The Market Your Message Show podcast

#Business #Blogging #Tech #Wordpress #Online #Website #Traffic #MarketYourMessage.com #Careers #Podcasting #Podcasting Education #Marketing #SEO

21:38

Burnout Recovery works better with support. UNFRIED is our small group (5 people max!) coaching program to help guide you through your recovery. Apply now! [ http://bit.ly/unfried ] Burnout quietly hijacks your focus, your memory, your sleep, and eventually, your sense of self. In this #straightfromcait episode, Cait Donovan unpacks the results of a burnout symptoms survey answered by over 150 listeners. What shows up again and again? Brain fog. Forgetfulness. Sleep issues. That heavy, unshakable sense of dread. She walks through the patterns in these responses with honesty and insight, weaving in what we know about how burnout affects the brain and what it feels like to lose your ability to think clearly or remember what used to bring you joy. Have you ever found yourself feeling disconnected from who you are? Struggling to rest even when you finally have time? Wondering why everything feels harder than it used to? Cait gets it. She’s been there, and she knows how isolating it can feel. This episode offers language for what you’ve been living through and a reminder that self-abandonment doesn’t have to be your default setting. Healing starts when you begin listening to yourself again. Episode Breakdown: 00:00 Introduction 01:30 How the Burnout Survey Was Conducted 02:33 Why Burnout Impacts Your Brain 07:26 The Emotional Weight of Dread 10:39 When You Can’t Think, Plan, or Remember 13:50 How Burnout Disrupts Sleep and Fuels Anxiety 16:22 Shame, Guilt, and the Struggle to Rest 18:29 Burnout and the Loss of Self 21:02 Reclaiming Compassion in the Healing Process Links Connect with Cait: Initial Call with Cait: bit.ly/callcait Initial Call with Sarah: bit.ly/callsarahv Burnout Recovery works better with support. UNFRIED is our small group (5 people max!) coaching program to help guide you through your recovery. Apply now! [ http://bit.ly/unfried ] Podcast production and show notes provided by HiveCast.fm…

The Market Your Message Show

maison des série•Feed

We Help Messengers (Bloggers, Authors, Speakers, and Coaches) Rise above the Noise and Get Paid for What They Know!

361 episodes

The Market Your Message Show

updated il y a environ 7 jours

maison des série•Feed

We Help Messengers (Bloggers, Authors, Speakers, and Coaches) Rise above the Noise and Get Paid for What They Know!

361 episodes

#Business #Blogging #Tech #Wordpress #Online #Website #Traffic #MarketYourMessage.com #Careers #Podcasting #Podcasting Education #Marketing #SEO

Tous les épisodes

The Market Your Message Show

1
The Hidden Stages Strategy That Got Me on 150 Podcasts (Ch 16. Build Your Audience) 11:40

il y a environ 7 jours11:40

11:40

Send us a text Podcast Show Notes: Chapter 16 – The Guest Podcasting Traffic Playbook Want to buy the books? PlatformGrowthBooks.com Episode Summary: In this episode, Jonathan shares how the pandemic forced him to pivot his book launch strategy from live events to guest podcasting. He reveals how appearing on 100+ podcasts became his “Hidden Stages” strategy for reaching new audiences and how you can use guest podcasting to grow your own influence—no book required! Key Topics Covered: The challenge of launching a book during the pandemic and the shift to podcast guesting. Why guest podcasting is a powerful way to access “hidden stages” and engaged audiences. Common pitfalls: cold emailing big shows, accepting every invite, and wasting time on low-impact appearances. The smarter approach: using podcast matching services to find relevant, established shows. The Guest Podcasting Playbook: Sign Up for Podcast Matching Services: Use platforms like Pod Match to connect with shows that fit your expertise. Optimize Your Guest Profile: Craft a compelling bio, include social links, and showcase previous appearances for credibility. Tailor Your Pitch: Research each show, listen to episodes, and customize your outreach to match the host’s style and audience. Prepare Engaging Content: Develop stories, case studies, and actionable advice. Create a “one sheet” with discussion topics. Deliver Value in Interviews: Focus on actionable insights and personal stories to inform and inspire listeners. Promote Your Appearances: Share interviews on social media, write blog posts, and repurpose content to maximize reach. Follow Up and Build Relationships: Thank hosts, stay in touch, and nurture connections for future opportunities. Action Step: Complete the 24-hour guest podcasting launch: Sign up for a matching service. Build your guest profile. Research and select 5 target podcasts. Draft tailored pitches and a one sheet of topics. Practice your delivery and send your pitches. Key Takeaways: Guest podcasting is a high-leverage strategy for audience growth, especially when traditional methods are limited. Focus on value, promotion, and relationship-building to maximize your impact. Consistency and preparation turn podcast guesting from a one-off tactic into a long-term growth engine. Connect: For more strategies and resources, visit Jonathan’s blog and subscribe to the Market Your Message Show.…

The Market Your Message Show

1
Why I Ditched Guest Blogging—and What I Do Instead (Ch 15. Build Your Audience) 11:03

il y a environ 14 jours11:03

11:03

Send us a text Podcast Show Notes: Market Your Message Show – Chapter 15: The Guest Blogging Traffic Playbook Episode Summary: Host Jonathan returns from his July sabbatical to continue the "Your Message Matters" series, focusing on building your audience. This episode dives into guest blogging and, more importantly, how to leverage media mentions for explosive audience growth. Key Topics Covered: Why Jonathan takes a July sabbatical and the importance of work-life balance. The story of "Chicken Soup for the Soul" and how media mentions transformed its success. The pitfalls of traditional guest blogging: time-consuming, uncertain results, and low ROI. The smarter alternative: using media mentions to reach larger audiences with less effort. The Media Mentions Playbook: Sign Up for HARO (Help a Reporter Out): Get daily emails with journalist queries looking for expert input. Be Selective: Focus on queries that match your expertise and target audience. Craft Snappy Responses: Keep answers under 150 words, clear, and quotable. Polish Your Bio: Make it short, relevant, and include a link to your blog. Play the Numbers Game: Respond to multiple queries daily to increase your chances. Track and Follow Up: Use a spreadsheet to log submissions and follow up on potential publications. Amplify Your Mentions: Share your media mentions across social media, your website, and newsletters. Action Step: Set up your HARO account, pick 3-5 relevant queries, craft concise responses, and track your progress. Make this a daily habit to build credibility and visibility. Key Takeaways: Media mentions are more efficient and impactful than traditional guest blogging. Consistency and focus on high-impact strategies are crucial for audience growth. Leverage existing platforms to boost your authority and SEO. Connect: For more tips and resources, visit Jonathan’s blog and subscribe to the Market Your Message Show.…

The Market Your Message Show

1
Pinterest Isn’t Dead—You’re Just Doing It Wrong (Ch 14. Build Your Audience) 15:01

il y a 8 weeks15:01

15:01

Send us a text Mastering Pinterest Post Algorithm Change: The Ultimate Traffic Playbook Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com In this episode of the Market Your Message Show, host Jonathan Milligan takes a deep dive into the chaos that ensued in early 2020, known as Rein Gate, when Pinterest's algorithm change drastically affected traffic for many users. Drawing from Chapter 14 of his book 'Build Your Audience,' Milligan explains how savvy content creators turned the upheaval into a growth opportunity. Listeners will learn the secrets behind the new Pinterest algorithm, discover common pitfalls to avoid, and get a step-by-step guide to mastering Pinterest SEO and other advanced strategies. Whether you're a Pinterest newbie or a seasoned pro, this post-Rein Gate roadmap will help you transform Pinterest into a powerful, reliable traffic source for your website or blog. 00:00 The Great Pinterest Panic of 2020 01:02 Introduction to the Pinterest Traffic Playbook 01:52 Understanding Pinterest's Algorithm Shift 03:46 Why Pinterest is a Powerful Traffic Source 04:58 Common Pinterest Mistakes to Avoid 06:10 New Rules for Pinterest Success 07:47 Step-by-Step Guide to Mastering Pinterest 12:34 Pinterest Quick Win Exercise 14:47 Key Takeaways and Final Thoughts…

The Market Your Message Show

1
From Church Basement to YouTube Millions—Here’s How (Ch 13. Build Your Audience) 12:29

il y a 9 weeks12:29

12:29

Send us a text Mastering YouTube Growth: Strategies from Think Media's Journey Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com This episode of the Market Your Message Show, hosted by Jonathan Milligan, dives into the origin and success story of Sean Canal's Think Media. From starting out with minimal resources to building an eight-figure brand with millions of YouTube subscribers, Sean's journey exemplifies grit, consistency, and strategic growth. The episode covers essential strategies for YouTube success, including the importance of a clear content plan, mastering SEO, and engaging with audiences. Advanced tactics such as leveraging Google search visibility, using email lists for momentum, and analyzing competitors' channels are also discussed. Listeners are guided through actionable exercises to brainstorm viral video ideas tailored to their passions and audience needs. 00:00 Sean Canal's Humble Beginnings 00:59 Introduction to Market Your Message Show 01:59 Chapter 13: The YouTube Traffic Playbook 03:44 Avoiding Common YouTube Pitfalls 04:38 Crafting a Winning YouTube Strategy 07:54 Advanced YouTube Growth Strategies 10:40 YouTube Topic Brainstorming Exercise 12:12 Key Takeaways for YouTube Success…

The Market Your Message Show

1
Why Most Podcasts Fail—And How to Beat the Odds (Ch 12. Build Your Audience) 15:11

il y a 10 weeks15:11

15:11

Send us a text The Podcast Traffic Playbook: Step-by-Step Guide to Building Your Audience Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com In this episode of The Market Your Message Show, hosted by Jonathan Milligan, we explore the transformative power of podcasting. Starting with a historical overview of Guglielmo Marconi's groundbreaking invention of the radio in 1895, the episode transitions into practical advice for aspiring podcasters. Jonathan discusses the seven essential steps for launching a successful podcast, from choosing a podcast host to creating engaging content and strategies for turning listeners into subscribers. The episode also outlines common mistakes to avoid and provides actionable exercises to help listeners kickstart their own podcast journey. Tune in to learn how to simplify the podcasting process, build a loyal audience, and use podcasting as a powerful tool to share your message with the world. 00:00 The Birth of Wireless Communication 00:30 Introduction to Podcasting 01:28 The Podcast Traffic Playbook 04:18 Avoid Common Podcasting Mistakes 05:57 Simplify Your Podcasting Process 07:04 Your Podcast Playbook: Seven Steps to Audio Stardom 12:31 Today's Exercise: Your Podcast Launch Blueprint 14:55 Key Takeaways for Successful Podcasting…

The Market Your Message Show

1
The Secret Platform That Grew His Email List to 20k in 6 Months (Ch 11. Build Your Audience) 12:01

il y a 11 weeks12:01

12:01

Send us a text Unlocking Medium Success: Building an Audience and Monetizing Your Content Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com In this episode of the Market Your Message Show, Jonathan Milligan dives into hidden opportunities within Medium.com, a platform for thinkers and storytellers. The discussion revolves around Benjamin Hardy’s journey from having no audience to gaining 20,000 subscribers in just six months. The episode outlines key strategies for thriving on Medium, including focusing on quality content, leveraging Medium’s unique ecosystem, and engaging with its community. Jonathan also provides valuable tips from his book, 'Your Message Matters,' on successfully building an audience and creating impactful content on Medium. Listeners are encouraged to follow along with the book, which is available for free as an audiobook. 00:00 From Obscurity to 20,000 Subscribers: Benjamin Hardy's Journey 00:28 Introduction to Medium: A Platform for Thinkers and Storytellers 01:27 The Medium Traffic Playbook: Chapter 11 Overview 01:35 Benjamin Hardy's Medium Success Story 03:02 Understanding Medium's Unique Audience 03:28 Avoiding Common Mistakes on Medium 05:45 Adopting the Thought Leader Mindset 06:41 Your Medium Success Roadmap 09:46 Today's Exercise: Analyzing Popular Medium Articles 11:37 Key Takeaways and Conclusion…

The Market Your Message Show

1
Stop Writing Blogs No One Reads—Do This Instead (Ch 10. Build Your Audience) 12:36

il y a 12 weeks12:36

12:36

Send us a text Demystifying Blogging: From a Hobby to a Business with Jonathan Milligan Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com In this episode of The Market Your Message Show, Jonathan Milligan shares his journey from starting a blog with no audience in 2009 to transforming it into a successful business model. He discusses how blogging has evolved and reveals strategies for building an engaged audience. The episode features Chapter 10 of his book 'The Blogging Traffic Playbook,' where Jonathan dives into the common pitfalls bloggers face and introduces the POST method for creating compelling content. Advanced techniques like pillar and support posts are also covered, along with a one-day blog post challenge to help listeners put their newfound knowledge into action. 00:00 Introduction: The Birth of a Blog 00:33 Demystifying Blogging: What's Changed and What's Working 01:19 Chapter 10: The Blogging Traffic Playbook 02:48 Common Pitfalls: What Most Bloggers Do Wrong 03:41 Becoming a Topic Leader: The Secret Sauce 05:06 The POST Method: Crafting Quality Blog Posts 07:52 Advanced Blogging Practices for Accelerated Results 10:32 One Day Blog Post Challenge: Put Your Knowledge into Action 12:16 Key Takeaways: Mastering the Art of Blogging…

The Market Your Message Show

1
How 1 Private Facebook Group Made $10M+ (Ch 9. Build Your Audience) 12:44

il y a 13 weeks12:44

12:44

Send us a text Leveraging Private Facebook Groups for Explosive Growth Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com In this episode of the Market Your Message Show, Jonathan Milligan discusses the incredible journey of Landon Stewart and Chris Stapleton, who transformed their fortunes by creating a thriving private Facebook group. From humble beginnings as bartenders to generating over $10 million in revenue, their story showcases the power of building a community, not just an audience. Chapter nine of Jonathan's book series, 'Your Message Matter,' focuses on the Private Facebook Group Traffic Playbook, including actionable steps, common pitfalls to avoid, and strategies for rapid group growth. Listeners will learn how to define their group's purpose, craft engaging entry questions, and leverage Facebook features for maximum impact. 00:00 Introduction: From Bartenders to Marketing Rock Stars 00:32 Welcome to the Market Your Message Show 01:20 The Rise of Landon Stewart and Chris Stapleton 02:56 The Power of Private Facebook Groups 03:32 Common Mistakes in Facebook Group Management 05:04 Building a Thriving Facebook Group 07:52 Strategies to Grow Your Facebook Group 10:12 Exercise: Mapping Out Your Facebook Group Vision 12:24 Key Takeaways and Conclusion…

The Market Your Message Show

1
How a Laid-Off Factory Worker Got 150 Million Followers (Ch 8. Build Your Audience) 10:47

il y a 14 weeks10:47

10:47

Send us a text The Power of Video Shorts: A Masterclass in Audience Building Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com In this episode of 'The Market Your Message Show,' Jonathan Milligan dives into the success of Kabi Lame, a laid-off factory worker from Italy who gained over 150 million followers on TikTok during the global pandemic with his simple, silent video shorts. Jonathan outlines the importance of adopting short-form video content to grow your audience and enhance online visibility. Key topics include the dominance of platforms like TikTok, Instagram Reels, and YouTube Shorts, and the common mistakes creators make with long-form content. The episode also provides a step-by-step guide on creating and optimizing short videos, leveraging platform-specific features, and establishing a consistent posting strategy. Whether you're a novice or seasoned content creator, this episode is packed with actionable insights to elevate your digital communication strategy. 00:00 The Silent Sensation: How One Man Gained 150 Million Followers 00:20 Welcome to The Market Your Message Show 00:57 Introducing Chapter Eight: The Video Shorts Traffic Playbook 01:08 The Rise of Kabi Lame: A Case Study in Audience Building 02:20 The Power of Video Shorts in Modern Social Media 02:40 Common Mistakes in Content Creation 03:40 Mastering Short-Form Video: Strategies and Tips 04:31 Understanding the Short-Form Video Landscape 05:35 Developing a Content Strategy for Short Videos 06:39 Creating Short Videos from Long Content 07:21 Leveraging Platform-Specific Features 08:27 Today's Exercise: Create Your First 60-Second Video 10:24 Key Takeaways: Embrace Short-Form Video…

The Market Your Message Show

1
The 1-Post-a-Day Formula That Built a 7-Figure Brand (Ch 7. Build Your Audience) 19:04

il y a 15 weeks19:04

19:04

Send us a text Harnessing the Power of Daily Posts to Build a Seven-Figure Business Grab a Copy of the Build Your Audience Book Here: https://platformgrowthbooks.com Welcome to the Market Your Message Show with Jonathan Milligan. In this episode, Jonathan delves into Chapter 7 of his book, 'Build Your Audience,' titled 'The Daily Post Traffic Playbook.' He explores the inspirational story of Justin Welsh, who built a seven-figure business by consistently posting valuable LinkedIn content daily. Jonathan provides actionable insights on how to create and implement your own daily post strategy, including four types of engaging posts—Educate, Entertain, Empower, and Empathize. He emphasizes the importance of consistency, value-driven content, and genuine audience engagement while debunking common social media mistakes. 00:00 Introduction: The Power of One Post a Day 01:20 Meet Justin Welsh: A Case Study in Consistency 03:37 Implementing the Daily Post Strategy 04:20 Common Social Media Mistakes 06:37 Steps to Implement the Daily Post Strategy 08:52 Crafting Engaging Social Media Posts 16:21 Today's Exercise: Creating Your First Template Posts 18:36 Key Takeaways and Final Thoughts…

The Market Your Message Show

1
The 60-Day Traffic Trick No One’s Talking About (Ch 6. Build Your Audience) 9:35

il y a 16 weeks9:35

9:35

Send us a text Choose Your Own Traffic Adventure: Focused Strategies for Audience Growth Grab the Build Your Audience Book Here: https://platformgrowthbooks.com In this episode of The Market Your Message Show, Jonathan Milligan delves into Chapter 6 of his book 'Build Your Audience.' Jonathan discusses the importance of focusing on a singular traffic strategy for 60 days to achieve better results, rather than spreading efforts thin across multiple methods. He outlines the four main traffic methods—Boost (social media), Build (SEO), Borrow (leveraging other audiences), and Buy (paid advertising). Additionally, he offers essential guidelines for choosing and implementing the right traffic strategy based on one's strengths and audience preferences. Listeners are encouraged to undertake a 60-day challenge, complete with actionable steps, to effectively grow their audience. 00:00 Introduction: The Struggle of Overwhelming Marketing Efforts 00:16 Welcome to The Market Your Message Show 00:26 Introduction to 'Build Your Audience' Book Series 01:17 Chapter Six: Choose Your Own Traffic Adventure 01:52 The Importance of Focused Traffic Generation 02:16 Common Mistakes in Traffic Generation 02:50 The Power of Concentrated Effort 03:38 The Four Main Traffic Methods 04:34 Guidelines for Choosing Your Traffic Adventure 06:47 Today's Exercise: Your One-Day Traffic Method Selection 09:16 Key Takeaways…

The Market Your Message Show

1
12 Ways to Skyrocket Your Email List (Ch 5. Build Your Audience) 17:42

il y a 17 weeks17:42

17:42

Send us a text Skyrocket Your Email List: The Lead Magnet Launchpad Strategy 👉 Grab Your Copy of The Build Your Audience Book Here: https://platformgrowthbooks.com In this episode of the Market Year Message Show, host Jonathan Milligan delves into Chapter Five of his book 'Build Your Audience,' revealing the secrets to skyrocketing your email list. Jonathan shares a personal story about a missed opportunity that taught him the importance of lead magnets and provides actionable strategies to effectively promote a lead magnet across 12 different platforms, from blog posts to paid traffic campaigns. Learn how to convert casual visitors into loyal subscribers by transforming every piece of content into a list-building powerhouse. This episode offers practical advice on optimizing touchpoints, diversifying your approach, and preparing for unexpected traffic surges, ensuring you capture every potential lead to grow your business. 00:00 Welcome to the Market Year Message Show 00:25 The Importance of Building an Email List 00:59 The Lead Magnet Launchpad 03:17 Common Pitfalls in List Building 05:09 The Everywhere, All at Once Strategy 06:52 Optimizing Your Email List Building 07:13 Promoting Your Lead Magnet Across Platforms 12:58 Guest Blogging and Podcasting for List Building 15:03 Paid Traffic Campaigns 15:54 Crafting an Irresistible Lead Magnet Pitch 17:09 Key Takeaways and Conclusion…

The Market Your Message Show

1
The Perfect 5-Point Landing Page (Ch 4. Build Your Audience) 11:40

il y a 18 weeks11:40

11:40

Send us a text Mastering the Perfect Landing Page: The Five-Point Blueprint Want a copy of the book? Go to: PlatformGrowthBooks.com In this episode of the Market Your Message show, host Jonathan Milligan dives into Chapter Four of his book 'Build Your Audience' and shares the secret to creating a high-converting landing page. Jonathan discusses the importance of building an email list before seeking traffic and introduces the five essential elements of a successful landing page: a catchy headline, productized images, compelling bullet points, a clear call to action, and the no-link rule. He also explains how each element attracts and retains visitors, avoiding common pitfalls like information overload and bland messaging. Jonathan concludes with a practical exercise to help listeners create their own effective landing pages and emphasizes the importance of continuous testing and refining for optimal results. 00:00 Introduction: Boost Your Email Subscribers 00:34 Foundations: Building Your Email List 01:20 The Perfect Five-Point Landing Page 01:32 The Elevator Pitch: A Historical Insight 03:14 Common Landing Page Mistakes 05:33 The Five-Point Landing Page Blueprint 08:34 Practical Exercise: Create Your Perfect Landing Page 11:09 Key Takeaways and Conclusion…

The Market Your Message Show

1
Create an Attractive Lead Magnet (Ch 3. Build Your Audience) 11:48

il y a 19 weeks11:48

11:48

Send us a text Crafting Irresistible Lead Magnets: The Dirty Dozen Ideas Want a copy of the book? Go to: PlatformGrowthBooks.com In this episode of the Market Year Message Show, host Jonathan Milligan introduces Chapter 3 from his book 'Build Your Audience,' focusing on the importance of creating attractive lead magnets. Jonathan shares 12 innovative ideas, dubbed 'The Dirty Dozen,' that can help bloggers, coaches, and entrepreneurs grow their email lists effectively. He emphasizes simplicity, value, and catering to different learning styles while creating lead magnets. The episode also includes practical steps for listeners to create their own lead magnets, transforming theory into actionable practice. 00:00 Welcome to the Market Year Message Show 00:31 Introduction to Lead Magnets 01:24 The Trojan Horse Analogy 03:04 Common Lead Magnet Pitfalls 04:25 Crafting Effective Lead Magnets 05:15 The Dirty Dozen: 12 Lead Magnet Ideas 09:57 Creating Your Own Lead Magnet 11:25 Key Takeaways and Final Thoughts…

The Market Your Message Show

1
The Capture Habit: The Secret to Everything (Ch 2. Build Your Audience) 8:40

il y a 20 weeks8:40