Closer Look With Rose Scott podcast

Closer Look with Rose Scott

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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Closer Look with Rose Scott

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"Closer Look with Rose Scott" brings you the issues that impact where we live, how we interact, and how we can all thrive. It’s not just about Atlanta; it’s a program for Atlanta. Rose connects with community leaders, CEOs, policymakers, and people who don't often get a platform, and she brings you in on the conversation.

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Closer Look with Rose Scott

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Former CDC employees express concern about mass layoffs, fate of health research 50:29

il y a 1 day50:29

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On today’s special edition of Closer Look with Rose Scott , we’re joined by a roundtable of former employees of the Atlanta-based Centers for Disease Control and Prevention . Since taking office for a second time, the Trump Administration has reportedly committed to cutting 10,000 federal employees from the U.S. Department of Health and Human Services . The mass layoffs began April 1st, with a projected reduction of 2,400 workers at the CDC . That’s about 18% of the staff, reportedly impacting some of the agency’s vital research and health provisions. Today, we ask our panel of professionals about the mass layoffs and how it could impact the work of the CDC and your health. See omnystudio.com/listener for privacy information.…

Closer Look with Rose Scott

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Organizers on Atlanta Hands Off! Protest; Bravest ATL calls for Atlanta Braves Name Change 50:37

il y a environ 2 jours50:37

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On today’s Closer Look with Rose Scott : Over the weekend, a reported 3 million people in the U.S., and even some abroad, joined more than 1,200 demonstrations to protest the Trump administration’s wave of executive orders and other policies. Organizers for the Atlanta Hands Off! protest, Laura Judge, a communications official with Hands Off! and Indivisible North Metro Atlanta , and John Morris, the secretary and treasurer for 50501 Georgia, Inc., talk more about the protest, the unifying message they want to send and what’s next. Also, as the Atlanta baseball season gets underway, the local fan club Bravest ATL is renewing its push for the Atlanta Braves to change its name and branding. Brothers and Bravest ATL founders Marty and Chris Buccafusco talk more about their mission . See omnystudio.com/listener for privacy information.…

Closer Look with Rose Scott

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Recap of 2025 Georgia legislative session 51:58

il y a environ 3 jours51:58

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The 2025 Georgia legislative session has come to an end . Hundreds of debated bills await Governor Brian Kemp’s signature, while many more missed out on a vote. That includes a stack of controversial Senate priorities that went unpassed by the House. WABE politics reporters Sam Gringlas and Rahul Bali return to ‘Closer Look,’ to discuss the state budget, the themes they noticed this legislative session and some of the most talked about bills this session. Some of the measures they discussed involved school safety, restrictions on puberty blockers for minors, and efforts to reduce civil litigation, also known as tort reform. See omnystudio.com/listener for privacy information.…

Closer Look with Rose Scott

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Moral Leadership: Martin Luther King Jr.’s life and legacy 57 years after his assassination 50:42

il y a environ 8 jours50:42

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On this day, 57 years ago, Dr. Martin Luther King Jr. was assassinated while standing on the balcony of his motel room at the Lorraine Motel in Memphis, Tennessee. Friday’s special edition of "Closer Look with Rose Scott" focuses on the life and legacy of King, specifically his efforts to lead with courage and integrity and to inspire others to be moral leaders. We revisit Rose’s conversations with the now-late Memphis attorney Michael W. Cody and Dr. Robert Michael Franklin Jr., an author, theologian and Emory University’s James T. and Berta R. Laney Professor in Moral Leadership. See omnystudio.com/listener for privacy information.…

Closer Look with Rose Scott

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GA legislative session nears an end; NACCP launches Black Consumer Advisory; Journalist examines how AI can discriminate in job hiring process 50:04

il y a environ 9 jours50:04

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Sine Dine is fast approaching as the 2025 Georgia legislative session nears an end. WABE politics reporters Sam Gringlas and Rahul Bali return to ‘Closer Look,’ to discuss the status of some of the most talked about bills. Plus, with more corporations turning away from diversity, equity and inclusion programs, the NAACP is empowering Black consumers to shop with companies that value their dollars and their rights. Gerald Griggs, the president of the NAACP Georgia State Conference, discusses the newly launched Black Consumer Advisory . Lastly, we continue our two-part series looking at the benefits and the harm of using AI in the job hiring process. Data suggests by the end of the year, nearly 70% of businesses are expected to use AI for reviewing resumes, rejecting candidates or even conducting entire interviews. Hilke Schellmann , an investigative journalist and professor at New York University, is the author of the book, "The Algorithm." Schellemann says AI has invaded the workplace, calling the evolving phenomenon "the next civil rights issue of our time.” Previously, Rose talked with Dan Beck , the president and chief product officer at SAP SuccessFactors , about what he says are some of the pros of AI being used in the workplace. See omnystudio.com/listener for privacy information.…

Closer Look with Rose Scott

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Mableton Mayor on top priorities for the new city; Veterans respond to Trump administration’s plans for VA cuts; Soul singer Marvin Gaye’s story the focus of a new musical production 51:28

il y a environ 10 jours51:28

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Mableton Mayor Michael Owens is approaching the two-year mark into his term as leader of the largest city in Cobb County. Mayor Owens returns to “Closer Look,” to talk more about how the relatively new city is fairing and his top priorities. He also shares details about how city leaders are addressing urban development, affordable housing, education and more. Plus, the White House has announced plans to cut more than 80,000 employees from Veterans Affairs , many of whom are veterans themselves. The cuts would come to an already reportedly understaffed VA System, adding to concerns about slower access to healthcare for veterans. Kyle Bibby , the co-CEO of the Black Veterans Project, and Lindsay Church , the executive director of Minority Veterans of America, respond to the potential cuts, the Pentagon purge of archives that documented diversity in the military, as well as the recent national security mishap when plans for an upcoming military strike in Yemen were shared with a journalist using Signal. Lastly, Wednesday marks what would have been soul singer Marvin Gaye’s 86th birthday. In celebration of his life and legacy, his sister Zeola Gaye and the Elite Success Talent Group have put together the musical production “The Evolution of My Brother Marvin Tribute.” The show will be at The Buckhead Theatre on Thursday, April 3. Rose talks with Zeola Gaye and Chae Stephen, who portrays the timeless artist. They talk more about the production and discuss their efforts to preserve Marvin’s legacy by ensuring that his music continues to inspire generations. See omnystudio.com/listener for privacy information.…

Closer Look with Rose Scott

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Atlanta’s new interim inspector general talks top priorities 50:48

il y a environ 11 jours50:48

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Atlanta Mayor Andre Dickens recently appointed Judge LaDawn Blackett to be Atlanta's interim inspector general. Her appointment comes in the aftermath of Shannon Manigault’s resignation over alleged interference and harassment. Interim IG Blackett joins “Closer Look” to discuss leading the OIG and her top priorities while assigned to lead the office. See omnystudio.com/listener for privacy information.…

Closer Look with Rose Scott

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Night of Ideas: Is Atlanta common ground for its diverse communities? 52:02

il y a environ 12 jours52:02

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Night of Ideas Atlanta is an annual event that fosters late-night discussions geared toward addressing specific global issues. This year, WABE partnered with Villa Albertine, the Goat Farm Arts Center and Night of Ideas Atlanta to host the event, which featured live music, art and several panel discussions. The theme of this year’s program, which took place on March 29, was common ground. Rose Scott served as the moderator. Today, we will air the opening panel discussion. Rose asked panelists this question: To what extent is Atlanta a common ground for the different communities that call it home? Guests included: Illya Davis, a professor of philosophy at Morehouse College and the director of Freshmen and Seniors' Academic Success Programs Writer and publisher Walid Hajar Rachedi TEDxAtlanta organizer Jacqui Chew Gigi Pedraza , the executive director and founder of the Latino Community Fund Georgia Saba Long , the executive director of Atlanta Civic Circle See omnystudio.com/listener for privacy information.…

Closer Look with Rose Scott

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Coffee Conversations: Next-Gen philanthropy 55:24

il y a environ 16 jours55:24

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According to the latest data from Giving USA, charitable giving reached $557.16 billion in the U.S. in 2023 . As the philanthropic landscape continues to evolve, younger generations of Americans will soon be the beneficiaries of what is called the “Great Wealth Transfer.” This will position Gen X, millennials and Gen Z at the forefront of our nation’s charitable giving. For the March installment of “Coffee Conversations” the “Closer Look” team heads to Dancing Goats in Midtown. Rose talks with local nonprofit leaders about the future of NexGen philanthropy and their efforts to attract new donors to non-traditional causes. Guests include: Aaron Shively, the vice president of operations at Dancing Goats Coffee Raphael Lewis, the general manager of Dancing Goats Coffee Midtown Fay Twersky , the president of the Arthur M. Blank Family Foundation Tim Bresnahan , the vice president of advancement & philanthropic services at the Community Foundation for Greater Atlanta Karen Beavor , the president and CEO of the Georgia Center for Nonprofits Che Watkins , the executive director for Braven-Atlanta Rodney Bullard , the founder and CEO of the Same House Hope Wollensack , the executive director of Georgia Resilience and Opportunity Fund See omnystudio.com/listener for privacy information.…

Closer Look with Rose Scott

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New book seeks to break down the barriers of capitalism; Piloting the Journey: Ayoka Chenzira 50:04

il y a environ 16 jours50:04

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The book, "It’s Not You, It’s Capitalism," explores the economic challenges Gen Z and millennials are facing in the current economy while offering up possible solutions from labor leaders, economists and more. Author Malaika Jabali , who is an attorney, activist, and the senior news and politics editor at Essence Magazine, talks about the inspiration behind her book and her research on capitalism. Ayoka Chenzira is a veteran transmedia storyteller. She is an award-winning filmmaker, television director and digital media artist. As a pioneer in Black independent cinema, she is credited with being one of the first Black women to write, produce and direct a 35-millimeter feature film. She joins “Closer Look” for our Women's History Month series, "Piloting the Journey." Chenzira talks more about how she has used imagination, creativity and innovation across multiple platforms. See omnystudio.com/listener for privacy information.…

Closer Look with Rose Scott

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The "hidden homeless" of Atlanta; Legacy of Black woman labor activist detailed in new book 50:51

il y a environ 18 jours50:51

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The new book, "There Is No Place For Us" features the stories of five Atlanta families struggling to find and keep safe, stable housing. These working families represent the country's "hidden homeless," people who sleep in cars or extended-stay motels but aren't tracked by government homelessness counts. Atlanta-based journalist Brian Goldstone , who authored the book, talks more about his book and Atlanta’s growing homelessness crisis. Nannie Helen Burroughs was an educator, a suffragist and a Black labor activist. Her life’s story and legacy are the focus of the new book, “Nannie Helen Burroughs: A Tower of Strength in the Labor World.” The book's author, Dr. Danielle Phillips-Cunningham , is an associate professor of labor studies and employment relations at Rutgers University. She joins “Closer Look” to talk more about her book and Burroughs’ fight for the education and upward career mobility of Black women . See omnystudio.com/listener for privacy information.…

Closer Look with Rose Scott

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New book reveals how “forced apprenticeships” re-enslaved emancipated Black children; Piloting the Journey: GA State Sen. Nan Orrock 49:56

il y a environ 19 jours49:56

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The new book, "Slavery After Slavery" reveals how some landowners in the South used “forced apprenticeships” re-enslave emancipated Black children. The court system supported a majority of these “forced apprenticeships,” resulting in many children being separated from their families in the years following the Emancipation Proclamation. Dr. Mary Frances Berry , who is an acclaimed historian, educator, activist and author, will give a lecture about the book at Emory University on Friday, March 28 . Ahead of her visit to Atlanta, Dr. Berry joined “Closer Look,” to share more about her research and details what she believes are the modern-day consequences of re-enslavement. Democratic Senator Nan Orrock , who represents Senate District 36, is the founder of the Georgia Legislative Women’s Caucus and the Working Families Legislative Caucus. For decades, Orrock has been at the forefront of legislation that has centered civil rights, women’s issues, health policy, workforce issues, environmental issues and more. She joins Closer Look” for our Women's History Month series, "Piloting the Journey." See omnystudio.com/listener for privacy information.…

Closer Look with Rose Scott

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Feedback Friday: Listeners share spending habits as prices for goods and services rise 51:14

il y a environ 22 jours51:14

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Gallup polling shows the economy was the top issue for voters in the 2024 presidential election, and President Trump ran on a promise to immediately lower prices. Now, two months into his second term, Trump’s push for tariffs is raising recession concerns for some economists. Amid the economic uncertainty, consumers are witnessing rising costs for everyday goods and services, such as groceries. On today’s Feedback Friday edition of “Closer Look with Rose Scott,” we’re asking consumers: How have your spending habits changed? Tom Smith , a professor in the practice of finance at Emory University, joins us for the discussion. See omnystudio.com/listener for privacy information.…

Closer Look with Rose Scott

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How companies are using AI in hiring process; B.E.S.T. Academy talks winning first basketball championship 49:41

il y a environ 23 jours49:41

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Data suggest 68% of all companies will use AI in the hiring process by the end of 2025. Today, we begin a two-part series looking at the benefits and the harm of using AI in the job hiring process. Many companies are using AI to review resumes, reject candidates without human input or oversight, and even conduct entire interviews. Dan Beck is the president and chief product officer at SAP SuccessFactors . He has used AI to help boost the workforce of companies like Delta. Beck talks more about the pros of AI being used by employers. Plus, The B.E.S.T. Academy basketball team has won the Class A Division I championship . Earlier this month, marking the school’s first championship in any sport, the team defeated Southwest Macon 62-57. B.E.S.T. Academy head basketball coach Brian Weeden, Asst. Coach Mario Lemons and team members discuss their championship run. See omnystudio.com/listener for privacy information.…

Closer Look with Rose Scott

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Hotel tax exemption causes economic concerns for Hapeville; Issues impacting Black transpeople the focus of two local organizations; Piloting the Journey: Ingrid Saunders Jones 47:32

il y a environ 25 jours47:32