The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
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The CFO Project
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Contenu fourni par Adam Lean. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Adam Lean ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
This is a podcast to help accountants, CPAs and bookkeepers escape what we call the accountant's trap - where the only way to get paid more is to work more hours or take on more low-value and high-demanding clients.
On each episode we'll discuss strategies and tips that financial professionals can use to grow a practice of their dreams so they can finally escape the accountant's trap.
This podcast is produced by TheCFOProject.com - a training company that trains accountants, CPAs and bookkeepers on how to build, launch and scale a CFO and business advisory service.
Sign Up For Our Newsletter:
https://thecfoproject.com/newsletter
84 episodes
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Contenu fourni par Adam Lean. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Adam Lean ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
This is a podcast to help accountants, CPAs and bookkeepers escape what we call the accountant's trap - where the only way to get paid more is to work more hours or take on more low-value and high-demanding clients.
On each episode we'll discuss strategies and tips that financial professionals can use to grow a practice of their dreams so they can finally escape the accountant's trap.
This podcast is produced by TheCFOProject.com - a training company that trains accountants, CPAs and bookkeepers on how to build, launch and scale a CFO and business advisory service.
Sign Up For Our Newsletter:
https://thecfoproject.com/newsletter
84 episodes
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The CFO Project
1 How to Get Referrals in the Age of ChatGPT & AI 26:42
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWelcome to The CFO Project Podcast , where host Adam Lean helps accountants, bookkeepers, and CFOs build profitable, advisory-driven firms that clients love. Each episode dives deep into the business side of accounting—how to attract clients, scale advisory services, and create a thriving firm that delivers real value. Whether you’re a seasoned CFO or just beginning to shift away from compliance work, this show will help you master the mindset and tools to grow smarter. In this episode, Adam is joined by Lee Reams, CEO of CountingWorks PRO, to discuss how referrals and client discovery are evolving in the age of ChatGPT and AI. Lee explains why traditional referral loops are being replaced by digital ecosystems where AI tools—like ChatGPT, Perplexity, and Gemini—shape how clients find and evaluate firms. He breaks down how accountants can “feed the machine” through structured content, local SEO, and storytelling that differentiates them from generic firms. If you want to stay relevant, protect your referral flow, and future-proof your marketing in an AI-driven world, this episode is a must-watch for every accountant and virtual CFO.…
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The CFO Project
1 How to Be Successful as an Advisor 27:15
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The CFO Project
1 How to Get & Keep Clients by Solving Their Tax Problems 27:49
27:49 Lire Plus Tard Lire Plus Tard Des listes J'aime Aimé27:49
Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWelcome to The CFO Project Podcast , where host Adam Lean helps accountants and CFOs grow their firms, escape the “accountant’s trap,” and deliver more value to business owners. Each week, Adam interviews top experts and leaders in the accounting profession to share practical strategies for building profitable, advisory-focused practices that make a real difference for clients. In this episode, Adam sits down with Eric Green, founder of Tax Rep Network, to talk about one of the most powerful ways to win and retain clients: solving their tax problems. Eric shares why tax representation is not only a lucrative revenue stream but also one of the best ways to build trust with clients at a critical moment in their business journey. They discuss how leading with solutions to urgent tax issues positions you as a trusted advisor, opens the door for long-term relationships, and creates opportunities to offer higher-value CFO and advisory services. If you want to stand out from competitors and turn one-time tax issues into loyal clients for life, this is an episode you can’t miss.…
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The CFO Project
1 What Does AI Mean and How Does It Relate to Accounting 25:45
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWelcome to The CFO Project Podcast , where host Adam Lean dives deep into the challenges and opportunities facing today’s accountants, CFOs, and firm owners. Each episode is designed to help you break free from the “accountant’s trap” by exploring strategies, tools, and insights that fuel sustainable growth. If you want to scale your firm, elevate your client relationships, and build a thriving advisory practice, this podcast is your go-to resource. In this episode, Adam sits down with Chris Farrell, CEO of Liscio, to discuss how artificial intelligence is revolutionizing accounting and CFO advisory services. From eliminating tedious clerical work to enabling smarter client communication, Chris explains how AI will reshape firm efficiency and client value. They explore the difference between public and private AI models, the privacy risks firms need to watch out for, and how tools like semantic search and automated workflows can free accountants to focus on strategy and insight—not paperwork. If you’re curious about where the future of accounting is headed and how to position your firm for success, this conversation is a must-watch.…
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The CFO Project
1 Why Vulnerable Leadership Is the Future of Accounting 22:05
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWelcome to The CFO Project Podcast , where host Adam Lean explores the evolving world of CFO services and accounting leadership. Each episode features insights from professionals who are redefining what it means to grow an accounting practice, offer real advisory value, and build a firm that lasts. Whether you're a firm owner, CFO, or aspiring leader, this show will help you break free from outdated mindsets and thrive in today's competitive environment. In this powerful episode, Adam sits down with Randy Crabtree—partner at Tri-Merit and mental health advocate—to discuss how vulnerability in leadership is transforming accounting firms. Randy shares his personal journey, including how a life-changing stroke and years of mental health challenges led him to reevaluate his role and purpose. He explains how leaning into vulnerability as a leader not only sparked 12x firm growth, but also drastically improved team morale, innovation, and retention. This episode dives deep into how CFOs and firm owners can embrace authentic leadership to build sustainable, people-first organizations. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/…
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The CFO Project
In this special case study episode of The CFO Project Podcast, host Adam Lean sits down with Rob Tokay to explore how implementing CFO advisory services transformed his business. Rob shares his journey from traditional accounting work to building a more profitable and impactful practice using the CFO model. You'll hear firsthand how Rob shifted his approach, attracted higher-value clients, and created a business that’s both scalable and fulfilling. If you’re an accountant or bookkeeper wondering how CFO advisory services can work in the real world, this candid conversation offers the clarity and inspiration you need. At The CFO Project, we help financial professionals like you master the skills that truly matter—guiding business owners to generate consistent positive cash flow and grow their businesses. If you’re ready to stop doubting yourself and start making an impact, check out our free trainings and resources at TheCFOProject.com. And if you want hands-on mentorship, explore our Done-With-You program. Hit subscribe and turn on notifications so you don’t miss future videos, and let’s help more businesses succeed together! Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/…
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The CFO Project
1 Starting a CFO Advisory Practice vs. an Accounting or Bookkeeping Practice 28:31
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméOn this episode of The CFO Project Podcast, Adam Lean and Jeff Prager dive into the key differences between launching a CFO advisory firm and starting a traditional accounting or bookkeeping business. While many professionals default to offering tax or bookkeeping services, they often overlook the more scalable and fulfilling opportunity of CFO advisory work. You'll discover why the skill sets, client relationships, and business models for advisory services offer greater long-term value—and how to avoid the common pitfalls that come with transactional work. If you're considering starting your own practice or want to transition into higher-value services, this episode is packed with insights to help you make the right choice. At The CFO Project, we help financial professionals like you master the skills that truly matter—guiding business owners to generate consistent positive cash flow and grow their businesses. If you’re ready to stop doubting yourself and start making an impact, check out our free trainings and resources at TheCFOProject.com. And if you want hands-on mentorship, explore our Done-With-You program. Hit subscribe and turn on notifications so you don’t miss future videos, and let’s help more businesses succeed together! Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/…
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The CFO Project
1 The 3 Specific Reasons our CFO Advisory Firm Was a Huge Success 28:22
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIn this episode of the CFO Report, host Adam Lean sits down with Jeff Prager to reveal the three key reasons their CFO advisory firm achieved massive success. With years of experience guiding businesses toward financial clarity and profitability, Adam and Jeff break down the specific strategies that helped them stand out in a competitive market. Whether you're running an advisory firm or any business looking to scale, these insights will give you a framework for long-term success. Tune in as they discuss the importance of financial visibility, strategic forecasting, and advisory services that go beyond just bookkeeping. Jeff shares firsthand experiences and actionable takeaways that any business owner or CFO can implement right away. If you're looking to elevate your financial strategy and grow your firm, this is an episode you don’t want to miss! At The CFO Project, we help financial professionals like you master the skills that truly matter—guiding business owners to generate consistent positive cash flow and grow their businesses. If you’re ready to stop doubting yourself and start making an impact, check out our free trainings and resources at TheCFOProject.com. And if you want hands-on mentorship, explore our Done-With-You program. Hit subscribe and turn on notifications so you don’t miss future videos, and let’s help more businesses succeed together! Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/…
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The CFO Project
1 8 Signs You're Earning Less Than You're Worth 26:20
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméAre you working long hours but still feel like you're not earning what you're worth? In this episode of the CFO Project Podcast, hosts Adam Lean and Jeff Prager reveal the eight key signs that accountants and bookkeepers are undervaluing their services. From being trapped in a pricing war to offering services that clients see as a necessary evil, we break down the common pitfalls that keep financial professionals stuck in a cycle of low earnings and high stress. If you're ready to break free from these limitations and start earning what you're truly worth, this episode is a must-listen. Discover how shifting to an advisory model, rather than focusing solely on compliance work, can help you stand out in a crowded market, build lasting client relationships, and increase your revenue. Tune in now to learn how to take control of your financial career and escape the accountant’s trap. For more resources, visit TheCFOProject.com. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/…
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The CFO Project
1 Top 6 Ways to Overcome Imposter Syndrome as a CFO Advisor 30:08
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméOvercoming imposter syndrome is key to becoming a confident and successful CFO advisor. In this episode of the CFO Project Podcast, we break down six practical ways to overcome self-doubt, understand your value, and take action. Whether you're an accountant, bookkeeper, or aspiring CFO, this discussion will help you shift your mindset and build confidence in your expertise. Join hosts Adam Lean and Jeff as they share insights on why imposter syndrome is common among high achievers, how to effectively communicate your value to business owners, and why continuous learning is crucial for long-term success. If you've ever questioned your ability to offer CFO services, this episode is a must-listen. Visit TheCFOProject.com for more free resources and training. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/…
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The CFO Project
1 The Softskills Needed to be a Great CFO Advisor 30:33
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIn this episode of the CFO Project Podcast, we dive into the essential soft skills every CFO advisor needs to succeed. While technical expertise like forecasting and budgeting are crucial, soft skills like empathy, resourcefulness, and active listening are what truly set top advisors apart. Jeff Prager, co-founder of the CFO Project, joins the conversation to discuss how these skills help CFO advisors better understand their clients, build trust, and provide real value to small business owners. We explore how curiosity, conviction, and a drive to constantly improve are key to helping clients achieve their business goals. CFO advisors who can relate to business owners, see challenges from their perspective, and provide insightful guidance are far more valuable than those who simply crunch numbers. If you’re looking to strengthen your role as a trusted advisor, this episode is packed with insights to help you stand out. Don't forget to sign up for our free weekly newsletter at TheCFOProject.com/newsletter for more tips! Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/…
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The CFO Project
In this insightful episode of The CFO Project Podcast, host Adam Lean sits down with Lauren Baptiste, founder of Aquilo and former CPA, to tackle the critical issue of burnout in the accounting profession. Lauren shares her personal journey from experiencing severe burnout that led to hospitalization, to discovering how mindset shifts and self-awareness can transform our relationship with work. As a fellow accountant who's been in the trenches, she offers a unique perspective on why high-achieving professionals are particularly susceptible to burnout. Whether you're pulling late nights during month-end close or feeling overwhelmed by client demands, this episode provides practical strategies for recognizing and addressing burnout before it takes a toll on your health and career. Lauren and Adam explore how perfectionism, people-pleasing, and false perceptions about workplace expectations can contribute to burnout, while offering actionable steps to break free from these patterns. Learn why changing your mindset might be more important than changing your job, and discover how small, intentional changes can lead to sustainable work-life harmony in the accounting profession. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Learn More About Acheloa Wellness https://www.acheloawellness.com/…
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The CFO Project
1 How to Speak Your Client's Language (To Get Them To Take Action) 23:57
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIn this eye-opening episode of The CFO Project Podcast, host Adam Lean sits down with Sara Bryson of CFO Yeah to tackle one of the biggest challenges facing accounting professionals today: effectively communicating with clients. Sara shares powerful insights on how to translate complex financial concepts into language that business owners not only understand but are motivated to act upon. Through real-world examples and candid stories of both successes and failures, this episode reveals why speaking your client's language is crucial for driving meaningful change in their businesses. Discover why traditional financial reports often fall flat with clients and learn practical strategies for connecting with business owners on their terms. Adam and Sara explore how accountants and bookkeepers can shift from overwhelming clients with technical jargon to becoming trusted advisors who inspire action. Whether you're offering CFO services, tax preparation, or bookkeeping, this episode provides invaluable guidance on communicating in ways that demonstrate your value and help clients achieve their business goals. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Learn More About CFO Yeah https://www.cfohyeah.com/…
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The CFO Project
1 How This Bookkeeper Added CFO Advisory Services to Her Practice 22:50
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméJoin Adam Lean as he sits down with Pam Greb, founder of Cloud Nine Financial, to explore her journey from corporate America to building a thriving bookkeeping and CFO advisory practice. After a 20-year career spanning engineering, account management, and sales, Pam shares how she transformed her traditional bookkeeping services into a high-value advisory practice that makes a bigger impact while requiring less time with each client. Discover practical insights on how to successfully add CFO services to your existing practice, including how to balance current bookkeeping clients while scaling up, creating repeatable processes, and hiring contractors to free up your time for advisory work. Pam also discusses why embracing advisory services is crucial in an era where traditional bookkeeping risks becoming commoditized by advancing technology. Whether you're considering adding CFO services or looking to scale your existing practice, this episode provides actionable steps and valuable perspective from someone who's successfully made the transition.…
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The CFO Project
1 How to Stop Competing on Price 29:25
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIn this eye-opening episode of The CFO Project Podcast, host Adam Lean welcomes price and profit coach Loren Fogelman to discuss how accounting professionals can break free from price-based competition. Loren shares powerful insights on the crucial difference between selling features versus benefits, explaining why most firms struggle by focusing on technical aspects like workflows and reports instead of communicating the transformative outcomes they deliver to clients. Learn how to transition from hourly billing to value-based pricing and discover Loren's proven five-step process for converting existing clients to a new pricing model without losing them. Whether you're running a bookkeeping, tax, or accounting firm, this episode reveals practical strategies to elevate your pricing, attract better clients, and increase revenue while working less. Loren and Adam dive deep into real examples, including how one bookkeeper transformed her practice by targeting entertainment industry trades and eliminating the "starving artist syndrome" for her clients. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Learn More About Business Success Solutions https://www.businesssuccesssolution.com/work-with-loren/…
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The CFO Project
1 You Don't Have to Be Big to Be Successful 21:30
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIn this episode of The CFO Project Podcast, host Adam Lean is joined by Keila Hill-Trawick, Founder of Little Fish Accounting. They discuss the idea that you don't have to be a big firm to be successful in the accounting industry. Keila shares how she built her practice to serve the "little fish" - small businesses and sole proprietors - by offering a concierge-level experience regardless of the client's size. Keila emphasizes the importance of defining "enough" for your firm and not constantly chasing growth for growth's sake. She talks about how she structured her team and services to provide maximum value to her clients without burning out. This episode is full of practical advice for accountants, CPAs, and bookkeepers who want to build a sustainable, fulfilling practice that aligns with their personal and professional goals. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Learn More About Little Fish Accounting https://www.littlefishaccounting.com/…
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The CFO Project
1 The Best Marketing Tactics for Accounting and Advisory Firms 26:51
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméStruggling to market your accounting or advisory firm effectively? In this episode of The CFO Project Podcast, host Adam Lean sits down with Christian Jones, CEO of Tax Pro Marketer, to discuss the best marketing tactics for accounting and advisory practices. Christian shares insights on building genuine relationships with potential clients, creating a marketing funnel that converts, and leveraging online and offline strategies to attract your ideal customers. Whether you're a tax practitioner, bookkeeper, or advisory services provider, this episode is packed with practical tips to grow your firm through smart, effective marketing. Don't miss it! Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Learn More About TaxProMarketer https://taxpromarketer.com/…
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The CFO Project
1 How to Say No to Demanding Clients 20:44
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIn this enlightening episode of The CFO Project Podcast, host Adam Lean sits down with Shelby Ashley, founder of Optimized Financial Solutions, to tackle the challenging topic of setting boundaries with demanding clients. Shelby shares her journey from corporate financial analyst to successful CFO advisor, and discusses how learning to say "no" transformed her business - leading her to sign three new clients in just one month after letting go of a problematic one. Join Adam and Shelby as they dive into practical strategies for managing client expectations, setting clear boundaries, and maintaining a healthy work-life balance while delivering high-value CFO services. They explore why financial professionals often struggle to turn down client requests, how to structure engagements to prevent scope creep, and when it's appropriate to part ways with clients who aren't the right fit. Whether you're an established CFO advisor or just starting your journey from accountant to advisor, this episode offers valuable insights on building a sustainable and profitable practice. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Learn More About Optimized Financial Solutions https://www.optimizedfinancialsolutions.com/…
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1 Tips to Run an Efficient Practice 24:00
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIn this insightful episode of The CFO Project Podcast, host Adam Lean sits down with Shahram Zarshenas, founder of Financial Cents, to discuss essential tips for running an efficient accounting practice. Shahram shares his journey from investment banking to creating a practice management tool specifically designed for accountants and bookkeepers. Learn how implementing the right systems can help you transition from being just an accountant to becoming a successful firm owner, capable of scaling your business and achieving a better work-life balance. Discover the three core problems that growing firms face: visibility, creating a single source of truth, and automation. Shahram offers practical advice on how to address these challenges, emphasizing the importance of starting early in your firm's journey. Whether you're a solo practitioner or managing a team of 20, this episode provides valuable insights on leveraging technology to streamline your workflow, improve client communication, and ultimately find peace of mind in your practice. Don't miss out on these game-changing strategies that can transform your accounting firm's efficiency and scalability. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Learn More About Financial Cents https://financial-cents.com/…
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The CFO Project
Join host Adam Lean and special guest Michelle Weinstein, the "Pitch Queen" and founder of The Abundant Accountant, as they tackle one of the biggest challenges facing financial professionals: selling services without feeling like a salesperson. In this enlightening episode of The CFO Project Podcast, they dive deep into why accountants and bookkeepers often struggle with sales, debunking common misconceptions and fears about selling high-value services. Discover practical insights on transforming your mindset from "doing the work" to confidently selling your expertise at premium rates. Michelle shares invaluable perspectives on overcoming the fear of rejection, understanding your true value, and approaching sales as a way to genuinely help clients. Whether you're an accountant, CPA, or bookkeeper looking to grow your practice, this episode provides actionable strategies to elevate your sales game while staying authentic to your professional identity. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Learn More About The Abundant Accountant https://theabundantaccountant.com/…
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The CFO Project
1 Selling CFO Advisory Services 22:59
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIn this episode of The CFO Project Podcast, host Adam Lean sits down with Tom Griffiths, a fellow CFO and founder of Synergy CFO Solutions, to discuss how accountants and finance professionals can effectively sell CFO advisory services. Tom shares insights on changing the mindset around sales, uncovering a prospect's true needs, and handling objections productively. He emphasizes the importance of understanding the prospect's goals and positioning the CFO services as a solution to their problems, rather than just listing out a set of services. Listeners will learn practical techniques for having more meaningful sales conversations and increasing their chances of winning new clients for their advisory practices. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Learn More About Tom Griffiths https://synergycfosolutions.co/…
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The CFO Project
1 The Day in the Life of a Full-Time CFO 29:09
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméJoin host Adam Lean as he sits down with seasoned CFOs Dan May and Paul Weller to explore "The Day in the Life of a Full-Time CFO" on The CFO Project Podcast. In this insightful episode, Dan and Paul share their experiences and perspectives on the crucial role of trust, communication, and organization in their daily responsibilities. They discuss the challenges of translating complex financial data into actionable insights for various stakeholders and the importance of maintaining strong relationships across different departments and external partners. Discover how modern CFOs balance traditional accounting tasks with strategic decision-making and learn about the critical skill of managing cash flow in diverse business environments. Whether you're an aspiring CFO, a seasoned accountant, or a curious bookkeeper, this episode offers valuable insights into the evolving role of financial leadership. Dan and Paul also touch on the misconceptions about the CFO role and emphasize the importance of adaptability in today's fast-paced business world. Tune in to gain a deeper understanding of what it truly means to be a full-time CFO in today's complex financial landscape. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/…
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The CFO Project
In this insightful episode of The CFO Project Podcast, host Adam Lean sits down with Carina Thomas to explore the critical topic of "How to Be a Strategic CFO." Carina, an experienced financial professional, shares her journey from traditional accounting to becoming a strategic CFO, emphasizing the importance of looking beyond basic bookkeeping and tax preparation. She discusses how strategic CFOs use data-driven decision-making to help businesses grow, and explains why benchmarking against a company's own performance can be more valuable than industry comparisons. Accountants, CPAs, and bookkeepers will find valuable insights on transitioning from compliance-focused work to advisory services. Carina highlights the benefits of this shift, including better work-life balance and the ability to make a more significant impact on clients' businesses. She also touches on the importance of building an ecosystem of partners and the personal nature of the CFO-client relationship. Whether you're considering expanding your services or looking to enhance your strategic financial leadership, this episode offers practical advice and motivation to take your career to the next level. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Learn More About Carina Thomas https://www.everlifeaccountinggroup.com/…
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The CFO Project
1 Why You Should (and Shouldn't) Use QuickBooks for Clients 21:33
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIn this episode of "The CFO Project Podcast," host Adam Lean engages in an insightful conversation with Alicia Katz Pollock, founder and CEO of Royalwise Solutions, about the pros and cons of using QuickBooks for client work. Alicia, a seasoned QuickBooks trainer and host of the "Unofficial QuickBooks Accountants Podcast," shares her expertise on when QuickBooks is the right choice and when it might not be the best fit for your clients. Whether you’re a fan or a critic of QuickBooks, this episode is packed with practical advice for accountants, CPAs, and bookkeepers looking to make informed software recommendations. Alicia and Adam dive deep into the love-hate relationship many professionals have with QuickBooks, discussing its strengths, limitations, and the common pitfalls users encounter. They also explore the evolving landscape of bookkeeping and accounting, highlighting the importance of choosing the right tools for different types of clients. Tune in to learn how to maximize the benefits of QuickBooks, when to consider alternative software, and how to better serve your clients by leveraging the right technology. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Learn More About Alicia Katz Pollock https://royalwise.com/…
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The CFO Project
1 How to Go from Tax Prep to Tax Advisor and Increase Your Earnings 22:55
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIn this episode of "The CFO Project Podcast," host Adam Lean sits down with David A. Perez to discuss the transformative journey from being a traditional tax preparer to becoming a high-value tax advisor. David shares his personal story of how he started in tax preparation and eventually transitioned into offering advisory services that significantly increased his earnings. This episode is a must-listen for accountants, CPAs, and bookkeepers who are looking to evolve their practice and provide more strategic value to their clients. David's insights delve into the challenges of competing in a commoditized tax preparation market and how he successfully pivoted to advisory services by focusing on deeper client relationships and tailored tax strategies. He emphasizes the importance of shifting the conversation with clients from mere tax compliance to proactive tax planning, which not only increases client retention but also opens up new revenue streams. Tune in to learn how you too can make this shift and grow your practice in today's competitive landscape. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Learn More About David A. Perez https://www.davidaperez.com/…
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The CFO Project
In this episode of "The CFO Project Podcast," Adam Lean is joined by Kelly Goode to discuss the compelling reasons behind her transition from corporate finance to becoming a CFO advisor. With nearly two decades of experience in various accounting and finance roles, Kelly shares her journey of seeking more autonomy, meaningful impact, and the desire to assist small business owners beyond traditional bookkeeping. The conversation delves into how small businesses often lack the financial expertise needed to truly understand and leverage their numbers, and how CFO advisors can fill that critical gap, offering strategic insights that drive growth. Kelly highlights the challenges small business owners face when their financials are merely viewed as historical data for tax purposes, rather than as a tool for future planning and decision-making. She emphasizes the importance of shifting the conversation from just bookkeeping to operational goals and strategic planning. This episode is a must-listen for accountants, CPAs, and bookkeepers interested in expanding their roles to become trusted advisors who help businesses thrive by turning financial data into actionable insights. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Learn More About Kelly Goode https://www.thegoodepathgroup.com/…
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The CFO Project
1 The Tools You Need to Build an Efficient Practice 23:18
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméEver feel like you're drowning in paperwork and working crazy hours? Nick Boscia's been there. In this eye-opening chat with Adam Lean on The CFO Project Podcast, Nick spills the beans on how he turned his dad's old-school accounting firm into a modern powerhouse. We're talking double the clients without doubling the workload. If you're an accountant, CPA, or bookkeeper dreaming of a life beyond spreadsheets, you'll want to tune in. Nick's got the lowdown on cool tech that'll make your life easier, from document management to automated billing. Plus, he shares some slick tricks for handling client communication and growing your business. Whether you're looking to jazz up your practice or just want to clock out at a reasonable hour, this episode's packed with practical tips you can actually use. So grab a coffee and hit play – your future self will thank you. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Learn More About Nick Boscia https://www.bosciapc.com/about-us…
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The CFO Project
1 How to Be an Advisor for Service-Based Businesses 23:30
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIn this insightful episode of "Escaping The Accountant's Trap," host Adam Lean sits down with Dr. Ranelli Williams to discuss the art of offering advisory services to service-based businesses. Dr. Williams shares her expertise on why service-based business owners specifically seek CFO advisors and the unique challenges they face. This episode is packed with valuable insights for accountants, CPAs, and bookkeepers looking to expand their services and increase their income through CFO advisory roles. Discover how to make more money as an accountant or bookkeeper by addressing the pain points of service-based businesses. Dr. Williams and Adam explore real-world examples of how CFO advisory services can transform businesses, from debt management to strategic revenue planning. Whether you're considering how to offer advisory services or looking to refine your approach, this episode provides actionable advice on becoming a trusted CFO advisor and escaping the traditional accountant's trap. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Learn More About Dr. Ranelli Williams https://www.erjservices.com/…
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The CFO Project
1 The Key Skills a CFO Advisor Must Possess 24:59
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIn this episode of "Escaping The Accountant's Trap," host Adam Lean sits down with Jolyeane Kimble, an experienced finance expert, to discuss the ins and outs of becoming a successful CFO advisor. Jolyeane shares her journey from corporate finance to owning and selling multiple businesses, and how this experience shaped her approach to advisory services. She offers practical advice for accountants and bookkeepers looking to expand their services and make more money by helping small business owners make better financial decisions. Jolyeane and Adam tackle common misconceptions about CFO advisory services, emphasizing that these skills are valuable for businesses of all sizes, not just large corporations. They discuss the importance of understanding both the numbers and the day-to-day challenges faced by small business owners. Whether you're an accountant considering offering CFO services or a bookkeeper aiming to increase your value to clients, this episode provides actionable insights to help you transform your practice and build more rewarding client relationships. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Learn More About Jolyeane and Financial Edge Consulting https://www.fecgrow.com/…
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The CFO Project
1 Tips For Single-Owner CPAs to Earn More Without Working More 25:40
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIn this episode of "Escaping The Accountant's Trap," host Adam Lean interviews Geraldine Carter, an expert in helping accountants and CPAs boost their profitability without working more hours. Geraldine shares invaluable insights on how to offer advisory services and make more money as an accountant or bookkeeper. She emphasizes the importance of understanding value creation, effective pricing strategies, and efficient service delivery. This episode is packed with practical tips for solo CPAs looking to enhance their business model and achieve a better work-life balance. Discover how to transform your accounting or bookkeeping practice into a thriving advisory business. Geraldine and Adam discuss key strategies for increasing revenue while reducing workload, including the power of niching and mindset shifts. Whether you're interested in offering CFO advisory services or simply want to boost your income without burning out, this episode provides actionable advice for escaping the traditional accountant's trap. Don't miss these expert insights on how to make more money as an accountant or bookkeeper while working fewer hours. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Learn More About Geraldine Carter https://geraldinecarter.com/…
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The CFO Project
1 How to Make Your Team More Productive 24:41
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméStruggling to find work-life balance as an accountant or bookkeeper? In this episode of the "Escaping The Accountant's Trap" podcast, host Adam Lean from The CFO Project interviews productivity expert Marcey Rader. She shares practical tips on how to prioritize tasks, batch work, and manage your calendar so you can offer advisory CFO services to clients without sacrificing quality or your wellbeing - especially during busy tax seasons. Marcey reveals the key to avoiding burnout by taking real breaks, unplugging from emails, and making time for deep work. You'll learn simple strategies like time blocking, using video tools like Loom, and adjusting your physical workspace to boost focus and creativity. Whether you want to make more money as an accountant offering CFO advisory services or just streamline your bookkeeping business, this podcast provides a roadmap to ditch the "accountant's trap" of endless hustle. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Learn More About RaderCo https://www.helloraderco.com/…
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The CFO Project
1 Getting a Prospect to Say Yes to My Advisory Service 22:10
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIs pricing your advisory services a struggle? In this episode, Adam interviews Shahrooz Niknami from Aco Tech Group about how he prices and packages his CFO advisory services. Niknami shares his evolution from hourly billing nightmares to profitable fixed-fee pricing models. You'll learn why hourly rates often lead to client disputes and leave money on the table. Niknami reveals the ideal way to scope and price advisory projects so prospects say yes without sticker shock. The key is giving business owners predictable budgets by chunking your services into fixed-fee packages. Niknami explains how separating financial advisory, operational consulting, budgeting and more into set monthly retainers helps manage client expectations. You'll discover how transparent bundled pricing can eliminate client pushback while allowing you to profitably scale your high-value CFO services. Whether you're just starting out or an experienced consultant, don't miss these invaluable pricing insights. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Connect with Shahrooz and Learn More About AcoTech https://www.linkedin.com/in/shahrooz-niknami-b0556313/?originalSubdomain=ca…
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The CFO Project
1 How to Start a Bookkeeping Plus Advisory Business 35:35
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméAre you an accountant, CPA, or bookkeeper looking to make more money by offering advisory services? In this episode of Escaping The Accountant's Trap, Adam Lean interviews Katie Ferro, founder of the "Profits and Prosecco" movement. Katie shares her journey from corporate accounting to building a thriving bookkeeping and advisory business. You'll learn how she leverages technology like Xero to offer efficient, scalable bookkeeping that truly advises clients on profits. Katie also reveals the secrets to getting clients, choosing the right accounting software, and building a team so you can make more money while working less. Katie's "Become a Bookkeeper" program has helped hundreds of accountants escape the commodity tax return trap and transition into lucrative CFO advisory services. Whether you want to start a bookkeeping side hustle or build a multi-six-figure firm, this episode is packed with actionable steps. Discover how to differentiate yourself, ditch the commoditized model, and finally make the money you deserve as an accounting professional. Click play for an insightful discussion on leveraging your skills to offer high-value CFO advisory services. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Become a Bookkeeper https://www.katieferro.com/a/38894/a3jpoFVv 6 Secrets to Starting a Simple, Scalable Bookkeeping Business - https://www.katieferro.com/a/2147513515/a3jpoFVv…
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The CFO Project
1 What Exactly Does a CFO Advisor Do? 25:50
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWhat exactly does it mean to offer CFO advisory services to clients? Many accountants and bookkeepers hear they should provide advisory but aren't sure what that entails. In this episode, Adam and his guest demystify the CFO advisor role. You'll learn the key difference between bookkeeping, tax compliance, and true advisory work. Discover why business owners crave advice and answers they can't get from their bookkeeper or overtaxed CPA firm. The hosts break down what clients really want from a financial advisor - clarity on cashflow projections, budget analysis, key metrics to watch, and more. Rather than complex number-crunching, owners seek simple answers to questions like "Can I afford this hire?" or "What are the financial implications of this decision?" Offering proactive CFO advisory services builds sticky client relationships and generates higher revenue than compliance work alone. Whether you're just starting out or an experienced accountant, this episode provides a clear framework for transitioning into the lucrative CFO advisory space. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Check Out Clara CFO Group's YouTube: https://claracfo.com/latest-youtube-videos/…
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The CFO Project
1 Why Business Owners Hire CFOs 20:03
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméAre you wondering what motivates business owners to bring on a CFO or advisor for their company? This insightful episode of The CFO Project podcast dives into the key reasons entrepreneurs decide to hire fractional CFO services. Host Adam Lean picks the brain of an experienced CFO advisor who has recently won several new client engagements. You'll learn the common pain points and challenges that prompt owners to seek out financial guidance, from struggling to understand the numbers to feeling stuck at a revenue plateau. The guest shares tips on consulting prospects through the sales process, demonstrating your value proposition, and ultimately convincing them to invest in high-level advisory services. Whether you're just starting to offer CFO services or looking to expand your clientele, this episode provides a behind-the-scenes look at what drives business owners to pull the trigger. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Learn More About Movement Consulting https://movementconsulting.org/…
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The CFO Project
1 How to Build an Online Presence to Attract More Clients 24:49
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméLooking to attract more bookkeeping and advisory clients through an online presence? In this episode of The CFO Project podcast, host Adam Lean picks the brain of KJ Johnson, known as the "Bookkeeping Side Hustle Kate." KJ shares her inspiring story of building a successful firm by leveraging video content on YouTube. You'll hear her practical tips on getting started with video, optimizing for visibility, increasing conversions from viewers to clients, and diversifying revenue streams. KJ provides a wealth of actionable advice from using referral programs to monetizing a YouTube channel to offering services like "office hours." Whether you're just starting out or want to take your online presence to new heights, this episode is packed with proven strategies. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Learn More About Bookkeeping Side Hustle https://www.bookkeepingsidehustle.com/…
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The CFO Project
1 How To Value Price So You Can Earn More 22:53
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWant to learn how to effectively price your services based on value rather than hourly rates? In this episode of The CFO Project podcast, host Adam Lean picks the brain of value pricing expert Mark Wickersham. Mark shares his invaluable insights on communicating the value of services like bookkeeping to clients, determining pricing for advisory offerings, using package options strategically, and raising rates without scaring away prospects. You'll learn practical tips on anchoring your prices, identifying the true value you provide to clients, and confidently charging appropriate fees. Whether you're just starting to explore value pricing or want to take it further, this value-packed episode will help transform your pricing mindset and processes. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Learn More About Value Pricing Academy https://www.wickersham.co.uk/…
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The CFO Project
1 Should I Add Advisory Services To My Practice? 18:40
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméAre you looking to move your accounting firm beyond compliance work and drive more value for clients? In this episode of The CFO Project podcast, host Adam Lean discusses strategies for successfully adding advisory services alongside tax and bookkeeping offerings. Adam is joined by Tim Woodward of Blend Health, who recently made the leap into providing advisory services after joining The CFO Project. Tim shares his first-hand experience on leveraging The CFO Project's systems and visual presentations to quickly win an advisory client engagement within just 9 days. You'll hear tips on convincing prospects of the benefits, upselling existing clients, and finding the right tools like The CFO Project to streamline your processes. Whether you're just getting started or want to take your advisory to the next level, this episode provides a roadmap for accountants to become trusted advisors through Adam's proven approach. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Learn More About Blend Wealth https://www.blendwealth.com /…
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The CFO Project
1 How to Use Automation to Get Your Time Back (So You Can Get Paid More) 23:50
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméAre you spending too much time on manual data entry and repetitive tasks in your accounting firm? In this episode, our hosts discuss how leveraging the right automation tools can free up your time to focus on higher-value advisory services. They provide practical advice on evaluating which processes to automate first by identifying where you're spending the most non-review time. You'll learn tips for overcoming the "control freak" mentality around trusting automated systems, implementing checks to ensure accuracy, and choosing software that reduces effort while maintaining quality. Whether you're just starting to automate or want to take it further, this episode offers a roadmap for using technology to drive efficiency and profitability. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Learn More About FinOptimal https://www.finoptimal.com/…
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The CFO Project
1 To Niche or Not to Niche, that is the Question 21:45
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméAre you struggling to decide if you should niche down your accounting services or keep a broad focus? In this episode, the hosts dive into the pros and cons of niching from the perspective of experienced accountants and CFOs. They discuss how you can start out taking any clients when first building your business, then eventually niche into your ideal client type once you have more experience. The hosts provide practical advice on broadening your niche if it feels too narrow, determining if industry-specific knowledge is truly necessary, and how to convey your expertise to prospective clients. Whether you're just starting out or an established firm, this episode offers valuable insights into the niching question. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/…
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The CFO Project
1 How to Overcome Imposter Syndrome 29:21
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméAre you an accountant, CPA, or bookkeeper struggling with imposter syndrome? In this episode of Escaping the Accountant's Trap, Adam Lean is joined by Nancy McClelland CPA, aka The Dancing Accountant, to tackle this widespread issue. Nancy shares her expertise on imposter syndrome - what it really means, how to know if you have it or are simply learning something new, and practical tips for overcoming those feelings of being a fraud. You'll hear Nancy's insightful perspective on why imposter syndrome disproportionately affects women and minorities, the difference between self-doubt and truly being an imposter, and how education and experience are key to building real confidence. Whether you're a bookkeeper looking to offer CFO advisory services or an accountant moving into a new realm, this episode provides valuable guidance for escaping the trap of imposter syndrome. Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Visit Nancy's website: https://www.thedancingaccountant.com…
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The CFO Project
1 How to Get Clients for Your Firm 32:42
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméUncover the secrets to marketing your accounting and advisory services with expert insights from Matt Banker, owner of Benchmark Growth Marketing, in the latest episode of "Escaping the Accountant's Trap" podcast. Dive into the discussion as Adam Lean and Matt Banker address key questions on how to effectively market yourself in a crowded space and attract high-quality clients. Learn why differentiation is key and discover actionable strategies to stand out in a competitive market. Gain valuable insights into crafting clear and compelling messaging that resonates with your target audience and communicates the unique value you offer. From leveraging local SEO to identifying your ideal client niche, explore practical tips for boosting your visibility and attracting larger clients willing to pay premium fees. Don't miss this opportunity to transform your marketing approach and elevate your accounting or bookkeeping business to new heights of success. Tune in now to unlock the secrets of effective marketing for financial professionals! Sign Up For Our Newsletter: https://thecfoproject.com/newsletter And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About The CFO Project: https://thecfoproject.com/ Visit Matt's website: https://marketingforaccountingfirms.com…
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The CFO Project
1 Skills Needed to Offer Advisory Services 25:10
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIn this episode of "Escaping The Accountant's Trap," host Adam Lean welcomes Roger Knecht, CEO of Universal Accounting Center, to delve into the transformative journey from traditional accounting to becoming a strategic advisor. The discussion opens with a look back at the evolution of Universal Accounting Center, from its inception in 1979 as a local school to its current status as a leading online educational platform for accounting professionals. Knecht shares insights into the center's philosophy of blending book knowledge with practical experience, emphasizing the importance of nurturing a mindset of curiosity and care in the business world. As the conversation unfolds, Knecht and Lean explore the critical skills accountants and bookkeepers need to transition into advisory roles, highlighting the significance of a nurturing mindset and a deep curiosity about business operations. They discuss the challenges and rewards of becoming a trusted advisor, capable of guiding business owners through personal and professional hurdles. The episode is a treasure trove of wisdom for accounting professionals eager to escape the traditional accountant's trap by offering value-added advisory services, fostering deeper client relationships, and ultimately, driving business growth through strategic insights and accountability. Learn More About The CFO Project: https://thecfoproject.com/ And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Visit Roger's website: https://universalaccounting.com…
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The CFO Project
1 Adam & Michelle Answer Your Questions on Selling Advisory Services 25:10
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIn this engaging podcast episode, Adam Lean and Michelle delve into the intricacies of integrating CFO advisory services into an existing accounting firm. The discussion kicks off with insights on transitioning from traditional accounting practices to offering higher-value services. Michelle emphasizes the importance of breaking free from the "accountant's trap" of trading time for dollars and advocates for creating an irresistible offer to attract high-quality clients. The duo explores how to effectively communicate the benefits of CFO advisory services, stressing the need to build trust and relationships with clients before proposing such offerings. They also touch on pricing strategies, drawing parallels between retail experiences at stores like JCPenney and Nordstrom to illustrate the significance of positioning and delivering value. Listeners are encouraged to consider the long-term benefits of transitioning to advisory services, providing a fresh perspective on elevating the role of accountants beyond traditional practices. The conversation is both insightful and actionable, offering practical advice for accountants seeking to evolve their firms and attract clients who appreciate the value of CFO advisory services. If you're navigating the complexities of this transition or contemplating the shift to higher-value services, this podcast episode provides valuable guidance and strategies to position your firm for success. Learn More About The CFO Project: https://thecfoproject.com/ And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Visit Michelle's website: https://theabundantaccountant.com…
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The CFO Project
1 What It's Like To Be A CFO/Advisor 22:14
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméDo you feel trapped doing mundane accounting work and want to break free to become a high-value advisor? Learn how to make the transition from compliance to strategic CFO directly from a fellow financial expert. In this episode of Escaping the Accountant's Trap, host Adam Lean interviews Lacey Harner, an experienced CFO, about escaping the trap by moving into advisory services. Discover why most small businesses fail without financial leadership and how accountants can fill this gap by becoming trusted advisors. Learn the communication and relationship skills vital for guiding clients versus confusing them with accounting jargon. Hear how focusing your time on your unique zone of genius transforms your impact on clients and your income. Whether you crave meaning over money or want to 10x your revenue, providing high-level CFO insights is the key to escaping the grind of compliance work. Tune in for inspiration and practical tips to stop simply accounting and start advising businesses to success. Learn More About The CFO Project: https://thecfoproject.com/ And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service…
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The CFO Project
1 Get Prospects to Say Yes with Zero Selling 20:40
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméDo you dread having to sell and convince clients to say yes to your accounting services? Learn how to get clients to agree to your proposals without sleazy selling tactics. In this episode, host Adam Lean talks with Will Hamilton of SmartPath.co about shifting your mindset from "selling" to guiding clients. Discover how understanding your client's pain points and aligning your services to solve them leads to quick yes's. Will provides examples of accounting firms that doubled revenue in 18 months using this approach. Whether you want to earn more or work less, implementing a guiding sales process vs. convincing process is key. Tune in for actionable tips to get clients saying yes without you having to sell. Learn More About The CFO Project: https://thecfoproject.com/ And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Visit William's website: https://smartpath.co…
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The CFO Project
Are you an accountant, CPA, or bookkeeper feeling trapped working long hours for demanding clients while being underpaid? Learn how to escape the trap and grow your accounting practice by optimizing your sales and getting paid your true value. In this episode, host Adam Lean interviews Michelle Weinstein, the Pitch Queen for Accountants, on strategies to improve your sales and revenue. Michelle shares insights on overcoming the fear of selling, charging what you're worth, having confidence in your services, and implementing a sales process. She provides examples of accounting firms that doubled or tripled revenue by optimizing their sales approach. Whether you want more free time or increased profits, this episode will give you actionable tips to escape the trap through better sales. Listen now to start charging what you deserve! Learn More About The CFO Project: https://thecfoproject.com/ And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Visit Michelle's website: https://theabundantaccountant.com…
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The CFO Project
1 The Only Way to Retain Clients 23:35
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIn this episode of the "Escaping the Accountant's Trap" podcast, host Adam Lean welcomes Chris Farrell, the CEO of Liscio, to discuss the pivotal role of creating five-star client experiences in breaking free from the accountant's trap. Chris, who evolved from an accountant to a CFO and now leads a software company catering to accountants, shares his journey and insights into the accounting profession's changing landscape. The conversation delves into the importance of proactively meeting clients' evolving needs, the significant shift in client expectations, and the generational changes impacting the accounting industry. Discover the secrets to building a successful accounting business as Chris Farrell reveals the common denominators for success based on his experiences. He emphasizes the crucial aspect of staying attuned to clients' needs, pointing out that providing what clients want—forward-looking planning and advice—is key. Chris also touches upon the generational shift in how people perceive public accounting, citing a Xero survey indicating that half of millennials actively seek a change in accountants, signaling a prime opportunity for firms embracing innovative approaches. Tune in for valuable insights and perspectives on navigating the changing dynamics of the accounting profession. Learn More About The CFO Project: https://thecfoproject.com/ And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Learn More About Chris & Liscio: https://www.liscio.me…
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The CFO Project
1 The Life of an Accountant vs a CFO/Advisor 21:27
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWelcome to another episode of Escaping the Accountant's Trap podcast, where Jeff Prager, Co-founder of The CFO Project, shares transformative insights. In this session, we explore the shift from accountant to CFO business advisor, uncovering the challenges professionals face in the accountant's trap. Jeff discusses the disconnect between what businesses need and what accountants offer, emphasizing the shift towards advisory services to guide businesses to a better future. The episode highlights the impactful side of being a CFO, fostering lasting client relationships, reducing workload, and increasing net profit. Ready to break free from compliance cycles? Join our free Thursday training sessions at The CFO Project to explore "How to Start a CFO Service." This episode is a must-listen for accountants and bookkeepers ready to embrace change, unlock potential, and transform their careers. Subscribe now for more eye-opening discussions on CFO transformation and advisory success. Learn More About The CFO Project: https://thecfoproject.com/ And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service…
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The CFO Project
1 The 4 Stages to Scaling Your Practice 21:48
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWelcome to the Escaping the Accountants Trap podcast, where we unravel the complexities of breaking free from the accountant's trap that shackles many professionals in the field. In this episode, joined by Jeff Prager, co-founder of the CFO Project, we tackle the critical topic of scaling your accounting or bookkeeping practice. Through a comprehensive discussion, we explore the four fundamental stages of growth: the solo phase, the growing phase, scaling up, and finally, the growth stage. Jeff provides invaluable insights into overcoming obstacles, strategic delegation, and transitioning from a practitioner to a CEO, offering a roadmap for accountants and bookkeepers seeking to elevate their practices to new heights. Intricately navigating the journey from handling all aspects as a solo practitioner to strategically managing a practice as a CEO, this episode provides actionable advice for those looking to scale their accounting or bookkeeping ventures. Listen in to uncover the keys to growth, effective delegation, and the significance of viewing your expertise as a valuable product that can be strategically marketed in the competitive landscape of accounting services. Learn More About The CFO Project: https://thecfoproject.com/ And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service…
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The CFO Project
1 Making the Shift from Compliance to Advisory 20:38
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWelcome to the "Escaping the Accountant's Trap" podcast! In this series, we unravel the challenges faced by accountants, CPAs, and bookkeepers as they strive to break free from the accountant's trap. Join us on a journey of growth, exploring strategies, insights, and success stories that empower financial professionals to shift from compliance work to advisory services. Whether you're aiming to scale your firm, work more efficiently, or provide higher value to clients, this podcast equips you with the tools and knowledge needed for a successful transition. In today's episode, we delve into the pivotal topic of making the shift from compliance work to advisory services. I'm joined by Gaynor Meilke, the founder of Charisma Ink, as we discuss the intricacies of this transformation. Gain valuable insights into the stepwise approach to advisory services, the power of niches in marketing, and stories of firm owners who've elevated their businesses through strategic shifts. Don't miss out on actionable tips and real-world experiences that can guide you in unlocking the full potential of advisory services for your accounting business. Listen now and discover the path to escaping the accountant's trap! Visit Gaynor's Website: https://charismaink.com/ Learn More About The CFO Project: https://thecfoproject.com/ And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service…
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The CFO Project
1 The Difference Between An Advisor and An Accountant 24:42
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWelcome to the "Escaping the Accountant's Trap" podcast, a dedicated space for accountants, CPAs, and bookkeepers seeking liberation from the common struggles of undervaluation and excessive work hours. In this episode, we're joined by Ryan Kimler, a prominent member and lead trainer at the CFO Project. As a seasoned expert guiding others in launching and expanding their CFO or advisory services, Ryan provides a unique perspective on escaping the accountant's trap. In the realm of advisory services, Ryan stands out as he shares his journey and passion. Early in his career, while engaged in bookkeeping and producing financials, he discovered a profound demand from clients. They weren't just content with clean and clear financials; they sought actionable insights to enhance their business based on those numbers. This ignited Ryan's curiosity, leading him to seek mentors and knowledge, ultimately steering him towards the advisory path. His dedication to providing high-value services to business owners became a lifelong commitment. Now, shifting to the specifics of one of Ryan's cases, we delve into a fascinating strategy to boost a client's business. In the context of a sewer and drain cleaning company facing challenges with technician sales, Ryan proposes a unique solution—hiring a straight commission salesperson. This unexpected idea unfolds as a win-win scenario: a $300,000 opportunity for the company and a job creation avenue. The episode concludes with Ryan's valuable advice for accountants and bookkeepers—setting boundaries for unscheduled phone calls, enhancing organization, and transitioning towards advisory work. Join us in exploring the multifaceted world of accounting and advisory, where innovative strategies pave the way for business growth and professional fulfillment.…
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1 Strategies of Successful Consultants 21:37
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWelcome to the "Escaping the Accountant's Trap" podcast, a valuable resource designed to liberate accountants, CPAs, and bookkeepers from the challenges of undervaluation and long working hours. In this episode, we delve into the crucial strategy of becoming a more effective consultant, featuring insights from the seasoned expert Ed Kless from Sage. Ed introduces the concept of meta-consulting, shedding light on the discipline of consulting and distinguishing it from surrogate management. The episode unfolds with a focus on the art of asking pertinent questions, emphasizing "what matters" inquiries that lay the groundwork for innovation. In this insightful episode, Ed Kless explores the nuances of effective consulting, guiding professionals on how to redefine their roles and relationships with clients. The second part of the episode confronts traditional measurement practices and advocates for a paradigm shift towards subscription-based pricing. Ed challenges the status quo, encouraging listeners to break free from outdated billing methods and embrace a profit-centric approach. Join us in this empowering discussion to gain practical strategies and insights for navigating the complex landscape of the accounting profession. Subscribe now for more episodes that will equip you to escape the accountant's trap and thrive in your role.…
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The CFO Project
1 What is AI and Machine Learning (and How it Will Help Accountants) 20:20
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWelcome to Escaping the Accountant's Trap, the podcast designed to liberate accountants, CPAs, and bookkeepers from the mundane. Hosted by Adam Lean, this episode features Eric Edelstein, co-founder of DOKKA, shedding light on the pivotal role of technology, especially AI, in reshaping the accounting landscape. Eric explains how machine learning simplifies intricate processes, making way for accountants to evolve into strategic business advisors. In this insightful episode, Eric delves into the transformative potential of technology in the accounting sphere. Using DOKKA as a prime example, he illustrates how machine learning simplifies intricate processes, paving the way for a future where accountants can elevate their roles from mundane tasks to strategic business advisors. The conversation addresses the question of whether AI will replace accountants, with Eric emphasizing the irreplaceable human touch in business advising. Tune in to explore how DACA is revolutionizing accounting practices and paving the way for a more efficient and value-centric future. Learn More About The CFO Project: https://thecfoproject.com/ And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Visit Eric's Website: https://dokka.com…
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The CFO Project
1 Get the Right People On Your Team By Testing Them Before You Hire Them 23:36
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWelcome to the Escaping the Accountants Trap podcast, a resource designed to liberate accountants, CPAs, and bookkeepers from the notorious 'accountant's trap.' This frustrating predicament often sees professionals toil endlessly with demanding clients for meager compensation. But fear not, as this podcast unveils the escape route. In this episode, we explore the critical strategy of thoroughly assessing prospective team members through testing before hiring, ensuring you welcome the right individuals aboard. Join Adam Lean in this insightful journey to emancipate accounting professionals from the accountant's trap. Discover the key to unlocking your team's full potential as we delve into the world of assessing remote talent. In this episode, we welcome Giles Pearson, the CEO of Account Test, a solution dedicated to enhancing the hiring process for accountants. We explore why it's paramount for accounting firms to test prospects before extending an offer. A recent survey highlighted that a significant 85% of college degree holders falsify their resumes, making the hiring process a minefield. Discover how testing not only reveals the true capabilities of prospective candidates but also streamlines their integration into your team. Giles Pearson, with his extensive background in public accounting, provides invaluable insights into this innovative approach. Don't miss this episode, which provides a path for escaping the accountant's trap, and find out how to tap into the immense potential of remote talent. Learn More About The CFO Project: https://thecfoproject.com/ And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Visit Giles' Website: https://www.accountests.com/…
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The CFO Project
1 Remove Yourself as the Bottleneck by Hiring Remote Accountants 23:26
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWelcome to the "Escaping the Accountant's Trap" podcast, a show dedicated to helping accountants, CPAs, and bookkeepers break free from the constraints that prevent them from realizing their true worth. In this episode, we're addressing a crucial topic: "Solving Talent Challenges Through Remote Accountants." The latest episode delves into a powerful solution – hiring US-based remote accountants, with Jeff Phillips, co-founder of AccountingFly, providing expert insights. This episode reveals the advantages of embracing remote work, how it allows firms to tap into a broader candidate pool, and the significance of adjusting your hiring strategy to incorporate remote talent. It emphasizes the importance of not just delegating tasks but also transitioning to a mindset where you build systems for efficient service delivery. If you're an accountant looking to enhance your career or a firm aiming to solve talent challenges, this episode offers valuable advice and solutions. Learn More About The CFO Project: https://thecfoproject.com/ And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Visit Jeff's Website: https://www.accountingfly.com/…
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The CFO Project
1 How to Transform Your Accounting Practice Into an Accounting Business 25:29
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWelcome to the dynamic "Escaping the Accountant's Trap" podcast, your go-to resource for accountants, CPAs, and bookkeepers seeking liberation from the "accountant's trap" where their expertise goes undervalued, and their hard work yields meager returns. Today, we've got an exciting episode in store where we unravel the key to breaking free from this predicament - transitioning your practice into a thriving business. Our special guest, Martin Bissett, an esteemed advisor to accountants, will be your guide on this transformative journey. In this episode, we venture into the distinction between an accounting practice and a full-fledged accounting business. Many start with an accounting practice, trading hours for money and grappling with pricing and profitability concerns. But there's a powerful shift awaiting those who dare to dream big. Martin Bissett reveals that ambition is the game-changer. Accounting businesses are on a mission to excel, grow, and gain financial independence. They build structures and leadership roles, moving away from the traditional time-based model. This episode serves as a beacon, inspiring accountants to harness ambition, step boldly out of the accountant's trap, and embark on a transformational journey. Learn More About The CFO Project: https://thecfoproject.com/ And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Visit Martin's Website: https://bissettgroup.com…
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The CFO Project
1 How to Make Your Practice Attractive to a Buyer 21:29
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWelcome to 'Escaping the Accountant's Trap' podcast, a valuable resource for accountants, CPAs, and bookkeepers seeking to break free from the constraints of what we term the accountant's trap. In today's episode, we explore a game-changing solution – the buying and selling of accounting firms. Join us as we sit down with Jason Blumer, CEO of Thriveal, an organization dedicated to empowering entrepreneurial accountants and bookkeeping firm owners to embrace innovative and creative approaches within the profession. Thriveal serves as a supportive community for professionals who are unafraid to push boundaries, experiment with fresh strategies, and work through the challenges of entrepreneurship together. The conversation delves into the hot topic of private equity firms acquiring larger accounting firms and the characteristics that make a firm an attractive prospect. Moreover, we discuss the prospects and advantages of growing your firm through acquisition. Amidst current industry challenges and opportunities, it's an exciting time for accounting professionals to fortify their positions and emerge as industry leaders. Learn More About The CFO Project: https://thecfoproject.com/ And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Visit Jason's Website: https://thriveal.com/…
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The CFO Project
1 How to Automate Your Workflows for Profit and Time Freedom 24:33
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWelcome to the Escaping the Accountants Trap podcast. If you're an accountant, CPA, or bookkeeper looking to break free from the "accountant's trap" and unlock your true potential, you're in the right place. In today's episode, we delve into the key to your escape: streamlining your operations for a VIP client experience and reclaiming your valuable time. Join our guests, Jessica Smith and Jamie Gruol, founders of Workflows for Tax Pros, as they share their expertise on automating workflows to boost profitability and regain your work-life balance. Say goodbye to long hours, endless emails, and high-stress seasons. Let's get started on your path to success. Discover the power of automation and learn how to create custom workflows tailored to your specific needs. From client onboarding to return preparation, this podcast will equip you with the tools to revolutionize your accounting practice. Join our thriving community at Workflows for Tax Pros to explore real-world solutions, and turn your practice into a well-oiled machine. Subscribe now and be sure not to miss our upcoming episodes, packed with actionable advice for accounting professionals. Don't let the "trap" hold you back any longer; it's time to elevate your accounting career and experience true freedom. Learn More About The CFO Project: https://thecfoproject.com/ And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Visit Jamie & Jessica's Website: https://www.workflowsfortaxpros.com…
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The CFO Project
1 Utilizing Systems & People to Get Off the Accounting Firm Hamster Wheel 19:05
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWelcome to the "Escaping the Accountant's Trap" podcast, where we help accountants, CPAs, and bookkeepers break free from the relentless cycle of overwork and undercompensation. In today's episode, we are thrilled to have Leslie Leondas, an expert in liberating accountants from the grind. Leslie specializes in helping accounting professionals break free from the conventional model that often chains them to long hours and low pay. She's here to share her insights on how to escape this common dilemma and scale your accounting business to new heights. Are you stuck in the hamster wheel, working tirelessly without reaping the benefits you deserve? Leslie and our host, Adam Lean, delve into the strategies that can lead to sustainable growth in your accounting practice. Leslie has transformed her own CPA firm, breaking free from traditional models and helping accountants navigate this transition. Don't miss this valuable discussion on creating systems, building a team, and changing the game in the accounting industry. Stay tuned and unlock the key to unleashing your accounting business's full potential. Learn More About The CFO Project: https://thecfoproject.com/ And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Visit Leslie's Website: https://liondascpa.com/…
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The CFO Project
1 Creating an Intentional Marketing Plan That Gets Results 25:21
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWelcome to the Escaping the Accountant's Trap podcast! This show is your compass for breaking free from the accountant's trap, a place where accountants, CPAs, and bookkeepers often find themselves working tirelessly for demanding clients without reaping the rewards. In today's episode, we dive into a crucial aspect of escaping this trap - being intentional about your marketing strategy with our guest, Jean Caragher, the President of Capstone Marketing and the author of the 90-Day Marketing Plan for CPA Firms. We explore why being deliberate in your marketing efforts is vital for CPA firms. Jean brings her expertise to the table, shedding light on crafting a successful marketing plan. Marketing isn't just about attracting new clients; it's a multifaceted strategy aimed at sustaining growth and building a thriving practice. Jean emphasizes the importance of defining your ideal client, setting SMART goals, and executing an actionable plan. With her guidance, you'll learn to nurture existing client relationships, attract new business, and create a dynamic work environment that fosters success. Whether you're a seasoned professional or just starting in the world of accounting, this episode provides invaluable insights to help your firm flourish. Tune in now to embark on a journey towards a more intentional and rewarding practice. Learn More About The CFO Project: https://thecfoproject.com/ And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Visit Jean's Website: https://capstonemarketing.com…
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The CFO Project
1 How to Get Clients at Scale Through Packaging & Niching Down 25:04
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWelcome to the Escaping the Accountant's Trap podcast, a show dedicated to helping accountants, CPAs, and bookkeepers break free from what we call the accountant's trap. This is where accountants often find themselves working long hours for demanding clients with little pay. Today's episode focuses on a powerful way to escape this trap: getting clients at scale through packaging, pricing, and niching down. Our guest, Lee Reams, the founder and CEO of Counting Works, joins me to explore this crucial topic. Counting Works is an all-in-one digital marketing platform designed specifically for the connected tax and accounting practices of the future. Lee highlights why firms like his are essential in helping small independent tax and accounting firms (typically serving one to fifty clients) adapt and thrive in a rapidly evolving industry. The accounting field has been traditionally risk-averse and slow to embrace change. However, firms like Counting Works help these smaller practices view their business from a different perspective. They specialize in taking the "commodity" out of marketing, which is often a problem for many accountants who start as generalists. Lee and his team assist accountants in identifying opportunities, such as niching down into specific industries or focusing on unique services. By crafting specialized marketing messages and service packages tailored to the needs of a niche audience, accountants can stand out from the competition, charge premium rates, and become thought leaders in their chosen niches. This approach simplifies the buying process for clients and allows accountants to demonstrate their value more effectively. Lee emphasizes the importance of using technology like artificial intelligence (AI) to streamline accounting processes. AI-powered tools can handle client inquiries, generate tax research, analyze financial statements, and even create content. When accountants embrace these technologies, they become more efficient and can focus on higher-value client-facing tasks. The future of the accounting industry is bright for those who adapt and embrace technology. As AI and other innovations continue to evolve, accountants who leverage these tools can provide better services, save time, and scale their practices more effectively. Learn More About The CFO Project: https://thecfoproject.com/ And check out The CFO Project's free training here: https://thecfoproject.com/start-a-cfo-service Visit Lee's Website: https://www.taxcpe.com…
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The CFO Project
1 How to Manage Your Mind So You Can Manage Everything Else 24:03
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWelcome to another insightful episode of "Escaping the Accountant's Trap" podcast! In this episode, host Adam Lean invites Dawn Goldberg, a certified professional coach for accountants and author of "The Smarter Accountant," to uncover the secrets to eliminating stress, overcoming imposter syndrome, and maximizing productivity. Dawn shares her journey from a stressed-out accountant to a master of mind and time management, revealing how a shift in mindset can revolutionize your professional life. Discover practical tips to stop procrastination, manage your emotions, and take control of your career. Are you tired of the constant stress and overwhelm that come with accounting work? Don't miss this engaging discussion as Dawn explains the power of emotional intelligence and how managing your mind is the key to effective time management. Learn how to identify and challenge limiting beliefs, why emotional adulthood is crucial for success, and practical steps to boost your productivity. If you're ready to escape the accountant's trap and unlock your full potential, be sure to check out Dawn's website, thesmarteraccountant.com, for her insightful quiz and resources that can help you become a Smarter Accountant. Don't let stress hold you back; it's time to take charge of your career! Learn More About The CFO Project: https://thecfoproject.com/ Visit Dawn's Website: https://thesmarteraccountant.com…
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The CFO Project
1 How to Use AI To Handle Low Level Tasks In Your Practice 19:28
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWelcome to a brand-new episode of the "Escaping the Accountant's Trap" podcast! In this enlightening conversation, hosts Adam Lean and Shane Westra delve into the realm of AI and its transformative impact on the accounting profession. Join the discussion as they explore how leveraging AI can liberate accountants, CPAs, and bookkeepers from the tedious, time-consuming tasks that often hold them back. Shane, the Chief Product Officer at Canopy Tax, shares valuable insights on how AI can revolutionize the way accounting professionals operate. Discover how AI serves as a powerful tool, enabling accountants to elevate their roles from number-crunching to high-value client advisory services. Learn about the array of tasks that AI can streamline, from communication and document management to insightful reporting. Shane's expertise sheds light on how AI can free up accountants' time, allowing them to focus on becoming true experts in their chosen niches. The future of accounting is bright, with AI as a catalyst for growth, efficiency, and enhanced client experiences. Tune in now to explore the incredible potential that AI holds for the accounting industry! Learn More About The CFO Project: https://thecfoproject.com/ Visit Shane's Website: https://www.getcanopy.com/…
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The CFO Project
1 Grow Your Advisory Practice By Leveraging Tax Planning Tools 18:10
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméJoin us on the latest episode of the Escaping the Accountant's Trap podcast, where we dive deep into the world of advising clients on tax planning strategies. In this enlightening conversation with Paul Hamann, the founder and president of RC Reports, we uncover the powerful concept of reasonable compensation (RC). Discover how RC serves as a crucial compliance figure for small businesses, shedding light on what business owners should be paying themselves and how it affects tax planning. Paul provides invaluable insights into how accountants, CPAs, and bookkeepers can leverage RC as a cornerstone for advisory conversations. Learn how this fundamental number can lead to discussions on entity planning, retirement strategies, and even open doors to upselling services. Our conversation highlights practical ways to monetize RC analysis and outlines its pivotal role in refining your advisory practice. Don't miss this opportunity to escape the accountant's trap and unlock the potential of tax planning tools for your clients' financial success. Learn More About The CFO Project: https://thecfoproject.com/ Visit Paul's Website: https://rcreports.com…
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The CFO Project
1 How to Use Content Marketing to Attract High-Value Clients 21:02
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWelcome to the latest episode of Escaping the Accountant's Trap Podcast! In this episode, we're joined by Liz Farr, the founder of Farr Communications, to delve into the transformative potential of content marketing for accountants, CPAs, and bookkeepers. With her extensive background in tax and accounting, Liz shares valuable insights on how content marketing can help you break free from the accountant's trap, attract high-value clients, and establish yourself as an expert in the field. Liz's journey from the world of accounting to becoming a successful freelance writer highlights the shift from traditional roles to modern strategies. She emphasizes that content marketing isn't just about writing; it's about reaching your audience where they are, whether through written articles or videos. By offering practical advice and addressing common client questions, you can build trust and showcase your knowledge, setting the stage for meaningful client relationships. Join us for this enriching discussion on the power of content marketing and its potential to reshape your accounting career. Listen now and discover new avenues to escape the trap and thrive in today's dynamic business landscape. Learn More About The CFO Project: https://thecfoproject.com/ Visit Liz's Website: https://farrcommunications.com…
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The CFO Project
1 How to Setup a Virtual Firm and Take Back Control of Your Time 23:20
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWelcome to the latest episode of the Escaping the Accountant's Trap podcast! In today's conversation, we dive deep into the world of virtual firms and how they can liberate accountants, CPAs, and bookkeepers from the confines of traditional work structures. Our guest, Noemi Aguilar-Orta, founder of Mama Counts, shares her incredible journey of breaking free from the limitations of a traditional office and building a successful virtual firm. Noemi's story is an inspiring testament to the power of aligning your career with your life's priorities. She started her journey in the world of bookkeeping and tax at a young age, and after experiencing the challenges of work-life balance and the demands of tax season, she knew she needed a change. With determination and the desire to be present for her family, Noemi embarked on the path of setting up a virtual firm. Discover how Noemi's journey led her to embrace remote work, allowing her to run a thriving accounting practice while being fully present for her family. She shares valuable insights into the systems she set up, including the use of QuickBooks Desktop through hosting services, workflow automation with tools like TaxStorm, and effective communication tools such as G Suite, Calendly, Zoom, and Asana. Noemi's advice is not only practical but also empowering for those looking to transition into the virtual work landscape. So, if you're an accountant or bookkeeper who dreams of work-life balance, flexibility, and the ability to work from anywhere, this episode is a must-listen. Join us for this enlightening conversation and learn how to escape the accountant's trap and embrace the boundless possibilities of a virtual firm. Tune in now through the link below and take your career to new heights! Learn More About The CFO Project: https://thecfoproject.com/ Visit Noemi's Website: https://mamacounts.com…
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The CFO Project
1 How to Offer Tax Advisory Services 19:57
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméReady to liberate yourself from the accountant's trap? Join host Adam Lean in a riveting episode where he sits down with the remarkable Jackie Meyer, founder of TaxPlanIQ. Get ready to explore the revolutionary world of tax advisory services that can catapult your accounting practice to new heights of value and profitability. Discover the game-changing potential of offering tax advisory services and why it's the future of modern accounting. Gain insights from Jackie's visionary ROI method of tax planning that can supercharge your revenue and client satisfaction. Dive into the fusion of accounting and AI as Jackie shares a sneak peek into her AI assistant, 'Jane,' powered by GPT-4. Get a glimpse of how AI can augment your advisory services, enhance efficiency, and elevate client interactions. Don't miss this enlightening conversation that's poised to reshape the trajectory of your accounting journey. Tune in now and unearth the secrets of escaping the accountant's trap while embracing the dynamic future of the accounting profession. Learn More About The CFO Project: https://thecfoproject.com/ Visit Katie's Website: https://www.jackiemeyercpa.com…
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The CFO Project
1 Your Secret Weapon To Dramatic Growth: The Client Experience 18:48
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméJoin us in this enlightening episode of "Escaping the Accountant's Trap" as we delve into the art of creating an exceptional client experience that leads to growth and prosperity. Host Adam Lean invites special guest Katie Tolin, an expert outsourced growth officer for CPA firms and the chief growth guide of CPA Growth Guides, to share invaluable insights. Discover how breaking free from the traditional accounting mindset and embracing specialization can transform your firm's trajectory. Katie unveils the power of niching down to specific industries or service types, enabling you to connect deeply with your target audience. Learn how to overcome the roadblocks of industry ingraining and take actionable steps to ingrain yourself within your chosen niche, from attending events to crafting engaging content. Whether you're a seasoned practitioner or a new entrant in the accounting world, this episode offers a roadmap to unlocking growth and fulfillment by enhancing the client experience. Tune in now and embark on a journey towards professional expansion! Learn More About The CFO Project: https://thecfoproject.com/ Visit Katie's Website: https://www.cpagrowthguides.com…
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The CFO Project
1 How to Add Tax Representation Services to Your Practice 22:01
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméJoin us on the latest episode of "Escaping the Accountant's Trap" as we explore a game-changing strategy to break free from the confines of traditional accounting. In this episode, we're diving into the world of tax representation services with Eric Green, the founder of TaxRep Network. Discover how adding tax representation to your practice can unlock new revenue streams and provide essential assistance to clients facing IRS troubles. With over 25 million taxpayers in financial turmoil and a decline in lawyer representation, accountants are stepping in to bridge the gap. Learn how this dynamic approach can reshape your practice, increase profitability, and provide vital support to those in need. Join Eric and host Adam Lean as they uncover the untapped potential of IRS representation for accountants. Don't miss out on this transformative discussion that could revolutionize the way you approach your accounting business! #TaxRep #AccountingRevolution #ClientSupport Learn More About The CFO Project: https://thecfoproject.com/ Visit Eric's Website: https://taxrepllc.com…
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The CFO Project
1 How to Differentiate Yourself By Picking a Niche 20:13
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméJoin us in the latest episode of "Escaping the Accountant's Trap" as we delve into a niche yet vital topic with Esther Friedberg Karp, the founder of CompuBooks. Discover how differentiating yourself as an accountant or bookkeeper skilled in multi-currency can be the key to breaking free from the accountant's trap. In this episode, we uncover how Esther's journey from being a mathematician led her to specialize in multi-currency training for accountants and bookkeepers. Learn why mastering multi-currency isn't just about numbers; it's about offering unique value that sets you apart. Don't miss this insightful conversation that's all about making your skills count. Tune in now to escape the trap and embrace the power of multi-currency expertise. Learn More About The CFO Project: https://thecfoproject.com/ Visit Esther's Website: https://www.e-compubooks.com…
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The CFO Project
1 Change More Lives by Spending Less Time on Compliance Tasks 23:43
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIn this thought-provoking episode, join host Adam Lean and special guest Vipul Sheth, founder of advancedtrack.com, as they unravel the secrets to escape the accountant's trap. Discover how to charge more for your services by providing real value to your clients and becoming their trusted professional friend. Inspired by the story of a legendary accountant, David, Vipul shares how shifting the focus from compliance tasks to problem-solving and building relationships can transform your practice and create long-lasting client connections. Learn about the advantages of offshoring accounting services and how it can elevate your local team to focus on delivering value, while ensuring accuracy in compliance work. Don't miss this opportunity to unlock the potential of your accounting business and change lives through meaningful client interactions. Listen now to this empowering episode of "Escaping the Accountant's Trap" and embark on a journey to revolutionize your practice. Learn valuable strategies to elevate your service offerings, command higher fees, and build a thriving client base. By embracing the power of relationships and focusing on value over compliance, you can break free from the traditional accountant's role and truly impact lives. Tune in now and take your accounting practice to new heights! Learn More About The CFO Project: https://thecfoproject.com/ Visit Vipul's Website: https://www.advancetrack.com/…
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The CFO Project
1 Creating a Profitable Practice Without Sacrificing Your Life 25:33
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWelcome to the Escaping the Accountants Trap podcast, where we help accountants, CPAs, and bookkeepers break free from the accountant's trap and build profitable practices without sacrificing their lives. In this episode, we have a special guest, Jo Wood, the founder of Six Figure Bookkeeper.com. Jo, who has been recognized as one of the top 50 women in accounting, shares her journey of building a successful multi six-figure bookkeeping practice from home with a virtual team. Jo opens up about her challenges, starting from her early days as a bookkeeper to founding her first practice and facing difficulties. She talks about her burnout, spinal surgery, and even how her husband played a role in pushing her to make her business a success. Join us as Jo explains how she transformed her approach from being transactional to transformational with her clients. Discover the importance of having conversations that go beyond numbers, helping your clients understand their financial goals, sales, branding, and more. Learn from Jo's expertise as she emphasizes the significance of becoming a true business owner, not just a service provider. Find out how she made herself redundant from day-to-day bookkeeping tasks and focused on building a profitable enterprise that runs without her constant involvement. If you're an accountant, CPA, or bookkeeper looking to create a profitable and fulfilling practice, this episode is a must-watch. Gain insights and valuable tips from Jo Wood on transforming your approach, growing your business, and achieving a successful work-life balance. Don't forget to like, share, and subscribe to the channel for more inspiring discussions. Let's escape the accountant's trap together and thrive in our practices! Learn More About The CFO Project: https://thecfoproject.com Visit Jo's Website: https://www.6figurebookkeeper.com…
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The CFO Project
1 How to Make More Money By Working With Less Clients 23:22
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméJoin us for an eye-opening discussion on "Escaping The Accountant's Trap" in this compelling podcast episode. Our special guest, Dawn Brolin, a respected educator and designated motivator, reveals the secret to breaking free from the accountant's grind and making more money by working with fewer clients. Discover the transformative power of relationship pricing, a subscription-based model that ensures your clients have access to your expertise whenever they need it, without the need for hourly billing. Learn how time management and productivity hold the key to maximizing your efficiency and freeing up valuable time, allowing you to achieve your goals without sacrificing work-life balance. Gain valuable insights on the importance of pricing your services accordingly and defining your ideal clients, enabling you to focus on the work you love and avoid the trap of undervaluing your expertise. Escape the constraints of traditional accounting and embrace a new path to success. Tune in now to this empowering podcast episode and start your journey towards financial freedom and a more fulfilling life. Learn More About The CFO Project: https://thecfoproject.com Visit Dawn's Website: https://www.dawnbrolin.com Listen to the podcast episode here: https://www.buzzsprout.com/2178503/13141736 #EscapingTheAccountantsTrap #RelationshipPricing #WorkLifeBalance #Productivity #FinancialFreedom #AccountingSuccess #Podcast #AccountingTips #Motivation…
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The CFO Project
1 Freeing Today’s Accountants from an Oppressive Business Model 26:08
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméJoin Adam Lean and special guest Eric "The Viking" Solbakken on this exciting episode of Escaping the Accountant's Trap Podcast. In this eye-opening discussion, Eric shares his expertise as a CPA speaker, business advisor, and creator of the Accountant Success Formula. Together, they reveal how accountants can break free from an oppressive business model and regain control of their careers. Are you tired of working with low-value, high-demanding clients while being stuck in a cycle of low fees due to intense competition? If so, this episode is a must-listen! Eric and Adam dive deep into the topic of escaping the accountant's trap and uncover the key strategies to maximize profits, attract top-notch clients, and achieve the freedom you deserve. Discover the three lies that accountants have been conditioned to believe and how they hinder professional growth. Eric exposes the brainwashing effect of these beliefs and shares the truth behind them. From the worth of your work being tied to hours to the misconception that clients are naturally price-sensitive, these falsehoods keep accountants trapped in an oppressive model. But fear not! Eric serves as your guide, ready to lead you out of this predicament. Learn how shifting from the billable hour model to a subscription-based value pricing approach can revolutionize your practice. Say goodbye to stressful timesheets, collections issues, and end-of-year conversations with clients. Embrace a new business model that fosters efficiency, effectiveness, and, ultimately, increased profitability. Discover the transformative power of taking control of your business model and regaining control of your life. It's time to escape the accountant's trap and step into a world where you can earn more, work less, and truly thrive as a valued professional.…
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The CFO Project
1 How to Get Leads to Your Practice 23:45
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméCheck out the latest episode of Escaping the Accountant's Trap podcast, where Adam Lean and Christian Jones discuss the topic of "Investing In The Client Relationship." In this episode, they delve into strategies to help accountants, CPAs, and bookkeepers grow their practices by generating leads and scaling their marketing efforts. Christian Jones, the CEO of TaxProMarketer.com, shares valuable insights on how to overcome the challenges of acquiring new clients and building lasting relationships. They emphasize the importance of believing in the possibility of sustainable lead generation and explore various marketing channels, with a focus on organic ranking on Google. Christian highlights three key areas to address for improving online visibility: optimizing your website, maximizing your Google business page, and regularly obtaining Google reviews. Join Adam and Christian as they provide actionable advice and valuable tips to help accountants and bookkeepers escape the accountant's trap and thrive in their practices. Don't miss out on this insightful discussion that can transform your approach to client acquisition and relationship building.…
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The CFO Project
1 How to Raise Rates Without Losing Clients 23:07
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIn this episode of the "Escaping the Accountants Trap" podcast, join host Adam Lean and guest Lauren Fogelman, author of "Get Paid While You're Worth," as they delve into the topic of raising rates without losing clients. Accountants, CPAs, and bookkeepers often find themselves trapped in a cycle of low-paying, high-demand clients, unable to increase fees due to fierce competition. Lauren shares her expertise and presents the "Raise Your Rates Formula," a five-step process to escape the trap and attract quality clients. Learn how to communicate your value effectively, package your services strategically, implement value pricing, and master the art of consultation. Discover the importance of understanding your clients' perspectives and needs, and how aligning your pricing and services accordingly can significantly boost your income without sacrificing clientele. Don't miss this valuable discussion on breaking free from the accountant's trap and stepping into a more profitable future.…
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The CFO Project
1 Increase The Value To Your Clients To Increase Your Income 23:24
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIn this episode of the "Escaping the Accountant's Trap" podcast, host Adam Lean invites consultant Geraldine Carter to discuss how accountants can increase their value to clients and escape the cycle of low-value, high-demand work. Geraldine shares her own experience of struggling to find an accountant who could provide the guidance and forecasting she needed for her business. They highlight the importance of shifting from hourly billing to value-based pricing and embracing specialization within a niche market. By understanding the specific needs of their clients and offering expertise and guidance, accountants can differentiate themselves, provide more value, and command higher fees. They emphasize that raising fees actually reduces competition and attracts clients who appreciate the unique insights and services they offer.…
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The CFO Project
1 How to Provide Exceptional Client Experiences 21:34
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméCheck out this episode of the Escaping the Accountants Trap podcast, where Adam Lean discusses the importance of providing exceptional client experiences with his guest, Steph Vaughan-Jones, the head of business development for Moneypenny USA. In this episode, they explore why Moneypenny focuses on creating great customer relationships and how it can benefit accounting firms. They dive into the various reasons why accountants choose to outsource their call answering and live chat services, such as saving time, improving efficiency, and capturing new business. They also discuss the significance of first impressions, the importance of personalized and professional service, and the advantages of extending opening hours and adapting to hybrid working models. If you're an accountant or bookkeeper looking to escape the accountant's trap and enhance your client experiences, this episode is a must-listen.…
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The CFO Project
1 How To Increase The Value Of Your Firm 21:43
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The CFO Project
1 How to Create a System to Get High-Value Clients 21:39
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The CFO Project
1 Scale Your Practice Through Outsourcing 21:21
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméThis is a podcast to help accountants, CPAs and bookkeepers escape what we call the accountant's trap - where the only way to get paid more is to work more hours or take on more low-value and high-demanding clients. On each episode we'll discuss strategies and tips that financial professionals can use to grow a practice of their dreams so they can finally escape the accountant's trap. This podcast is produced by TheCFOProject.com - a training company that trains accountants, CPAs and bookkeepers on how to build, launch and scale a CFO and business advisory service. Want more training on how to escape the accountant's trap? Click here: https://thecfoproject.com/the-one-clear-path…
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The CFO Project
1 Growing Your Team to Grow Your Practice 25:52
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The CFO Project
1 What Is The Accountant's Trap? 22:36
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméBienvenue sur Lecteur FM!
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