WICB News Presents: Ithaca Now podcast

28:52

Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

WICB News Presents: Ithaca Now

maison des série•Feed

Ithaca Now is WICB's weekly news podcast covering breaking news, government, business, arts, and culture in Ithaca, New York. For more local news, visit wicb.org/news.

144 episodes

#WICB #WICB News #News

WICB News Presents: Ithaca Now

updated il y a un an

maison des série•Feed

Ithaca Now is WICB's weekly news podcast covering breaking news, government, business, arts, and culture in Ithaca, New York. For more local news, visit wicb.org/news.

144 episodes

#WICB #WICB News #News

Alla avsnitt

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Bike month events 17:31

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May is celebrated every year as Bike Month, and Bike Walk Tompkins, an organisation that works to make Ithaca and Tompkins county a community that is safe and convenient to walk, bike and roll in, organise bike month events. Kai Linke had the opportunity learn about them

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Conversations with activists 33:52

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33:52

On tonight’s show, we are going to hear from Malcolm Alexander, who had the opportunity to talk to members of climate activism organisation, Extinction rebellion. Then, we are going to hear from VIC’s 50 hour marathon DJs to see how their experience has been.

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Composting action on campus 15:22

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On tonight’s show, we are going to hear from Kai Lincke, who had the opportunity to look into the ECOReps program and composting action on campus.

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Earth Day and New Directors 26:38

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26:38

On tonight’s show, we are going to hear from Sarah Payne, who had the opportunity to talk to Professor Pearl Ponce, who has recently been named director of the George W. Bush Presidential Library in Dallas, Texas. Then we will hear from Caroline Grass, who had the opportunity to look into the Reclaim Earth Day walk happening tomorrow on Earth Day.…

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Conversation with Planned Parenthood 17:30

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17:30

Aela Shaw talks to Planned Parenthood about their organisation

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Commemorative Rally at IC 33:34

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On tonight’s show, we are going to hear from Noah Darling, who had the opportunity to attend the commemorative rally marking 25 years since the march and sit-in of Egbert Student Union coordinated by members and allies of IC’s then known Afro-Latin Society

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Equality for all in 2024- Are your rights protected? 17:31

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On tonight’s show, we are going to hear from Malcolm Alexander who attended the "Equality for All in 2024- Are Your Rights Protected?" panel run by the Womens Fund of the Community Foundation of Tompkins County.

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History Forge and Weather Changes 27:09

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Correspondent Caroline Grass had the opportunity to look into History forge, a project undertaken by the history center in tompkins county. Then, correspondent sarah payne had the opportunity to take a look at the warm winter Tompkins county has encountered.

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History Center's new exhibit 26:47

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26:47

Station manager Bec Legato had the opportunity to talk to Zoe van nostrand at Ithaca’s History Center about their newest exhibit.

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WICB visits Radio Row 21:56

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21:56

News Director Inbaayini Anbarasan had the opportunity to talk to WICB’s Sports Director, Josh Hobbs, about their experience at the 58th superbowl’s radio row.

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Interview with Heidi Brown 23:35

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23:35

Inbaayini Anbarasan had the opportunity to talk to Heidi Brown, owner of Feel Goods Ithaca, an ethical clothing store on the West End of Ithaca.

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Safe spaces in Ithaca 30:16

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30:16

Inbaayini Anbarasan had the opportunity to talk to Reverend Dr. David Kaden from the first Congregational church of Ithaca about the church’s safe spaces. We’re then going to hear from Bec Legato who had the opportunity to talk to TJ Schaper, one of the owners of Deep Dive Ithaca.

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Frank Vignola and the Cornell Concert Series 32:24

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32:24

Bec Legato spoke to Frank Vignola, who performed at the Cornell concert series

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Interview with Olivia Carpenter 36:18

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36:18

Sarah Payne had the opportunity to talk to Olivia Carpenter, owner of Via’s cookies.

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Interview with Somak Chattopadhyay 34:37

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