6 Figure Creative podcast

#Business #Advertising #Homerecording #Musicproduction #Recordingstudio #Brian Hood #Chris Graham #Marketing #Music Business #Music #Music Industry #Entrepreneur #Efficient #Arts #Graphic Design

15:16

Gen Z slang is rife with new words like "unalive," "skibidi" and "rizz." Where do these words come from — and how do they get popular so fast? Linguist Adam Aleksic explores how the forces of social media algorithms are reshaping the way people talk and view their very own identities. For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch . Interested in learning more about upcoming TED events? Follow these links: TEDNext: ted.com/futureyou TEDSports: ted.com/sports TEDAI Vienna: ted.com/ai-vienna TEDAI San Francisco: ted.com/ai-sf Hosted on Acast. See acast.com/privacy for more information.…

6 Figure Creative

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6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.

377 episodes

6 Figure Creative

161 subscribers

updated il y a environ 3 jours

maison des série•Feed

377 episodes

#Business #Advertising #Homerecording #Musicproduction #Recordingstudio #Brian Hood #Chris Graham #Marketing #Music Business #Music #Music Industry #Entrepreneur #Efficient #Arts #Graphic Design

Tous les épisodes

1
#376: Meet The 5 Freelancing Villains Secretly Sabotaging Your Results 57:29

il y a environ 3 jours57:29

57:29

Every superhero has an arch-nemesis (or two). Batman’s got the Joker. Spidey’s got the Green Goblin. Superman? Lex Luthor. But you? You’ve got five freelancing villains quietly sabotaging your business. There’s no maniacal laughter or evil stare. They’re not wearing capes or threatening to destroy the world with a giant-ass laser. These villains are more subtle: “Just one more YouTube video…” “I’ll do those reachouts tomorrow…” “I need to fix my portfolio first…” And before you know it? They’ve stolen another week of progress. If there’s one thing I’ve learned working 1 on 1 with hundreds of creative freelancers, it’s this: You don’t rise to the level of your strategy…You fall to the level of your patterns. I've seen clients with a flawless strategy that they're trying to execute… And yet they can't get out of their own damn way to execute it. Because when things get hard, or new, or uncomfortable… We default down to whatever survival pattern we’ve always used to cope. In this week’s episode, I’m joined by one of the Clients by Design coaches, Josh Love, to call out all 5 of those freelancing villains (and how to finally defeat them). We’ll dive into: how these patterns form how they masquerade as productivity what to do when you catch yourself spiraling. The first step to defeating your particular villain is knowing which one you’re dealing with. For full show notes, visit https://6figurecreative.com/376…

1
#375: Why Your “Dream Clients” Aren’t Hiring You (And How to Fix It) 35:07

il y a environ 10 jours35:07

35:07

Back in 2011, I made a list called “My Future Wife.” A bullet-point breakdown of everything I wanted in…you guessed it…my future wife. The whole dream package. But after reading through it, I had a sinking realization: I wasn't the type of guy who would be attractive to that type of woman. So I spent the next few years becoming that man. That list changed my life, and eventually led me to my actual wife who IS the perfect-fit person for me. I came across that document recently and it made me realize: Most freelancers never do the same exercise with their business. They dream about high-paying, low-drama, “perfect-fit” clients… But never ask the hard question: Am I the kind of freelancer my dream client is looking for? In this week’s episode of the podcast, I share the 4 traits that make you magnetic to your dream clients (the things many freelancers completely overlook). It’s not just about being good at what you do. It’s about being the kind of person your dream client is drawn to. Let’s make you irresistible (in business, anyway). For full show notes, visit https://6figurecreative.com/375…

1
#374: The 3 Emails That Could Add $10K+ to Your Freelance Business | With Danielle Weil 38:55

il y a environ 17 jours38:55

38:55

“I don’t want to bother people.” That one thought has killed more freelancers than bad pricing ever has. “I don’t want to bother people with emails.” “I don’t want to follow up too soon.” “I don’t want to come off pushy.” Translation? You’re broke because you’re assuming you’re bothering people… When in reality? They’re probably happy to be bothered. I would rather be annoying than irrelevant. That’s why for this episode I brought in Danielle Weil (our in-house email marketing strategist) to break down 3 simple emails that stop leads from slipping through your fingers without being pushy or annoying. These aren’t newsletters. They’re not long, complicated sequences. They’re short, strategic, and designed to put money back in your pocket . If you’re not doing email marketing (or doing it badly), this is your wake-up call. For full show notes, visit https://6figurecreative.com/374…

1
#373: The Best Way to Answer “How Much Do You Charge?” (Without Undervaluing Yourself or Scaring Clients Off) 21:23

il y a environ 29 jours21:23

21:23

"How much do you charge?" Six simple words. But if you're like most freelancers, that question makes your stomach drop. You freeze. You ramble. You undercharge. You regret it. Why? Because it’s a trap. And if you’re not paying attention, you’ll walk right into it. This week’s episode breaks down exactly how to answer this question without sounding desperate, unsure, or cheap (no matter whether it comes via DM, email, or awkward in-person moment.) The 4 scenarios where you never give a number My actual templates you can use to stay in control How to filter out bad-fit clients without scaring off the good ones If you’ve ever fumbled this question (or avoided it completely), this is the episode that will fix it. For full show notes, visit https://6figurecreative.com/373…

1
#372: Offer Crafting | How To Build a Service So Clear It Practically Sells Itself 52:47

il y a 4 weeks52:47

52:47

Hard to explain. Not specific enough. Too wide an audience. Freelancers kinda suck at crafting offers. Even the good ones. Especially the good ones. If your best-fit clients cannot easily repeat back who you help, the results you promise, and how you deliver it… You're probably doing this wrong. We’ve worked with hundreds of freelancers at this point, and if WE have no idea what the heck it is you do… How are your clients gonna know? Congratulations, you just killed the sale with confusion. In this week’s episode, I bring on our Clients by Design coach Stephen Hutson to break down the five pieces every great offer needs. We show you: Why your Franken-service is repelling clients How to instantly raise your rates without changing your service The one litmus test to see if your offer actually makes sense Crafting a great offer is both an art and a science, and it’s one of the first steps to building a Client Acquisition Machine. Get this right , and great clients will instantly know what you do, why you’re worth the price, and how to say “hell yes.” Get this wrong , and you’ll keep selling the what … while they walk away confused about the why. For full show notes, visit https://6figurecreative.com/372…

1
#371: Why The Most Talented Freelancers Sabotage Their Own Progress 36:05

il y a 5 weeks36:05

36:05

If you’re great at what you do… If people look up to you, hire you, refer you… And you’re still struggling with client acquisition… You know what you SHOULD be doing. So what’s holding you back? Sometimes, after being so good at what you do for so long, the idea of starting something you might not be great at right away can feel uncomfortable. We forget what it’s like to be a newbie, making mistakes. And now? That fear of sucking again is keeping you stuck. I get it… “marketing” can feel like a wild west with zero rhyme or reason. Paid ads? I could end up donating money to Zuck for nothing. Building funnels and automations? Seems complicated. So it’s easier to stick with what you know. Even if it’s not working like it used to. How much is that inaction costing you? How much longer can you afford to NOT fix this? But guess what… The people who grow the fastest are the ones willing to look dumb for a while. Willing to dare to suck . This week’s episode is all about that feeling (and why being okay with sucking again is often the first step toward real growth.) For full show notes, visit https://6figurecreative.com/371…

1
#370: Speed is King | Why Your Freelance Business Is A Hot Mess 🤮 25:38

il y a 6 weeks25:38

25:38

You know that meme… Charlie Day, crazed look, wall of string, pointing at chaos? That’s the typical freelancer trying to make a decision. A simple pricing change? You’re mapping out lifetime value, market benchmarks, “CFO-level cost abstractions” (whatever the hell that means). Meanwhile, someone else just ran a quick test, got a client, and moved on. While one person’s “trying to decide on a niche”… Another one has tested 5 different offers and actually figured out what will sell. If you’ve been stuck in “procrasturbation”… Tweaking your logo. Updating your website. Getting ready to get ready… Instead of launching offers, testing, having conversations, and figuring it out by failing fast… Listen to THIS EPISODE now. And then DO SOMETHING. Move fast. Speed is king. And indecision is the tax you’re paying. There’s a specific reason I’m bringing this up now… Because I get so mad when I see freelancers getting stuck on this stuff when there is a simple path that leads directly to the 3% of clients who are ready to hire you right now . Later this week, we’re offering something special to a handful of freelancers And it might have something to do with us handing you our entire client acquisition system. That includes funnels, follow-up, CRM. And we're covering the software cost too. More about that later this week. In the meantime check out the episode. For full show notes, visit https://6figurecreative.com/370…

1
#369: The CLOWNS Framework | 6 Red Flags That Mean You Should Walk Away From a Client 20:56

il y a 7 weeks20:56

20:56

Just one nightmare client can ruin your business. One soul-sucking, scope-creeping, micromanaging clown who drains your time, sanity, and confidence. And the frustrating thing is, you probably felt the red flags on that first call (and ignored them)… Thinking, “ it’ll be fine ”… “I’m probably overreacting…” “I can manage them, they really do need my help”… And my favorite: “It’s good money.” So you said yes (even though your gut said no). And now they’re making your life miserable. The solution? Stop relying on “gut feelings” and use my simple scorecard that filters out the clowns and makes it easy to say “thanks, but no thanks.” In this week’s episode, I break down the C.L.O.W.N.S. Framework 🤡: 6 red flags you must spot on your next sales call if you want to avoid the clients from hell. You’ll learn how to sniff out the “red flag” clients that are more trouble than they’re worth. For full show notes, visit https://6figurecreative.com/369…

1
#368: BANT For Freelancers | The Secret BS Detector For Bad Leads 27:01

il y a 8 weeks27:01

27:01

Ever hop on a discovery call… Only to find out they "might" be ready in 6 months, have no budget, and just want free advice? Not only did you get your hopes up, you ALSO just wasted your time. Yeah, it sucks - and today we’re going to fix it. Way back in the 1960’s, IBM developed a pretty cool framework called BANT to weed out bad leads… And in this episode, I’ve adapted it for freelance businesses. This 4-question system will help you spot bad leads before you ever get on a call: You’ll save hours each week by not chasing dead-end leads. You’ll feel more confident on sales calls because you’re leading the conversation. You’ll close more high-quality projects because you’ll be talking to the right people For full show notes, visit https://6figurecreative.com/368…

1
#367: You’re Marketing Like A Big Dumb Stupid Idiot… Please Stop 24:34

il y a 9 weeks24:34

24:34

You know those big dumb idiots in high school that pull the fire alarm? Yeah, that was me. Turns out I was just practicing for my freelance career. Because most freelancers treat marketing exactly like that fire alarm - you only pull it when everything's already on fire . When the clients have dried up, the leads have dried up, and you're in full-blown panic mode. Then things get busy again, the money starts flowing again, and something in your brain says, “We’re good, we don’t need to do this terrible ‘marketing’ thing anymore.” So you stop. Throw yourself into the work. Deliver for clients. Ghost your social media and your leads… 3 months later? Things are on fire again. Cue the alarm bells and the frantic panic-posting. This is the feast-and-famine cycle that is SO common - and that you yourself are fueling. You know it’s dumb. Let’s fix it. This week’s podcast episode is the third and final part in the “Big Dumb Stupid Idiot” Series , where I break down the 5 things that most creative freelancers are doing that keeps them stuck in the agonizing feast-or-famine cycle. We’ll talk about: Why most creative freelancers are SO allergic to marketing (and yet so very susceptible to it) The truth about lead magnets (and other ridiculous marketing myths) The "1-2-3" marketing routine that’s doable every day (even when you're swamped with client work) For full show notes, visit https://6figurecreative.com/367…

1
#366: Stop Pricing Like A Big Dumb Stupid Idiot 26:36

il y a 10 weeks26:36

26:36

”Oh look — Bronze, Silver, and Gold. Because what this $5,000 problem really needed was a damn menu .” When you offer three-tiered pricing because “that’s how pricing psychology works, right?”… All you’re doing is giving your best clients more questions, more confusion, and a way to spend less money. You’re not a SaaS. You’re not a wedding cake. And tiered pricing? That's just ONE of six "big, dumb stupid idiot" pricing mistakes in this week's podcast episode . Step into the “Pricing Confessional” with me to talk about the mistakes we’re all kinda ashamed of: “I’m in a place where I say yes to anything I can get my hands on.” “I’ve generally undercharged throughout my career.” “I’ve allowed clients to negotiate lower rates.” “I would love to raise that rate but this is what I’m comfortable with right now.” “I have not had a very consistent pricing structure — everything has been too custom .” Sound familiar? You know it’s dumb. Let’s fix it. It’s time to STOP pricing like a big dumb stupid idiot and START being smarter about your pricing so you can actually attract and close those high-end clients you want. For full show notes, visit https://6figurecreative.com/366…

1
#365: How to Not Sell Your Services Like a Big, Dumb, Stupid Idiot 24:05

il y a 11 weeks24:05

24:05

You ever say things like… "Let me know if there's anything I can do" Or "Just keep me in mind"? Then you might be selling your services like a big, dumb, stupid idiot. (Yes, those were my exact words.) This episode kicks off a savage new series where I break down 8 ways freelancers ruin sales without realizing it. You'll learn: Why your “nice guy” language is killing deals The simple question that filters time-wasters from real buyers How to stop being ghosted forever (seriously) If you’ve ever felt weird about sales or struggled to land high-paying clients, this episode will sting… in a good way. For full show notes, visit https://6figurecreative.com/365…

1
#364: Your Portfolio Looks Like a Cheesecake Factory Menu and It’s Embarrassing | The Portfolio Paradox 18:21

il y a 12 weeks18:21

18:21

Hey quick gut check: Is your portfolio a "highlight reel" or a "dumping ground"? If it’s the latter, you’re making the same mistake most freelancers make. You’re trying to be the Cheesecake Factory, with its 21-page menu with 250+ items on it. Your thought process is "there's something for everyone". And yet… no one knows what you’re actually great at. In this episode of the 6 Figure Creative Podcast, I call this out for what it is: The Portfolio Paradox: the more work you show, the fewer clients you actually land. In this episode, I’ll show you: Why your “impressive” portfolio isn’t converting The silent signals a cluttered portfolio sends to clients And how to fix it with a Greatest Hits-style approach that builds trust fast If you want clients saying “hell yes” instead of “next!"... listen to this episode. For full show notes, visit https://6figurecreative.com/364…

1
#363: If You're Giving Your Client Options, You're Losing Gigs (Here's What To Do Instead) 18:16

il y a 13 weeks18:16

18:16

Ever been to a spa? You get a menu with 12 fancy options… and no idea which one you actually need. Do you need the Ocean Quartz Detox Wrap for $149 or the Rejuvenating Himalayan Sound Bath Experience for $399? You have no idea. Now imagine you're about to spend $5K to $10K (or more), and you’re handed the same kind of “pick-your-own-adventure” PDF. This is exactly what I've seen freelancers do in their sales process, and it's losing you clients you should’ve closed. In this week’s episode of the 6 Figure Creative Podcast, I break down the “spa menu pricing” trap, and show you how to sell like a doctor instead. Doctors don’t give you options. They listen, diagnose, and prescribe. That’s what your clients want too (bc you're the expert of your domain). If you want to... Close more gigs Speed up your sales cycle (i.e. how long it takes to close a client) Charge what you’re truly worth ...then don’t miss this one. For full show notes, visit https://6figurecreative.com/363…

1
#362: The Ultimate Playbook for Risk Reversal & Guarantees That Close Clients (Without Getting Burned) 37:21

il y a 14 weeks37:21