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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

1 #755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft's Talisha Padgett on designed intelligence for marketing 27:13
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In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with? Today, we're going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not only efficient but deeply empathetic and relevant. To help me discuss this topic, I'd like to welcome, Michelle Boockoff-Bajdek, CMO at Sitecore and Talisha Padgett, GM MArTech, AI & Automation at Microsoft, who will be doing a fireside chat at the upcoming Sitecore Symposium, November 3-5 in Orlando Florida. We’re going to get a sneak preview today of some of the topics they’ll be discussing. About Michelle Boockoff-Bajdek and Talisha Padgett Michelle Boockoff-Bajdek on LinkedIn: https://www.linkedin.com/in/michellebb/ Talisha Padgett on LinkedIn: https://www.linkedin.com/in/talishapadgett/ Resources Sitecore: https://www.sitecore.com Register now for Sitecore Symposium, November 3-5 in Orlando, Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Forensic Files
Tout marquer comme (non) lu
Manage series 2130332
Contenu fourni par HLN. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par HLN ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Forensic Files is a pioneer in the field of fact-based, high-tech, dramatic storytelling. This series of television programs delves into the world of forensic science, profiling intriguing crimes, accidents, and outbreaks of disease from around the world.
…
continue reading
346 episodes
Tout marquer comme (non) lu
Manage series 2130332
Contenu fourni par HLN. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par HLN ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Forensic Files is a pioneer in the field of fact-based, high-tech, dramatic storytelling. This series of television programs delves into the world of forensic science, profiling intriguing crimes, accidents, and outbreaks of disease from around the world.
…
continue reading
346 episodes
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×This episode originally aired May 6, 2019. The body of a businessman was found in his rental car. Teeth and bone fragments were all that remained of the body; When the victim's wife filed a life insurance claim, investigators sought the help of a forensic anthropologist. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Forensic Files

This episode originally aired May 2, 2019. The victim was well liked and successful, which made the brutality of the crime even harder to understand. In the final moments of her life, she'd written a name on the wall - presumably that of the killer - in her own blood. But this wasn't an open and shut case and, in order to solve it, investigators would have to read between the lines. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Forensic Files

This episode originally aired April 29, 2019. An elderly woman is murdered. Though investigators were able to lift prints from the scene, they failed to find a match and the crime went unsolved. Years later, advances in fingerprint science enable police to identify the print and the killer. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Forensic Files

This episode originally aired April 25, 2019. A family vacation turns into a nightmare when the wife is found face-down in the lake. There are no witnesses and little conclusive evidence to help police determine if they're dealing with a suicide, an accident, or something more sinister... until a forensic pathologist uses a groundbreaking technique to discover the truth. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
This episode originally aired April 22, 2019. When a young dancer who got involved with the wrong crowd disappeared, her family immediately suspected her new friends. When a young dancer who got involved with the wrong crowd disappeared, her family immediately suspected her new friends. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Forensic Files

This episode originally aired April 18, 2019. A brutal murder, lots of suspects, and conflicting evidence... but the forensics were clear on one thing: The killer knew his victim. And that alone gave investigators a head start. Learn more about your ad choices. Visit podcastchoices.com/adchoices
This episode originally aired April 15, 2019. A serial bomber was on the loose in Illinois. Two churches had been bombed and one person was killed. Investigators had to stop the perpetrator before he struck again... and they hoped to find him by following a thin copper wire. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
This episode originally aired April 11, 2019. In a tragic twist of fate, just days after the woman sold her home and moved to a modest trailer, a fire took both the trailer and her life. But the autopsy proved this was no accident. It was arson and murder. Investigators had to determine who wanted the woman dead... and why. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
This episode originally aired April 8, 2019. A woman does not return home and, despite pleas from her family, police insist on treating it as a routine missing person's case. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Forensic Files

This episode originally aired April 4, 2019. An obstetrician returned home from the hospital and found his wife on the floor of the bathroom; she was covered with blood, not breathing. He tried unsuccessfully to revive her, staining his clothes with her blood in the process, and then he called 911. His version of events was not supported by the blood spatter evidence, and investigators had to determine why. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Forensic Files

This episode originally aired April 1, 2019. Police uncover a trail that reveals a husband's plot to kill his wife for insurance money. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Forensic Files

This episode originally aired March 28, 2019. The killer was meticulous, washing everything at the scene, including the victim's body. The only definitive evidence was a single foreign hair. Three years later he struck again and, this time, what he left behind would prove he committed both crimes. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Forensic Files

This episode originally aired March 25, 2019. A college co-ed was abducted from a parking lot. Her body was found later that day. She'd been sexually assaulted and shot at point blank range. Eight years passed and then a pair of shoes and a cell phone breathed new life into a cold case. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Forensic Files

This episode originally aired March 21, 2019. When a woman's husband was gunned down in his own garage by intruders, investigators worked tirelessly to find the assassins. But when they discovered that a wound sustained during the attack by the grieving widow may have been self-inflicted, they turned to science to help t hem unravel a twisted tale of lust, greed, and deception. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Forensic Files

This episode originally aired March 18, 2019. In 1995, police in San Diego, California are baffled by a pair of hands found in a dumpster. The case goes cold but about a year later, investigators receive an anonymous letter with information about the crime that had been withheld from the press - information only the killer (or someone close to the killer) would know. Laser technology helps to identify the state, city, street address, and even the office number from where the anonymous letter was mailed, which leads them to LDS (Mormon) Bishop Mark Davis. Davis cites the privilege between clergy and church member as a reason to not disclose the source of the information, but a judge rules that since Davis sent the letter, he must identify the source. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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