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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

1 #755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft's Talisha Padgett on designed intelligence for marketing 27:13
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In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with? Today, we're going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not only efficient but deeply empathetic and relevant. To help me discuss this topic, I'd like to welcome, Michelle Boockoff-Bajdek, CMO at Sitecore and Talisha Padgett, GM MArTech, AI & Automation at Microsoft, who will be doing a fireside chat at the upcoming Sitecore Symposium, November 3-5 in Orlando Florida. We’re going to get a sneak preview today of some of the topics they’ll be discussing. About Michelle Boockoff-Bajdek and Talisha Padgett Michelle Boockoff-Bajdek on LinkedIn: https://www.linkedin.com/in/michellebb/ Talisha Padgett on LinkedIn: https://www.linkedin.com/in/talishapadgett/ Resources Sitecore: https://www.sitecore.com Register now for Sitecore Symposium, November 3-5 in Orlando, Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Emmanuel Community Church Sermon Podcast
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Contenu fourni par Emmanuel Community Church - Fort Wayne and IN. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Emmanuel Community Church - Fort Wayne and IN ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Emmanuel Community Church Sermon Podcast
…
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534 episodes
Tout marquer comme (non) lu
Manage series 2414973
Contenu fourni par Emmanuel Community Church - Fort Wayne and IN. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Emmanuel Community Church - Fort Wayne and IN ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Emmanuel Community Church Sermon Podcast
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continue reading
534 episodes
Tous les épisodes
×This weekend, we’re walking through Galatians 2:11-16, where Paul confronts Peter in one of the most important moments in the early church. It’s a story about conflict, courage, and what it looks like to live with gospel freedom.
This weekend, we’ll face a difficult truth: you can’t hold on to both legalism and the Gospel at the same time. In Galatians 2:1–10, Paul recounts his meeting in Jerusalem to defend the true Gospel — a timely reminder for anyone tempted to add rules where God offers grace.
THIS WEEKEND, we’ll hear Paul’s own account from Galatians 1:10–24 and discover what happens when grace stops being an idea you work for… and becomes real.
This weekend, we'll begin our verse-by-verse study of Galatians. The apostle Paul opens his letter with a passionate call to get back to gospel clarity. In Galatians 1:1-9, we'll see that the major themes of the letter are rooted in its first few sentences.
THIS WEEKEND, we will wrap up our series Coming Home and the story about a father and his two wayward sons in Luke 15:11–32.
This weekend, we'll step into a story Jesus told in Luke 15:11-32 about two sons who had a broken story in their minds about their dad, just like we often do about our Heavenly Father. The best part about Jesus' story is that it helps us get our story straight. It shows us what God's heart toward us really is. And that's a story worth telling.…
This weekend, we will continue letting His Word shape Our Walk as we begin a new journey through the book of Galatians.
Our long partnership with Wycliffe continues today as we come alongside them to help complete a Bible Translation project already underway. This weekend, you’ll see another example of how this project is transforming lives—and how we can play a role in making Scripture accessible to all. From now through October 19, you can learn more, get involved, and take a tangible step in helping God’s Word go forward. Visit emmanuelcommunity.org/translate for next steps.…
Our long partnership with Wycliffe continues today as we come alongside them to help complete a Bible Translation project already underway. Over the next two weekends, you’ll see how this project is transforming lives—and how we can play a role in making Scripture accessible to all.
This Labor Day weekend, we’ll examine Ephesians 6:5-9 together, a passage that may challenge our perspective on work. We’ll be encouraged by what God may have in store for us as we approach next Tuesday, the return to work for many of us!
This weekend, we’re going to continue in John chapter 10 and follow some key insights into what it means to follow our Good Shepherd. We’ll trace the path Peter walked as one of Jesus’ disciples who had heard His teaching on being a good shepherd.
This weekend, we'll begin a two-week series on a key theme in John’s gospel: Jesus as the Good Shepherd (John 10). While confronting the religious leaders, He was also giving His disciples—including Peter—the truth that would soon unfold in powerful ways. As we follow this theme through John, we’ll see how it continues to shape our own lives today.…
This weekend, we wrap up our summer series, Cultivating Community. Pastor Josh will put everything we have been learning together and provide resources for next steps.
This weekend, we’ll explore what it looks like for a community group to cultivate a space where each person is equipped and encouraged to live on mission, right where they are.
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Emmanuel Community Church Sermon Podcast
THIS WEEKEND we’ll explore the fifth biblical key to community at Emmanuel: Admonish Faithfully. From Colossians 3 and supporting Scripture, we’ll examine the heart of admonishment and the practical steps we can take to lovingly point people back toward Jesus.
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Emmanuel Community Church Sermon Podcast
This weekend, we’ll continue our journey through the Keys to Community by looking at the fourth value: Live Authentically. Through James 5:16 and supporting Scripture, we’ll explore how to move from surface-level connection to real, honest relationships, and what practical steps we can take to walk in the light with others.…
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Emmanuel Community Church Sermon Podcast
This weekend, we’ll explore the third biblical key to community at Emmanuel: Counsel Biblically. Together, we’ll see how this value is grounded in God’s Word—and get practical about what it looks like to offer biblical counsel to one another as we walk through life together.
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Emmanuel Community Church Sermon Podcast
In this message, we'll take a look at Romans 10:9-10 and consider our call to invest in building Christian community into our lives. The second key to community is to Pursue Relationally. We'll get a good sense of what that means and explore practical ways to work it out in our lives.
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Emmanuel Community Church Sermon Podcast
This weekend, we will begin our summer series, called "Cultivating Community." As we seek to be more of a church "of" community groups, not just "with" community groups, we'll get really practical and unpack 6 keys to community together. And it all begins with each of us spending regular time with Jesus.…
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Emmanuel Community Church Sermon Podcast
We will conclude our study of Philippians and our series "The Lord is Near." In the conclusion of his letter, Paul laid out one final mindset that is defining for believers who want to be on mission together in Christian community. And it's all about coming to terms with true contentment in Christ.
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Emmanuel Community Church Sermon Podcast
This weekend, Mike Smith will lead us into the beginning of Philippians chapter 4, where verses 6–9 offer powerful, practical wisdom for experiencing peace — peace with God, peace within ourselves, and peace in our relationships. It’s a message full of encouragement and direction for everyday life.
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Emmanuel Community Church Sermon Podcast
This weekend, Pastor Gary Dilley will help us unpack Philippians 3:12-21. In his message, he will guide us through 4 principles that will help us to lean into Paul's writing and learn what it would look like for us to "finish well."
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Emmanuel Community Church Sermon Podcast
This weekend we'll step into Philippians 3:1-11 and listen in as Paul opens up and shares his heart as both an encouragement and a model for all of us as we seek to build Christian community.
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Emmanuel Community Church Sermon Podcast
This weekend we will continue our study of Paul's epistle to the Philippians. As we move into Philippians 2:17-30, we'll see three examples of men who modeled sacrificial service for the Christian community. In their examples we'll see that Christian community only works when we approach it with a mindset of sacrificial service rather than asking, "what's in it for me?"…
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Emmanuel Community Church Sermon Podcast
This weekend, we’re looking at a letter from Paul to his long-distance friends in Philippi. He reminds them that even when he's far away, the Lord is near. And because of that, they can draw near to each other too
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Emmanuel Community Church Sermon Podcast
This weekend, we'll continue our study of Philippians by unpacking chapter 1 verses 18-30. There we will listen in as Paul processes his commitment to the Christian community and how it was rooted in his commitment to Jesus.
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Emmanuel Community Church Sermon Podcast
This weekend we'll continue our series, "God is Near" by digging into Philippians 1:3-18. As Paul opens his letter to a church he founded, he'll give us a good look at what it is that ties healthy believers together - the common mission that drives Christian community.
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Emmanuel Community Church Sermon Podcast
This weekend we will kick off our Spring Series called, "The Lord is Near." We'll begin a study of Philippians with a broad overview of this incredible epistle. We'll unpack the first two verses, and discover the key themes of the book. And we'll see how Philippians is a great place to get equipped for Christian community.…
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Emmanuel Community Church Sermon Podcast
During Easter services we'll focus on the resurrection of Jesus to a new eternal life and how we are invited to share in that life with Him. In both cases we'll continue to explore how fulfilled Scripture points us to the fulfillment we're all longing for.
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Emmanuel Community Church Sermon Podcast
In this Good Friday service, we'll offer an opportunity to engage with the truth of Christ's loving sacrifice on the cross and to share in communion together.
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Emmanuel Community Church Sermon Podcast
This weekend, we’ll enter into Holy Week and celebrate Palm Sunday together. We’ll consider the way that Jesus’ words and actions around His triumphal entry fulfilled a centuries old prophecy in Isaiah 53. And we’ll consider how a proper understanding of Jesus can lead us to our own fulfillment.
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Emmanuel Community Church Sermon Podcast
We conclude our study of 1 Samuel 25 as a case study on peacemaking. We look at the second half of the chapter and we see how the story ends. In the process, we will get a masterclass of peacemaking from Abigail, a look at how a godly person handles correction in David, and a final call to consider how we can avoid ending up like Nabal.…
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Emmanuel Community Church Sermon Podcast
This weekend, we'll look at conflict through the lens of an Old Testament story that often goes unnoticed. In 1 Samuel 25, we'll see a tense situation that involves three people. Each of them will contribute to the conflict in radically different ways. We'll see an offender, one who is offended, and a peacemaker. Each of them have something to teach all of us as we seek to be disciples of Jesus who, like Him, are peacemakers. NOTE - This is Part 3 of a series of message. Click HERE to find the messages in Part 1 and HERE to find Part 2 messages.…
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Emmanuel Community Church Sermon Podcast
This weekend, we explore the two choices Jesus presented to the crowd from Matthew 7:24-29 and discover what it means to build a life that truly lasts.
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Emmanuel Community Church Sermon Podcast
In our look at Genesis 22:1-14, we will learn three valuable lessons about the Lord’s provision and we'll see that God has many names. Each one amplifies His complexity and His capabilities.
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Emmanuel Community Church Sermon Podcast
We wrap up the This is Us series where we will revisit our theme of His Word, Our Walk and the 7 Core Values that make up who we are as a body of believers.
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Emmanuel Community Church Sermon Podcast
This weekend we'll examine our seventh and last core value at ECC. Emmanuel Community Church is Courageous. We're called to do difficult things, and often we don't feel very courageous. So how do we shift from fear or frustration to biblical courage? We'll look to Psalm 46 to see what the Lord has to say about shifting into calm courage.…
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Emmanuel Community Church Sermon Podcast
This week, we'll see that God has called us to be a church that is Missional and how that drives us to be the hands and feet of Jesus in Fort Wayne and around the world.
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Emmanuel Community Church Sermon Podcast
In this message, we continue exploring our core values in our series "This is Us." Our fifth core value is that ECC is "Transformational." As we dig into what that means, we'll see that God has called each of us to a life of personal growth and change that runs deeper than we might expect.
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Emmanuel Community Church Sermon Podcast
This weekend, we'll work through our fourth core value at Emmanuel, being RELATIONAL. We'll see that seeking to build healthy relationships - as messy and challenging as they can be - is central to what it means to be a disciple of Jesus.
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Emmanuel Community Church Sermon Podcast
We will be focusing on our third core value of authentic living. We strive to be open and honest about ourselves, taking off the masks we might be used to wearing.
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Emmanuel Community Church Sermon Podcast
In this message, we will heat up our second core value - that Emmanuel always strives to be Biblical. We'll spend most of our time exploring 2 Timothy 3:16-17 and see how it describes the way the Bible gives us traction for life.
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Emmanuel Community Church Sermon Podcast
This weekend, we will explore our first core value in Colossians 1:13-20 and recognize that first and foremost Emmanuel is Christ-centered.
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Emmanuel Community Church Sermon Podcast
We will kick off our series, "This is Us" with a look at our purpose as a church. We'll explore some of the key passages that have informed our purpose from the beginning. And we’ll see what's behind our overarching theme, "His Word, Our Walk."
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