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Lipstick on the Rim
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1 Amy Schumer & Brianne Howey on the Importance of Female Friendships, Navigating Hollywood's Double Standards, Sharing Their Birth Stories, and MORE 50:05
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This week, in what might be the funniest episode yet, Molly and Emese are joined by co-stars Amy Schumer and Brianne Howey. They get candid about motherhood, career evolution, and their new film, Kinda Pregnant —which unexpectedly led to Amy’s latest health discovery. Amy opens up about how public criticism led her to uncover her Cushing syndrome diagnosis, what it’s like to navigate comedy and Hollywood as a mom, and the importance of sharing birth stories without shame. Brianne shares how becoming a mother has shifted her perspective on work, how Ginny & Georgia ’s Georgia Miller compares to real-life parenting, and the power of female friendships in the industry. We also go behind the scenes of their new Netflix film, Kinda Pregnant —how Molly first got the script, why Amy and Brianne were drawn to the project, and what it means for women today. Plus, they reflect on their early career struggles, the moment they knew they “made it,” and how motherhood has reshaped their ambitions. From career highs to personal challenges, this episode is raw, funny, and packed with insights. Mentioned in the Episode: Kinda Pregnant Ginny & Georgia Meerkat 30 Rock Last Comic Standing Charlie Sheen Roast Inside Amy Schumer Amy Schumer on the Howard Stern Show Trainwreck Life & Beth Expecting Amy 45RPM Clothing Brand A Sony Music Entertainment production. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices…
Subscription Entrepreneur
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Contenu fourni par Eric Turnnessen. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Eric Turnnessen ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Welcome to the Subscription Entrepreneur podcast with your host Eric Turnnessen, founder of MemberMouse, a membership platform which powers subscription websites. Eric draws from his 14+ years experience working with recurring revenue businesses and in this podcast explores the challenges faced and lessons learned by company founders, consultants and innovators. We discuss how you can find your personal expression in business, practical tools to get you up and running, high-level strategies, common pitfalls, navigating the digital world and actionable steps for you to succeed at anything. Our goal is for each interview to be a mentor and guiding light for your personal journey. Learn more about starting a subscription-based business at membermouse.com.
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93 episodes
Tout marquer comme (non) lu
Manage series 3299972
Contenu fourni par Eric Turnnessen. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Eric Turnnessen ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Welcome to the Subscription Entrepreneur podcast with your host Eric Turnnessen, founder of MemberMouse, a membership platform which powers subscription websites. Eric draws from his 14+ years experience working with recurring revenue businesses and in this podcast explores the challenges faced and lessons learned by company founders, consultants and innovators. We discuss how you can find your personal expression in business, practical tools to get you up and running, high-level strategies, common pitfalls, navigating the digital world and actionable steps for you to succeed at anything. Our goal is for each interview to be a mentor and guiding light for your personal journey. Learn more about starting a subscription-based business at membermouse.com.
…
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93 episodes
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1 Exploring The Framework Of Success with André Chaperon 57:06
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We are beyond excited to share this episode of our podcast with you today. This conversation was over 6-months in the making and we can't tell you how much joy it brings us to finally press *publish* on this post. Why's that, you ask? It's because our guest is none other than André Chaperon. If you're not already familiar with André and his work, you are in for a real treat. You see, it'd be almost impossible to tell the story of online marketing without devoting at least one chapter to André and his work. In fact, there is an entire chapter in Dotcom Secrets devoted to an email marketing concept he created. André is the creator of online courses like the Art of Email and Sphere of Influence - which have been carefully studied and used by tens of thousands of successful online entrepreneurs over the years. He rarely appears on podcasts and we are truly grateful for the opportunity to share his wisdom and perspective with you. And while it's true that André can teach you email marketing strategies that result in greater profits for your business, he's also capable of helping you realize something much more important. André is a systems thinker at heart and has a true gift when it comes to helping people understand the frameworks they need to succeed. And that's what this episode is all about. So, go grab yourself a cup of tea and be sure to pay attention. André freely shares from the wisdom he's acquired over his past 17 years of creating income online. We hope you enjoy!…
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1 How Haley Ingram Created A Profitable Membership Site In Just Two Months 37:14
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Why did you become an entrepreneur? Starting a business is a risky path where success is far from guaranteed. If we had to guess your answer, we'd say the potential upside of entrepreneurship was too appealing to resist... The ability to control where, when, and how much you work The end of taking orders from a boss who doesn't appreciate you An earning potential that's limited only by your own vision and efforts And the possibility of reaching your full personal & professional potential ...or maybe you're a "natural born entrepreneur" who couldn't last more than one day in a regular job anyways. We know your type 😉. Either way, we all have to start somewhere, right? Something we've noticed throughout hundreds of conversations over the years is that the dreams of entrepreneurship often seem emerge at some of our lowest points. Like when you've been laid off from a job. Or have a big project shut down by the "higher ups" who don't even make an effort to see your true value. In these moments – as attractive as the idea of being your own boss or 10x'ing your income might be – all you can think of is escape. Escape from the day-job, the unfulfilling rat race, or the stifling corporate environment. And so, your singular goal becomes finding a way to replace your income and pay your bills so you have the footing to pursue your deeper dreams. The thing is, getting to this point can take awhile. For some entrepreneurs, they toil away for years on a side project before it ever comes financially viable. While this may be a "normal" part of entrepreneurship, there are exceptions to the rule. Our guest on today's episode of the podcast is one of them. Her name is Haley Ingram. She's the founder of a successful online business called Coffee & Contracts. They're a membership site that provides real estate agents with marketing tools and social media templates. When Haley started Coffee & Contracts three years ago, her goal was the same as so many aspiring entrepreneurs: to replace the income from her job as soon as possible. The amazing thing is that Haley managed to do this in just two months ! She really took that "as soon as possible" thing to heart. We're so excited to share this conversation with you because in it, Haley shares the exact steps she took to accomplish this. We also explore topics like: How you can harness the power of social media to quickly grow your business Haley's approach to consistent content creation and project management The importance of bringing your personality to your business And much more Haley is a really smart entrepreneur and we can't wait for you to learn from her journey.…
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1 Build A Business That Bursts Through The Noise with David Sherry 1:01:15
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Does it ever feel impossible to stand out in a world that seems to be getting noisier each day? Have you ever wondered how you can find your voice and communicate in a way that resonates with your audience and builds a community? These are tough questions and their answers don’t come easy. The online marketing world is full of teachers, experts, and “gurus,” who are ready to sell you the latest tactics and strategies to hack your way to success. But the reality of things oftentimes looks much different. Tactics and “growth hacks” don’t work the way you think they will. So, what can you do? How can you identify the right areas of your business to work on? How do you know what the best next step to take is? For the answers to these challenging questions, we turn to our very special guest on today’s podcast episode: David Sherry . David is the founder of Death to the Stock Photo . Even if you’ve never heard of his company before, chances are high that you’ve seen their creative photos. Traces of their work can be found on websites across all corners of the internet. David created Death to Stock 6 years ago and successfully grew the company to over 500,000 subscribers and $1.5 million dollars in revenue without the use of advertising. He's a huge-advocate of word of mouth marketing and shares advice from his experience on how you can best implement it in your business. After building and growing Death to Stock, David now focuses his time and efforts on helping companies and brands succeed with effective, personal, and most of all human marketing. If you've ever felt like your marketplace is too noisy for you to stand out in or ever wondered if you can create a business and be yourself at the same time, this episode is for you. David shares how you can find your voice, create content that resonates with your audience, build momentum, and take the right next step in your business and marketing efforts. If you're tired of hearing regurgitated "tactics" and "techniques" from so-called experts, this episode will be a breath of fresh air for you. We hope you enjoy and benefit from this episode!…
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1 The Magical Way To Grow Your Business with Sam Garcia 53:38
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What do you think of when you hear the word magic? Maybe your mind conjures up the image of a David Blaine wannabe – asking you to pick a card, any card with a bit too much bravado in their voice. Or perhaps you're transported to the wizarding world of Harry Potter – hearing Hermione correct Ron on the correct pronunciation of wingardium leviosa . And yet, for our guest on today's episode of the podcast, the word magic has a completely different meaning. For her, magic is a practice that you can use to grow your business. Her name is Sam Garcia, and she's the founder of a marketing agency called Dirty Alchemy. She helps entrepreneurs, experts, and coaches grow their online businesses through both practical and mystical means. Sam is an expert in everything from launch strategy, funnel design, content marketing, and copywriting. We're thrilled to share this episode with you today because Sam has a really interesting – and unconventional – approach to growing online businesses. As we hinted at earlier, Sam views the act of building your business as both a magical practice and a form of spiritual development. We have an expansive yet practical conversation that touches on a lot of things we don't hear many entrepreneurs talk about, like: What it means to externalize your energy as an entrepreneur A process you can go through to meet the soul of your business & How to tune into your emotions and nervous system for guidance This is a really fun and engaging episode that we hope you enjoy as much as we did.…
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1 How To Add New Recurring Revenue Streams To Your Business with Mike Cliffe-Jones 49:35
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Ahh... recurring revenue. It's the dream, right? About as close as you can come to the mythical "pot of gold" at the end of the rainbow. When done right, recurring revenue can create a highly stable, predictable, and scalable income stream for your business. Plus, it comes in all different shapes and sizes and can be designed in a way that perfectly fits you and your business model. For example, recurring revenue can be generated through an online course, a digital content subscription, or even a private membership community. In fact, here at MemberMouse, we work with thousands of online entrepreneurs and business owners who are all hard at work building recurring revenue in one form or another. And Mike Cliffe-Jones — our special guest on today's episode of the podcast — is no exception. Before we introduce him to you, let us tell you the quick story of how this episode came to be in the first place. You see, Mike is a long-time listener of our show and recently sent us an incredibly nice note, thanking us for creating these episodes. After emailing back and forth a bit, we eventually hopped on a call to connect. As we got to know Mike and hear his story, it became clear that we needed to record an episode with him. Here's why: Over the past 12 years, Mike has quietly built a remarkable online business called Lanzarote Information. While he's not the sort of guy to brag about his achievements, we can tell you firsthand that he has a ton of wisdom to share with you about creating success AND recurring revenue online. In this episode, you'll discover how he started his online business in the first place, why he added a subscription revenue stream, and the important lessons he's learned since launching a private membership club and paid newsletter. And the best part? All of the ways to create recurring revenue you'll learn from Mike are clear, simple, and very straightforward. There are no 500-piece funnels or mind-boggling automations involved at all. We're beyond grateful for the opportunity to share this conversation with you and hope you enjoy it as much as we did.…
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1 The Life Changing Magic Of A Membership Site with Neil Asher 39:03
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Neil Asher is my special guest on today’s episode of The Subscription Entrepreneur Podcast. If you’re not familiar with Neil, he's the founder of Aussie Online Entrepreneurs. They’re a membership business that’s helped over 5,000 people create profitable Amazon businesses over the past 9 years. In our conversation, you'll hear how Neil built an online membership site that now gives him the freedom and flexibility to travel the world, spend more time with his family, and positively impact the lives of thousands of people. We chat candidly about all things related to life, business, and entrepreneurship, exploring a number of engaging topics like: — The vital importance of community in the digital age — Why it’s so important to set the proper foundation for your membership from the very start — And Some of the specific MemberMouse features that have helped Neil add over $100,000 to his business Neil is an amazing entrepreneur and I'm grateful for the opportunity to share his wisdom with you today. As always, I'm your host Eric Turnnessen and this is The Subscription Entrepreneur Podcast.…
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1 How Danielle MacKinnon Created Big Success In A Narrow Niche 58:34
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Over the past 13 years here at MemberMouse, we’ve seen our customers start successful membership sites in nearly every niche imaginable: Japanese nail art Handstand training Paleo meal planning Electronic bass music Canadian natural textiles Dating for single parents The list goes on and on and on. Trust us. And even though it’s become almost cliche to utter the advice… “ The riches are in the niches ” …more and more, this seems to be true. If you’ve ever doubted the power of getting super narrow with your niche selection – or felt mildly afraid that no one will understand your idea because it’s too “weird” or too specific – we’re beyond excited to introduce you to our guest on today’s episode of the podcast. She’s living proof that even the most esoteric and specific niches are full of people who are longing for deeper education and connection. Her name is Danielle MacKinnon. She’s an animal communicator (also known as a pet psychic), author, and entrepreneur. Over the past 8 years, Danielle has built a very successful online business that consists of membership sites, online courses, and private communities. She joins us on the show today to share the story of how she became an animal communicator, started her online platform, and grew it into a thriving business. If you’re working on an idea that you’re worried might be “too niche,” this episode is for you. In it, Danielle shares a ton of helpful advice about trusting your intuition and following its lead.…
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1 Value Nurturing: A Bold New Way To Grow Your Membership with Anne Janzer 53:17
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Anne Janzer is our special guest on today's episode of The Subscription Entrepreneur Podcast. We're excited to share this conversation with you because Anne is the author of an amazing book called Subscription Marketing. In it, Anne makes the case for a new approach to marketing that's specifically designed to help membership and subscription businesses grow. She calls this approach "value nurturing." And it’s what we explore in today's episode. We dive deep into frameworks and strategies you can use to... Help your customers quickly find success with your product Create value outside of your product and align your business with your customers' values If you're building a recurring revenue business of any kind, this episode is for you. One last note before we get started: In the second part of my conversation with Anne, she mentions a guide that summarizes all the value nurturing strategies found in her book. If you'd like a copy of it, you can find it in the show notes of this episode. Just head on over to SubscriptionEntrepreneur.com/185 to get it. So without further ado, let's get to it!…
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1 The Fun Way To Build A 7-Figure Business with Jordan Gray 53:40
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Let’s play a quick word association game: When you think about building your business, what thoughts, feelings, and ideas come to mind for you? Would you say it’s… Exciting Rewarding & Challenging? Or maybe you’d describe it as… Trying Stressful & Exhausting? To be honest, the reality of starting and growing a business is a big blend of all of these. And yet, our special guest on today’s episode of the podcast — Jordan Gray — chose a different word to describe the “gestalt” of his entrepreneurial journey. What word is that? You guessed it: FUN . If you’re not familiar with Jordan, he’s a relationship coach, writer, and online course creator. Over the past 8 years, he’s built a very successful online business that’s reached over 80 million readers, generated multiple seven figures in revenue, and transformed the lives of 10,000+ students. (all while having a lot of fun in the process) We are really excited to share our conversation with you today for one reason in particular: You see, most of the time when Jordan appears on a podcast, he’s there to talk about dating, relationships, and intimacy. This makes sense since he’s an expert in these areas… …but almost no one takes the time to ask him about his business. And that’s what today’s episode is all about. You’ll learn about Jordan and hear the story of how he found joy in building his business from the ground up. We’re grateful for everything that Jordan shares and sincerely hope you enjoy our conversation.…
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1 How To 10x Engagement Inside Your Membership Using Video Game Theory with Esai Arasi 55:15
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Esai Arasi is my special guest on today's episode of The Subscription Entrepreneur Podcast. I'm really excited to share our conversation with you because Esai is a membership engagement expert. For over 12 years, she's helped entrepreneurs design membership experiences that encourage course completion, build community engagement, and boost member retention. In fact — in a fitness membership — Esai was able to 10x member engagement and lift retention by almost 90%. She does this by combining the power of personality types, video game theory, and tech automation. This is a highly practical episode where you'll discover the systems and frameworks she uses to create engaged memberships. Plus, you’ll learn how to implement them in your own business. One note before we get started: In the second part of our conversation, Esai shares a specific way you can use MemberMouse to identify the most and least engaged people in your membership. She does this with the assistance of a tool called Zapier. If you're not familiar with Zapier, it's an amazing tool that helps you connect different software that you use and trigger automated tasks. If you want to implement the strategy she teaches you, be sure to sign up for a free Zapier account. So without further ado, let's get to it! I'm your host Eric Turnnessen and this is the Subscription Entrepreneur Podcast.…
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1 How Jordan Layman Built A Real Life Membership Community 1:13:04
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Jordan Layman is my special guest on this episode of The Subscription Entrepreneur Podcast. Jordan is the co-founder of a business called Idea Fab Labs. They're a "maker space" that gives people access to high-tech tools and educational workshops — sort of like a gym for artists and creatives. What's fascinating is that Jordan uses MemberMouse to manage an in-person facility. Instead of protecting pages and videos on a website, he's protecting access to laser cutters and 3D printers in a physical space. In our conversation, Jordan shares some thought provoking ideas about memberships, the sharing economy, and the power of a creative community. This is one of our most unique episodes to date and I can't wait for you to learn from Jordan. So without further ado, let's get to it! I'm your host Eric Turnnessen and this is the Subscription Entrepreneur Podcast.…
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1 What Really Goes On Behind The Scenes Of A Growing Membership Community with Rachael Dietrich 57:10
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Do you ever wish you could take a peek behind the scenes of a successful membership site? We do. It'd be fascinating to see how they deliver their content, what tools they use, and how their member engagement stats look. This is one of the reasons we love having conversations with entrepreneurs on our podcast. We get to sit down with them for an hour and hear about how they tackle the day-to-day challenges that come with running a content and community business. Challenges like: What can we do to make sure our existing members stay engaged? How many emails should we send in our new member onboarding series? Where should we host our community? A Facebook group? Or something else? That's why we're thrilled to share today's episode with you. Our special guest is Rachael Dietrich. She's the operations manager of a thriving membership community called Front Row Dads. They offer online courses, monthly challenges, in-person retreats, and more to help fathers become "family men with businesses" rather than "businessmen with families". Over the past 3.5 years, Rachel has helped Front Row Dads nearly quadruple the size of their community. She's involved with everything that happens inside the Front Row Dads membership – from new member onboarding, technology selection, community management, and more. She's super knowledgable about what really goes into running a successful membership community. If you've ever wanted a behind the scenes tour of a growing membership, this is your chance. We hope you enjoy our conversation with Rachael as much as we did.…
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1 How To Build A Thriving Community That Converts with Neely Quinn 53:15
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Have you ever wanted to build a business around a topic, activity, or field you're deeply passionate about? It's kind of the dream, right? Getting to work on something day in and day out that's fueled by your natural interest and enthusiasm. And for our special guest on this episode of our podcast – Neely Quinn – that dream became a reality back in 2013 when she started TrainingBeta. They're a membership site that provides people with world-class training programs, nutrition consulting, and educational resources for rock climbers. We're really excited to share this conversation with you because Neely reveals what really goes into turning a passion project into a profitable business. We explore the systems and strategies she’s put in place over the past few years to attract a loyal audience, create engaging content, and manage her growing team. If you've ever wondered what really goes into building a successful membership site, this episode is for you.…
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1 What It Really Takes To Grow A Profitable Pilates Membership with Emma Jory 42:02
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Imagine for a second that you’re an expert fitness instructor. You’ve learned from the best in the world, taught in-person classes for a decade, and even own a successful brick-and-mortar studio. But you’re totally burned out and ready for a change. Instead of scaling your in-person teaching, you want to better leverage your time and energy by building an online business. The only thing is that you’re brand-new to online entrepreneurship. Where do you start? What do you do first? These are the questions that our guest on today’s episode of the podcast faced 7 years ago. Her name is Emma Jory and she’s the founder of ePilates Online. Emma joins us on the show today to share the highs and the lows from her experience building her online pilates membership site. Emma is a lovely person with a ton of valuable insights to share with you. We hope you enjoy this conversation as much as we did. EPISODE HIGHLIGHTS 1:26 – Meet Emma Jory! 6:28 – How Emma transitioned from a brick-and-mortar pilates studio to an online platform 15:20 – A look at the way Emma creates, delivers, and markets her content 21:02 – How Emma manages the time she spends with free vs. paid members 28:54 – Emma shares some helpful pilates exercises for busy entrepreneurs 32:29 – The advice Emma wishes she received when she started her online business 40:57 – Where you can learn more about Emma…
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1 How To Start, Grow, And Sell A Membership Site with Luke Ward 55:12
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Luke Ward is my special guest on this episode of The Subscription Entrepreneur Podcast. I'm excited to share our conversation with you because Luke recently achieved something many entrepreneurs dream of: He successfully sold his business – a membership site called BassGorilla. And in our conversation, we travel through all of the key stages that led up to that moment – from starting, growing, and ultimately finding the right buyer for his business. Something I love about Luke's journey is that he initially started his membership site as a side project. He had no experience with tech, marketing, or course creation and learned everything he needed as he went along. In this episode, Luke freely shares so many helpful tips and strategies you can use to grow your business and I sincerely hope you enjoy it. As always, I'm your host Eric Turnnessen and this is The Subscription Entrepreneur Podcast.…
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1 How Elena Mutonono Built A Successful Membership For Language Teachers 50:39
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You've heard the story of The Tortoise & The Hare , right? You know... The one where the slow-and-steady tortoise beats the overconfident hare in a foot race? It's an amazing fable that contains an important lesson for us all – especially as entrepreneurs. In fact, our guest on today's episode of the podcast loves it so much that she features it right on her homepage. Her name is Elena Mutonono. She's an online entrepreneur, coach, and educator who helps language teachers start and grow their online teaching businesses. While she's definitely experienced her fair share of "sprints" in the course of building her business, she runs her business a bit more like the tortoise. "Slow and steady wins the race." In our conversation, we dive deep into how Elena navigated the specific growth stages of her membership site – from startup to scaling. She shares what initially inspired her to start her business. Plus, how she found her niche, got traction, and built her content & community platform. And like most people building online businesses, Elena faced a fair number of technical challenges along the way. You’ll hear all about these hurdles and discover what she did to overcome them. We're honored to share this conversation with you and sincerely hope you enjoy it.…
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1 How To Double Your Lifetime Customer Value & Triple Revenue with George Papazov 50:00
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George Papazov is my special guest on this episode of The Subscription Entrepreneur Podcast. He's an inspiring entrepreneur, remarkable human, and the founder of TRADEPRO Academy. They're a membership site that helps aspiring traders achieve lasting and sustainable success through in-depth courses and supportive communities. In this episode, you'll get to know George and hear all about how he started, grew, and expanded his membership site. Plus, he shares the specific strategies he used to double his lifetime customer value and triple overall revenue after hitting a bit of a plateau in his business. We also explore many of the mindsets, attitudes, and perspectives that've helped him achieve success as an entrepreneur. There is a lot of strategic advice and practical wisdom in this episode and I hope you enjoy it as much as I did. As always, I'm your host Eric Turnnessen. And this is Episode 176 of the Subscription Entrepreneur Podcast.…
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1 How Jamie Raftery Turned His Chef Experience Into An Inspiring Membership Site 48:08
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"This has always been my challenge – how can I multiply myself? Because exchanging my time for money is unsustainable. With MemberMouse, I now have a way to strategically get my knowledge and content out there." Does dicing onions have anything to do with choosing WordPress plugins? Could mastering the sous vide help you work with a page builder? And is cooking in Michelin star kitchens the perfect preparation for entrepreneurship? Our guest on this episode of the podcast seems to think so! His name is Jamie Raftery. He’s a classically trained chef who’s worked in some of the world’s top kitchens over the past two decades. Jamie joins us on the show today to share how his journey as a chef led him to create his business – The Holistic Chef Academy. It’s a cooking website that aims to educate, inspire, and empower people to prepare healthy and delicious plant-based recipes. Plus, we discuss the challenges he faced as he prepared to launch a brand-new membership offering for his community. Jamie is an inspiring entrepreneur and we sincerely hope you enjoy this conversation as much as we did.…
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1 How To Launch A Membership Site From Start To Finish with Teresa Heath-Wareing 1:10:13
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Teresa Heath-Wareing is my special guest on this episode of The Subscription Entrepreneur Podcast. I'm excited to share this conversation with you because I feel it speaks perfectly to the energy and momentum of starting new journeys. While the idea of fresh starts, big dreams, and new projects can be exciting... ...building and launching anything new can also be a bit nerve-wracking. This is doubly true for business ventures that often require months of planning and significant investments of time and energy. And that's what this episode is all about. In it, you'll hear the story of how Teresa planned, built, and launched her first membership site. We dive deep into the way she planned her launch, the specific webinar strategies she used to get a 25% conversion rate, and what she did to ensure her members wanted to stick around for the long-haul. Plus, she shares how she conquered the fear that held her back from launching once and for all. As always, I'm your host Eric Turnnessen and I sincerely hope this episode of The Subscription Entrepreneur Podcast helps you move closer to accomplishing your goals.…
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1 Know Your Numbers: How To Create Financial Success In 2022 with Danielle Hayden 48:45
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Can you answer a quick question for us? (… and no, this isn’t for a job interview or dating profile ) How would you describe yourself? Would you say that you’re… —Fun? —Adventurous? —Easy-going? Would you ever describe yourself as a “numbers person?” As someone who loves to crack open Excel or Quickbooks on a Saturday morning and power through an annual budget or profit forecasting plan? If you answered yes to that question, more power to you! But if you’re like a lot of entrepreneurs, diving into your books is pretty low on the list of things you look forward to. You’d rather be creating something new or connecting with your audience. Maybe you’re thinking, “Who has time for such a tedious activity anyways? Can’t we just leave it to the bean counters?” But here’s the thing: As an entrepreneur and business owner – especially if you don’t consider yourself a “numbers person” – you have a responsibility to know your numbers and understand your books. When you do, you can make informed and empowered decisions that can lead to even more profits in your business. In fact, this is exactly what our guest on today’s episode of the podcast preaches over and over again to her clients. Her name is Danielle Hayden. She’s the creator of the Profit Planner and the co-founder of Kickstart Accounting. She’s made it her mission to empower entrepreneurs to better understand their numbers and financials so they can grow their businesses and lead the lives they want to live. And as we head towards the end of 2021 and the start of a new year, we thought it’d be a good idea to have her on the show to share her financial wisdom with you. This episode is full of practical advice and helpful mindsets you can use to get a better understanding of the financial side of your business – even if you’re not a numbers person. We have an open and honest conversation about all things related to finance and entrepreneurship, and hope you enjoy our conversation as much as we did.…
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1 How To Recover From Burnout As An Entrepreneur with Krista Ripma of Authentic Audience 54:07
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“I think we glamorize being busy. I mean, I do anyway. I used to brag about how stressed out I was. Something happened where I hit a wall. So, it's only recently that this has changed for me." - Krista Ripma Have you ever felt the toll of entrepreneurship on your mental, physical, or emotional health? Or — to be honest — on all three? Starting your own business is no joke. It is not for the faint of heart. Once you’re up and running, it’s like your business takes on a life of its own. It demands more and more from you, asking you to learn new skills, step into uncomfortable roles, and evolve beyond your current identity. Because of this, it can be easy to put your nose to the grindstone and just work, work, work. To make matters worse, we live in a world that seems to glamorize 80-hour weeks, pushing yourself beyond exhaustion, and working till your eyeballs bleed (as Gary Vee would say ). It can even get to the point where you feel guilty if you’re not working. Raise your hand if you can relate to that! Now… We’re not saying that there isn’t a time for hard work and hustle. What we are saying is that it’s now more important than ever to know when you’re pushing yourself too far. Otherwise, you risk burning yourself out. This can put your health and the future of your business into jeopardy. In fact, this is exactly what happened to Krista Ripma — our special guest on today’s episode of the podcast. About three and a half years ago, she started her business — Authentic Audience. They’re a marketing agency that helps creative entrepreneurs tell their stories, attract their ideal customers, and create more success and abundance in their businesses. Her business grew quickly and she was soon working all of the time. And, as you’ll hear in the intro to this episode, she used to even brag about how stressed out she was. Earlier this year, Krista hit a wall like never before. She tumbled into a deep state of burnout that she now calls a “mini death.” This forced her to step away from her business and devote herself to regaining balance in life. Today, she comes on the podcast to talk about her journey as an entrepreneur and shares the specific ways she recovered from burnout, including some powerful self-care routines that are now a part of her daily life. If you’ve ever struggled with stress, anxiety, or burnout as an entrepreneur, we have a feeling you’ll connect and benefit from our conversation.…
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1 What No One Will Tell You About Starting A Membership From Scratch with Griff Williams 36:52
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Griff Williams is my special guest on today's episode of the Subscription Entrepreneur Podcast. Griff is an online entrepreneur and the founder of MindEasy.com. They're a membership site that helps people discover the life-changing power of meditation. Griff joins me on the show today to share the story of how he transitioned from his career as a full-time firefighter to an online business owner. We explore the myriad of challenges he faced at the beginning of his journey, how he first gained traction and grew MindEasy, and his plans to continue the evolution of his business. Griff & I have an open and honest conversation about the reality of building an online business and I hope you enjoy it as much as I did. As always, I'm your host Eric Turnnessen and this is episode 172 of the Subscription Entrepreneur Podcast.…
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1 How Rui Liu Turned Her Love Of Tea Into A Thriving Online Business 1:00:58
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We have a very special guest to welcome onto today's episode of the podcast.Her name is Rui Liu and she's the founder of an amazing company called Grass People Tree.Her business is a unique combination of eCommerce and online education where she provides people with access to rare, artisan teas and in-depth information and teaching about tea culture.In our conversation, Rui shares the story of growing up in a remote and rural region of China, moving to London as a teen, and rediscovering the significance of tea as an adult.Plus, you'll hear how returning to her roots awakened her desire to share the wonders of tea with the world.We have a free-flowing and down-to-earth discussion and sincerely hope you enjoy it.…
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1 11 Eternal Marketing Truths That Can Help You Grow A Strong Business with Brian Kurtz 1:14:21
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“Eternal marketing truths… really? Isn’t that a bit of a hyped up exaggeration?”Not when they’re coming from Brian Kurtz — our special guest on today’s episode of the podcast.You see, Brian is not your garden-variety marketer.He’s more of a living legend. Dare we say the Michael Jordan or Tom Brady of the marketing world?Whichever analogy you want to go with, here’s what you need to know:Brian has a storied career that spans 40+ years across 5 decades. His marketing strategies have helped sell over a billion dollars worth of books, information products, and recurring subscriptions.Now it’s his mission to teach and transmit the timeless truths of marketing he’s discovered to the next generation of entrepreneurs and business owners.And that’s one of the reasons we’re so excited to share this episode with you.The second is because Brian is an extraordinary person who embodies his core values and practices what he preaches:-Generosity-Relationships-& OverdeliveryIn our conversation, Brian cracks open his vault of marketing wisdom and shares at least 11 timeless marketing truths with you. Truths you can use to build lasting relationships with your customers, sell more products and services, and grow a powerful and ethical business.Plus, we explore the importance of recurring revenue and detail ways you can optimize the systems in your business to increase member retention and boost lifetime customer value.If this is your first time meeting Brian, then we’re grateful for the opportunity to introduce you. If you’re already familiar with him, then you already know why this is an episode you won’t want to miss.…
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1 How To Start A Podcast That Expands Your Life & Business with Jeremy Weisz 46:54
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Have you ever thought about starting your own podcast?There are so many reasons to do so:-They are a great way to create content for multiple marketing channels (your blog, social media, etc.)-They can help position you as a leader and trusted expert in your field-You can have in-depth conversations with experts in your industry (who you might have a hard time connective with otherwise)We could go on and on about the benefits of podcasting. Yet, even with all of the positive things a podcast can do you for your life and business, you can probably think of a few reasons to not start one:-I don't have much experience at interviewing and am terrified of public speaking...-Who will want to come on my show and talk to me? I'm nobody!-I'll probably need to get a bunch of expensive recording equipment and soundproof my office, right?We get it.In fact, many of these same fears floated through our minds when we decided to start our podcast a few years back.That's one of the reasons we invited Jeremy Weisz onto our show today. To talk with you about all the amazing things a podcast can do for your life and business. The other reason we invited him on the show is because he's an all-around amazing human being who's can eat a near unlimited amount of soup (seriously, ask him about it sometime).Jeremy started his show — the Inspired Insider Podcast — back in 2008 when podcasting was still in its infancy. Since then, he's interviewed thousands of the world's top entrepreneurs, experts, and business owners. On top of that, he attributes much of the success he's achieved in life and business to starting and sticking with his podcast.Jeremy is a wealth of information and we explore many helpful topics like...-The easiest ways for you to start a podcast-How to get the best guests to come on your show (no matter how "famous" they are)-What Jeremy does to prepare for fantastic interviews-And much more!If you've ever wanted a behind-the-scenes look at what goes into running a successful podcast, this episode is for you.…
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1 Why Now Is The Perfect Time To Start A Membership with Natalie Walstein 42:52
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What if right now is the perfect time for you to launch your membership or subscription?…and we don’t mean now in a “rah rah, NOW is the time to take massive action” sort of way (said in our best Tony Robbins voice).…or in an Eckhart Tolle “the present moment is all that exists” kind of way.Nope.The “now” we’re talking about refers to something we learned from Natalie Walstein — our special guest on today’s episode of the podcast.Natalie is an awesome online entrepreneur, career astrologer, and the founder of Soulshine Astrology.In this episode, you’ll hear why memberships are a perfect match for the energy of 2021 and beyond. We also dive deep into the nuts and bolts of entrepreneurship and hear what it took for her to build a successful online business.In our conversation with Natalie, you’ll hear all about:— How & why Natalie started her business in the first place— Why it’s so important to take breaks from your business (and how to do it)— And what inspired her to switch from her old business model to the membership modelNo matter where you are in the process of planning, starting, or growing a membership, we have a feeling you’ll love this magical episode.…
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1 How To Build A Business You Actually Want To Run with John Doherty 45:31
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"Long story short, I got laid off from my job on Monday at 3:00 PM. I woke up the next morning, listened to Eminem's 'Lose Yourself' and decided I was going to work for myself.”Do you see that quote? ☝️It’s the very abbreviated version of how John Doherty — our special guest on today’s episode of the podcast — started his company Credo. They’re a marketplace that connects businesses with qualified digital marketing providers and agencies.Today, Credo is growing and thriving as a business. But as you’ll hear in this episode, a lot happened in between John blasting Eminem in his headphones and becoming the CEO of company he actually wanted to run.To put that into perspective, John tried 5 different business models over the course of 8 years before landing on the recurring revenue model Credo uses today. Talk about persistence!We have a fun and down-to-earth conversation with John where you’ll hear more about his journey building Credo, learn how he manages his time and energy, and discover some of the biggest lessons he’s learned as an entrepreneur.After you listen to it, you may even feel inspired to play your own favorite hype song and tackle that project you’ve been dreaming about for ages.…
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1 The Smart Way To Sell Your Business with John Warrillow 47:12
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John Warrillow is our special guest on today's episode of The Subscription Entrepreneur Podcast.If you're not familiar with John, he's the best-selling author of three books that are "must reads" for anyone in the membership or subscription world.More than that, he's an expert in helping entrepreneurs design, build, and scale truly valuable businesses.You know... the kind that can be sold for life-changing amounts of money.And that's what today's episode is all about.In our conversation, John reveals why recurring revenue businesses are so attractive to potential buyers. And we explore what the process of selling a business actually looks like.John’s a wealth of information and shares many real-life stories of people who have built and sold their own membership and subscription businesses.Plus, you'll discover some practical steps you can take to get your business ready to sell and the biggest mistakes you should avoid in the process.Even if you never plan on selling your business, this episode is full of insights and advice that can help you make it as valuable as possible.…
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1 How Kim Werker Launched A Member-Supported Magazine During The Pandemic 56:14
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Kim Werker is our special guest on today's episode of The Subscription Entrepreneur Podcast.Kim is the co-founder of Digits & Threads. They're a member-supported online magazine that’s solely focused on publishing stories and articles about the Canadian fiber and textile arts industry.Yep...She took that whole "pick a niche" thing pretty seriously!Kim joins us on the show today to share the exciting story of how she and her business partner started Digits & Threads back in May of 2020.We discuss how the limitations and constraints posed by the pandemic were actually a good thing that helped her make strategic choices that led to meaningful progress.Plus, Kim shares the exact strategies she used to enroll her first 148 founding members and prove that her idea for a member-supported magazine was also a viable business.Kim is full of insights, energy, and enthusiasm and we can't wait for you to hear her fresh perspective on memberships and entrepreneurship.…
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1 Everything You Need To Know About Customer Research with Jen Havice 40:47
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How well do you know your customers?Are you acutely aware of their needs, wants, fears, frustrations, and desires?Can you define their challenges with astounding detail and describe their dreams with perfect clarity?More importantly, can you succinctly show them how your product or service is the thing that will help them resolve their problems and achieve their goals?Unless you’re already a superstar marketer, we’re guessing you didn’t answer either of those questions with an emphatic YES.When it comes time to communicate the value you have to offer your market, it probably feels a bit more like guesswork.Like you’re aiming for a bullseye while blindfolded.Here’s the thing:The difference between knowing what goes on in the hearts and minds of your prospects and taking a random shot in the dark can be the deciding factor in whether you attract, convert, and retain your best customers… or not.So, how do you actually do this?How do you discover what the people in your market actually want and communicate with them in a way that leads them to think:“Yes! This is exactly what I’m looking for.”The answer lies in two simple words:Customer Research.(Don’t roll your eyes!)While these may not be the sexiest words in the English language, they do hold the key to creating marketing, messaging, and even products that are irresistible to your current and future customers.Today, we’re thrilled to share this episode of our podcast with you because our guest is an absolute expert in all things related to customer research.Her name is Jen Havice.She’s the author of Finding The Right Message and a messaging strategist who works specifically with mission-driven membership and subscription business owners.Jen knows a thing or two (or three) about conducting the kind of customer research that uncovers the insights you need to speak directly to the pains, needs, and desired outcomes of your market.In our conversation today, we dive head first into the world of customer research and explore what it is, why it’s so important, and how you can implement it in your business.Jen is full of practical insights and openly shares her strategies, methods, and even the specific questions you can ask to get in perfect sync with your prospects.If you’ve ever wondered how to craft the sort of messaging that attracts, converts, and retains your best customers, this episode is for you.…
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