Player FM - Internet Radio Done Right
13 subscribers
Checked 9h ago
Added three years ago
Contenu fourni par MMA On Point. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par MMA On Point ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !
Mettez-vous hors ligne avec l'application Player FM !
Podcasts qui valent la peine d'être écoutés
SPONSORISÉ
T
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #712: Compounding returns on your marketing campaigns with Chris O'Neill, GrowthLoop 30:22
30:22
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé30:22
If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision? Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders. To help me discuss this topic, I’d like to welcome Chris O'Neill, CEO of GrowthLoop. About Chris O'Neill Chris O’Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE: GPS). His 25+ year career includes leadership roles at Google Canada, Evernote, and Xero, and board experience at Tim Hortons. As an advisor and investor, his portfolio includes Koho, Plus AI, and Neeva (acquired by Snowflake). Chris lives in Northern California with his wife, two children, and their dog Teddy. Chris O'Neill on LinkedIn: https://www.linkedin.com/in/croneill/ Resources GrowthLoop: https://www.growthloop.com https://www.growthloop.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
MMA On Point - Podcast
Tout marquer comme (non) lu
Manage series 3433561
Contenu fourni par MMA On Point. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par MMA On Point ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
MMA On Point is a social hub for fans of mixed martial arts to interact and discuss the latest happenings in the world of combat sports. Subscribe for all the latest video alerts and hit us up @onpointmma on Twitter for more..
…
continue reading
822 episodes
Tout marquer comme (non) lu
Manage series 3433561
Contenu fourni par MMA On Point. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par MMA On Point ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
MMA On Point is a social hub for fans of mixed martial arts to interact and discuss the latest happenings in the world of combat sports. Subscribe for all the latest video alerts and hit us up @onpointmma on Twitter for more..
…
continue reading
822 episodes
Alle afleveringen
×M
MMA On Point - Podcast

The UFC ACTUALLY DID IT! They finally got rid of PPV. This effectively means in the US, you are no longer go to have to spend over a thousand dollars a year if you want to legit buy every PPV and get a subscription of ESPN+ in order to do so. Paramount Plus has paid a crazy amount to essentially get rid of UFC PPVs for the next 7 years and pretty much forever if this goes well.…
M
MMA On Point - Podcast

1 10 Fighters Held Back the Longest From Getting UFC Title Shots 16:48
16:48
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé16:48
We all know of the fighters like Brock Lesnar or even Alex Pereira that got their UFC title shots extremely quickly thanks to the support of the UFC brass. In this video, we talk about the ones that for one reason or another were actually held back from their opportunity, in some cases by the UFC for people like Tom Aspinall or with Khamzat Chimaev against Dricus Du Plessis, well it was just a lot. Either way, they were all held back for extremely long periods of time.…
M
MMA On Point - Podcast

1 The Year That Nearly Ended The UFC 21:05
21:05
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé21:05
What's the worst area of the UFC? You probably wouldn't guess it was literally right before it broke onto television and through the dark ages. Dana White and Ferttitas were totally broke them and would have meant the end of MMA as we knew and certainly for a very long time. This is the story of the UFC's last ditch effort to save itself.…
M
MMA On Point - Podcast

1 10 Losses That Were Actually Great For Fighter's Careers 15:56
15:56
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé15:56
Losses in general, especially for a fighter where there is only one person to shoulder the ramifications, is well....BAD. But in some rare cases, that's actually NOT true. These losses were for many of these fighters actually one of the better things that ever happened to them. And not in the way that motivates them to become better in the future, the effect is immediate from either fans, opportunities or even just freedom. These are MMA/UFC losses that actually improved fighter's careers.…
M
MMA On Point - Podcast

1 How The UFC’s Most Hated Fighter Became A Cult Hero 54:29
54:29
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé54:29
At one point in time and it lasted for quite a while, Michael Bisping's was the UFC's most hated fighter. He was accused of cheating in fighters, being a jerk to the UFC's most beloved fighters and winning fights many didn't think he deserved. So how did he turn all this around? This is the story of Bisping's career from villain to fan favorite.…
M
MMA On Point - Podcast

1 10 Times Hated Fighters Made You Respect Them 14:45
14:45
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé14:45
The thing about MMA that makes it such a great sport isn't simply the knockouts, submissions and great fights, it that it shows a deeper layer of humanity. Who is really still there when things get tough in a fight? Who is able to put on big time perfomances against starts and hype names? That's what this video is about. Those fights that showed these people are more than their personas.…
Max Holloway absolutely showed out last night, defended that BMF championship and deserves all the credit in the world. For Dustin Poirier, he put on a vintage performance win or lose and retiring in a way that few still do, while fighting the best at the top of the division. Credit to the UFC for handling this one well, but of course it couldn't be done without the incredible career of Dustin's. What a fight, what a career, what a legend.…
M
MMA On Point - Podcast

1 These are the most effective punches in MMA and it’s a game changer. 26:49
26:49
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé26:49
Everyone sport has a high level of research behind it and while MMA has certainly picked up in recent decades, it's still so far behind team programs that have dedicated experts figuring out every little detail to improve the game. We sat down with Dr. Oliver Barley and his team who have actually found a brannd new meta for the sport and if as effective as it appears, could forever change MMA.…
The title pretty much says it all. What's happened to him is absolutely terrible, but his ability to overcome and persevere alongside the backing of the community is nothing short of beautiful. Please consider donating to this man's fun and helping him and his family. Thanks to everyone who has supported already.…
M
MMA On Point - Podcast

1 Conceive, Believe, Achieve - The Luke Rockhold Rollercoaster 33:35
33:35
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé33:35
The man who ever from one of the most promising athletes this sport as ever seen to being viewed as one of the cockiness and most reviled characters and back against as a loved and respected talent. This is the story of one man's ups and downs in the UFC and beyond; the Luke Rockhold story.
Who knocks out people the way Ilia Topuria does? That 3 fight win streak of KO'ing Volkanovski, Holloway and Oliveira will truly stand the test of time. We are witnessing legendary things happen. The question is, should Islam wait to go up to 170 now? Is Paddy Pimblett the right fight? Either way way, Ilia Topuria is the scariest fighter in the UFC.…
M
MMA On Point - Podcast

1 10 Fighters That Were Stuck Being Second Best 14:00
14:00
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé14:00
It's crazy witnessing what looks like a generational talent, evening going as far as becoming champion in a division, but even while still in their prime, another person who is somehow even more elite comes along. These are the stories of fighters like Max Holloway would destroyed literally everyone not names Alexander Volkanovski for years and years or Cormier vs Jones, Benavidez vs Demetrious Johnson. These are the fighters stuck at 2nd best.…
M
MMA On Point - Podcast

1 This Is The Most Disgraceful Retirement Of A UFC Champion Ever. 13:21
13:21
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé13:21
Jon Jones just retired on Saturday night in the most disapointing way any champion has ever walked away. GSP and Khabib retired in their primes, where most champions at least had an understandable collapse over many years due to aging out of their prime. Jones on the other hand decided to throw up a middle finger at the fans, the division, the sport and even himself. This is the most disgraceful exit of a UFC champion ever.…
M
MMA On Point - Podcast

1 10 UFC/MMA Rules That Had The Exact Opposite Effect 27:36
27:36
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé27:36
Some of these MMA/UFC rules are incredibly stupid, some of them are just poorly thought out despite the best of intentions. Either way literally every single regulation here was a massive fail and it meant the exact opposite of what was intended actually happened.
M
MMA On Point - Podcast

1 The 10 Most Pointless UFC Title Shots Ever 14:03
14:03
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé14:03
The UFC pushes fights on fans all the time and these are perfect examples of either pushing people to soon like in the case of Darren Till, too late like Stipe Miocic or even without money being a big benefit to booking them. Were fans really paying out for an immediate rematch for Sean O'Malley? Was Miocic bigger than Aspinall vs Jones? What was the point of these title shots?…
M
MMA On Point - Podcast

1 Moments That Made the UFC Look Weak 18:42
18:42
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé18:42
UFC may be the big dogs in combat sports, but things don't always go their way. In fact, their own athletes in the case of Jon Jones or Conor McGregor get one over on them frequently. Other organizations and people like Turki Alalshikh as well. These are the times the UFC had to bow to someone else.
Merab Dvalishvili just put on a showcase performance against Sean O'Malley and frankly made it look quite easy. The question is, with such a dominant run already and of course, Joe Rogan making the declaration that Merab in fact is the GOAT on broadcast...Is Merab the best bantamweight of all time? What about Cruz, Dillashaw, Aljo?…
M
MMA On Point - Podcast

1 10 Exact Moments We All Knew Fights Were Doomed 14:40
14:40
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé14:40
Some bookings fall through and it catches you totally off guard. That's actually most instances, but sometimes, yeah there is an exact moment you can point to and sure enough, you knew that fight was never going to happen. So these are those precise moments UFC/MMA were never going to happen.
M
MMA On Point - Podcast

1 10 Crazy Things Fighters Tried To Gain An Advantage 13:40
13:40
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé13:40
Lucky rabbits foot, not changing certain articles of cloathing, stick to exact routines and things like this definitely exist in other sports than MMA, but the examples in this video are..... well unique. We're talking outright cheating to trying to cast spells and all manner of wackiness. These are craziest things people actually tried to give themselves an edge in MMA/UFC.…
M
MMA On Point - Podcast

1 Why The Rock Is Making A $40 Million Movie About Mark Kerr 37:50
37:50
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé37:50
There may never be a more incredible story that was depicted in the Smashing Machine documentary. Now that the Rock is making a $40 million movie based around Mark Kerr, it begs the question...why? Here is the real story.
M
MMA On Point - Podcast

1 10 Times Coaches & Their Fighters Bitterly Feuded 14:38
14:38
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé14:38
Most MMA/UFC interviews are pretty standard and don't really say much. "Just give me whoever the UFC wants next." plagues this sport. Sometimes these post-fight interviews can be insanely more interesting than that. Whether it's hinting at retirement, sponsor beefs, or even petitioning governments, there is just so much here. Take a look!…
M
MMA On Point - Podcast

1 How A Company Burned $150 MILLION On Team-Based MMA 30:26
30:26
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé30:26
MMA is a really tough business to get into if you are wanted to compete with the UFC. At this stage, it nearly feels impossible. Back in 2006 when the International Fight League came along however, they developed a unique concept; team-based MMA. It was a bad idea. A really bad idea. The same was recently tried by the GFL and it's unlikely they will even hold an event with several cancellations in place already. So... let's watch this calamity fall apart.…
M
MMA On Point - Podcast

1 The 10 Most Loaded Post-Fight UFC Interviews 14:54
14:54
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé14:54
Most MMA/UFC interviews are pretty standard and don't really say much. "Just give me whoever the UFC wants next." plagues this sport. Sometimes these post-fight interviews can be insanely more interesting than that. Whether it's hinting at retirement, sponsor beefs, or even petitioning governments, there is just so much here. Take a look!…
Welcome to the Machida... um I mean boring era, might as well have been the proclamation from many fans about the entertainment quality of the UFC champions. Didn't turn out to be quite true as perhaps the most 'boring' champ Belal Muhammad just put on an all-time classic title fight in his first defense with Jack Della Maddalena and the two managing to put a clinic on at UFC 315. Incredible fight and some very interesting matchups now with Islam Makhachev and now Ilia Topuria fight vs Charles Oliveira at 155 pounds.…
M
MMA On Point - Podcast

1 Are UFC Main Events Getting Worse? 12:59
12:59
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé12:59
What in the world has been going on with UFC main events lately? There definitely appears to be an epidemic of awful fights headlining cards when you ask most fans or people in the sport, but is this even true? What determines the quality of an event even? Tommy Toe Hold digs in on this one to find out.…
M
MMA On Point - Podcast

1 Kid Yamamoto: Japan's Real Life Super Hero 26:37
26:37
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé26:37
If you don't know about Kid Yamamota, you are about to become a huge fan. In this video we layout exactly why he is so beloved and will continue to be long after his passing. This is the story of a true legend of Japanese MMA, but more importantly around the world.
M
MMA On Point - Podcast

1 When All The UFC Champs Got Dominated By "The Minor Leagues" 30:19
30:19
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé30:19
The UFC is the top organization on the planet and generally speaking any other organizations are considered "the minor leagues". So what happens what you drop in their biggest rivals all at the same time? It turns out.... well just check it out for yourself.
M
MMA On Point - Podcast

1 10 Shocking Upsets That Should've Surprised No One 12:21
12:21
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé12:21
When you look at some of the biggest upsets of all time.... were they really that shocking in hindsight? Like, did Ronda Rousey really ever have a chance against a world class boxer and kickboxer in Holly Holm? Of course it's not true of all upsets. Matt Serra probably would have lost 9 times out of 10 to GSP, but he did manage at least this one time. So these are the fights where it's only shocking at the time, but now is pretty obvious when you have it all framed properly.…
M
MMA On Point - Podcast

1 10 Cancelled Title Fights That Turned Out Better for Fans 12:47
12:47
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé12:47
Sometimes what you plan is the right call for all the right reason, but once that plan falls through, you realize or now have the opportunity to make it far, far better. These are the times the original UFC/MMA fight was cancelled and the replacement was leagues better.
M
MMA On Point - Podcast

1 10 More Fights That Pissed Off Dana White 16:37
16:37
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé16:37
Join our channel to get access to perks:https://www.youtube.com/channel/UCbQ_WJsfwZvrSYHv6ywzyOA/joinDana White is not one to hide how he's feeling...especially when he's really angry. These are the fights from his own athletes that based sent him through the roof. Like, share and subscribe to our channel if you dig our content.Follow us on social media at: Twitter: https://twitter.com/OnPointMMATommy's Twitter: https://twitter.com/TommyToeHoldMax's Twitter: https://twitter.com/Max_Randall#ufc #mma #danawhite #cmpunk #merabdvalishvili…
M
MMA On Point - Podcast

1 WTF Is Going On With UFC Ticket Prices? 21:46
21:46
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé21:46
Ticket prices in the UFC keeping jump up and up and up and up. What the hell is going on? Is the UFC in decline or is it getting more popular? Who is actually paying for this stuff?
M
MMA On Point - Podcast

1 10 Most Disrespectful Midfight Moments in MMA History 13:00
13:00
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé13:00
MMA is based on the traditional martial arts and for the reason can be very respectful, but there are definitely plenty of instance to go directly against it. These are the moments that sent fans, officials, commentary and most importantly their opponent into an absolute friends. It doesn't get more disrespectful than these fight moments.…
M
MMA On Point - Podcast

1 The UFC's Most Forgotten Champion 21:05
21:05
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé21:05
Most UFC champions are easy to name over the years. Very few of them are almost never spoken about and when they are, usually that's the case because of some sort of controversy or bad reputation surrounding their reign. In the case of Dave Menne, he was an absolute savage and incredibly exciting to watch. What in the world happened then? We explore this question and try to find out.…
M
MMA On Point - Podcast

UFC 314 turned out to be a super fun event with a lot of great finish. A star making performance for Jean Silva, Paddy Pimblett is a bonafide title contender now, Yair took out a Bellator legend, Reyes is on a hot streak again and of course, Alexander Volkanovski proved why he is the featherweight GOAT.…
M
MMA On Point - Podcast

1 10 Times UFC Fighters Quit on the Stool 15:21
15:21
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé15:21
No shame in quitting if you've got nothing left and these instance are directly in the middle of the fight. Moments when UFC fighters when back their corners and said.... I've had enough.
M
MMA On Point - Podcast

1 10 Times Winners Got Villainized For Their Actions 14:21
14:21
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé14:21
Generally speaking in this sport, if you win that's good enough for fans. It's a fairly simple premise and for that reason a lot of fighters are happy to just saying kind of nothing most the time and not rock the boat. In this instances however, whether during the fight itself, the way they won or how they reacted to the win... fans were not happy. In fact, these fighters actively lost fans on these nights.…
M
MMA On Point - Podcast

1 The Week That Completely Broke The UFC 19:27
19:27
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé19:27
There is no single worse or more wild week in UFC history than that of UFC 223 in 2018. Everything went wrong. The card lost have of it's fighters, it had a major PR disaster on it's hands and the main event barely hung on after everything. This was the most insane week in UFC history.
M
MMA On Point - Podcast

1 10 Times Fighters Overcame Superior Opponents 13:54
13:54
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé13:54
They say hard work beats lazy talent. While you would call anyone lazy in this video minus maybe a few exceptions, there's no doubt that motivation and doggedness was the difference maker in these fights. Fighters where you thought you knew for sure who would win and it just went the other way.
M
MMA On Point - Podcast

1 The 10 Shadiest Business Tactics Used by MMA Promoters 16:50
16:50
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé16:50
MMA has always been full of shady characters and fight promoters are part and parcel of that. There have been so many incidents of promoters doing sketchy things to fighters over the years and these are the top moments. Dana White, Scott Coker, Bjorn Rebney, Donn Davis, you name it. They've all had a shady business tied to their promotions.…
M
MMA On Point - Podcast

1 BJ Penn - The Man Too Talented To Train 37:59
37:59
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé37:59
One thing you've probably heard about BJ Penn, if you've ever followed his career, is that "he should have gone down as the greatest ever". In this video, we explore the exact reason for that statement through his incredible achievements. He is an absolute legend of the UFC and MMA as a whole, who held a record for 15 years at lightweight. This is the story of BJ Penn .…
M
MMA On Point - Podcast

1 Is Dana White About To Leave The UFC? 14:24
14:24
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé14:24
Dana White has been up to A LOT these days. It's not just the UFC, it's not just Powerslap, but now it's all TKO Boxing. His roles with the UFC have increasingly become less and less over the years and his true passion has always been boxing. Will he be able to keep this all going or is this somehow all possible?…
M
MMA On Point - Podcast

1 10 Incredible Wins That Hide Part of the Story 14:25
14:25
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé14:25
Winning is everything they say.... but is that always true? Especially when you really look at the stories, sometimes the story makes the win far bigger than what happened in the cage itself, for others is actually dimishes it quite heavily. These are the gigantic wins that are missing a massive part of the story when seen on face value.…
M
MMA On Point - Podcast

1 10 Most Depressing Career Declines 16:32
16:32
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé16:32
Career declines are inevitable and a bit of sadness always comes along with them. Hopefully, they end in a well enough way where their retirement feels just as much a celebration of their accomplishments as much as it is a goodbye. Robbie Lawler's retirement was about as good as it gets for example. But in these cases, man it really hits you hard to see what these fighters go through.…
M
MMA On Point - Podcast

1 Are We Entering The Boring Era Of UFC Champions? 12:40
12:40
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé12:40
Alex Pereira just lost his world title to an unpopular fighter in Magomed Anklaev, who some would even classify as boring at UFC 313. Pereira is by far the most popular star in the UFC currently, pair that with Belal Muhammad and Pantoja who are also being accused of being boring.... it begs the question. Is this the boring era of UFC champions?…
M
MMA On Point - Podcast

1 The 10 Worst UFC Fighters Ever 17:01
17:01
Lire Plus Tard
Lire Plus Tard
Des listes
J'aime
Aimé17:01
What's worse than being reaaaally bad at something? Probably having no idea and having to find out in the worst way possible. In the case of MMA this happens with a brutal KO or submission and embarrassment worldwide. These are the worst fighters to ever compete under the UFC banner.
Bienvenue sur Lecteur FM!
Lecteur FM recherche sur Internet des podcasts de haute qualité que vous pourrez apprécier dès maintenant. C'est la meilleure application de podcast et fonctionne sur Android, iPhone et le Web. Inscrivez-vous pour synchroniser les abonnements sur tous les appareils.