MRXplorer podcast

#Business #Market Research #Zontziry Johnson

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MRXplorer

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Welcome to MRXplorer! Friends Kristina and Z venture together to explore topics in and related to market research. Join them as they discuss everything from the day-to-day of an insights pro, the dynamics between "brand-side" and "vendor-side" research, and more. Let's explore this world of market research together!

48 episodes

MRXplorer

updated il y a 3 ans

maison des série•Feed

48 episodes

#Business #Market Research #Zontziry Johnson

Tous les épisodes

1
Leave-taking 36:05

il y a 3 years36:05

36:05

We explore Kristina's experience taking leave as a parent of a newborn, and, true to MRXplorer form, expand it to how leave should be for everyone everywhere. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message

1
Do I still belong here? 29:47

il y a 3 years29:47

29:47

Z gets pretty vulnerable as she shares her struggle with whether or not she can still be considered a market researcher now that she's in a research operations role. If you've ever experienced impostor syndrome, you'll likely relate quite heavily to her concerns about the way her career has evolved. From career paths to how one's focus changes during a career and what that means for the roles they take on, Kristina and Z talk it out in this impostor syndrome therapy session. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message…

1
We're Back! with Kristina and Z 26:22

il y a 3 years26:22

26:22

Kristina and Z are back! They chat through some of the "where have we been," and then, "what are we gonna talk about the next few months," and generally just catch up podcast-like. Also, Wordle and Nerdle get a mention! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message…

1
Semiotics 101 45:25

il y a 4 years45:25

45:25

What exactly IS semiotics? Whitney Dunlap-Fowler joins us to walk us through what it is, how it's used, and where to learn more about it. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message

1
MMM: Is agile the correct focus point? 30:34

il y a 4 years30:34

30:34

Z and Kristina muse over a few things in this episode. - When will "agile research" become "research"? - When will "agile research" reach business-to-business research? - Is "agile" excluding the ability to achieve inclusive research? - Whose job is it to solve data quality issues or DE&I in research? --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message…

1
DEI Part 1: That's a Wrap 40:42

il y a 4 years40:42

40:42

Kristina and Z take some time to reflect on the conversations around diversity, equity, and inclusion with the guests from the past few months on the podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message

1
Exploring DEI in MRX: Accessibility with Mary Ann Mendez 57:04

il y a 4 years57:04

57:04

Mary Ann Mendez joins Kristina and Z to chat about her experiences as a blind woman in the field of market research. Learn about the opportunity for online qualitative tools to be more inclusive, the diversity philosophy, and the skills of blindness. Interested in Mary Ann's consulting to help your platform be better? Or just want to learn more about accessibility in insights? Reach Mary Ann on LinkedIn or at the email address below. Mary Ann Mendez on LinkedIn: https://www.linkedin.com/in/mamendez1/ Contact Mary Ann via email: maryann@jmendez.us --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message…

1
Monday Musings: Storytelling in #MRX 28:29

il y a 4 years28:29

28:29

Welcome to Monday Musings, the series where Z and Kristina muse over a market research topic. We kick it off with a chat about storytelling in market research, the difficulties around storytelling as a market researcher who wants to share ALL the numbers, and some advice on how to kick off any project so that the story practically tells itself when the data comes in! (As an extra bonus, the tip from Kristina also helps manage all those stakeholder add-ons that creep up in a project.) Follow MRXplorer on LinkedIn: https://www.linkedin.com/company/mrxplorer Twitter: @mrxplorerp Email: mrxplorerpodcast@gmail.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message…

1
Exploring DEI in MRX: Melissa and Anacely on being Latinx in MRX 1:05:03

il y a 4 years1:05:03

1:05:03

Melissa Nevarez and Anacely Vazquez-Carrillo join Kristina and Z to share their experiences being Latinas in the world of market research. We get into topics like different subgroups within the Latinx umbrella, 2020 polling and messages about the Latinx community, and more! As always, we hope this inspires discussion, though, and, ultimately, action towards improving the diversity, equity, and inclusion in the market research we conduct, and in the cultures we are part of within the market research community. Follow us on LinkedIn: https://www.linkedin.com/company/mrxplorer And on Twitter: @MrxplorerP --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message…

1
Exploring DEI in MRX: Mario Carrasco 47:10

il y a 4 years47:10

47:10

Hear from Mario Carrasco, co-founder and principal of ThinkNow as he explains some of the cultural nuances that lead to marked differences in the way Latinx survey respondents are recruited and nurtured, then stay as he candidly shares his experience on being a Latinx market research company co-founder. Follow us on Twitter: https://twitter.com/MrxplorerP Join us on LinkedIn: https://www.linkedin.com/company/mrxplorer --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message…

1
Exploring DEI in MRX: Sia Najumi and Tatenda Musesengwa 48:07

il y a 4 years48:07

48:07

In our first international episode, we chat with a couple of the founding members of Colour of Research (CORe) in the UK. Listen to their experiences as people of color in the market research industry, and enjoy their passion for the work they're doing with CORe. When you're done, come back to the show notes to learn more about them at the links below! Learn more about CORe on LinkedIn: https://www.linkedin.com/company/colour-of-research-core Check out the opportunities to get involved with CORe: https://www.colourofresearch.org Subscribe to their podcast: https://www.colourofresearch.org/podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message…

1
Exploring DEI in MRX: Pepper Miller 58:29

il y a 4 years58:29

58:29

Our journey exploring the world of diversity and inclusion inside and outside the market research walls starts with our conversation with Pepper Miller, author, market researcher, and Black-American subject matter expert. This candid conversation was very thought-provoking; we're sure you'll agree. Are you ready to dig in? To shop Pepper's books: https://peppermiller.net/black-still-matters/ To learn more about Pepper: https://peppermiller.net/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message…

1
MRXplorer Diversity and Inclusion: An Intro 11:05

il y a 4 years11:05

11:05

We're kicking off a series of interviews that talk about diversity and inclusion from the perspective of underrepresented groups. We hope you'll join us as we share the fun and courageous conversations we've had (and continue having) around this topic. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message…

1
Ethnography 101 with Carrie Williams of brand-lab 55:54

il y a 5 years55:54

55:54

Ethnography: it's way, WAY more than just following someone around while they shop. Learn what it is, what to consider when performing an ethnography, and how to be sure your ethnography is inclusive! References mentioned: Paco Underhill, Why We Buy: https://www.amazon.com/dp/B001QA4SY2/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 Trendwatching: https://trendwatching.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message…

1
S2: Ep2 - CX 101 with Rajul Jain 31:27

il y a 5 years31:27

31:27

Welcome to CX 101 with Rajul Jain who works for Microsoft's Customer and Market Research team. Listen to learn hat is customer experience research, how is it different from user experience research? What does it measure? When should you use it? And what considerations should researchers keep in mind when it comes to diversity and inclusion in customer experience research? --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message…

MRXplorer

1
Season 2: Ep 1 - A Bunch of Types of Research 34:21

il y a 5 years34:21

34:21

A group of crows is a murder. A group of fish? A school. But what do you call a group of research methodologies? We're kicking off our 2020-2021 season with a live brainstorm of research methodologies in various groupings - advanced modeling, behavioral research, retail, ethnographies, and more! This kicks off a new year of exploring the world of insights, where we'll dive into each group of research types. For now, enjoy hearing us list off 27 different methodologies, some of which have sub-types! The list is FAR from conclusive, so send us methodologies we missed! Twitter: @mrxplorerp Email: mrxplorerpodcast@gmail.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message…

MRXplorer

1
Reflection, Resources, and the Future of MRXplorer 22:06

il y a 5 years22:06

22:06

We've been doing a lot of learning, listening, and self-evaluating the past few weeks with the renewed emphasis on systemic racism in the world. We wanted to share some of our fledgling thoughts and actions, and our decision for where this podcast is going to focus next. We mention a number of resources in this episode; links to the podcasts and groups mentioned can be found below and at MRXplorer.com. Follow us on Twitter ( https://twitter.com/MrxplorerP ), and send us a note to mrxplorerpodcast@gmail.com with your own recommended resources! Black History Year podcast: https://www.pushblack.us/black-history-year-podcast Higher Learning podcast: https://www.theringer.com/2020/5/26/21270685/introducing-higher-learning-with-van-lathan-and-rachel-lindsay Pod Save the People: https://crooked.com/podcast-series/pod-save-the-people/ AnitaB.org panel discussion recording: https://anitab.org/news/announcements/anitaborg-presents-a-candid-conversation-building-an-antiracist-society/ Female Quotient: https://www.thefemalequotient.com/equality-lounge/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message…

MRXplorer

1
Be part of the solution 2:36

il y a 5 years2:36

2:36

A few questions to consider about inclusion in research and in the workplace. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message

MRXplorer

1
Two women's experience in insights 43:37

il y a 5 years43:37

43:37

Z and Kristina chat about being a woman in the market research industry, and their experiences seeing other women in leadership roles within the industry, their perceptions of being able to the mothers AND market researchers climbing career ladders, and considerations they've made when looking for new roles and new companies at which to work. We would love to hear from you, especially if you are not a cisgender woman in market research, and your experience in the industry. Please reach out to us and send a note to mrxplorerpodcast@gmail.com to share your experience and let us know if you'd like to be a guest on an upcoming episode to share your thoughts! Twitter: @mrxplorerp --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message…

MRXplorer

1
Mini-sode: empathy amid uncertainty 4:32

il y a 5 years4:32

4:32

A quick take and call to action to continue having empathy for each other and for those who participate in research. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message

MRXplorer

1
Virtual Insights Summit: a brand new type of market research event 50:28

il y a 5 years50:28

50:28

Zappi and VoxPopMe recently hosted the first ever Virtual Insights Summit, held May 5-6. Z shares a high-level view of what this event was like, how it differed and was similar to in-person events, and her experience being a speaker at the summit. Then she and Kristina close things out with a bit of forecasting of events for the rest of 2020 and possible changes to events longer-term. For more about the Virtual Insights Summit: https://www.virtualinsightsummit.com/schedule/ Follow us on Twitter: @mrxplorerp Email us: mrxplorerpodcast@gmail.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message…

MRXplorer

1
Learning the hard skills 44:20

il y a 5 years44:20

44:20

Hard skills: the ones like statistical analysis, how to write a survey, how to be a focus group moderator... Kristina and Z explore not just how to learn those skills, but how they identify when they need to expand their skillset, how to choose the learning tools they'll use, and Z shares some ideas on how she prioritizes things like what webinars to attend. Have comments, ideas for future episodes, or tips for triathlon training? Drop us a note at mrxplorerpodcast@gmail.com! Connect with us on Twitter: @mrxplorerp --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message…

MRXplorer

1
Learning, mentors, and networks: OH MY! 43:20

il y a 5 years43:20

43:20

Join Kristina and Z in a chat about learning, which morphs into a discussion about mentor relationships, turning to your network to help you learn, and various options available for learning hard skills on the job and off the job. Find us on Twitter: @mrxplorerp Send us an email: mrxplorerpodcast@gmail.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message…

MRXplorer

1
FFL: Kristina Perkins, Microsoft on COVID-19 impacts to work and life 45:05

il y a 5 years45:05

45:05

Welcome to the first episode of "From the Front Lines," a series where I talk to those who are working "on the front lines" within brands, for market research partners (aka vendors), and software suppliers. Kristina Perkins is a market research manager at Microsoft with brand, vendor, and software provider experience. We chat through the impact COVID-19 is having on the ways we work, the ways we interact with our co-workers, the types of research she's doing, and the ways she's adapting to the current scenario. She also shares her advice for those on the brand-side, supplier-side, and MR software suppliers side. Key theme you'll hear throughout: empathy! If you want to be featured on a future episode, please send me a note on LinkedIn (https://www.linkedin.com/in/zontziry/). You can also find me on Twitter (https://twitter.com/zontziry), where I'd love to hear from you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message…

MRXplorer

1
Coronavirus and Insights Impacts 16:30

il y a 5 years16:30

16:30

How is the coronavirus, Covid-19, impacting the insights industry? From remote working situations to research itself, let's explore some of the impacts we're seeing, and let's talk about some of the ways we can mitigate those impacts. Keeping your team engaged, being inclusive in your recruitment and in your reaching out to team members, and finding online opportunities to learn and connect with peers in the industry are all addressed. Find me on LinkedIn (Zontziry Johnson) and on Twitter @zontziry. Share how you are seeing the virus impacting your work and ideas on how to mitigate those impacts! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message…

MRXplorer

1
Conferences: what will we hear? 8:02

il y a 5 years8:02

8:02

Research community conference season is underway! I share what I hope to hear, what I will be sharing, and what I'm curious might fall by the wayside from last year. What do you hope to hear about? Share your expectations on LinkedIn (Zontziry Johnson) or Twitter (@zontziry). And hope to see you in person at one of the upcoming conferences and events! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message…

MRXplorer

1
Research is people! 6:04

il y a 5 years6:04

6:04

Amid all the talk of AI, machine learning, and other tech, what are you doing to focus on the people creating and participating in your research? --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message

MRXplorer

1
2019 Learnings and 2020 Anticipations! 21:22

il y a 5 years21:22

21:22

A few learnings from 2019, including the challenges and joys of working from home! And then a look at 2020 and what things I'm anticipating will happen in market research. What are *you* excited about for 2020 and beyond? Share on LinkedIn or on Twitter (@zontziry)! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message…

MRXplorer

1
Save the Trackers! 18:32

il y a 5 years18:32

18:32

Why do trackers exist? What purpose so they serve? Can we save them? YES, WE CAN! I make the case for doing trackers better and keeping them around. At least until we find technology that gives us attitudinal measures consistently over time. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message…

MRXplorer

1
Transformation: what it isn't, what it IS 16:36

il y a 5 years16:36