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Contenu fourni par Kaleigh Moore and Emma Siemasko. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Kaleigh Moore and Emma Siemasko ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #742: Making frictionless payments a reality with Peter Galvin, NMI 30:46
30:46
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How do we future-proof the digital payment experience so it becomes invisible to customers—yet keep it working harder than ever for brands? Agility requires a deep understanding of how technology can simplify the customer journey without compromising security or trust. Today we’re going to talk about the future of secure digital payments, how in-app and frictionless experiences are redefining customer loyalty, and why platform providers need to take the in-app payment shift seriously. To help me discuss this topic, I’d like to welcome Peter Galvin, Chief Marketing Officer at NMI. About Peter Galvin Peter is Chief Marketing Officer at NMI and is a 20-year veteran of global technology organizations, specializing in promoting innovative enterprise and Cloud-based software companies to leadership positions. He previously served as Chief Marketing Officer at Entrust and Proofpoint, as well as Chief Strategy & Marketing Officer for nCipher (formerly Thales e-Security). Peter has also served in senior marketing leadership roles at leading technology companies including Openwave, Inktomi (acquired by Yahoo) and Oracle. He’s passionate about skiing and travel, and enjoys cooking and spending time with his family. Peter Galvin on LinkedIn: https://www.linkedin.com/in/petergalvin/ Resources NMI: https://www.nmi.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Freelance Writing Coach
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Manage series 2870587
Contenu fourni par Kaleigh Moore and Emma Siemasko. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Kaleigh Moore and Emma Siemasko ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Kaleigh Moore and Emma Siemasko have long shared a dream: to build the world’s most fulfilling freelance writing businesses. Over the past 8 years, the two friends have become successful freelance writers, finding new clients (hello Salesforce + Vogue Business); refining their service offerings; building six-figure businesses; and ultimately, creating their dream careers. Now, they’re sharing everything they know and discussing what they’ve yet to find out. Why? Because they know you can build a great freelance writing business, too. But first, you gotta get real. On Freelance Writing Coach, Kaleigh and Emma discuss all things related to building a successful freelance writing business. Topics include things like client boundaries, digital products, rates, proposals, loneliness, and much more. Their promise? To tell it like it is.
…
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88 episodes
Tout marquer comme (non) lu
Manage series 2870587
Contenu fourni par Kaleigh Moore and Emma Siemasko. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Kaleigh Moore and Emma Siemasko ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Kaleigh Moore and Emma Siemasko have long shared a dream: to build the world’s most fulfilling freelance writing businesses. Over the past 8 years, the two friends have become successful freelance writers, finding new clients (hello Salesforce + Vogue Business); refining their service offerings; building six-figure businesses; and ultimately, creating their dream careers. Now, they’re sharing everything they know and discussing what they’ve yet to find out. Why? Because they know you can build a great freelance writing business, too. But first, you gotta get real. On Freelance Writing Coach, Kaleigh and Emma discuss all things related to building a successful freelance writing business. Topics include things like client boundaries, digital products, rates, proposals, loneliness, and much more. Their promise? To tell it like it is.
…
continue reading
88 episodes
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Freelance Writing Coach

1 Our final episode and a look back at 10 years of freelancing 29:30
29:30
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Aimé29:30
For our final episode of this podcast, we look back at our past 10 years of freelance writing and look forward to what we hope is next for us. This season is brought to you by Collective, and they’re giving you your first month free! Just use code FWCP at checkout. Tax season is stressful—no doubt about it. Are you overpaying? Are you even doing it right? It’s a headache, but here’s the good news: you don’t have to figure it all out alone . Collective is built exclusively for solopreneurs and is here to help. If you’re a freelance writer, you could be leaving major savings on the table by not having an S Corp. Collective helped me make the switch last year, and they handled everything—S Corp election, bookkeeping, payroll, taxes—you name it. Now, I get to focus on what I love, without stressing over receipt tracking and tax forms.…
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Freelance Writing Coach

1 A Deep Dive into Freelance Writing Templates 24:19
24:19
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Aimé24:19
In this episode, we're diving into the details around the templates we use, tweak, and sell as freelance writers. If you've ever wondered how we boost efficiency in our workdays and cut out the repetitive pieces of day-to-day work, this is a must-listen. This season is brought to you by Collective, and they’re giving you your first month free! Just use code FWCP at checkout. Tax season is stressful—no doubt about it. Are you overpaying? Are you even doing it right? It’s a headache, but here’s the good news: you don’t have to figure it all out alone . Collective is built exclusively for solopreneurs and is here to help. If you’re a freelance writer, you could be leaving major savings on the table by not having an S Corp. Collective helped me make the switch last year, and they handled everything—S Corp election, bookkeeping, payroll, taxes—you name it. Now, I get to focus on what I love, without stressing over receipt tracking and tax forms.…
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Freelance Writing Coach

1 Hosting your own in-person events as a freelance writer 25:11
25:11
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In this episode, we'll share a look under the hood at what it takes to plan, market, and host your own in-person gatherings (meetups, retreats, etc.) as a freelance writer, sharing our own experiences doing just that! This season is brought to you by Collective, and they’re giving you your first month free! Just use code FWCP at checkout. Tax season is stressful—no doubt about it. Are you overpaying? Are you even doing it right? It’s a headache, but here’s the good news: you don’t have to figure it all out alone . Collective is built exclusively for solopreneurs and is here to help. If you’re a freelance writer, you could be leaving major savings on the table by not having an S Corp. Collective helped me make the switch last year, and they handled everything—S Corp election, bookkeeping, payroll, taxes—you name it. Now, I get to focus on what I love, without stressing over receipt tracking and tax forms.…
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Freelance Writing Coach

1 Upselling: How to add revenue to your client work 25:26
25:26
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If you're looking for ways to increase your income as a freelance writer, you should consider opportunities for upselling. In this episode, we look at a few options for additional services and add-ons you can offer clients to earn more money and become even more valuable to your clients. This season is brought to you by Collective, and they’re giving you your first month free! Just use code FWCP at checkout. Tax season is stressful—no doubt about it. Are you overpaying? Are you even doing it right? It’s a headache, but here’s the good news: you don’t have to figure it all out alone . Collective is built exclusively for solopreneurs and is here to help. If you’re a freelance writer, you could be leaving major savings on the table by not having an S Corp. Collective helped me make the switch last year, and they handled everything—S Corp election, bookkeeping, payroll, taxes—you name it. Now, I get to focus on what I love, without stressing over receipt tracking and tax forms.…
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Freelance Writing Coach

1 Journalism & Reporting: Can You Make a Career of It in 2025? 24:18
24:18
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In this episode, we get into the career path of journalism, the education/types of training available for those wanting to get a secondary degree for it (with costs!), and some hard truths from firsthand experience doing this work. This is a great episode for anyone wanting to pursue this path! This season is brought to you by Collective, and they’re giving you your first month free! Just use code FWCP at checkout. Tax season is stressful—no doubt about it. Are you overpaying? Are you even doing it right? It’s a headache, but here’s the good news: you don’t have to figure it all out alone . Collective is built exclusively for solopreneurs and is here to help. If you’re a freelance writer, you could be leaving major savings on the table by not having an S Corp. Collective helped me make the switch last year, and they handled everything—S Corp election, bookkeeping, payroll, taxes—you name it. Now, I get to focus on what I love, without stressing over receipt tracking and tax forms.…
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Freelance Writing Coach

1 Gaining a following: Does being an influencer help your business? 29:29
29:29
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Aimé29:29
Today we're talking about freelance writers who are launching courses, templates, digital products, and more + the promotion it entails to be successful. To do this well, does a freelance writer need to think of themselves as a full-time Creator or Influencer? We discuss our different stances and experiences doing this work. This season is brought to you by Collective, and they’re giving you your first month free! Just use code FWCP at checkout. Tax season is stressful—no doubt about it. Are you overpaying? Are you even doing it right? It’s a headache, but here’s the good news: you don’t have to figure it all out alone . Collective is built exclusively for solopreneurs and is here to help. If you’re a freelance writer, you could be leaving major savings on the table by not having an S Corp. Collective helped me make the switch last year, and they handled everything—S Corp election, bookkeeping, payroll, taxes—you name it. Now, I get to focus on what I love, without stressing over receipt tracking and tax forms.…
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Freelance Writing Coach

1 Social Media for Freelance Writers In an Era of Complicated Social Media 26:48
26:48
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Aimé26:48
Today, we want to talk about social media in an age of complicated social media. This is more about how we focus our efforts on social media when there is a lot of tumult in the space, whether it's due to political concerns or their own mental health concerns. This season is brought to you by Collective, and they’re giving you your first month free! Just use code FWCP at checkout. Tax season is stressful—no doubt about it. Are you overpaying? Are you even doing it right? It’s a headache, but here’s the good news: you don’t have to figure it all out alone . Collective is built exclusively for solopreneurs and is here to help. If you’re a freelance writer, you could be leaving major savings on the table by not having an S Corp. Collective helped me make the switch last year, and they handled everything—S Corp election, bookkeeping, payroll, taxes—you name it. Now, I get to focus on what I love, without stressing over receipt tracking and tax forms.…
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Freelance Writing Coach

1 Pivoting careers in a changing market 29:57
29:57
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Aimé29:57
Maybe you're at a stage in your career where you're looking to pivot away from freelancing and into something new. Emma and I are considering this ourselves! In this episode, we get into how to think about what's next for you post-freelancing, get out of your own way when it comes to limited beliefs, and take real, incremental steps toward something new. This season is brought to you by Collective, and they’re giving you your first month free ! Just use code FWCP at checkout. Tax season is stressful—no doubt about it. Are you overpaying? Are you even doing it right? It’s a headache, but here’s the good news: you don’t have to figure it all out alone . Collective is built exclusively for solopreneurs and is here to help. If you’re a freelance writer, you could be leaving major savings on the table by not having an S Corp. Collective helped me make the switch last year, and they handled everything—S Corp election, bookkeeping, payroll, taxes—you name it. Now, I get to focus on what I love, without stressing over receipt tracking and tax forms.…
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Freelance Writing Coach

1 Our Final Season: Catch Up with Hosts Kaleigh and Emma! 32:47
32:47
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Aimé32:47
Catch up with your hosts Kaleigh and Emma and hear about what's changed for them since the last season (spoiler alert: a LOT) as well as how we're feeling about the freelance writing landscape in 2025. This season is brought to you by Collective, and they’re giving you your first month free ! Just use code FWCP at checkout. Tax season is stressful—no doubt about it. Are you overpaying? Are you even doing it right? It’s a headache, but here’s the good news: you don’t have to figure it all out alone . Collective is built exclusively for solopreneurs and is here to help. If you’re a freelance writer, you could be leaving major savings on the table by not having an S Corp. Collective helped me make the switch last year, and they handled everything—S Corp election, bookkeeping, payroll, taxes—you name it. Now, I get to focus on what I love, without stressing over receipt tracking and tax forms.…
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Freelance Writing Coach

1 How to expand, broaden, and pivot your offerings 18:04
18:04
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Most of us believe that we can build better businesses if we niche down to become a go-to writer for a particular type of asset in a specific space. Once we do this, however, it can feel hard to expand and grow. What if we want to work in another industry? What if we want to write web copy instead of longform content? In this episode, we offer advice on how to expand, broaden, and pivot your offerings.…
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Freelance Writing Coach

1 How to find a freelance writing mentor (and what IS a mentor?) 17:21
17:21
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Finding a freelance writing mentor is no easy task: They need to fit in with how you work and take instruction best. In this episode, we share our most impactful mentor experiences and the editors/mentors we learned from the most, plus tips on how to find one for yourself.
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Freelance Writing Coach

1 Building email lists and sending newsletters 22:47
22:47
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An email newsletter is a great way to stay in touch with your audience and build your personal brand. But wait…is an email newsletter necessary? Will it actually help you market and sell your freelance services? In this episode, we share how we think about email newsletters and what we’ve seen from our freelance friends: the successes, downfalls, and our personal experiences…
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Freelance Writing Coach

1 Explaining your freelance writing job when you’re off the clock 26:42
26:42
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What do you say to people when they ask what you do? Does your professional identity as a freelance writer affect how you show up in the world? In this episode, we talk about how to explain what you do when you’re off the clock, surrounded by people who don’t “get it.” We’re also covering what we’re doing outside of work in 2024, what we’re thinking about as freelancers and as people.…
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Freelance Writing Coach

1 What to do when the market is flooded with freelance writers 21:50
21:50
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You see a post on LinkedIn calling for freelance writers with 750 comments. Is it just you… or does the market seem super saturated? What can you do when it feels harder than ever to differentiate? In this episode, we explore what we’ve been seeing lately and how it’s affected us mentally. We offer advice on how to work around this saturation to continue to build a solid business.…
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Freelance Writing Coach

1 Is the way we write today efficient? A conversation with Rob Carpenter of ButterDocs 24:13
24:13
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The writing process consists of three steps: (1) researching and outline, (2) productive writing, and (3) editing. But are the tools we use designed for this process? Are we as efficient as we think we are? Is there room to save time and increase our creative output? We sat down with Rob Carpenter, content strategist and Head of Marketing at Butter, to talk about ways to work smarter, not harder.…
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