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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

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#712: Compounding returns on your marketing campaigns with Chris O'Neill, GrowthLoop 31:22

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If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision? Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders. To help me discuss this topic, I’d like to welcome Chris O'Neill, CEO of GrowthLoop. About Chris O'Neill Chris O’Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE: GPS). His 25+ year career includes leadership roles at Google Canada, Evernote, and Xero, and board experience at Tim Hortons. As an advisor and investor, his portfolio includes Koho, Plus AI, and Neeva (acquired by Snowflake). Chris lives in Northern California with his wife, two children, and their dog Teddy. Chris O'Neill on LinkedIn: https://www.linkedin.com/in/croneill/ Resources GrowthLoop: https://www.growthloop.com https://www.growthloop.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Test IO Open Mic

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61 episodes

#Tech #test IO Epam

Test IO Open Mic

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maison des série•Feed

61 episodes

#Tech #test IO Epam

Tous les épisodes

il y a 3 years18:13

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Test IO Open Mic Podcast Series is about QA testing, manual testing, and the life of Test IO Community. It discusses testing issues and gets the most value from real people, real cases, including technicalities and career tips. In this episode we get to know better one of our Test Leaders - Terry, who shares his experience, describes examples from his practice and gives advices to our newcomers. Please, like this podcast and join us every other Thursday for a new episode! Feel free to share your questions and ideas and we will try to cover them in the upcoming episodes. Sign up as a tester at Test IO - https://test.io/become-a-tester/ Follow us on Facebook – https://www.facebook.com/testiocommunity/ LinkedIn - https://www.linkedin.com/company/test-io-community Twitter – https://twitter.com/_testio?lang=en Sign up as a tester at Test IO - https://test.io/become-a-tester/ Follow us on Facebook – https://www.facebook.com/testiocommunity/ TikTok – https://www.tiktok.com/@testiocommunity Reddit – https://www.reddit.com/r/TestIOCommunity/ LinkedIn – https://www.linkedin.com/company/testio/mycompany/ Twitter – https://twitter.com/_testio/…

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