New Digital Age podcast

34:44

New Digital Age’s editor-in-chief Justin Pearse recently welcomed ad tech veteran Brian O’Kelley to our Cannes Hub (Maison NDA) for an in depth chat about the future of the industry. Having helped to develop many of the technologies that underpin programmatic media trading, O’Kelley is now the co-founder and CEO of Scope3 , on a mission to to decarbonize the global economy, thus reducing the negative effects of greenhouse gas emissions on society, people, communities and the environment as a whole. O’Kelley discussed how technologies developed back when less than 10% of ads were digital will need to evolve and adapt to a “post-programmatic, post-web world”.…

New Digital Age

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NDA in Cannes '25: Sir Martin Sorrell speaks to Justin Pearse 33:48

il y a 13 weeks33:48

33:48

New Digital Age's editor-in-chief chats with Sir Martin Sorrell, one of the leading names in the global advertising industry, in at the 2025 Cannes Lions festival...

New Digital Age

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NDA in Cannes '25: Terry Kawaja, founder and CEO of Luma Partners 38:16

il y a 13 weeks38:16

38:16

Terrence ‘Terry’ Kawaja, founder and CEO of LUMA Partners, joins New Digital Age’s editor-in-chief Justin Pearse in Cannes for an in-depth one-to-one on the state of the global marketing industry. One of the most respected tech advisers in the industry, Kawaja talks through the key events of the past year and addresses the “confusing world” facing agency leaders in 2025. The podcast was sponsored by RAAS Lab and recorded at Maison NDA, our dedicated hub at this year’s Cannes Festival.…

New Digital Age

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NDA Meets: Travis Clinger, Chief Connectivity & Ecosystem Officer and GM, International at LiveRamp 36:56

il y a 17 weeks36:56

36:56

In the latest episode of the NDA Meets podcast, NDA Editor Justin Pearse sits down with Travis Clinger, Chief Connectivity & Ecosystem Officer and GM, International at LiveRamp. In this episode, we discuss Travis’s dual role leading global connectivity and international growth for LiveRamp, roles that have him clocking thousands of air miles while shaping the future of data collaboration across continents. With almost a decade at LiveRamp, Travis has been at the heart of some of the company’s most groundbreaking developments, including the launch of its Authenticated Traffic Solution (ATS), a response to the demise of third-party cookies. We talk about how LiveRamp’s vision has evolved from enabling first-party data activation to powering a new era of safe, scalable data collaboration between brands, publishers, and retailers, through tools like clean rooms and new AI integrations. Travis explains how data collaboration has moved from an abstract concept to a practical, performance-driving solution embraced by pioneers like Boots. Travis also gives us a global perspective on marketing innovation, highlighting the nuanced differences between the US and European markets, and the potential for emerging regions like the Middle East to leapfrog older data strategies.…

New Digital Age

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NDA Meets podcast: Richard Davis, Co-Founder & CEO at 51toCarbonZero 35:14

il y a 21 weeks35:14

35:14

In the latest episode of the NDA Meets podcast, Editor Justin Pearse sits down with Richard Davis, Co-Founder & CEO at 51toCarbonZero . We discuss how companies in the media and markerting industry continue to make huge stides towards decarbonistion on the path to net zero, despite recent moves in the US. "There is distinction between news headlines and what real people think. In the US the 80 million consumers who are passionate about this topic are still passionate about it," he said. "There is no slowdown in what companies are doing on the ground, maybe just a reduction in talking about it from a PR point of view." Crucially, we talk about how companies in this space can take their first steps on this journey and how to imbue a sense of accountability to ensure successful transformation strategies. "The biggest challenge if not a technical one but a behavioural one," he said. "The underlying challenge is a a behavioural one, both among the workforce and from the top."…

New Digital Age

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NDA Meets: Katie Ingram, Director, Advertising Week Europe 29:18

il y a 28 weeks29:18

29:18

In the latest episode of the NDA Meets podcast, Editor Justin Pearse sits down with Katie Ingram , Director of Advertising Week Europe . A relatively new appointment to the role, Katie brings with her a wealth of experience across out-of-home, publishing, and industry events, having worked at companies such as CBS Outdoor, Outsmart, and the Evening Standard. With Advertising Week Europe 2025 , for which NDA is a media partner, fast approaching, Katie discusses how the event has evolved over the years, what it represents today, and why it remains one of the most significant gatherings in the industry calendar. In a wide-ranging conversation, Katie reflects on the power of storytelling and celebrity in advertising. She also discusses the Future is Female Awards, taking part at Advertising Week itself for the first time year, an initiative designed to champion exceptional women making a difference in the industry. Beyond Advertising Week, Katie talks about her personal passion for advocacy around baby loss awareness, and how marketing and communications can play a critical role in driving conversations around difficult but important social issues. With optimism for the industry’s future, Katie sees creativity, innovation, and community as the driving forces behind the industry's growth this year.…

New Digital Age

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Inside the future of Possible: NDA Meets Christian Muche 32:34

il y a 31 weeks32:34

32:34

In the latest episode of the NDA Meets podcast, Editor Justin Pearse sits down with Christian Muche, founder of Possible , one of the industry’s fastest-growing events. Muche, who also co-founded DMEXCO, shares insights into the rapid evolution of Possible, its recent acquisition by Hive Group, and its ambitions to become the Davos of the marketing world. The Rise of Possible Launched in 2023, Possible has quickly carved out a niche in the global marketing calendar. Its acquisition by Hive Group within a year of inception underscores its significance. Muche explains that the event was designed to fill a gap in the US and beyond, bringing together senior marketers, tech companies, and business leaders in a format that blends high-level networking, education, and industry-shaping discussions. Miami as a Strategic Hub Set in Miami Beach, Possible takes advantage of its location to connect with the growing Latin American market while offering a compelling alternative to events like Cannes Lions. With a focus on creating a high-value experience, Muche highlights the importance of face-to-face interactions, structured networking, and curated discussions that drive tangible business outcomes. What to expect in 2024 The upcoming show will feature an impressive line-up of C-suite speakers, including CMOs from Visa and Lego, as well as tech industry leaders and cultural influencers. Unlike traditional celebrity keynote slots, Muche emphasises that Possible prioritises speakers who can offer genuine marketing insights, ensuring relevance to attendees.…

New Digital Age

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It's Always Media Thursday: A triumphant 2025 return, agency outlook, and the industry event landscape 31:44

il y a 33 weeks31:44

31:44

It's Always Media Thursday, NDA's regular podcast taking an irreverent look at the digital media and marketing industry, is back for 2025. Hosted by NDA Editor Justin Pearse and Publisher Andy Oakes, It's Always Media Thursday takes a sideways look at a week in digital media. In this week's welcome-back episode, we discuss how industry event speaking needs a dose of authenticity, reflect on Omar Oakes' recent column on network agencies and the continued rise of the indies, sustainable media, Cannes Lions, Possible, and our own plans for Cannes. And we debut a new feature, Challenge Andy, set to replace 2024's popular What's on the Desk segment.…

New Digital Age

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Climbing the digital ladder: Becoming a success in the marketing world 33:08

il y a 43 weeks33:08

33:08

Sharon Palmer’s digital career spans over two decades. Currently Client Success Director at digital agency Idhl, she was key in the agency’s integration of nine businesses and eight separate brands into Idhl. She spent 27 years at McCann, starting as an exec, working up to MD, setting up the agency’s digital operations as digital marketing was born. In a wide-ranging and honest interview she discusses what it takes to get to the top in the digital industry, the personal characteristics that helped on this journey, her biggest mistakes and what they taught her, and her advice for anyone starting in the industry who wants to emulate her success. And what lessons for company culture she learned from the colossal job of integrating so many brands into the unified mission of CEO Ben Wood. It’s a fascinating story of how such integration can bring huge benefits for both clients and the agency’s people.…

New Digital Age

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Hivestack and NDA present: OOH strategies in an omnichannel environment (featuring Taptap Digital) 38:05

il y a 49 weeks38:05

38:05

In this special episode of the NDA Meets podcast, in association with Hivestack by Perion, NDA Editor Justin Pearse is joined by Inés Armendáriz, International Sales Director, and Nigel Clarkson, Global Chief Revenue Officer at Taptap Digital. They discuss how programmatic has transformed out-of-home into a key part of an omnichannel strategy, the challenges this presents, the lessons that have been learnt from the online world, the opportunity for advertisers to leverage real-time marketing, and much more!…

New Digital Age

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Hivestack and NDA present: OOH strategies in an omnichannel environment (featuring Hawk) 43:14

il y a 49 weeks43:14

43:14

The Out of Home (OOH) advertising industry is evolving rapidly, driven by digitisation, growing scale across the globe, and the advanced targeting and measurement capabilities of programmatic media. In this time of change, how can the industry best deliver on the promise of programmatic OOH? In this special podcast, NDA Editor Justin Pearse is joined by OOH experts Lee Cutter, VP, UK & Emerging Markets, Hivestack, and Shanil Chande, Commercial & Partnerships Director, UK & International at Hawk. Topics discussed in this in-depth conversation include the new opportunities for advertisers that digital out of home (DOOH) creates, how programmatic DOOH can boost the performance of your other media investments and how some of the world’s biggest brands are making the most of outdoor advertising.…

New Digital Age

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Masters of Media: Peter Rowe, Head of Media at NatWest Group 38:55

il y a 1 year38:55

38:55

NDA’s podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. In this episode we meet Peter Rowe, Head of Media at NatWest Group. On moving from procurement to marketing: In procurement, I looked at inputs, such as how many agencies you need, and at outputs but also outcomes And procurement teams have output targets where marketing has outcomes, so they're not always aligned. Outcomes are what got me excited, hence the move into media." On media fragmentation. "You can’t do it on your own, you need brilliant people around you. Communication is critical here to mange the complexity You need to operate a very simple model in a complex situation. Essentially you need to make sure we are backing the things we know work well, that we can measure it all and optimise it At that point was know we’re mature enough to add to that mix." On telling a consistent brand story; "The thing that’s challenging about consistency is scale and pace. In media we need to make sure that when the customer sees something from us that it’s relevant to them on any channel." Agency relationships: A one team culture if what work, when everyone’s working to the same outcomes. Relationships used to be transactional and binary but now we need a multiple of expertise from multiple sources. The relationship is now more flexible. On search marketing: "Search is not a media channel but a behaviour and it tells you that the way people’s behaviour changes as they go from platform to platform."…

New Digital Age

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NDA Meets: James Hill, Chief Commercial Officer, Exte 32:53

il y a 1 year32:53

32:53

n the latest in our NDA Meets podcast, Editor Justin Pearse sits down with James Hill, Chief Commercial Officer, Exte. With an industry career spanning twenty years, James is two months into the new job, with responsibility of driving growth in new markets as the Spanish-born adtech company embarks on ambitious global expansion. The conversation covers subjects including: how Exte is planning to solve the disconnect between media, technology and creativity in digital advertising; the role of AI-enhanced contextual targeting; the fragmentation of CTV advertising and its solution; innovation in ad formats; and the challenges and opportunities of cookieless advertising. "With contextual 2.0, if you can provide macro targeting at scale - we read 4 million URLs every day - we can understand the exact sentiment of that content, build a sophisticated targeting model and then overlay that with attention-grabbing formats and guaranteed KPIs, you have a very compelling proposition for a world post cookie."…

New Digital Age

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NDA Meets: David Winstone, Trading Director UK, Channel Factory 31:09

il y a 1 year31:09

31:09

In the latest NDA Meets podcast, NDA Editor Justin Pearse sat down in Cannes with David Winstone, Trading Director UK, Channel Factory to discuss the future of the digital advertising industry. Topics covered included contextual alignment and how Channel Factory is helping brands align with the right content and using context as a proxy for performance. “Context is one of the main strategies in preparing for a post-cookie world,” he says. We’re looking at signals like geo and IDs and working with partners like Comscore which provides us with predictive audiences. What surprises clients most is the granularity we can go into with context to let you really hone in on the audience you are after.” Other areas of discussion included how to deal with issues of mis-attribution in CTV advertising, how AI is helping to close the loop between ad delivery, context and creative, sustainability in digital media, attention and more. “Attention is a leveller as it’s the closest we’ve been able to get to a real-world measure of if people actually are watching ads, and it’s a much better predictor of brand uplift. We’re now starting to trade campaigns based on attention sessions.”…

New Digital Age

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NDA Meets: Kumar Amrendra, Head of Digital Marketing, Sky & Elizabeth Brennan, Manager Advertising, Permutive 34:00

il y a 1 year34:00