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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
The Turkish History Podcast
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Contenu fourni par The Turkish History Podcast. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par The Turkish History Podcast ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
A biweekly podcast telling the story of the Turks, from the Göktürk Khanate through the Turkish Republic. turkishhistorypodcast.com
63 episodes
Tout marquer comme (non) lu
Manage series 3395055
Contenu fourni par The Turkish History Podcast. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par The Turkish History Podcast ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
A biweekly podcast telling the story of the Turks, from the Göktürk Khanate through the Turkish Republic. turkishhistorypodcast.com
63 episodes
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1 62 - The Lion of the Mountain 58:35
58:35
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In Anatolia, Kılıç Arslan II rides East to confront Yağıbasan and begin the reconquest of Anatolia. He makes an alliance with the Saltukid Bey İzzeddin, whose beylik has been raiding Georgia since Manzikert. And in Syria, Nureddin Zengi dispatches to Egypt two obscure Kurdish commanders...

1 61 - The Sultan in Constantinople 59:14
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Kılıç Arslan II finds him surrounded by enemies on all sides, as the Sultanate of Rum faces an existential war against enemies in the West, the East, the North, and the South. To end the war, the Limping Lion is forced to come to terms with Emperor Manuel Komnenos. And thus, the Sultan of Rum makes a visit to Constantinople.…
After the death of Mesud, his son Kılıç Arslan II succeeds him as the next Sultan of Rum. However, the succession of the second Sword Lion to the throne is not bloodless. A series of murders in Konya ultimately kick off a chain of escalating events that spiral further and further out of Kılıç Arslan's control. And the falling dominoes ultimately end with the new sultan facing a truly existential war on all sides...…
The aging Mesud organizes his new conquests on the southern marches of Anatolia into a new satrapy run from Elbistan, and sets up his son and favored successor, Kılıç Arslan II, as its ruler. A new power arises in nearby Cilicia as Thoros the Great lays the foundations of the coming Armenian Kingdom of Cilicia, prompting the Sultan of Rum and the Roman Emperor to organize joint military campaigns to topple this potential threat. And we say goodbye to Mesud, as the longest-reigning Roman Sultan departs from this world.…
Mesud returns to Konya triumphant after mauling the Second Crusade, and a new power arises in Syria as Nüreddin Zengi succeeds his father to take over the Zengid Emirate. After the broken Second Crusade meets its ignoble end in front of the walls of Damascus, Mesud and Nüreddin rip apart the remnants of the County of Edessa. And Mesud abandons the quixotic dreams of his father and grandfather to conquer the center of the Muslim world, and instead completes his consolidation of power in Anatolia.…

1 57 - The Flowers of France 1:01:38
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After destroying the German crusading army of King Conrad III, Mesud turns his forces against the French crusaders led by King Louis VII. After an initial loss to the French in the Meander valley, Mesud regroups his forces and faces the French again on the passes of a mountain named Mount Cadmus. There Mesud hopes to avenge his father and earn a place of honor among the Sultans of Rum and the Muslim heroes of the Crusades...…

1 56 - Return to Dorylaeum 1:03:14
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The fall of Edessa to Imad al-Din Zengi sparks the Second Crusade. Two great crusading armies assemble in Western Europe - a German army led by King Conrad III and a French army led by King Louis VII. As the crusading armies converge on Anatolia, seeking passage to the Holy Land, the Emperor of the Romans and the Sultan of Rum join forces to oppose them. The German army decides to march along the route taken by the First Crusaders, and Sultan Mesud seeks redemption on the plains of Dorylaeum...…
Following the death of the Danishmend King Muhammad, Mesud is finally the pre-eminent Turkish potentate in Anatolia. With the Sultanate of Rum rejuvenated, he now sets out to conquer. Meanwhile, a new Emperor dons the purple in Constantinople, and goes to war with the new master of Turkish Anatolia. And yet again, an army of invasion begins mustering in the West...…
The messengers from the Caliph in Baghdad and Sanjar, the Great Sultan of the East, arrive in Kastamonu to find that Emir Ghazi has died before they could proclaim him as King. Instead, his son Muhammad is granted the title - inevitably leading to conflict between this new King of the North and the Sultan of Rum in Konya. War erupts between and among a shifting web of alliances of Turks, Greeks, Crusaders and Armenians. And Sultan Mesud ultimately emerges as the leading power of Turkish Anatolia.…
With Mesud installed on the throne of the Sultanate of Rum in Konya, his father-in-law, the Danishmend Bey Emir Ghazi rises to become the overlord of Turkish Anatolia. Emir Ghazi brings the Danishmend beylik to the zenith of its power, but in doing so clears the board of potential rivals to Mesud and provides stability and security to his vassal in Konya. And as imperial authority in the Western half of the Great Seljuk Empire melts down, the Caliph in Baghdad and the Great Sultan of the East dispatch messengers to Anatolia...…
Following the peace treaty signed with Emperor Alexios Komnenos, the Sultan of Rum Şahinşah begins marching back to Konya. But he does not make it far before being confronted by his half brother Mesud, who rides West with Danishmend support. A new Sultan comes to the throne in Konya, but one who owes his throne and his loyalty to the Danishmend Bey Emir Ghazi - just as a new Emperor dons the purple in Constantinople.…

1 51 - The Imperial Cloak 1:10:16
1:10:16
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Following the death of Kılıç Arslan, the Sultanate of Rum falls into disorder and becomes eclipsed by the other beyliks, in particular the Danishmend Beylik to the east ruled by Emir Ghazi. The Sultanate becomes divided between the sons of the dead Sword Lion - the brothers Mesud and Melik Arap in central Anatolia, the young Tuğrul Arslan in Malatya as a puppet of his mother and new stepfather, and Şahinşah in captivity in Iran. Eventually, Şahinşah returns from the East and faces off against Alexis Komnenos in the aging Emperor's final campaign. And the stage is set for the arrival of the next great Roman Sultan - Mesud I.…

1 50 - Like Father, Like Son 1:03:18
1:03:18
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As the western half of the Great Seljuk Empire continues to collapse, a string of fortuitous events dramatically improves Kılıç Arslan's position. Like his father before him, the Sword Lion decides to take the ultimate gamble, and sets out to the East. And, also like his father before him, he takes with him his young son...…
Following the Turkish victory over the Crusade of 1101, Kılıç Arslan's position as the leading Turkish potentate in Anatolia is secured, and the Sultanate of Rum is re-established. But the rebirth of the Sultanate of Rum in Konya and Kılıç Arslan's rise from the ashes cause great tension within the Turkish alliance that won the war, in particular, with Gümüştegin Ghazi, the Silver Prince, the leader of the Danishmend Beylik and the strongest member of the alliance. And conflict and even war soon erupt between the Sword Lion and the Silver Prince.…
The Sultanate of Rum lies in ruins following the destruction of the First Crusade and the loss of Western Anatolia to the Byzantine Empire. The Danishmend Beylik led by Gümüştegin Ghazi takes up the mantle of the leading Turkish state in Anatolia, and scores a key victory against the Norman Crusaders in Outremer. And yet more crusaders arrive from the West - both threatening the Sword Lion and providing him with an opportunity to restore his reputation and renew his leadership...…
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