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Contenu fourni par In Good Company... and SHOUT. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par In Good Company... and SHOUT ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Curated Questions: Conversations Celebrating the Power of Questions!
20:50
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20:50This episode dives into the significant political question posed by Ronald Reagan during the closing moments of his 1980 presidential debate with Jimmy Carter: 'Are you better off than you were four years ago?' Ken Woodward explores the context of the 1980 political climate, marked by economic difficulties, high inflation, unemployment, and international issues such as the Iran hostage crisis and concerns about U.S. global standing and nuclear threats. Reagan's question, which became iconic in U.S. political discourse, was noted for its simplicity, personal relevance, emotional resonance, and strategic timing. The question invited voters to reflect on their circumstances rather than abstract policies, ultimately contributing to Reagan's landslide victory. The episode details six crucial lessons for crafting influential questions, emphasizing audience perspective, engagement, simplicity, timing, self-reflection, and a call to action. Listeners are encouraged to consider how such questions have shaped their decisions and to apply these insights in personal and professional contexts. This Curated Questions episode can be found on all major platforms and at CuratedQuestions.com . Keep questioning! Episode Notes [01:58] Setting the Stage: The 1980 Presidential Debate [04:24] Reagan's Memorable Question [06:01] Impact and Aftermath of the Debate [06:45] Analyzing the Rhetorical Question [13:06] Lessons from Reagan's Question [16:05] Modern Applications and Reflections [18:04] Conclusion and Call to Action Resources Mentioned Ronald Reagan Jimmy Carter Beauty Pill Producer Ben Ford Questions Asked Are you better off now than you were four years ago? Is it easier for you to go and buy things in the stores than it was four years ago? Is there more or less unemployment in the country than there was four years ago? Is America as respected throughout the world as it was? Do you feel that our security is as safe, that we're as strong as we were four years ago? Where do you feel it in your body? What emotions come to the surface? What pictures race through your mind? Would it kill you to stop chewing your food with your mouth open? What is your number seven? What comes to mind? Did you feel the knee-jerk need to answer right away when your politician asked? Did you actually do the homework to determine what factors were most important to you, then look at data vice depending on emotion? Is it any easier to see why someone in a different circumstance may answer differently than you? How did the question affect your answer when the opposing politician asked it? Did you use the same metric for the candidates or give your preferred candidate extra leeway? What famous questions continue to pop up in your world?…
In Good Company... explicit
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Contenu fourni par In Good Company... and SHOUT. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par In Good Company... and SHOUT ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
We are for the small business. The startup. The side-hustle. The meaningful commercial pursuit of that thing that makes all the difference. We are for chasing the unicorn against the odds. We are lucky to do business with the people behind some amazing boutique and big brands playing a part in creating something awesome and leaving something rad behind too. This podcast aims to share their stories with you - the listener. Thanks for listening and for your good company.
…
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8 episodes
Tout marquer comme (non) lu
Manage series 3358367
Contenu fourni par In Good Company... and SHOUT. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par In Good Company... and SHOUT ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
We are for the small business. The startup. The side-hustle. The meaningful commercial pursuit of that thing that makes all the difference. We are for chasing the unicorn against the odds. We are lucky to do business with the people behind some amazing boutique and big brands playing a part in creating something awesome and leaving something rad behind too. This podcast aims to share their stories with you - the listener. Thanks for listening and for your good company.
…
continue reading
8 episodes
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In Good Company...
1 S2 Ep8 - Reduce, Reuse, Recycle... content! 13:38
13:38
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13:38Reduce, reuse, recycle has become the phrase-du-jour for the environmentally conscious, but the social media boffins amongst us have appropriated the phrase for their own personal use. And it turns out that they're on to something: recycling old content has proven to be 86% more effective than the original content. And you'd be in good company if you thought that that you can only get 1 reuse out of past posts. Studies have shown that even the 6th repost performs 67% better than the original one. But why is this the case? It comes down to reach and timing. Since originally posting the material, your follower base has *hopefully* grown meaning that with this regurgitation of content, you're reaching your newer audience that may not have had a look back at your archives. Keep in mind too that your followers are not online every minute of every day so even the audience that has stuck with you from day-1 might not have seen the first iteration of your content. Unless your business or digital focus has changed significantly, those prehistoric posts should still be relevant to your followers. Learn more here: https://www.shoutandco.com/journal/reusecontent…
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1 S2 Ep7 - Mother's Day Preparations 17:32
17:32
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17:32Regardless of whether you’re a service or product-based business, these tips will absolutely help you in the run up to the day. IDENTIFY YOUR TARGET MARKET: While mothers will be the end-users of your services or products, you need to consider who will be buying from you: will it be her children? Grandchildren? Partner? Or are you pitching it as a self-love kind of offer where she treats herself this year? It could very well be a combination of these groups - but ultimately, identifying who the key purchaser is in this equation is the first place to start before you launch any type of campaign. Read more here: https://www.shoutandco.com/journal/mothersdayprep…
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1 S2 Ep6 - Pinterest Crash Course 18:59
18:59
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18:59Pinterest is a key yet widely under-utilised tool when it comes to social media management. If your target audience is using Pinterest on a regular basis to make decisions, shop and explore the marketplace, then you need to be using Pinterest to sell your products or services. For the full blog post - visit the following link: https://www.shoutandco.com/journal/pinterest…
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1 S2 Ep5 - Three Golden Rules for Social Media - PART 3: Consistency 13:35
13:35
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13:35Welcome to the final instalment of our 3 part series on the Golden Rules for Social Media. We’ve spoken about Community, Content - and this week, we’re focusing on CONSISTENCY. They’re the 3 C’s of what makes for an effective digital presence: without these core principles in place, you won’t be building a rock-steady social media offering. Focus your energies on these areas and you’ll start to see some serious gains. When we reference consistency, we’re talking about consistency in: Messaging Branding Communication Publication Visual identity Continued on the other side of this link: https://www.shoutandco.com/journal/golden-rules-consistency…
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1 S2 Ep4 - Three Golden Rules for Social Media - PART 2: Content 14:48
14:48
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14:48In this 2nd instalment in our GOLDEN RULES FOR SOCIAL MEDIA series, we’re talking CONTENT. These 3 Golden Rules are the core principles that make or break a brand’s digital presence. Last week, we kicked off our series with a focus on COMMUNITY - building a strong digital audience that is fully engaged with your business. This week, it’s CONTENT’s turn. Don’t use enough hashtags? Yeah, not a biggie. Only post 2 times a week? It’s better than no times a week! Not a fan of emojis in your captions? Audiences will survive! But no community or crappy content? Now those are deal breakers… To build a strong digital community, you have to give them something to keep coming back for. And that’s what we’ll chat about today: how to create content that your community will lap up and love... Read more here: https://www.shoutandco.com/journal/3-golden-rules-content…
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In Good Company...
1 S2 Ep3 - Three Golden Rules for Social Media - PART 1: Community 13:58
13:58
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13:58In this PART 1 of the Three Golden Rules of Social Media we cover the importance of building community - authentically. For more resources on this please visit the blog: https://www.shoutandco.com/journal/2021/2/21/golden-rules-community Other links: Instagram: https://www.instagram.com/shoutandco/ Facebook: https://www.facebook.com/shoutandco Twitter: https://twitter.com/shoutandco LinkedIN: https://www.linkedin.com/company/shoutandco Pinterest: https://www.pinterest.nz/shoutco The In Good Company... Podcast is produced by SHOUT&Co. Marketing Limited. Presented by: Pippa Lynch Audio engineering by: Bevan Lynch Recorded at SHOUT&Co. HQ in Auckland New Zealand…
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1 S2 Ep2 - Video Tips for Social Media 20:49
20:49
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20:492021 is the year of the video! We’ve had more requests for our video services in these 1st two months of the year than we had during this same period in 2020. Business owners are realising the brand building power of short branded videos - and we’re so excited to see this digital format shift from being a nice-to-have to a permanent fixture in marketing strategies. There are a few reasons why video is so effective. Not only is it a brilliant storyteller, but thanks to the moving imagery, graphics and audio, it’s more engaging than a static photograph. We take a deep dive into why (and how) video is such a necessary digital tool for brands - especially in a time of over-saturated industries, relatively lower barriers to market entry and the proliferation of businesses on social media all vying for a limited share of pocket (and mind). THE IMPORTANT VIDEO NUMBERS What would a deep dive be without some stats and numbers to really drive home how important video is (and will increasingly become)? Audiences surveyed in a recent social media study claimed that they recall 95% of a message when obtained via video - substantially higher than reading a caption or written content! 92% of survey respondents said that they shared videos with others - a valuable network for you to tap into that you wouldn’t normally have access to Over the last three years, video consumption on mobile devices has consistently grown by an impressive 100% year on year Nearly 8 in 10 people reported that they watch videos online each week - with just over half of them watching videos on a daily basis Video ads were the top rated way consumers have discovered a brand that they later purchased from 93% of brands got a new customer because of a video they posted VIDEO INVESTMENT & LOGISTICS Video doesn’t have to cost a lot if you’re looking to DIY it - there are a heap of free resources that you can take advantage of: Reels IGTV TikTok Live Stories With many of these resources offering simple and creative editing options. However, if you’re looking to invest in a brand video that tells your brand story in a more curated way, then a videographer is the way to go with the investment in these types of services starting in the $500+ range (depending on what you’re looking for). The key things to get right with this route are: Video strategy: What do you need the video to ACHIEVE? What is the key message that it needs to convey? Where will it be placed to reach your audience? This will determine how long it needs to be in order to suit the platform, the audience it needs to attract and the format / style of video required to deliver the message. Storyboard: Once you understand the shape of your video, it’s important to nut out it’s structure. The storyboarding phase is where each scene is laid out in detail, to determine the movement of the camera, the focal point, the product positioning, the actions of the talent, any captions etc. This step could include a couple of reverts - because the tighter it is, the easier filming will be. We use this storyboard as the guide on the shoot day... The rest of the blog can be found here:https://www.shoutandco.com/journal/2021/2/13/videoin2021…
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In Good Company...
S2 Ep1 - Visual Consistency by SHOUT & Co.
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