Hit Subscribe | The Subscription Ecommerce Podcast By Recharge podcast

#Tech #Entrepreneur #Business #Recharge

36:56

What makes some people supercommunicators? How can you become one too? This is the central lesson in Charles Duhigg’s bestseller Supercommunicators: How to Unlock the Secret of Communication. Charles and Chris dissect what makes messy conversations so great, how to ask deep questions, and whether women and men communicate differently. They also discuss the different rules for different technologies — from telephones to Facebook to Signal — and how cautious politeness may be the best method to communicate effectively online. Follow Host: Chris Duffy (Instagram: @ chrisiduffy | chrisduffycomedy.com ) Guest: Charles Duhigg (Instagram: @charlesduhigg | LinkedIn: @charlesduhigg | Website: https://charlesduhigg.com/ ) Links Supercommunicators: How to Unlock the Secret Language of Connection The Power of Habit: Why We Do What We Do in Life and Business Subscribe to TED Instagram: @ted YouTube: @TED TikTok: @tedtoks LinkedIn: @ted-conferences Website: ted.com Podcasts: ted.com/podcasts For the full text transcript, visit go.ted.com/BHTranscripts Hosted on Acast. See acast.com/privacy for more information.…

Hit Subscribe | The subscription ecommerce podcast by Recharge

maison des série•Feed

Recharge powers subscriptions to over 15,000 brands who are reaping the benefits of predictable revenue, increased lifetime value, and massive customer loyalty. Join us as we chat with founders, CEOs and top executives about their subscription ecommerce experience, the highs and lows of running their business, the tips they use to grow their brand and more! So, Hit Subscribe and let’s get started.

86 episodes

Hit Subscribe | The subscription ecommerce podcast by Recharge

updated il y a 2 ans

maison des série•Feed

86 episodes

#Tech #Entrepreneur #Business #Recharge

Tous les épisodes

1
Tackling retention & BFCM strategy with Every Man Jack 25:33

il y a 2 years25:33

25:33

In this episode, we sit down with Troy Petrunoff of Every Man Jack to discuss all things related to retention and BFCM. We explore the changes in holiday planning as the economy shifts towards reduced spending and higher customer acquisition costs (CAC). We'll also explore how these shifts impact discounting and gifting strategies for DTC businesses.…

1
Catching up with Bokksu: expanding into new channels 21:46

il y a 2 years21:46

21:46

Today's episode is a special segment with Danny Taing, Founder and CEO of Bokksu, where we catch up on what's changed in the last 3 years since his last time on our podcast in 2020 (spoiler: a lot!) We chat about their expansion into additional channels and markets and how it's all part of the strategy to make Bokksu an enduring business.…

1
Loyalty, Surprise and Delight, and Segmentation 23:01

il y a 2 years23:01

23:01

On today's episode we talk to Nikki Tooman, Cofounder & CEO of Sticky Digital. Nikki lives in a world where retention marketing is her only focus. Her days are spent finding creative solutions to retention problems felt by merchants all over the world. Because of that, it is worth considering her take on what loyalty solutions look like 5 years ago vs. what they might look like 5 years from now. Pushing loyalty one step further is surprise and delight. This is not a new concept to the ecommerce industry, but Nikki urges all merchants to truly understand where customers are churning in order to get the most out of your retention program. Finally, we discuss the difference between over and under-segmenting with your data. Whether you’re segmenting for new sales via marketing emails or finding your highest valued customers, segmentation is a necessity for any brand looking to leverage their data in the most customer-friendly way possible.…

1
Grow subscriber base in 4 steps 21:23

il y a 2 years21:23

21:23

On this episode of Hit Subscribe, we talk to Tom Mucklow and Tom Carew at Superco. The duo share their experience in merchant subscriber growth using their 4 pronged approach: Data analysis, subscription growth, churn reduction, and average order value growth. We examine each in depth to identify what levers they currently pull and how their thinking is shifting as new technologies enter the space like AI and machine learning. They also hint at memberships being the new frontier for loyalty and explain why memberships benefit both the merchant and the end customer.…

1
The Recap | On the Battlbox Mission 100 20:36

il y a 2 years20:36

20:36

In this Recap episode, we talk to John Roman from Battlbox to talk about a monumental moment in Battlbox history—paired with an attractive prize of $100,000. Links: Watch the results of the Battlbox Mission 100 tank challenge Connect with John Roman

1
Addressing brand strategy as a fertility brand with Bird&Be 35:47

il y a 2 years35:47

35:47

In today’s episode, we talk to Breanna Hughes, co-founder of fertility company Bird&Be. She dives into the origin of Bird&Be and how being in this particular industry has a unique impact on brand strategy and how they cultivate meaningful relationships with their customers. Bird&Be

1
Gardencup gets candid about the realities of startup life 39:06

il y a 2 years39:06

39:06

In today's episode we sit down with Brad Savage, founder of Gardencup, as he opens up about the challenges and victories he faces while managing the everyday realities of startup life. From nurturing the initial idea to weathering the storms of entrepreneurship, Brad shares valuable insights on resilience, adaptability, and the passion that keeps his startup flourishing.…

1
The Recap | On Amazon Prime Day & unbridled shopping 33:28

il y a 2 years33:28

33:28

On this episode of Recap, we talk to Nate Rosen from the weekly newsletter "Express Checkout" about this year's Prime Day. We explore the insights gleaned from the collected data and discuss what aspects of the customer experience have changed or remained the same. Links: Prime day 2023 recap from Nate Rosen: https://expresscheckout.beehiiv.com/p/prime-day-2023-from-hexclad-and-dude-wipes subscribe to express checkout: https://expresscheckout.beehiiv.com/ Follow nate on twitter: https://twitter.com/RosenZone…

1
Subscription anxiety and proactive cancellation strategies 31:42

il y a 2 years31:42

31:42

On this episode of Hit Subscribe, we talk to Kerry Crawford, Director of Research and Strategy at Simple Focus. By day, Kerry focuses on client work, and by night, she's a researcher for UX best practices and subscription cancellations. Her research into cancellation language before the checkout is some of the most unique that has been published. She explains how empowering potential subscribers to understand how to use the subscriber portal could pay dividends in retention and customer satisfaction, leading to higher lifetime value. We also talk about a few brands that do this well, and one that doesn't. There are plenty of lessons for brands of all sizes to learn about how to communicate their value proposition in a way that doesn't come off as a hard sale while also staying true to the goal of retention and revenue. https://simplefocus.com/blog/a-not-so-simple-question-about-subscription-anxiety https://simplefocus.com/blog/how-10-popular-product-subscriptions-talk-about-cancellation-during-sign-up https://simplefocus.com/blog/how-10-subscription-services-explain-cancellation-during-sign-up…

1
Q2 reflections & predictions for BFCM 31:32

il y a 2 years31:32

31:32

Join the Hit Subscribe hosts as we share our takeaways from Q2 and our predictions for the 2023 BFCM holiday season.

1
The Recap | On Threads 9:54

il y a 2 years9:54

9:54

In this episode, Recap host Kristen LaFrance is joined by Katrina Nguyen to discuss Meta's new Text sharing platform, Threads , and what this could mean for DTC brands.

1
The Recap | The renaissance of commerce: Phillip Jackson on brand nostalgia, Amazon vs. Walmart, and consumer archetypes 47:35

il y a 2 years47:35

47:35

Join our Recap host Kristen once again as we sit down in an interview with renowned retail expert Phillip Jackson of Future Commerce to explore the renaissance of commerce. Get ready to gain valuable insights on how capitalizing on nostalgia, navigating the battle of the marketplaces, and leveraging consumer archetypes have an impact on our shopping experiences. Check out Future Commerce Archetype’s Journal by Future Commerce Follow Phillip Jackson on Twitter Headlines mentioned: “If you’re building for this moment, you’re already late” interview with Calvin Lammers and Future Commerce FTC sues Amazon for using ‘deceptive’ tactics to sign up customers for Prime Walmart just announced a competing sale at the same time as Amazon’s Prime Day Carnation Breakfast Essentials Shakes Up the Breakfast Aisle with New Girl Scout Cookie Inspired Flavors Gorgie ‘Feels Like The Sequel’ Of Lively: Serial Entrepreneur Michelle Cordeiro Grant Details Plans To Facelift The $20 Billion Energy Drinks Industry…

1
Herd & Grace on fostering community with Memberships 29:20

il y a 2 years29:20

29:20

In this episode, we interview Jason Latshaw from Herd and Grace, an artisanal premium protein home delivery service. We chat about how they balance a higher price point with acquisition and marketing strategies, as well as their innovative approach to elevating the customer experience. From offering curated boxes to exclusive membership perks, they aim to provide a top-notch, celebratory dining experience at home.…

1
Retention marketing strategies for growth 32:23

il y a 2 years32:23

32:23

On this episode of Hit Subscribe, we talk to Nihar Kulkarni, Managing Director of Roswell. Nihar has spent nearly a decade honing his craft, watching the rise of Shopify, the founding of Recharge, and the current state of ecommerce. We walk through Nihar's experience in retention marketing and delve into lifetime value as the key metric for subscription brands to focus on. He also breaks down the various subscription models, including bundling and memberships, which are two new offerings Recharge has been building with their clients at Roswell. We also get Nihar's thoughts on headless commerce, Web3, and AI. Don't miss out on his unique take on how all three elements come together to create a successful ecommerce business!…

1
From startup to acquisition with Primal Kitchen 14:08

il y a 2 years14:08

14:08

In part two of our two-part series with Anna Simon, Director of Digital Marketing at Primal Kitchen, we get to learn more about the journey from startup to post-acquisition and its impact on their marketing strategy. Anna emphasizes the significance of nurturing the community and cultivating a devoted following, while also sharing insights on their recent campaigns following the acquisition. Primal Kitchen Part One - Optimizing the shopper journey with Primal Kitchen…

Hit Subscribe | The subscription ecommerce podcast by Recharge

1
The Recap | Intangible brand equity— American Eagle and Wendys on embedding your products into culture 19:51

il y a 2 years19:51

19:51

Sometimes we get so zoomed into the tactics of ecommerce that we forget how important the why actually is. In this week’s episode, Kristen dives into the intangible importance of brand equity, how American Eagle and Wendys create and foster long-term loyalists, and a few fun news stories. P.S. it’s National Donut Day, don’t forget to celebrate! Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’ Wendy’s and T-Pain remix ‘Buy U A Drank’ for Frosty push The perfume industry is up 60% from pre-pandemic levels Frito-Lay makes largest-ever investment in women’s sports for World Cup YouTuber Emma Chamberlain adds to coffee empire with ready-to-drink line Free donuts at krispy kreme and dunkin today Connect with Erica Aarons on Twitter…

Hit Subscribe | The subscription ecommerce podcast by Recharge

1
The Recap | on the AAPI Founders Summit & new Shopify reports 48:30

il y a 2 years48:30

48:30

Join us for a special episode as we recap the AAPI Founders Summit in NYC with Katrina. Plus, we’ll chat through some of Shopify’s most recent news and talk about loyalty and omnichannel.

Hit Subscribe | The subscription ecommerce podcast by Recharge

1
Optimizing the shopper journey with Primal Kitchen 16:24

il y a 3 years16:24

16:24

In this episode, we chat with Anna Simon, Director of Digital Marketing at Primal Kitchen. This is the first part of a two-episode segment, where we cover practical tips and strategies for optimizing the shopper journey. Learn how to increase AOV and customer lifetime value, plus how to target customers at the right time for cross-sells and upsells.…

Hit Subscribe | The subscription ecommerce podcast by Recharge

1
Why experimentation & testing need to be at the forefront of everything your brand does 37:42

il y a 3 years37:42

37:42

We talk to Yaseen and Yusuf Shurbaji, Co-Founders and Co-Managing Partners of Prismfly. They specialize in conversion rate and work with dozens of brands to optimize their lifetime value by understanding the psychology of the modern consumer. In this episode, the Prismfly duo shares their top three tips for conversion and revenue growth, which include psychology, variable testing, and experimentation.…

Hit Subscribe | The subscription ecommerce podcast by Recharge

1
The Recap | ChargeX and the future of Recharge— A candid conversation with Oisin O’Connor 28:03

il y a 3 years28:03

28:03

On this week’s Recap, KLF is joined by Oisin O'Connor, CEO & Co-Founder of Recharge, for an exciting recap of this year’s ChargeX, Recharge's annual conference! We'll dive into the major shifts in the DTC industry that Recharge has built its product around and hear the personal stories that come with following the industry's changes. Plus, Oisin will share all about the new offerings that Recharge has in store for its merchants and why now is the perfect time for Recharge to become a multi-product platform. Recharge multi-product announcement: From subscriptions to a unified suite of tools: Recharge’s vision Brands mentioned: Bite Toothpaste Bits Chilly Mouth Toothpaste Crunch Labs The Mark Roben interview mentioned by KLF Oats Overnight What Oisin is consuming: Ben Thompson (author, podcaster, technologist) Master and Commander (novel) Connect with us! Oisin O’Connor LinkedIn Twitter Kristen LaFrance (KLF) LinkedIn Twitter Recharge LinkedIn Twitter…

Hit Subscribe | The subscription ecommerce podcast by Recharge

1
How Simply Nutrients navigated the pandemic's impact on the health & wellness industry 31:08

il y a 3 years31:08

31:08

In this episode, we'll dive into how Simply Nutrients successfully navigated the consumer mindset shift brought on by the pandemic. We'll explore the challenges they faced, the strategies they implemented, and the key learnings they gained about maintaining brand identity and effective communication with their customers during uncertain times.…

Hit Subscribe | The subscription ecommerce podcast by Recharge

1
The Recap | On Shopify subscriptions, the Snapchat summit, & bagel tax 12:24

il y a 3 years12:24

12:24

In this episode, we go into Shopify’s decision to sunset external checkouts for subscriptions and what that means for existing Recharge merchants. We'll also explore Snapchat's recent partner summit and the exciting new initiatives they announced, as well as highlight some other notable brand developments from the past week, like the popular bridal store David’s Bridal “tying the knot” with bankruptcy.…

Hit Subscribe | The subscription ecommerce podcast by Recharge

1
Symprove’s David McQueen Johnston on the evolution of ecommerce 36:01

il y a 3 years36:01

36:01

We chat with ecommerce veteran David McQueen Johnston from Symprove, who has been in the industry for over two decades. David shares his insights on the evolution of ecommerce, including how it has made the world a smaller place and allowed businesses from all over the world to learn from one another. He also reveals valuable advice for smaller businesses and predictions for where ecommerce will move forward to—or perhaps, move backward to—next.…

Hit Subscribe | The subscription ecommerce podcast by Recharge

1
The Recap | On brand collabs, Gen Z vibes, Target, sustainability, Big Dairy, and emo music 31:03

il y a 3 years31:03

31:03

In this week’s recap, we cover everything from Gen Z’s impact on DTC goals to the return of emo music. This episode is not for the lactose intolerant. And don’t forget—our ChargeX conference is happening soon! Learn more here .

Hit Subscribe | The subscription ecommerce podcast by Recharge

1
The art of segmented email lists & sending hyper-personalized emails 23:47

il y a 3 years23:47

23:47

Join us as we dive into the world of email marketing with Phill Manson, Managing Director of PAASE Digital. Discover Phill's expert approach to segmentation and personalization without overwhelming customers with too many messages, plus his investment philosophy and the key pillars he looks for when investing in a company. Tune in for a captivating discussion on email marketing and beyond, only on Hit Subscribe.…

Hit Subscribe | The subscription ecommerce podcast by Recharge

1
The Recap | On the rise of celebrity brands, BNPL, and a rumored IPO 22:31

il y a 3 years22:31

22:31

In this week’s Recap we cover everything from the recent news of Klaviyo’s potential IPO, to omnichannel marketing, to Walmart’s investment in pickleball. You won’t want to drop the ball on this one! Don’t forget! Our ChargeX conference is happening soon— learn more here . Story 1: Report: Klaviyo to IPO later this year: Story 2: Apple pay could upend BNPL Apple Pay Later Story 3: Omnichannel + retail launches: Frozen food brands are putting DTC on ice to focus on retail expansion The future of DTC brands Gainful has launched a customizable protein product at Target stores. ( source ) Sephora bets on sexual wellness with in-store rollout of Maude Ritual expands its retail presence with Target launch Story 4: Celebrity led brands ‘A true collaboration:’ Brands are weaving celebrity partners in product development and marketing strategies Lizzo’s Yitty launches gender-affirming shapewear Story 5: Walmart and pickled balls (pickleball) Walmart comps pickleball court reservations as craze takes off Story 6: Formula 1 backlash…

Hit Subscribe | The subscription ecommerce podcast by Recharge

1
2023 State of Subscription Commerce report reflections & predictions 44:24

il y a 3 years44:24

44:24

We’re kicking off season four of Hit Subscribe with a friendly conversation between your new (and old) hosts: Chase Alderton, Katrina Nguyen, and Kristen LaFrance. Learn more about your hosts as we discuss our 2023 State of Subscription Commerce report and share our predictions for this year, plus what we think DTC brands should be considering in order to stay relevant and retain their loyal customers. Merchants mentioned: Fly by Jing & Aloha . Don’t forget! Our ChargeX conference is happening soon— learn more here .…

Hit Subscribe | The subscription ecommerce podcast by Recharge

1
How All Girl Shave Club builds community and inspires others 20:39

il y a 3 years20:39

20:39

On this episode we’re chatting with Jessica Principe, Founder of All Girl Shave Club . We chat with Jessica about how her side hustle, a female-focused shaving and body products brand, became her full-time focus and turned her into a founder and entrepreneur. Jessica shares with us how she built an engaged community of potential customers before selling any products with All Girl Shave Club. We also chat about the importance of social proof and reviews, the value of the subscription model as well as the the brand’s plans for Black Friday Cyber Monday. So let’s get started! Show notes Check out www.allgirlshaveclub.com Seamless subscription commerce with www.rechargepayments.com Check out more Hit Subscribe episodes: https://rechargepayments.com/hit-subscribe…

Hit Subscribe | The subscription ecommerce podcast by Recharge

1
How to prepare for Black Friday Cyber Monday 2022 21:29

il y a 3 years21:29

21:29

On this episode, Chase and Scotty are talking about everything Black Friday Cyber Monday. From the impacts of inflation, the importance of data gathering, navigating supply chain issues as well as the right and wrong strategies to discounting. We also hear from past guests like Max Hennon, COO at BrickHouse Nutrition , as well as Liz Esche, Marketing Director at Gnarly Nutrition , on how their brands are preparing for the busiest time of the year. There’s a lot to get to so let’s dive in! Show notes Seamless subscription commerce : www.rechargepayments.com Check out more Hit Subscribe episodes here: https://rechargepayments.com/hit-subscribe/ Check out Gnarly Nutrition : https://gognarly.com/ Check out Klaviyo's how US consumers plan to shop this holiday season : https://www.klaviyo.com/marketing-resources/ecommerce-trends-consumer-spending…

Hit Subscribe | The subscription ecommerce podcast by Recharge

1
How Gnarly Nutrition connects with customers over shared values 36:38

il y a 3 years36:38