It’s not about the hair color, it’s about the attitude. The Atomic Blonde brand is about a spirit that is fierce and feminine. It is for those who do not like to accept ‘no’ for an answer and believes that the most beautiful women are bold, powerful and intelligent. It is for those who have not always taken the easy road, and are unapologetic about working hard, being relentless in pursuits and seizing every opportunity possible. The Atomic Blonde seems to be an inspiration to women everywhere-that you can accomplish your dreams and through hard work, dedicated discipline and accountability.