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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Exploring History: Medieval to Modern 1400 - 1900 - for iPod/iPhone
Tout marquer comme (non) lu
Manage series 2824540
Contenu fourni par The Open University. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par The Open University ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Ever wanted to understand the key themes driving over five hundred years of European history? In this album, architecture reveals the social, religious and economic fortunes of some of the most influential people between 1400 and 1900. By the end of the 19th century Queen Victoria presided over the vast British Empire. She looked out from London, the heart of her empire, with its buildings echoing Imperial Rome. Brussels’ architecture, like London’s, was also designed to show the world the power and imagination of its 19th century king, Leopold the 1st. Architecture was also used in the medieval period to show devotion to God or simply to signal wealth and authority. The wealthy French nobleman, Jacques Coeur, completed his imposing palace in 1450 and Richard Beauchamp, Earl of Warwick’s chapel not only reflects contemporary ideas about death and salvation but also the status of one of the most powerful English noblemen of the 15th century. This material is taken from The Open University course A200 Exploring history: medieval to modern 1400 - 1900.
…
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8 episodes
Tout marquer comme (non) lu
Manage series 2824540
Contenu fourni par The Open University. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par The Open University ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Ever wanted to understand the key themes driving over five hundred years of European history? In this album, architecture reveals the social, religious and economic fortunes of some of the most influential people between 1400 and 1900. By the end of the 19th century Queen Victoria presided over the vast British Empire. She looked out from London, the heart of her empire, with its buildings echoing Imperial Rome. Brussels’ architecture, like London’s, was also designed to show the world the power and imagination of its 19th century king, Leopold the 1st. Architecture was also used in the medieval period to show devotion to God or simply to signal wealth and authority. The wealthy French nobleman, Jacques Coeur, completed his imposing palace in 1450 and Richard Beauchamp, Earl of Warwick’s chapel not only reflects contemporary ideas about death and salvation but also the status of one of the most powerful English noblemen of the 15th century. This material is taken from The Open University course A200 Exploring history: medieval to modern 1400 - 1900.
…
continue reading
8 episodes
Tous les épisodes
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Exploring History: Medieval to Modern 1400 - 1900 - for iPod/iPhone

A short introduction to this album.
E
Exploring History: Medieval to Modern 1400 - 1900 - for iPod/iPhone

The architecture of London, the heart of the British empire.
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Exploring History: Medieval to Modern 1400 - 1900 - for iPod/iPhone

The royal influence on the design and planning of Brussels.
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Exploring History: Medieval to Modern 1400 - 1900 - for iPod/iPhone

Aristocratic 15th century French architecture.
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Exploring History: Medieval to Modern 1400 - 1900 - for iPod/iPhone

The wealth of interior and exterior decoration reflects the status of Jacques Coeur.
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Exploring History: Medieval to Modern 1400 - 1900 - for iPod/iPhone

Beauchamp's status is reflected in the elaborate heraldry depicted in his gilt bronze effigy.
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Exploring History: Medieval to Modern 1400 - 1900 - for iPod/iPhone

The chapel of Richard Beauchamp, Earl of Warwick, spells out his wealth and importance.
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Exploring History: Medieval to Modern 1400 - 1900 - for iPod/iPhone

Beauchamp takes centre stage with his complex, carved tomb.
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