧 Episode 9 - 5 things I’ve done when no money is coming in to my business 🎧 Episode 10 - How to sell your services to the 5 different types of decision makers 🎧 Episode 12 - Everything I learned guesting on 30+ podcasts: How to be a great podcast guest and host 🎧 Episode 18 - Trends I see in online business and my predictions (Sept 2024’s Version) 🎧 Episode 19 - How to attract best-fit clients by creating niche offers with Kelley Kempel --------------------------------------------- 🎙️ Skilled and Fulfilled episodes 💻 Felter Unfiltered website 📸 Felter Unfiltered on Instagram…

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for Entrepreneurs

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The pressure of hosting a Black Friday sale + 9 benefits of periodic sales (even failed ones) 16:31

il y a 19 weeks16:31

16:31

As someone who's hosted 12+ sales or launches, I believe that having well-planned, period sales do have benefits to you as a business owner, but that doesn't necessarily have to be on Black Friday. I'm sharing the positives that come from hosting sales – even failed ones. Listen to this episode to find out: How practicing selling and refining your messaging are crucial to getting comfortable selling How you can repurpose your sales content so your work doesn't go to waste How the data you get from your sale can inform future sales decisions Why talking about your sale is key to being an authority on your topic --------------------------------------------- 🎙️ Skilled and Fulfilled episodes 💻 Felter Unfiltered website 📸 Felter Unfiltered on Instagram…

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for Entrepreneurs

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Rebrand is not a dirty word: 6 signs it's time for your brand to evolve 20:57

il y a 20 weeks20:57

20:57

Does the idea of changing your branding seem like a huge and daunting project? Rebranding isn't as scary as you think. I'm sharing the biggest signs you need to rebrand, plus some free resources to help you get started (if you need to). Listen to this episode to find out: Why it's okay (and even normal) for branding to shift every few years What you should do if you hate creating content How attracting penny-pinchers or non-aligned clients can be fixed with better branding The most common reasons clients come to me needing new branding Mentioned in this episode: ✅ Custom Branding - done-for-you branding and designed assets to attract and convert your ideal person with ease ✅ Custom Website - done-for-you website that converts browsers to buyers 💻 DIY to Deluxe: Branding Course - create branding that sells, no design experience required 🆓 Branding Crash Course: 3 simple steps to create profitable branding - get started on your profitable branding in less than 10 minutes 🆓 Quiz: What fonts and colors work for you brand? - discover your perfect fonts and colors in minutes 🎧 Episode 13 - Aligning your marketing strategy with your realistic capacity with Samantha Marcellino of SGS Media --------------------------------------------- 🎙️ Skilled and Fulfilled episodes 💻 Felter Unfiltered website 📸 Felter Unfiltered on Instagram…

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for Entrepreneurs

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10 things to do if you're growing your business on the side (or just getting started) 26:33

il y a 21 weeks26:33

26:33

Do you want to grow your side hustle into full-time, sustainable income? If you're a service provider – like a photographer, website designer, social media manager, virtual assistant, and so on – I'm sharing my best advice to grow your business while still holding another job, including real-life examples and common mistakes to avoid. Listen to this episode to find out: How to find clients and stay top of mind, so they book with you How to create a must-have freebie that makes people want to work with you How to create a sustainable content model that keeps you present, but doesn't burn you out How to differentiate yourself in a crowded niche The biggest mistake I made early in my business (and how you can avoid it) Mentioned in this episode: 💻 Well-Oiled Website - create a website that books clients like a well-oiled sales machine 🎧 Episode 3 - How to sell your services without being salesy or sleazy with Emily Conley of Emily Writes Well 🎧 Episode 11 - The biggest mistakes you’re making with your online presence that are costing you clients 🎧 Episode 13 - Aligning your marketing strategy with your realistic capacity with Samantha Marcellino of SGS Media 🎧 Episode 16 - How to use every page of your website to book clients 🎧 Episode 20 - 6 things to think about before creating or overhauling your website --------------------------------------------- 🎙️ Skilled and Fulfilled episodes 💻 Felter Unfiltered website 📸 Felter Unfiltered on Instagram…

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for Entrepreneurs

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Growing a business and gaining experience outside your degree with Catherine Guidry, luxury wedding photographer 36:16

il y a 22 weeks36:16

36:16

Is your business is in a different field than your formal education? Luxury wedding photographer Catherine Guidry joins me to share how she grew her photography business after getting a degree in architecture, how she gained confidence in an unknown industry, and more! Listen to this episode to find out: Catherine's journey from architecture student to luxury wedding photographer How she gained experience, differentiated herself, and grew her business in an unfamiliar field How many years it took Catherine to make a full-time income from her business When it's the right time to take the leap to bigger projects and higher-tier clients Mentioned in this episode: 📸 Catherine Guidry - connect with Catherine 🗣️ Wedding Photography Society - Catherine's educational community for wedding photographers --------------------------------------------- 🎙️ Skilled and Fulfilled episodes 💻 Felter Unfiltered website 📸 Felter Unfiltered on Instagram…

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for Entrepreneurs

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How to keep your website and business safe from hackers (because even your small business is a desirable target) 14:25

il y a 23 weeks14:25

14:25

You might think your business accounts and website are small potatoes to the world, but a hacker knows they might have access to spend your money or that you might pay money to have them back. I'm sharing practical tips to keep your most important online accounts safe. Listen to the episode to find out: 6 tips so you're prepared – not scared – of online threats My own experience with hackers What to do if you regularly use public wifi Ways to spot suspicious emails and phishing attempts --------------------------------------------- 🎙️ Skilled and Fulfilled episodes 💻 Felter Unfiltered website 📸 Felter Unfiltered on Instagram…

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for Entrepreneurs

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6 things to think about before creating or overhauling your website 18:23

il y a 24 weeks18:23

18:23

Do you you need a website (or a new one)? Let's talk about everything that plays into DIY-ing a business website, so you don't end up frustrated by details or overwhelmed with changes in the near future. Listen to the episode to find out: Why a website-in-a-day may not work for your business What the most important first step is to creating (or redoing) your website How your visual brand can communicate things to potential clients before they ever read a word My best advice for finding a website platform that works for you Mentioned in this episode: 💻 Well-Oiled Website - create a website that books clients like a well-oiled sales machine 💻 Picture Perfect Brand Presence - attract the right business with on-brand images (even if you're taking your own photos) ✅ Custom Website - done-for-you website so you convert browsers to booked clients 🆓 Quiz: What fonts and colors work for my brand? - use 5 brand descriptors to discover the perfect fonts and colors for your brand 🆓 Branding Crash Course: 3 simple steps to create profitable branding - get started on your profitable branding in less than 10 minutes 🎧 Episode 2 of Skilled and Fulfilled - 5 things I learned in therapy that have benefitted me as a business owner 🎧 Episode 16 of Skilled and Fulfilled - How to use every page of your website to book clients --------------------------------------------- 🎙️ Skilled and Fulfilled episodes 💻 Felter Unfiltered website 📸 Felter Unfiltered on Instagram…

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for Entrepreneurs

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How to attract best-fit clients by creating niche offers with Kelley Kempel, packaging design expert 33:51

il y a 25 weeks33:51