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How to Be a Better Human


1 How to make the most of a finite life (w/ Oliver Burkeman) 40:22
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There’s only so much you can do in a week – or, according to Oliver Burkeman, in the roughly 4,000 weeks the average human lives. Oliver is a journalist and author of the books Four Thousand Weeks: Time Management for Mortals, Meditations for Mortals, and the newsletter “The Imperfectionist.” Chris and Oliver discuss the paradox of why change can only occur once we accept that we might not be able to change. Oliver also shares how life’s mishaps can become our most treasured memories and why sharing your imperfections is an act of generosity. For the full text transcript, visit go.ted.com/BHTranscripts For the full text transcript, visit go.ted.com/BHTranscripts For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch . Interested in learning more about upcoming TED events? Follow these links: TEDNext: ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.…
Customers Who Click
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Contenu fourni par Will Laurenson. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Will Laurenson ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking. In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business. Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more. Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!
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253 episodes
Tout marquer comme (non) lu
Manage series 2652590
Contenu fourni par Will Laurenson. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Will Laurenson ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking. In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business. Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more. Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!
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253 episodes
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Customers Who Click

1 How Social Shopping Is Changing E-Commerce 40:03
40:03
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If you're in ecommerce download your free podcast bonuses. - Follow William Gasner on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Stack Influence - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 How Myprotein Uses Creative to Power Paid Media 38:54
38:54
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If you're in ecommerce download your free podcast bonuses. - Follow Hemadri Negi on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Myprotein - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 Why CRM is More Important Than Paid Ads at HERA 47:06
47:06
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If you're in ecommerce download your free podcast bonuses. - Follow Holly Beadle on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Hera - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 The Two-Metric Tango That Brings Clarity to eCommerce 42:13
42:13
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If you're in ecommerce download your free podcast bonuses. - Follow JJ Reynolds on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Vision Labs - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 Marketing Without Google: How Silencer Central Wins Customers 36:09
36:09
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If you're in ecommerce download your free podcast bonuses. - Follow Logan Hutchinson on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Silencer Central - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 Turning a Shark Tank Hit into a Category Leader 36:18
36:18
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If you're in ecommerce download your free podcast bonuses. - Follow Smriti Khullar on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Monolith - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 The 3-Tier Influencer System That Actually Works 36:25
36:25
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If you're in ecommerce download your free podcast bonuses. - Follow Sambhav Chadha on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Augmentum Media - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 From Side Hustle to Amazon Powerhouse 36:09
36:09
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If you're in ecommerce download your free podcast bonuses. - Follow Jonathan Francis on LinkedIn - Follow Will Laurenson on LinkedIn - Check out FM London - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 What E-Commerce Can Learn from Pickleball 39:30
39:30
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If you're in ecommerce download your free podcast bonuses. - Follow Doug Thielen on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Selkirk - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 The Hidden Growth Strategy: Talk to Your Customers 35:40
35:40
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If you're in ecommerce download your free podcast bonuses. - Follow Trojan Margetts on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Vollebak - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 Building E-Commerce in a Traditionally Offline Industry 40:42
40:42
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If you're in ecommerce download your free podcast bonuses. - Follow Jeff Clemens on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Grand Appliance - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 Retention vs Acquisition: What Brands Are Still Getting Wrong 41:41
41:41
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If you're in ecommerce download your free podcast bonuses. - Follow Feras Khouri on LinkedIn - Follow Will Laurenson on LinkedIn - Check out New Standard Co. - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 Stop Blaming the Ads - Fix Your Site First 37:12
37:12
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If you're in ecommerce download your free podcast bonuses. - Follow Gilbert Corrales on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Leaf - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 How Zigpoll Turned Customer Feedback into a CRO Power Tool 33:26
33:26
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If you're in ecommerce download your free podcast bonuses. - Follow Jason Zigelbaum on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Zigpoll - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 How a Category King Owns Its Niche 35:46
35:46
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If you're in ecommerce download your free podcast bonuses. - Follow Paul Sherratt on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Gloveglu - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 From Lingerie to Full Looks: Lounge’s Brand Expansion Strategy 31:41
31:41
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If you're in ecommerce download your free podcast bonuses. - Follow Hannah Lewis on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Lounge - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 The WhatsApp Growth Curve Fueling 1000x ROI Campaigns 39:18
39:18
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If you're in ecommerce download your free podcast bonuses. - Follow Jeremy Horowitz on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Coco - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 Building an AI Stack That Actually Delivers ROI 37:58
37:58
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If you're in ecommerce download your free podcast bonuses. - Follow Jess Allouf on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Tire Agent - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 How Overclockers UK Survived Its Ticketmaster Moment 43:31
43:31
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If you're in ecommerce download your free podcast bonuses. - Follow Gareth Johnson on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Pro Gamers Group - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 The One Decision That Changed Everything For This 80 Year Old Brand 43:26
43:26
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If you're in ecommerce download your free podcast bonuses. - Follow Theresa Delgado on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Famous Smoke Shop - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 Building Profitability By Focusing on Customers, Not Clicks 49:26
49:26
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If you're in ecommerce download your free podcast bonuses. - Follow Tim on LinkedIn - Follow Will Laurenson on LinkedIn - Check out The Bottle Club - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 From Adidas to Boating: Mona Sutherland on Scaling Performance 35:33
35:33
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If you're in ecommerce download your free podcast bonuses. - Follow Mona on LinkedIn - Follow Will Laurenson on LinkedIn - Check out West Marine - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 How Mid-Day Squares Built a Chocolate Brand with Cameras Rolling 30:55
30:55
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If you're in ecommerce download your free podcast bonuses. - Follow Jake on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Mid-Day Squares - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 Lessons from Five Years of E-Commerce Growth 42:35
42:35
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If you're in ecommerce download your free podcast bonuses. - Follow Garrett on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Duncan & Stone - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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Customers Who Click

1 The Unflashy Work That Actually Drives Growth 39:30
39:30
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If you're in ecommerce download your free podcast bonuses. - Follow Jonathan on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Avery Row - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 Inside the Brand Selling Out in 45 Seconds Every Thursday 41:51
41:51
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If you're in ecommerce download your free podcast bonuses. - Follow Brandon on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Montana Knife Company - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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Customers Who Click

1 The Future of Ecommerce: AI, TikTok, and Consumer Loyalty 50:19
50:19
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If you're in ecommerce download your free podcast bonuses. - Follow Nelly on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 The Future of Subscription Commerce: Lessons from Scentbird 48:47
48:47
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If you're in ecommerce download your free podcast bonuses. - Follow John on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Scentbird - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 Why Most Brands Fail at Retention (And How to Fix It) 42:04
42:04
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If you're in ecommerce download your free podcast bonuses. - Follow Thomas on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 How Stratia Is Changing the Game with Science-Backed Skincare 42:29
42:29
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If you're in ecommerce download your free podcast bonuses. - Follow Breanna on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Stratia - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 The Role of CRM in Subscription-Based Ecommerce 40:31
40:31
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If you're in ecommerce download your free podcast bonuses. - Follow Ottilia on LinkedIn - Follow Will Laurenson on LinkedIn - Check out AKT - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 How Storytelling Drives Customer Loyalty in Ecommerce 51:00
51:00
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If you're in ecommerce download your free podcast bonuses. - Follow Nadia on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Wingback - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 Why Community & Authenticity Will Always Beat AI & Influencers 44:07
44:07
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If you're in ecommerce download your free podcast bonuses. - Follow Rob on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Active Apparel Group - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 From Market Stalls to Global eCommerce: Scaling Nomad the Label 50:48
50:48
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If you're in ecommerce download your free podcast bonuses. Follow Donal on LinkedIn Follow Will Laurenson on LinkedIn Check out Nomad the Label Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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1 Is DTC Enough? Rethinking the Role of Marketplaces in E-commerce 49:24
49:24
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If you're in ecommerce download your free podcast bonuses. Follow Rhea on LinkedIn Follow Will Laurenson on LinkedIn Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation Rhea Fox, former Digital Director at Ted Baker, joins Will Laurenson to discuss the challenges and opportunities in e-commerce. From the rise of marketplaces and competing with Amazon to returns management and AI-powered sizing tools, Rhea shares her expertise on what brands should focus on in 2025. They also explore the importance of attribution models, SMS and WhatsApp marketing, and why retailers need to prioritise profitability over revenue growth. Whether you're a DTC brand or selling across multiple channels, this episode is filled with valuable insights on navigating the ever-changing e-commerce landscape.…
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1 Balancing Acquisition and Retention in Ecommerce 28:01
28:01
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If you're in ecommerce download your free podcast bonuses. - Follow Will Laurenson on LinkedIn - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation In this episode of Customers Who Click, Ross Allsop joins host Will Laurenson to explore the balance between customer acquisition and sustainable growth. Ross shares his journey from DJ to ecommerce expert and offers insights into profitable growth, customer lifetime value, and the importance of focusing on customer experience and retention. He discusses the pitfalls of aggressive marketing tactics and the value of staying true to your brand’s core message. Tune in to learn how to build a robust financial model, enhance customer loyalty, and create memorable experiences that drive long-term success.…
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1 From Niche to Mass Market: Strategies for Scaling Up 33:21
33:21
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If you're in ecommerce download your free podcast bonuses. Follow Will Laurenson on LinkedIn Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market 4. How to Start Your Own Conversion Rate Optimisation Program 5. How to Integrate SMS into your Marketing Automation…
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Customers Who Click

1 Mastering Full Funnel Ecommerce 30:53
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If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of Customers Who Click, Will Laurenson talks with Frederica Watson, Head of E-Commerce at Rodial Group. Frederica shares her unique journey from law to e-commerce, stressing the importance of a full funnel approach and consistent customer experience. They discuss the significance of data-driven strategies, review mining, and the power of user-generated content. Frederica’s insights are invaluable for brands looking to enhance their e-commerce strategies and improve customer engagement.…
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Customers Who Click

1 Enhancing Customer Loyalty through Mobile Commerce 43:44
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In this episode of Customers Who Click , Neal Goyal, Director of Sales at Tapcart, joins Will Laurenson to discuss the pivotal role of mobile commerce in e-commerce strategy. Neal shares insights on the shift from rapid brand growth during COVID-19 to a focus on profitability and customer retention in 2024. He highlights the importance of personalized customer experiences and the strategic advantage of mobile apps. Tune in to learn about the transformative power of mobile commerce, real-world success stories, and how to future-proof your brand by prioritizing customer relationships.…
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Customers Who Click

1 Insights from The Little Greene Paint Company's Digital Journey 25:38
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If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join us on Customers Who Click as we sit down with Stephen McNamara from The Little Greene Paint Company. Stephen delves into the world of e-commerce, discussing the importance of personalization and seamless checkouts. Learn about their approach to user and A/B testing and get practical advice on prioritizing website optimizations. Stephen also shares a personal career lesson about recognizing red flags in job interviews. Tune in for valuable insights to boost your e-commerce strategy.…
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Customers Who Click

1 Enhancing Customer Loyalty Through Innovative Unboxing 26:23
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If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of Customers Who Click, Doug Franklin, founder and CEO of Penny Black, discusses how brands can transform the unboxing experience into a powerful engagement tool. By leveraging data to personalize inserts, Penny Black turns standard ecommerce packaging into a profit center. Doug shares insights on the importance of personalization, successful use cases, and the future of physical touchpoints in ecommerce. Tune in to learn how your brand can enhance customer loyalty and drive sales through innovative unboxing strategies. Connect with Doug on LinkedIn or visit pennyblack.io for more information.…
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Customers Who Click

1 Optimizing Your E-commerce Site for 2024 and Beyond 21:00
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1 How to Adapt as an Ecommerce Brand in 2024 29:33
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If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of Customers Who Click, Will Laurenson chats with Guljeet Samra. Guljeet shares her journey from digital media to e-commerce, emphasizing the importance of mapping the customer journey and having a well-structured team. She discusses strategies for dealing with tech bloat, the benefits of leveraging agencies, and the value of community in the e-commerce space. Tune in for practical insights on optimizing customer experience and driving growth in challenging times.…
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Customers Who Click

1 Inside Smol's Success: Sustainable Products and Smart Marketing 27:13
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If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Explore the strategic depths of ecommerce and subscription models with Mihaela Mateescu, Head of Performance Marketing at Smol. In this episode of Customers Who Click, Mihaela shares valuable insights on driving customer retention and long-term value through innovative marketing and product strategies. Learn about the significance of customer engagement post-purchase and how Smol leverages data and customer feedback to optimize their offerings. Whether you're looking to enhance your marketing strategies or interested in the dynamics of subscription services, this episode provides actionable insights and proven tactics for nurturing customer relationships and boosting retention.…
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Customers Who Click

1 Beyond Support: Unlocking Revenue Through Customer Experience 36:09
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If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Explore the transformative impact of Customer Experience (CX) in ecommerce with Amanda Kwasniewicz, VP of Customer Experience at Love Wellness, on Customers Who Click. Amanda discusses how CX goes beyond traditional support, acting as a crucial driver of revenue and strategic insights. From her experiences at Hulu and Casper, she reveals how effective CX can strengthen customer retention, enhance satisfaction, and support business scalability. This episode is a must-listen for ecommerce professionals looking to leverage CX for more than just handling customer queries but as a core component of their business growth strategy.…
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