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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
English Fluency Now Podcast
Tout marquer comme (non) lu
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Contenu fourni par English Fluency Now. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par English Fluency Now ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
The English Fluency Now podcast will help you become fluent in English by providing you with interesting and timely podcast episodes in authentic, modern, intelligent American English.
…
continue reading
78 episodes
Tout marquer comme (non) lu
Manage series 22143
Contenu fourni par English Fluency Now. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par English Fluency Now ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
The English Fluency Now podcast will help you become fluent in English by providing you with interesting and timely podcast episodes in authentic, modern, intelligent American English.
…
continue reading
78 episodes
Tous les épisodes
×In this episode you will learn about the history of Memorial Day and how it is observed these days. Memorial Day is a day of remembrance. It is a time to honor American military personnel who died in the line of duty, serving their country. Podcast Lesson Guides are available at www.englishfluencynow.com/products…
In this episode I discuss spring cleaning. Spring is a time when many people deep clean, declutter, and organize their homes. You will learn many useful words and phrases to talk about this topic. To purchase the Lesson Guide, visit www.englishfluencynow.com
In this episode I talk about the different types of massage you can get at various places in the U.S. You will learn useful vocabulary related to massage so you can discuss the differences, know how to book a massage, and know what to expect when you get one. The Lesson Guide is available at www.englishfluencynow.com I hope you enjoy this episode. If you do, please write a positive review. Thanks!…
In this episode I discuss hobby farms. Now that more and more people are working from home, people are choosing to move out of cities and live in the country. They are starting hobby farms, raising animals, growing food, and becoming more self-sufficient. Listen to find out more about hobby farms and the many reasons people are moving back to the land. Lesson guides available at www.englishfluencynow.com…
In this episode I tell you about my recent trip to Joshua Tree National Park and Palm Springs. You will learn a little about this area of Southern California and what types of things you can do if you visit. Named after the unique Joshua Tree, this park encompasses two desert environments, The Mojave and The Colorado. Lesson Guides are available online at www.englishfluencynow.com…
In this episode I explain what American high school students and foreigners need to do to plan for college, and what the four options are in California. California has community colleges, the California State University system, the University of California system, and private colleges. Listen to the podcast to learn about the admissions process, costs, and how to choose the best school for you. Purchase the Lesson Guide at www.englishfluencynow.com…
In this episode I am talking about credit cards. What are they? Why do we use them? What are the pros and cons? How do you get one? Find out all about how credit cards work so you can be able to understand and speak about this topic in English. You will learn lots of useful words and phrases related to this topic. To purchase the Lesson Guide, visit www.englishfluencynow.com…
In this episode you will learn about a variety of diets that have become quite popular in the U.S. in the past few decades. These diets include vegetarian, vegan, low-car, keto, paleo, and carnivore. Each diet has numerous proponents and followers. In this episode you will learn how these diet plans have changed the way Americans eat. This episode is chock full of useful words to talk about dietary preferences. Lesson Guides are available at www.englishfluencynow.com/products . Enjoy!…
In the U.S., many teens get their first job between the ages of 14 and 18. Listen to this episode to find out which types of businesses hire teens, how much money they make, and the types of work they do. You will also learn about the minimum wage and what a paycheck will look like after taxes and deductions. To purchase the Lesson Guide, visit www.englishfluencynow.com…
Black History Month is celebrated each year during the month of February. It is an opportunity for Americans to learn about the contributions of black Americans in all areas of life: business, leadership, music, art, movies, writing, science, inventions, industry, sports, and philosophy. In this episode, you will learn about important black Americans such as Frederick Douglass, Martin Luther King, Jr., Mae Jemison, Washington Carver, and others. To purchase the lesson guide, visit www.englishfluencynow.com…
Have you been invited to Clubhouse? This is a new and exciting way to interact with people around the world, and a great way to improve your English listening and speaking skills. Find out all about Clubhouse in this episode. Learn how to use the app and useful words and phrases related to navigating the app. For $1 you can purchase the Lesson Guide for this episode at EnglishFluencyNow.com .…
The mask debate has divided Americans for nearly a year. Some people believe masks are common sense strategies for fighting the coronavirus. Those who disagree believe they are ineffective and infringe on a citizen's freedom. Listen to the podcast to learn words and phrases related to this topic so you can understand the issue more deeply and comprehend other articles and videos you might see about it. For $1 you can purchase the Lesson Guide for this episode at EnglishFluencyNow.com .…
In this episode you will learn about the iconic American highway Route 66. Built in 1926, Route 66 was the first American highway that connected Chicago to Los Angeles, winding its way through states such as Illinois, Missouri, Kansas, Oklahoma, New Mexico, Arizona, and on ending in California. While it is no longer a major highway, you can visit it and learn about the history and geography of the US while visiting old ghost towns, general stores, service stations, and other funky, artistic marvels from an earlier time period. For $1 you can purchase the Lesson Guide for this episode at EnglishFluencyNow.com .…
In this episode, I talk about the epic Short Squeeze that happened in the U.S. Stock Market the week ending January 29, 2021. Learn about how the stock market works, what a short squeeze is, and how a group of Reddit investors got their revenge on billionaire hedge funds. This podcast will help you better understand this unprecedented market event. Learn many useful vocabulary words and expressions to better understand the news surrounding this issue and the many videos that you can access online. To get the Lesson Guide with the complete transcript and more, go to www.englishfluencynow.com…
In this episode, I talk about Donald Trump and the fact that he is now the presumptive nominee for the Republican Party. He has been winning primary after primary, but he remains a controversial figure. Many Americans are shocked that he has garnered so much support. How has he done it? Why are so many Americans voting for him? What are his plans? I address these and other questions in the podcast. This podcast will help you better understand just what is has been happening over the past few months regarding the primary/caucus electoral process. You will learn tons of useful vocabulary and expressions that will help you better understand the news. To get the Lesson Guide with the complete transcript and more, go to www.englishfluencynow.com…
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