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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

1 #755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft's Talisha Padgett on designed intelligence for marketing 27:13
27:13
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In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with? Today, we're going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not only efficient but deeply empathetic and relevant. To help me discuss this topic, I'd like to welcome, Michelle Boockoff-Bajdek, CMO at Sitecore and Talisha Padgett, GM MArTech, AI & Automation at Microsoft, who will be doing a fireside chat at the upcoming Sitecore Symposium, November 3-5 in Orlando Florida. We’re going to get a sneak preview today of some of the topics they’ll be discussing. About Michelle Boockoff-Bajdek and Talisha Padgett Michelle Boockoff-Bajdek on LinkedIn: https://www.linkedin.com/in/michellebb/ Talisha Padgett on LinkedIn: https://www.linkedin.com/in/talishapadgett/ Resources Sitecore: https://www.sitecore.com Register now for Sitecore Symposium, November 3-5 in Orlando, Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Downtown Den Podcast explicit
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Contenu fourni par downtowninbusiness. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par downtowninbusiness ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
The Downtown Den Podcast. In conversation with the leading business personalities from the Downtown network.
…
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198 episodes
Tout marquer comme (non) lu
Manage series 3276399
Contenu fourni par downtowninbusiness. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par downtowninbusiness ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
The Downtown Den Podcast. In conversation with the leading business personalities from the Downtown network.
…
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198 episodes
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The Downtown Den Podcast
1 Season 5. Episode 2. | Hospitality | Hope Street Hotel 43:53
43:53
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In this season of the Downtown Den podcast, we are joined by some of the leading personalities from across the hospitality sector. Next up, we have Jan Morris from Hope Street Hotel, in Liverpool's Georgian Quarter. In this captivating conversation DIB boss Frank McKenna, Jan shares her career and journey in hospitality, some of the advice she would give to anyone looking to join the hospitality industry and explains her role in the hotel. This season of the Downtown Den podcast is sponsored by The Hospitality Hero .…
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The Downtown Den Podcast
1 Season 5. Episode 1. | Hospitality | Fazenda 58:16
58:16
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In this season of the Downtown Den podcast, we are joined by some of the leading personalities from across the hospitality sector. First up is Tomas Maunier, Managing Director at Southern Wind Group, the company behind the Fazenda chain of restaurants. In this fascinating conversation DIB boss Frank McKenna and Tomas discuss his journey into the hospitality industry, some of the lessons he has learned along the way and his vision and plans for the future of Fazenda. This season of the Downtown Den podcast is sponsored by The Hospitality Hero .…
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The Downtown Den Podcast
1 Downtown Den Special | Employment Law Update 31:40
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Downtown Boss Frank McKenna, chats with Victoria Brown from oneHR Software and Claire McGuinness from High Performance Consultancy to discuss all the latest in the world of employment law. Watch the latest peopleHUB webinar from High Performance Consultancy were they provide a thorough employment law update on the Employment Rights Bill. Hosted by Claire, she broke down what's coming from Autumn 25 through April 26 and beyond - highlighting what employers need to do now to stay compliant and minimise risk. Watch here - https://youtu.be/GXKHjlpmvbw For more information visit: https://hpc.uk.com/…
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The Downtown Den Podcast
1 DIB Meets... Aston University 22:35
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Downtown in Business boss Frank McKenna recently caught up with Professor Aleks Subic, Vice-Chancellor and Chief Executive at Aston University. In this episode, Frank and Aleks discuss Aston’s upcoming 60th anniversary in November and the important contribution that Aston and other universities make to the local economy. They also talk about DIB’s upcoming events with Aston University, including the Parliamentary Reception and the Changemakers Live Summit. These events can be viewed here .…
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The Downtown Den Podcast
1 DIB Meets... City of Liverpool College + The Game Assembly 18:32
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Downtown in Business caught up with The City of Liverpool College and The Game Assembly to discuss their partnership for an academic course that will provide students with internationally-renowned, industry-ready skills for a career in the games industry. The two-year higher education course has three specialist pathways – Game Programmer, Level Designer and Game Artist. TGA replicates the structure and expectations of a professional game studio, fostering a collaborative, industry-standard environment alongside peers from other disciplines. For more information visit: downtowninbusiness.com/liverpool/2025/03/13/the-city-of-liverpool-college-announces-partnership-with-global-leader-in-games-education…
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The Downtown Den Podcast
1 DIB Meets... United Wolves Productions 51:00
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Downtown in Business boss Frank McKenna chats with Michael Wolf, Founder of United Wolves Productions. In this episode Michael and Frank discuss who United Wolves Productions are, what they do, the background to the business, how they are helping other companies from across the DIB network and much more. To find out more about United Wolves Productions visit: www.unitedwolvesproductions.com…
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The Downtown Den Podcast
Downtown in Business boss Frank McKenna chats with Phil Mayall, Managing Director at Muse. In a short discussion, Phil tells us all about the history of Muse, their culture of placemaking, partnerships and making a difference in the communities in which they work and more. To find out more about Muse visit: museplaces.com…
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The Downtown Den Podcast
Downtown in Business boss Frank Mckenna chats with CEO of Avrenim Group, Simon Harris. Simon explains what Avrenim is, the net zero agenda, GB energy, how they help and advise their clients and much more. Find out more about Avrenim on their website: avrenim.co.uk
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The Downtown Den Podcast
1 DIB Meets... Nugent, Krol Corlett & Butterworth Spengler 18:20
18:20
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Downtown in Business boss Frank Mckenna caught up with Joanne Henney, CEO at Nugent, Simon Krol, Director at Krol Corlett Construction and James Jaycock, Insurance Broker at Butterworth Spengler to discuss what and who Nugent are. Krol Corlett and Butterworth Spengler are headline sponsors of this years Nugent Gala, taking place on 7th November 2024. You can access tickets at: https://wearenugent.org/gala/ Find out more about Nugent by visiting their website: https://wearenugent.org/…
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The Downtown Den Podcast
1 Downtown Den Special | Meet The Partner | Bruntwood SciTech 16:48
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Downtown boss Frank McKenna caught up with Rob Valentine, Region Director - Birmingham & West Midlands for Bruntwood SciTech. Bruntwood SciTech is the country’s leading developer of city-wide innovation ecosystems, and the largest dedicated property platform for the UK knowledge economy. Alongside a 50-year track record in the property industry, Bruntwood SciTech bring a wealth of experience in creating and developing strategic partnerships with UK regional cities, universities and NHS Trusts. Find out more about Bruntwood SciTech visit their website. bruntwood.co.uk/scitech/…
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The Downtown Den Podcast
1 Downtown Den Special | Meet The Partner | Together 22:32
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Downtown boss Frank McKenna caught up with Ryan Etchells and Elliot Vure from Together. Ryan and Elliot share the history of Together, how they have been able to help businesses access money and what they can do for clients. Find out more about Together and how they can help you access funding on their website. togethermoney.com…
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The Downtown Den Podcast
1 Downtown Den Special | Meet The Partner | Warwick North West 30:40
30:40
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Downtown boss Frank McKenna caught up with Warwick North West Managing Director, Greg Johnson. Greg shares a whistle stop history of Warwick and his rise to Managing Director, some of his challenges along the way and his vision for the future, not just for Warwick but the wider business region too. Find out more about Warwick North West on their website. www.warwicknorthwest.co.uk…
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The Downtown Den Podcast
1 Season 4. Episode 8. | Leaders | Dave Brewitt 1:04:06
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As we round out 2023, the latest guest in the Downtown Den 'Leaders' series is Dave Brewitt the Owner and Chief Executive of Hope Street Hotel and Owner of Carpenter Investments. In a compelling conversation with DIB CEO Frank McKenna, Dave shares his career journey from teaching in Birkenhead to founding one of Liverpool's finest hotels, From sharing his entrepreneurial tips to plans for the future of Liverpool's accommodation sector, this is a fascinating conversation with one of Liverpool's most innovative entrepreneurs.…
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The Downtown Den Podcast
1 Downtown Den Special | Meet The Member | Crimestoppers 11:42
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In this special episode of the Downtown Den podcast, Frank McKenna is joined by Gary Murray, North West Regional Manager for Crimestoppers. Crimestoppers are an independent charity that gives people the power to speak up and stop crime – 100% anonymously. In this interview Gary tells us what Crimestoppers is, how it works and why. Links Website: crimestoppers-uk.org…
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The Downtown Den Podcast
1 Downtown Den Special | Meet The Partner | Glenville Walker 19:15
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Downtown in Business is fortunate to work in partnership with some of the very best businesses across the country. We wanted to give you the opportunity of getting to know them a bit better, and we have recorded a series of conversations in the Downtown Den with the personalities behind the brands. In this episode DIB Director, Chris McKenna chats Denise & Hazel Walker for Glenville Walker. Denise and Hazel tells Chris everything you need to know about Glenville Walker including how the business came about, what they specialise in and all about the recent rebrand. www.glenvillewalker.com…
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The Downtown Den Podcast
1 Downtown Den Special | Meet The Partner | Steven Hesketh 10:30
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In this special episode of the Downtown Den podcast, Frank McKenna chats with Steven Hesketh from Savvy Hospitality and his new venture The Hospitality Hero. Steven tells us all about the upcoming The Art of Hospitality conference taking place on Wednesday 15th November 2023 at Hilton Liverpool City Centre. https://www.eventbrite.com/e/the-art-of-hospitality-tickets-726755163257…
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The Downtown Den Podcast
1 Downtown Den Special | Meet The Member | Jade Ainsworth 40:52
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In this special episode of the Downtown Den podcast, Frank McKenna is joined by Liverpool business woman, social media influencer and model Jade Ainsworth. Talking about her career, Jade discusses her way into the modelling world, her career as a magazine columnist, how she became an online personality in Liverpool, and her infamous appearance on Channel 4 show 'First Dates'. Links Website: www.houseofglitzandglamour.co.uk Instagram: jade_ainsworth…
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The Downtown Den Podcast
1 Season 4. Episode 7. | Leaders | Joanne Roney OBE 53:58
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The latest season of the Downtown Den podcast is all about leaders. In the latest episode Downtown boss Frank McKenna is joined by the chief executive of Manchester City Council, Joanne Roney OBE. In a fascinating discussion Joanne discusses her career, some of the lessons she has learned throughout her career and her tips and tricks for what she believes makes a good leader.…
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The Downtown Den Podcast
1 Season 4. Episode 6. | Leaders | Luciana Berger 45:43
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The latest season of the Downtown Den podcast is all about leaders. In the latest episode Downtown boss Frank McKenna is joined by former Member of Parliament for Liverpool Wavertree, Luciana Berger. Discussing a varied career, Luciana reflects on her career working in retail for Disney and in the NHS and what lessons she took from her experiences and finally what led her to a career in politics.…
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The Downtown Den Podcast
1 Season 4. Episode 5. | Leaders | John Irving 1:14:20
1:14:20
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The latest episode in our 'leaders' series hears from CEO at Liverpool John Lennon Airport, John Irving. In this fascinating discussion with Frank McKenna, John discusses his career from Procter & Gamble to LJLA. A Geordie through and through, John discusses his role as Finance Director and Newcastle United Football Club and how he was able to separate being a fan with being a director. John also touches on his role at Newcastle International Airport. From the Covid crisis through to deals with Lufthansa and Jet2, John shares his journey so far and the future of Liverpool John Lennon Airport.…
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The Downtown Den Podcast
1 Season 4. Episode 4. | Leaders | Deborah Cadman 54:34
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In the fourth epsiode of the 'Leaders' series of the Downtown Den podcast, Frank McKenna chats with the chief executive of Birmingham City Council, Deborah Cadman. Deborah discusses her vaired career, her experiences prior to taking on the chief executive role at Birmingham City Council, the lessons she has learned from leaders and her stint working for Mo Mowlam. Deborah also shares her thoughts and opinions on how various government structures can change and reform to deliver better services for communities.…
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The Downtown Den Podcast
1 Season 4. Episode 3. | Leaders | Martin Williams 59:59
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In the latest episode of the Downtown Den podcast, Frank McKenna chats with CEO of M & Gaucho Restaurants, Martin Williams. Martin shares his pathway into hospitality, which began with a foray into acting, and his subsequent rise to head honch at Rare Restaurants. Martin also shares some tips and advice on what he believes makes a good leader.…
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The Downtown Den Podcast
1 Season 4. Episode 2. | Leaders | Yvonne Harrison 56:19
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As the Linonesses head for a World Cup final (at the time of publishing), Frank Mckenna chats with Chief Executive of Women in Football, Yvonne Harrison. In an extremely interesting discussion Yvonne discusses how she got involed with Women in Football, her difficulties in being a woman in a male dominated field and the growth of womens football. Yvonne also offers her leadership advice and what she thinks makes a great leader. Yvonne willl be speaking at the Business of Sport conference on Thursday 7th September 2023. Book tickets here .…
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The Downtown Den Podcast
1 Season 4. Episode 1. | Leaders | Holly Moore 1:10:14
1:10:14
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In the first episode of Season Four of the Downtown Den Podcast, DIB boss Frank Mckenna chats with Managing Director of Make Events, Holly Moore. In a fascinating conversation which looks at Holly's career and personal motivations, they touch on how 'Live Events' coped during and after lockdown, hybrid and virtual events, the struggle of employing the right staff and what the future holds for Holly. Catch up on old Downtown Den podcasts with Holly Moore below. https://downtowninbusiness.podbean.com/e/series-2-ep-1-holly-moore/ https://downtowninbusiness.podbean.com/e/ep52-downtown-den-a-frank-conversation-with-holly-moore/ Find out more about Holly's podcast 'Anything is Possible' at the below link. https://makeevents.co.uk/portfolio/anything-is-possible-podcast/…
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The Downtown Den Podcast
1 Downtown Den - By Elections July 2023 Reaction 46:41
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Downtown Den Special. DIBs political Editor Jim Hancock and Frank McKenna analyse the July 2023 by election results – and find out who were the winners and losers.
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The Downtown Den Podcast
1 Downtown Den Special | Meet The Partner - Sutcliffe 28:22
28:22
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Downtown in Business is fortunate to work in partnership with some of the very best businesses across the country. We wanted to give you the opportunity of getting to know them a bit better, and we have recorded a series of conversations in the Downtown Den with the personalities behind the brands. In this episode DIB boss, Frank McKenna chats with Sean Keyes and Billy Baldwin who are Directors at structural and civil engineers Sutcliffe. sutcliffe.co.uk…
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The Downtown Den Podcast
Downtown in Business is fortunate to work in partnership with some of the very best businesses across the country. We wanted to give you the opportunity of getting to know them a bit better, and we have recorded a series of conversations in the Downtown Den with the personalities behind the brands. In this episode Downtown in Business Director, Chris McKenna chats with National Framework Manager for Procure Partnerships Framework Faye Dolan, to find out everything about Procure Partnerships Framework. https://procurepartnerships.co.uk/…
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The Downtown Den Podcast
1 S3. E10. The Business of Sport - Andy McIntyre 24:08
24:08
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This season of the Downtown Den Podcast focuses on The Business of Sport. In episode ten, Downtown boss, Frank McKenna chats with Andy McIntyre from VSI Executive Education and host of a number of season three episode to get this thoughts and opinions on the stories and insights we heard in this series. Reflecting on his conversations, Andy discusses some of his key takeaways from the series, such as Premier League winning Captain Wes Morgan's desire to move not into the coaching side of football but the boardroom post his playing career. Andy also, reflects on his intimate and authentic discussion with David Thompson, who opened up on his mental health issues after suffering serious injuries whilst palying, his conversation with Chris Millard in making the Barmy Army a global sports business and Brendan Flood and Kenny Bruce on their ownership of football clubs. One of Andy's highlights of the series was David Murray, who discussed in fascinating detail his involvement with the second Premier League TV rights deal for Sky TV. On Thursday 7th September, Downtown in Business will host its inaugural ‘Business of Sport’ conference at Lancashire Cricket Clubs Emirates Stadium in Manchester. FInd out more at https://downtowninbusiness.com/business-of-sport-conference/…
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The Downtown Den Podcast
1 Downtown Den Special | Meet The Partner - City of Liverpool College 22:10
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Downtown in Business is fortunate to work in partnership with some of the very best businesses across the country. We wanted to give you the opportunity of getting to know them a bit better, and we have recorded a series of conversations in the Downtown Den with the personalities behind the brands. Next up in our 'Meet the Partner' series is Elaine Bowker, the Principal and Chief Executive of the City of Liverpool College. Elaine and Frank reflect on why the college is known as 'The College for Business' and how businesses can take advantage of some of the numerous opportunaties available to employers via the college. https://www.liv-coll.ac.uk/…
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The Downtown Den Podcast
1 S3. E9. The Business of Sport - Gary Neville 59:50
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In episode nine of season three in our Business of Sport series, we take you back to the Downtown in Business Property & Regeneration conference of 2021 at the Belfry. Gary Neville gave a sparking performance, in conversation with Frank McKenna, and talked about a whole range of issues, including business culture, personal motivation and ambition, football, and of course, politics. Gary will be among the keynote speakers at Downtown in Business’ ‘Business of Sport’ conference in September, alongside Rugby League legend Jamie John Buchanan, the CEO of Women in Football, Yvonne Harrison, GB javelin champion and Olympic medal winner Goldie Sayers, and many more. For further details of the conference, please CLICK HERE .…
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