Lexicon By Interesting Engineering podcast

#Science #Tech #News #Tech News #Engineering

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Lexicon by Interesting Engineering

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Explore the future of innovation with 'Lexicon by Interesting Engineering' – a captivating podcast that dives into the heart of groundbreaking advancements. Join us for engaging conversations with leading experts in engineering and technology. Each episode of Lexicon unravels the stories of inspiration, the mechanics of breakthroughs, and peeks into what the future holds. Discover the fascinating journey of how today's ideas are shaping tomorrow's world. https://interestingengineering.com/newsletters

85 episodes

Lexicon by Interesting Engineering

updated il y a environ 5 jours

maison des série•Feed

85 episodes

#Science #Tech #News #Tech News #Engineering

All episodes

Lexicon by Interesting Engineering

1
UpCodes’ mission is to make building codes free for everyone 44:25

il y a environ 5 jours44:25

44:25

In today's episode of Lexicon, we're joined by Scott Reynolds , co-founder of UpCodes , to discuss the fight against building code paywalls, the Pro Codes Act, and how technology is reshaping compliance. Stay tuned for an eye-opening conversation on accessibility, transparency, and the future of construction regulations. Also, don’t forget to subscribe to IE+ for premium insights and exclusive content!…

Lexicon by Interesting Engineering

1
The science behind BioVanta: a natural solution to inflammation 41:01

il y a environ 12 jours41:01

41:01

In this episode, Dr. Nazlie Latefi joins us to discuss how BioVanta takes a science-backed, plant-based approach to fighting inflammation and improving symptom relief. Cold and flu medications have remained unchanged for decades—but do they treat the root cause? Let’s find out. Also, don’t forget to subscribe to IE+ for premium insights and exclusive content!…

Lexicon by Interesting Engineering

1
Implantable hearing devices: an invisible solution for an invisible disability 35:03

il y a environ 19 jours35:03

35:03

In this episode, we are joined by Brent Lucas , CEO of Envoy Medical , to explore the future of hearing health and the groundbreaking technology behind fully implanted hearing devices. We discuss the hidden impact of hearing loss on mental health and cognitive decline, Apple’s entry into the hearing aid market, and how Envoy Medical is disrupting the industry with innovative, 24/7 hearing solutions. Also, don’t forget to subscribe to IE+ for premium insights and exclusive content!…

Lexicon by Interesting Engineering

1
Wood works: how timber is revolutionizing construction 42:29

il y a environ 26 jours42:29

42:29

Today, we’re joined by Professor Robert Hairstans , Centre for Offsite Construction and Innovative Structures Head at Edinburgh Napier University . From net-zero housing to AI-driven construction, Robert shares insights on how timber can replace traditional materials, speed up building times, and help tackle the climate crisis. Join us as we explore the future of sustainable construction, the role of digital tools in timber engineering, and why offsite manufacturing could revolutionize how we build everything—from homes to skyscrapers. Also, don’t forget to subscribe to IE+ for premium insights and exclusive content!…

Lexicon by Interesting Engineering

1
DeepSeek vs. OpenAI: is a new AI Cold War brewing? 39:52

il y a 5 weeks39:52

39:52

Today, we’re joined by Alfredo Esposito , a digital rights advocate, copyright expert, and AI law specialist, to explore the rise of DeepSeek, China’s open-source answer to OpenAI. From AI regulation to the global tech arms race, Alfredo breaks down the legal, ethical, and geopolitical challenges shaping the future of artificial intelligence. So, join us as we dive into AI’s open-source revolution, the battle over copyright, and what DeepSeek’s rise means for the future of innovation, markets, and digital sovereignty. Also, don’t forget to subscribe to IE+ for premium insights and exclusive content!…

Lexicon by Interesting Engineering

1
The welding revolution: how FuseRing is changing everything 37:25

il y a 6 weeks37:25

37:25

Today, we’re joined by Paul Cheng , the innovator behind FuseRing , a groundbreaking solid-state welding technology set to revolutionize industries from nuclear energy to aerospace. From offshore pipelines to deep-sea submarines, Paul shares insights into how his filler-free, high-strength welding process eliminates heat-affected zones and redefines industrial metal joining. Join us as we explore the future of welding, the challenges of disrupting a 75-year-old industry, and why this breakthrough could change how we build everything from spacecraft to submarines. Also, don’t forget to subscribe to IE+ for premium insights and exclusive content!…

Lexicon by Interesting Engineering

1
Dynasafe: Making the world safer, one bomb at a time 43:34

il y a 7 weeks43:34

43:34

In this episode, we are joined by Charlie Diggs , CEO of Dynasafe , to explore the hidden dangers of unexploded ordnance and the groundbreaking technologies his team uses to make the world a safer place. We discuss the global impact of old munitions, the environmental challenges of underwater bombs, and how Dynasafe is leading the charge in innovative explosive disposal solutions. Also, don’t forget to subscribe to IE+ for premium insights and exclusive content!…

Lexicon by Interesting Engineering

1
Timing is everything: how SiTime drives innovation in modern electronics 43:01

il y a 8 weeks43:01

43:01

In this episode, we sit down with Piyush Sevalia , Executive Vice President of Marketing at SiTime , to explore how their cutting-edge MEMS-based precision timing technology is revolutionizing modern electronics. Piyush shares how SiTime solves the toughest challenges in the $10B timing industry, from AI data centers to electric vehicles and wearables. Also, don’t forget to subscribe to IE+ for premium insights and exclusive content!…

Lexicon by Interesting Engineering

1
Bridging the gap: AI's energy demands and the future of power 34:08

il y a 9 weeks34:08

34:08

Today, we’re joined by Benjamin Lee, a professor at Penn Engineering and an expert in data center architecture, to explore the intersection of AI, energy, and sustainability. From natural gas to next-gen data centers, Benjamin shares insights into the challenges of powering AI’s growth and how innovation in energy infrastructure could shape the future of technology. Join us as we dive into the race to balance rapid tech development with environmental goals and discover how the U.S. could lead the way in AI and energy efficiency. Also, don’t forget to subscribe to IE+ for premium insights and exclusive content!…

Lexicon by Interesting Engineering

1
From vodka to hydrogen: exploring LiquidPiston’s revolutionary X-Engine 48:02

il y a 10 weeks48:02

48:02

Today, we sat down with Alec Shkolnik , co-founder and CEO of LiquidPiston , to explore how revolutionary engine designs reshape power generation. From military-grade innovations to multi-fuel versatility, Alec shares insights into solving real-world challenges with LiquidPiston’s cutting-edge X-Engine. Join us as we dive into the future of energy, exploring how compact, efficient engines could transform industries and redefine what’s possible in power technology. Also, don’t forget to subscribe to IE+ for premium insights and exclusive content!…

Lexicon by Interesting Engineering

1
AI's Energy Crisis: Innovations Shaping the Future of Computing 49:25

il y a 11 weeks49:25

49:25

Today, we’re joined by Brandon Lucia , CEO of Efficient Computer and professor at Carnegie Mellon University, to explore how energy-efficient chips are reshaping the tech landscape. From AI to space exploration, Brandon shares insights into solving real-world challenges with groundbreaking processor design and unparalleled efficiency. Join us as we dive into the future of computing and discover how energy efficiency could unlock new frontiers in technology and sustainability. Also don’t forget to subscribe to IE+ for premium insights and exclusive content!…

Lexicon by Interesting Engineering

1
AI-Powered Architecture: Redefining the Future of Design and Sustainability 40:04

il y a 12 weeks40:04

40:04

Today, we sit down with Sina Flynn, PE, a highly experienced structural engineer and project manager at Little Diversified Architectural Consulting, to uncover how AI is revolutionizing structural design. From automating workflows to enhancing collaboration, Sina reveals how AI is driving innovation, improving efficiency, and promoting sustainability in architecture and engineering. Join us as we explore the future of construction, where AI empowers engineers to optimize materials, cut carbon emissions, and create safer, greener buildings. Before getting into today’s episode, here’s something to elevate your 2025. Level up your knowledge with IE+ ! Subscribe today to access exclusive premium articles enriched with expert insights, and enjoy members-only technical newsletters designed to keep you ahead in technology and science. Subscribe now!…

Lexicon by Interesting Engineering

1
Meet Elora: Monitoring baby wellness with AI 53:31

il y a 13 weeks53:31

53:31

In this episode of Lexicon, we explore how AI is transforming parenting with Shauli Gur Arieh , Co-Founder & CEO of LittleOne.Care. Discover how their groundbreaking baby wellness monitor, Elora, goes beyond traditional devices, providing parents with real-time, personalized insights into their baby’s well-being. Also, check out our educational platform, IE Academy .…

Lexicon by Interesting Engineering

1
Parametric Architecture: From a Spark to a Career-Defining Journey 49:53

il y a 14 weeks49:53

49:53

In today's episode, we are joined by Hamid Hassanzadeh , the visionary founder of ParametricArchitecture . Join us as we dive into the inspiring journey of PA from a humble idea born in a bathroom to the global platform it is today. Also, check out our latest merch at Interesting Engineering Shop .

Lexicon by Interesting Engineering

1
Moore’s Law at 60: how it’s still changing the world 53:57

il y a 15 weeks53:57