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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Broker Success Formula
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Contenu fourni par CCIM Connections Podcast. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par CCIM Connections Podcast ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
The name says it all. CCIM Connections podcast, the companion to The CCIM Institute’s quarterly magazine, features leading industry personalities tackling the topics that matter most to commercial real estate professionals today. You’ll hear their stories, their insights, and their best practices to inspire, motivate, and make a tangible difference in how you do business. Visit us at www.cirepodcast.com
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62 episodes
Tout marquer comme (non) lu
Manage series 2607573
Contenu fourni par CCIM Connections Podcast. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par CCIM Connections Podcast ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
The name says it all. CCIM Connections podcast, the companion to The CCIM Institute’s quarterly magazine, features leading industry personalities tackling the topics that matter most to commercial real estate professionals today. You’ll hear their stories, their insights, and their best practices to inspire, motivate, and make a tangible difference in how you do business. Visit us at www.cirepodcast.com
…
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62 episodes
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1 CCIM Connections: Making Money with Site To Do Business 38:49
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Bo Barron, CCIM; Mark Cypert, CCIM; and Nate Worthen, CCIM, discuss the powerful benefits of Site To Do Business as well as new features coming to the platform.
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1 Deep Dive NAR October 2024 Market Report 21:18
21:18
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Deep Dive NAR October 2024 Market Report by CCIM Connections Podcast
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1 Exploring Florida’s CRE Hotspots: Insights from Miami, Orlando, and Tampa with Expert CCIMs 29:05
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Join host Bo Barron, CCIM, as he leads a dynamic conversation with experts Michael D. Hinton, CCIM, Rafael Mendez, CCIM, and Greg McNutt, CCIM, diving deep into the commercial real estate trends shaping Miami, Orlando, and Tampa. From investment opportunities to market dynamics, this episode explores how these key Florida markets are evolving and where the best opportunities lie. Whether you're interested in the growth potential of South Florida or the booming developments in Central Florida, these experts will provide insider insights to help you stay ahead in today's competitive CRE landscape.…
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1 Vision 100: Revolutionizing CCIM Presence in Canada with Steve Da Cruz, CCIM 28:00
28:00
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In this podcast, we uncover the bold Vision 100 initiative spearheaded by The CCIM Institute's Canadian chapters. With a laser-focused mission to double the number of CCIM Designees by 2025, this movement is set to redefine commercial real estate expertise nationwide. Hear from Steve Da Cruz, CCIM, as he discusses how Vision 100 aims to assert CCIMs as indispensable leaders in Canada's real estate landscape. Explore the strategic steps, from education advocacy to community outreach, driving this monumental shift towards excellence and impact.…
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1 Achieving Success Through Accountability: A Conversation with Nate Worthen, CCIM 24:10
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Nate Worthen is the primary founder and principal of Professional Real Estate Services in Salt Lake City. He has been responsible for more than $2.1 billion in closed real estate sales spanning more than 1,600 transactions in more than 40 countries. In this episode, we discuss the actions successful people take to hold themselves and the people around them accountable for their commitments, leading to more success and fostering a culture of integrity and high performance.…
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1 The Office Revival: Unveiling Trends, Perspectives, and the New Normal With Evelyn Ward, CCIM 28:51
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Evelyn Ward, CCIM is Senior Vice President for Agency Leasing and Land Services with Transwestern in Houston. With nearly 20 years of commercial brokerage experience, Evelyn focuses on agency leasing for office, as well as tenant and owner/user representation throughout the greater Houston area. Ward’s expertise lies in market knowledge, negotiations, marketing, and finding the best solution for her clients based on their goals and individual needs. She earned her CCIM Designation in 2011 and is a senior instructor for the CCIM Institute for CI 103 Designation courses. In this episode, we dive into the dynamic world of office space leasing and tenant and owner-user representation. Ward uncovers strategies, insights, and her views on vacancies and where she believes office is heading in the future.…
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1 Level-Up Your Business With Rod Santomassimo, CCIM 28:32
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Rod Santomassimo, CCIM, is the founder and President of the Massimo Group, CRE Perform, and Co-Founder of CREInvestor.Coach and CRE Listing Launcher. The Massimo Group is the world's #1 commercial real estate broker coaching and consulting organization, assisting over 4,200 commercial real estate professionals in building their desired business and life. Santomassimo is the author of four best-selling books – Brokers Who Dominate, Teams Built to Dominate, and Knowing Isn’t Doing – which became America's #1 sales book when it launched. In this podcast, Santomassimo shares his success strategies for business growth and how AI is transforming commercial real estate.…
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1 A Discussion on the Top 10 Issues in Commercial Real Estate with Kathleen Rose, CCIM, CRE 30:35
30:35
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Kathleen Rose, CCIM, CRE, is a Founder, President, and CEO of Rose and Associates Southeast, Inc. She has combined decades of development and commercial real estate experience to build a boutique woman-owned consulting practice. Rose is a Chief Problem Solver consultant, facilitator, instructor, developer, investor, speaker, and author. She received her CCIM Designation in 1989 and holds the Counselor of Real Estate (CRE) designation. Each year the Counselors of Real Estate identifies current and emerging issues expected to have the most significant impact on all real estate sectors. Now in its 11th year, and with many of the issues interrelated, the 2024 Top Ten Issues Affecting Real Estate can be grouped into three general categories: Economy & Markets, Government & Regulatory, and Change & Risk Management. Listen now to hear Rose talk more in-depth about some of the most pressing issues in this year’s Top 10.…
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1 Leading From Within With Heather Kreiger, CCIM 22:34
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Heather Kreiger, CCIM, is the Regional Research Director of Lee & Associates of Eastern and Western Pennsylvania. Her expertise spans research, marketing, operations, sales, and leasing, encompassing a diverse range of commercial and industrial projects. Heather's commitment to the industry is evident through her active involvement in local, statewide, and national real estate committees and boards. She earned her CCIM Designation in 2020.…
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1 Paying it Forward with Ellen Hsu, CCIM 24:38
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Ellen Hsu, Founder & the Executive Director of Prominent Real Estate Services and Co-Founder & Managing Director of Promont Management, stands as an emerging figure in the real estate domain. She brings a collection of specialized disciplines having worked at eXp Realty (Vice President of Operations, Canada), Ernst & Young LLP (Transaction Real Estate Group), Wal-Mart Stores, Inc. (Real Estate Division), and Southwestern Oklahoma State University's Small Business Development Center (Head of Research Division). In addition to her real estate practice, she most recently served as President for The CCIM Institute Foundation. Ellen’s story is both inspirational and fraught with challenges and achievements—a story of transcending cultural barriers, dedicated community service, and the enrichment of lives through resilience, innovation, and altruism.…
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1 Faith and Family: How Commercial Real Estate Paved a Prosperous Path for Candis Pressley, CCIM 21:08
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Faith and Family: How Commercial Real Estate Has Paved a Prosperous Future for Candis Pressley, CCIM In this episode, we spoke with Candis Pressley, CCIM, who is Founder and CEO at Trinity Property Advisors. Candis acts as a strategic planner and advisor for her clients in their investment real estate goals. She is also relaunching the Philadelphia Real Estate Entrepreneur Academy, a real estate school in Philadelphia. One of her goals is to introduce commercial real estate as a career path to minorities in the area and as a investment vehicle. Most recently, Candis graduated from the JWL Leadership Development Academy and was featured in the CCIM Spotlight in the fall edition of Commercial Connections magazine.…
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1 Hit Hard, Run Fast, and Turn Left: From Sports to Commercial Real Estate with Landon Williams, CCIM 24:10
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Landon Williams, CCIM, is a negotiator. From the ballfield to the commercial real estate market, Williams has set his sights on reaching the best deal for his clients. From professional sports stars to investors, throughout his career, Wiliams has enjoyed leveraging hard data and anecdotal feedback to connect the dots and bring the two sides together for a successful transaction. Listen now to hear from Williams about his negotiation playbook and find out why he has an affinity for all things commercial real estate.…
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1 Leveling Up: Life Lessons on Leadership with The CCIM Institute’s Senior Instructor, Bo Barron, CCIM 21:44
21:44
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In a world where the commercial real estate landscape is complex and ever-changing, Bo Barron, CEO of Barron Commercial Group, serves as a trusted guide. Bo understands clients' challenges and opportunities when navigating commercial real estate decisions. As a third-generation leader in the industry, former Marine, and Senior Instructor with The CCIM Institute, Bo is on a mission to empower investors, owners, and those seeking to learn more about commercial real estate. Listen to the podcast now to hear Bo’s journey from Marine to CCIM Designee and how his past has shaped him into the industry leader he is today.…
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1 Now Trending: Using LinkedIn to Build Conversation and Community with Faraz Cheema, CCIM 21:38
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Faraz Cheema, CCIM, is the Managing Group Principal with Coldwell Banker Commercial Realty. With over 7 years of experience as a financial analyst and 6 years as an asset manager, Faraz has a unique understanding of the investment side of commercial real estate. Recently, Faraz was named top 45 out of 150 LinkedIn influencers in commercial real estate. His approach to social media has garnered thousands of followers in a few short months and has captured a lot of buzz within the industry. Listen to the podcast now to learn how Faraz uses social media to build connections, further his business, and inspire commercial real estate brokers online.…
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1 Mastering 8 Mindsets to Guarantee Your Success in the Real Estate Brokerage Business 17:06
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Greg Fitzgerald, CCIM, is the founder of Tri-Oak Consulting Group. Fitzgerald jumped into commercial real estate brokerage in two thousand and two out of a strong desire to take charge of his professional destiny. He’s the author of the book “The Broker Success Formula: Mastering 8 Mindsets to Guarantee Your Success in the Real Estate Brokerage Business.” In his book, Fitzgerald introduces 8 key mindsets that when mastered will help you build a sustainable real estate sales business that constantly grows and gives you endless energy, opportunities, and freedom.…
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1 Southern California’s Response to COVID-19 with Ryan McKenzie, CCIM 23:28
23:28
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Ryan McKenzie, CCIM, is vice president with Kidder Mathews. A native of Los Angeles, he details the challenges and opportunities in the industrial space following the global pandemic. With low vacancy and persistent demand, the sector remains strong, while McKenzie discusses other pressing topics in CRE like technology, AI, and infrastructure.…
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1 Communication Is Crucial in a Dynamic CRE Market with Mark Polon, CCIM 21:33
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Mark Polon, CCIM, is president of Polon Consulting in Middle Haddam, Conn., and has been an instructor with the CCIM Institute since 1989. He joins the podcast to discuss how professionals can best prepare themselves for success in commercial real estate and how effective communication is an essential tool in this business. An expert in appraisals and valuations, Polon also details what market sectors can expect as we continue to recover from the harshest impacts of COVID-19.…
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1 Using Technology to Build Relationships in CRE with Robert Hand, CCIM 21:17
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Robert Hand, CCIM, is the president of Louisiana Commercial Realty, a New Orleans-based firm that operates in all major commercial sectors. He joins the podcast to discuss the state of CRE in the Louisiana market, which has undergone significant changes due to national economic trends and natural disasters. Hand also details the importance of technology in distinguishing yourself from the competition and how to illustrate your expertise to both existing and potential clients.…
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1 Expanding Your Business Through Consulting and Investing with Patricia Lynn, CCIM 24:35
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Patricia Lynn, CCIM, is the principal/founder of Lynnk, a commercial real estate consultant company, and ExceedCE, a continuing education firm focused on real estate. She joins the podcast to discuss what makes for successful consultants and investors, how to get started with these endeavors, and the importance of lifelong education to business achievement. A CCIM Institute instructor since 1986, Lynn also shares details on her new CCIM Institute course, “Building a Commercial Real Estate Consulting or Investing Business,” which helps CRE professionals diversify their revenue streams outside the brokerage model.…
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1 The Potential for Big Deals in Smaller Markets with David Wilson, CCIM, VP with Ryan Companies 18:31
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David Wilson, CCIM, is the Iowa-based vice president of real estate development at Ryan Companies US Inc. and past president of the CCIM Institute. Closing more than $1 billion in transactions for development projects in 15 states, he joins the podcast to outline the opportunities in rural and smaller markets, specifically in the industrial and warehouse sector. Wilson details the challenges in uncertain economic conditions and how cooperation and communication are keys in closing large transactions. He also discusses his activity with the CCIM Institute and the value of giving back to the commercial real estate industry.…
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1 Readying CRE Assets for Disaster with CCIM Chief Economist K.C. Conway, CCIM, CRE, MAI 22:38
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K.C. Conway, CCIM, CRE, MAI, is chief economist for CCIM Institute and principal and cofounder of Red Shoe Economics. He joins the podcast to discuss his latest Commercial Real Estate Insights report, “Disaster Preparation, Response, and Recovery.” He details how commercial real estate professionals can minimize damage and disruption from disasters — both natural and man-made — through planning, communication, and cooperation.…
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1 Taking Stock of the Data Center Boom with Andy Cvengros, SVP with JLL 19:36
19:36
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Andy Cvengros is senior vice president with JLL and a member of the firm’s Technology Solutions Practice. Specializing in acquisition and disposition of heavy infrastructure and data center assets, he joins the podcast to discuss the healthy demand in the sector, challenges in site selection, and how investors and developers can overcome short-term economic headwinds. Cvengros also details opportunities for commercial real estate professionals in secondary and tertiary markets as the sector continues to expand.…
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1 REITs Remain Steady Despite Headwinds with Gina Szymanski of AEW Capital Management 21:04
21:04
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Aimé21:04
Gina Szymanski is director and portfolio manager at AEW Capital Management, one of the world’s largest real estate investment managers with $73.5 billion in assets under management, She joins the podcast to detail sectors with promise, like manufactured housing and industrial, while also acknowledging some economic headwinds that could prove troublesome in 2023.…
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1 Optimizing Healthy Buildings with Joanna Frank, President and CEO of CfAD 33:04
33:04
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Aimé33:04
Joanna Frank is president and CEO of the Center for Active Design, which operates Fitwel, a CDC-developed certification system that emphasizes practical design and operational strategies for buildings and communities to optimize health. She discusses potential improvements in the multifamily sector to improve tenant satisfaction, while limiting owner/operator expenditure. Frank also offers practical advice for CRE professionals who want to improve assets through improved air quality, increased green space, and healthy food options.…
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1 The Value and Versatility of 1031 Exchanges with Scott Saunders, SVP with Asset Preservation Inc. 22:34
22:34
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Aimé22:34
Scott Saunders is senior vice president of Asset Preservation Inc., a prominent national firm that specializes in 1031 exchanges. He joins the podcast to discuss the current state of 1031 exchanges and the immense value they provide to commercial real estate and the national economy as a whole. Saunders also outlines the many uses of 1031s available to CRE professionals and how the industry can leverage such tools in response to the large-scale changes as a result of COVID-19.…
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1 Inflation’s Impact on CRE with Martha Peyton, Ph.D., with Aegon Asset Management 34:03
34:03
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Aimé34:03
Martha Peyton, Ph.D., is managing director and global head real assets research at Aegon Asset Management, where she is responsible for the development and application of research to real asset strategies. She joins the podcast to provide context to all the discussion of inflation. Long considered a hedge against inflation, commercial real estate continues to face challenges in the face of COVID-19 and war in Ukraine, but opportunities are available in all property sectors for smart, knowledgeable investors.…
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1 5 Years In, Opportunity Zones Pack Potential with Reid Thomas with JTC Americas 25:29
25:29
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Aimé25:29
Reid Thomas is chief revenue officer and managing director of JTC Americas, the North American division of JTC Group. He joins the podcast to discuss the continued potential for investment and development in opportunity zones. Five years after the legislation was passed, Thomas shares why it’s still an attractive opportunity for direct investment in underdeveloped and underserved communities. While continued changes could come from Washington, D.C., Thomas sees opportunity zones as a part of commercial real estate that’s here to stay.…
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1 Hospitality’s Improving Prospects with Helen Zaver, SVP with Colliers International 21:01
21:01
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Aimé21:01
Helen Zaver is senior vice president with Colliers International and a member of its National Hospitality Group. She joins the podcast to discuss hospitality’s steady recovery in Year 3 of COVID-19. With leisure travel bouncing back to pre-pandemic levels, she details how business and convention activity may continue to increase, which can mean different experiences for major urban markets versus secondary vacation destinations. Based in Atlanta, Zaver looks at Atlanta and Savannah as a proxy for the sector’s overall health.…
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1 Opening Doors in CRE with Nancy Glick, Cofounder of the CRESDA Diversity Initiative 20:31
20:31
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Aimé20:31
Nancy Glick, COO of Newmark Associates, recently cofounded the Commercial Real Estate Supplier Diversity Alliance (CRESDA) to diversify the supply chains of Fortune 500 companies. She details why such an initiative is vital to the future of CRE, what common obstacles pop up in DE&I efforts, and how the next generation of CRE professionals will change the industry. Glick also shares how COVID-19 has impacted distressed assets — one of her areas of expertise — including how commercial real estate practitioners can best approach potential deals in this sector.…
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1 Exploring the ‘E’ in ESG with David Amerikaner of Duane Morris Real Estate Practice Group 28:42
28:42
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Aimé28:42
David Amerikaner is special counsel with Duane Morris’s Real Estate Practice Group, with a focus on sustainability, land use, project development, and environmental law. He joins the podcast to discuss what commercial real estate is doing in the environmental, social, and governance (ESG) arena. Amerikaner details how tenant demand for sustainable practices and shortening ROI on green investment are changing the equation for developers and owners.…
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